Discuss about the Home Environment in the Hospitality Industry.
The evolution of the service sector is based on the requirements of the people. The growth of the hospitality industry is facilitated by the determination of the requirement of the clients and the fulfillment of the same. It has helped in the proper development of the businesses in the markets. The quality of the services and the development of the brand loyalty help in maintaining the sustenance of the organizations in the market. The hospitality industry adheres to the requirements of the customers and thereby provides them with the Home environment that helps in retaining the trust and the loyalty of the customers.
The report is aimed at understanding the different functions undertaken by the concerned hotel, Hilton, in order to bring in the home environment for making the clients comfortable and safe with the services that are provided by the organization. The report enumerates the understanding of the Home Concept and the manner in which the accommodators are making use of the Home Concept in order to obtain customer satisfaction. The report also outlines the steps that are undertaken by Hilton hotel in order to ensure the proper functioning of the Home Concept in order to keep the clients satisfied with the services.
The Hilton hotels are renowned in the hospitality industry for the services that are provided based on the customer requirements. The group of hotels came into existence in the year 1919 and has experienced growth and expansion based on the effectiveness of the services, which they framed, based on the market research of the needs of the clients (Chan and Lam 2013). The quality of the services that are provided by the organization has helped in the gradual progress of the organization in the market. The facilities that are provided by the hotels have helped in enhancing the guest’s experience in the hotel. It has helped in making them feel at home (Navarro, Andreu and Cervera 2014). The business has progressed gradually, since its inception, based on the services that are being provided by the organization to the clients. the company has taken steps in order to make a note of the feedback of the customers and thereby brig in the modifications for bringing forth improvements in the structure and the functioning of the organization in the markets. It has helped the organization in sustaining its business in the markets.
The adoption of the various technologies has helped the hotels in the hospitality industry to frame their services based on the requirements of the clients. The major aspects of the Home concept, which is being adopted by the hotels, are based on the services that are delivered by the organizations (Abdullah and Haan 2012). The concept of the home environment is based on the availability of the resources and the services in order to fulfill the requirements of the clients. The provisions of the facilities that are provided by the hotels are based on the requirements of making the clients feel comfortable with the products and the services (Browning, So and Sparks 2013). In lucid language, the hotels take steps in order to understand the varied needs of the clients and thereby formulate strategies for making the clients feel comfortable with the services. The Home concept is aimed at the rate of satisfaction that is obtained by the clients through the services that are being provided by the organization. Moreover, the resourcefulness of the organization to make their clients feel comfortable is again an important consideration that must be undertaken as a primary target of the concept.
The accommodation providers keep a track of the requirements of the clients based on the market research undertaken by them. It helps in understanding the varied requirements of the clients and their preferences (Mensah and Dei Mensah 2013). The provisions that are planned by the organizations have helped in meeting the expectations of the clients relating to the services. The services that are included by the hotels for making their clients feel at home are listed in this section of the report. It helps in understanding the variable needs of the customers and the services that are provided to them based on their compatibility (Tanford, Raab and Kim 2012).
Food- The food that is being provided by the accommodation providers helps in obtaining the customer satisfaction. Customers have varied choices for the foods and beverages based on their medical and the location to which the delicacy belongs (Manhas and Tukamushaba 2015). The choices help the organizations to distinguish between the services that they aim at providing to the clients. The organizations take the full initiative of undertaking steps for retaining the customer satisfaction through their services, thus creating a homely environment for them (Yong and Derong 2012).
Service- The services that are being provided by the organizations are based on the varied demands of the customers. Services also determine the behavior that is being given out by the staff members on the requests of the clients. Services forms the major section of the undertakings of the organizations as it helps in determining the flexibility of the operations of the business.
Interior designs- The interior designs of the organization help in attracting the customers and make them feel at home. The lightening and the other facilities that are being undertaken by the management of the organization helps in determining the varied needs of the customers in order to make them feel safe and friendly in the atmosphere (Chen et al. 2014).
Lobby- The lobby is again another aspect that helps in adding to the effects f the homely feeling for the guests (Chan 2014). Well decorated hotel lobbies helps in making the environment soothing for the guests to wait during the check-ins and the check-outs. It has helped in the understanding of the steps for enhancing the guest experience in the hotel.
Rooms- Rooms that are provided to the guests forms the major part of the aspect for creating the homely atmosphere for the guests. It is based on the understanding of the needs of the guests and judges the preferences to make them feel at home (N. Torres and Kline 2013). It is facilitated through the conveyance of proper communication o the clients to the hotel authorities. The rooms that are designed for the customers are based on the preferences of the customers. It helps the organization in providing the best possible services based on the customer needs. However, the companies take steps in order to enhance the experience of the customers through their dealings which helps enables the home like feeling of the customers. satisfaction of the customers can be considered as the primary objective of the organizations in the hospitality industry. Therefore, the organizations undertake every possible steps in order to enhance the customer support systems and thereby maintain the rankings of the organization in the market.
Local community- The involvement of the local communities has helped in guiding the guests in making their tours safely. The involvement of the local communities has helped in the proper undertaking of the hotel authorities for creating a healthy environment for the guests. The local communities also help in enhancing the guest’s experience in the markets. Involvement of the local communities has helped in the proper undertaking of the steps for the better functioning of the organization in the markets.
Entertainment- Entertainment provided to the guests and the amusements help in the undertaking of the steps for the proper treatment that is given to the guests. The most important factors that are being undertaken in this regards is adhered by studying the requirements of the guests (Lu et al. 2015).
Technology- Technology that is offered to the guests helps in the smooth functioning of the organization when it comes to delivering the required facilities to the guests. The technology used by the company is an essential factor that helps in determining the quality of the services that are being provided by the organization in the market. The understanding of the resourcefulness of the organization has helped in determining the major aspects of the change that is undertaken by the organization in the market. The proper utilization of the technology by the organization helps in determining the sustainability of the organization in the market.
The concerned company for this report, Hilton Hotel Sydney, has taken steps in order to make their guests feel at home. The company provides provisions for the proper implementation of the strategies for obtaining high rates of customer satisfaction (Ransley and Ingram 2012). The company has taken steps in order to ensure the proper availability of the resources in order to maintain the flow of the services. It helps the organization in maintaining a good coordination of the activities and the services that are provided to the clients (Rhee and Yang 2015). The facilities that are being provided by the hotel are being discussed in this section of the report. It helps in the understanding of the initiatives undertaken by the hotel for the properly rendering the required services to the clients. The home experience helps in maintaining the customer satisfaction approaches of the organization. It helps the organization in maintaining a steady goodwill in the organization. The company has taken steps in order to retain the goodwill through providing the most desired services to the clients. The steps that are being taken by the organization are based on the requirements of the people and the manner in which they feel comfortable with the services that are offered by the organization. Therefore, the company takes steps in order to provide the facilities, which will help in retaining the value of the clients and thereby bring in loyalty for their firm.
Conclusion
Therefore, from the above analysis it can be stated that the services, which are provided by the organizations, are based on the preferences of the customers. It has helped the organizations in making use of the services for making the guests feel at home. It helps the organizations in retaining the customer satisfaction. Customer satisfaction is one of the major primary objectives that the companies are focused at obtaining. It helps the organizations in maintaining their sustenance in the markets. The steps that are taken by the organizations are based on the customer retention and the improvement in the brand image in the market. The enhancement in the brand loyalty is also facilitated by the organizations through the careful strategizing of the steps that are required for maintaining the balance of their organization with the needs of the customers in the market. The concerned company, Hilton has taken every possible step in order to enhance the customer experience in their hotels. The services that are being provided by the hotel are based on the requirements of the customers. Therefore, it helps the hotel in maintaining the clear brand image of the organization in the market
References
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