Important industries for growth that are significant in the economic aspects of developing countries are Tourism and hospitality. Substantial employment, earnings from foreign exchange, investments and infrastructure opportunities for communities in the developed and developing countries are generated by these industries. These economic factors impact several opportunities which need a combination of management, organisational as well as operational skills. This is assisted by a proper knowledge and understanding of the industry. This is in addition to the interrelationships and the services provided.
The act of being hospitable or the relationship between guests and hosts is defined as hospitality. This includes the reception and the invitation of guests, visitors or strangers along with the tourist and specific services. The situations should also be feasible for the people and the season should also be kept in mind. The suitability of the service to be provided and its applicability to the visitors need to be kept in mind.
The administration of policies and procedures concerned with the policies and procedures of the hospitality industry such as hotels, tourist attractions and other aspects of the business is defined as hospitality management. The management of such resources might include indirect and critical thinking, administrative duties, supervision as well in emerging successful. There are certain personal attributes that allow an individual to be a successful manager within the hospitality industry. The most important attribute is that of an individual striving for complete guest satisfaction. This is because customer satisfaction is the key to successful businesses. The customers come back to those particular places which made them feel valued. The services are important but the feeling or care which is provided to the customers need to be given even more amount of importance. Customer service is the key to ultimate customer satisfaction (Brotherton 2015).
In comparison to the different sectors of the global economy the hospitality and tourism industry can be regarded as the fastest growing. It accounts for a huge share of the global trade services.
The impact of tourism and hospitality is very varied. Tourism is one of the most significant and growing industries, therefore it provides employment opportunities and also a broader cultural understanding by respecting cultural diversity. Tourism plays a significant role in the political social and economic development.
The new business idea in connection to the visit of the famous spot of London Eye is that of 3D glasses. These glasses contribute to a new business idea which helps the tourists see London at their feet and it also increases the visitor count by 15%. The expected number of people each year is 4 million. The total number of people expected to come along with the feasibility of visiting the place contribute to the London Eye being the most important and mostly viewed document in the World. At a glance it can be said that this business idea is quite feasible and this can prove to be a successful plan. However this plan is dependent on several number of factors. In case these factors prove to be beneficial, then the new business idea will prove to be successful.
Thus it can be summarised that
The development plan is extremely important in the hospitality management procedure. The development plan involves certain steps in which the tourism service scheme can be clearly implemented. The service is related to the spot visit of the London Eye. It is a Giant Ferris Wheel on the South Bank of the River Thames. It is 443 Feet tall and the wheel has a diameter of 394 feet.
The plan consists of the economic or financial lookouts. There are 32 capsules available. Each of the capsules fit around 25 people each. It is bound to install 15 3D glasses in each capsule. The 3D glasses cost a reasonable amount of money and it can be utilized by form of contactless payment. The plan has been involves a collaboration with Samsung in order to manufacture and facilitate the installation. The cost of the project has been less than the budget. The capsule has got a sponsor in Coca Cola and it has been bought by the Coca Cola company. The percentage of profit that will be received by Coca Cola is 15%.
The Financial returns to be acceptable to the people is also bound to be considerable, the time period to be allotted being around 7 minutes. All the individuals in the capsule will be able to use it. A certain amount of payment needs to be made on behalf of the children as well. There will be a certain amount per ride as well. There is a certain amount to be expected as a return on each day.
Since the London Eye opened in 2000, it has grown to be one of the most important landmarks and it has become one of the most famous observation wheels in the world. It has about 3.2 million visitors in the first year of operation. There were certain obstacles which were to be overcome by the adoption of well organised methods. It was also constructed within a year and a half, approximately in less than the normal time.
The method of getting there is by train, bus or ferry. Several types of people can go there. It can be family outing as well as can be visited by families, teenagers and individuals. The people who have visited the place in the past are not only from UK but from all parts of the world. The school holidays peak time is between 1 to 2 hours. The tickets are available and can be bought online. There is also a lack of information on the road which can be understood from the people present there. There is also an importance of the popular spots close by as the tourists which come to visit the wheel, are bound to spend some time at the eateries close by and this is bound to increase the sales of the restaurants and dining places (Altinay, Paraskevas and Jang 2015).
In this case there is the eat in places like Mc Donald’s and the rest of the restaurants nearby are also good and they provide a place for family dining and spending the time with friends and also with relatives. There are opportunities for making ferry trips in which either bus, ferry or tubes can be utilized. There are several number of tourists which visit the British Museum or Buckingham Palace. These places help the people choose a particular place with respect to the resources available and the probable places to visit. The development plan has been designed in such a way that the people not only visit the places and spots nearby but can also spend quality time with friends and family (Chon and Yu 2012).
Thus the plan can be stated as
The new service allows the people from all over the world to visit the place and experience the excitement of visiting the place. The people are interested to visit the place in order to see London from an extremely tall wheel from a height of 134 metres. Many people come to visit the place who speak different languages. There are to be about 2-3 hours of waiting to visit the place or to arrange the tourist visit to the place. However, there might be buying of tickets online in order to reduce the waiting time. Another complaint which is reported is the lack of shops. Due to several reasons the people complain that there is no availability of waiting time and not much space around the wheel (Nickson 2013).
The operations in connection to the service involve certain factors. The tickets being able to be bought online, or in the locality contribute to the feasibility of the process. On the ticket shop, staff and security also can work together to make the plan a success. The rides do not take much of time thus the tourists who take the ride are not bored or irritable. Each ride takes about 30 minutes. Telescopes can be implemented as and when it is required in the spot to be used by the tourists.
The service is also quite innovative. The contactless card on the screen needs to be touched. Then Bluetooth is to be activated. Then it is to be connected to the 3D system. Then the tourists can enjoy the London View. Then pictures can be taken as and when required. Then the clicked pictures can be transferred as and when required.
Thus it can be said that
The sustainability of the service needs to be understood with respect to the success dimensions in order to determine whether the project has been able to achieve its target constraints. The constraints of time and budget also need to be met in a proper way. It is to be understood that the newness of a project can often hamper the possibilities it might provide to the people. The dimension also cannot predict the success of the actual project in the long run. The service was not completely sustainable in terms of the efficiency. The new logic and the way in which the steps of the project were to be implemented were not successful enough. The London Eye achieved the target with respect to the stipulated time but there was a problem with the finances (Testa and Sipe, 2012).
The satisfaction o the customer is also an important factor on the success of a project. The London Eye was the most popular attraction in Europe drawing several million customers per year. The London Eye Project was a huge success with the customers. Being the most popular paid attraction corresponds to the success of the project.
The dimension assesses the direct effect on the organisational project. The London Eye has not been completely successful yet, especially in times of direct benefits in business. The notable issue was that of the supply chain of the London Eye. Since the fact was that effective communication was necessary for the proper implementation of the project.
The future benefits of the dimension were also important. The longest term dimension consists of looking forward to the future benefits of the organisation. The London Eye can also generate the benefits for the organisation at a future date. The project can be said to built significant resources in the form of human resources in the future in order to deal with more and more challenges (Jones et al. 2015).
There were several limitations of the new service. The costs involved in the process could pose a severe problem for the success of the project. The payment issues as discussed in the plan would pose a difficulty for several tourists. It can also be stated that several tourists will not be interested in the innovation once they are informed about the revised costs in the rides for not only the adults but the children as well (Gibson 2012).
Being significant most, the tourism industry is perpetually growing and moving towards more and more success. The impact on tourism and the industry is also varied. There are cases where the tourism contributes to a high level understanding by the method of creating an awareness respecting the diversity of cultures and also the ways and means of life. The introduction of a new service in the tourism industry needs to be understood in terms of the people’s response to the service. The influence on the travel and tourism is very significant. The tourists bring revenue and hence their reactions to a new service are important. The way money is sent in the business and the way in which it is reinvested is also important. The swift and continued growth of the industry needs to be taken into consideration. The industry should always aim to uplift sustainable and overall accessible framework which is a right of every individual (Walker 2016).
The service type is extremely crucial for the satisfaction of the customers. The quality of service is basically the gap between the customer’s expectations of a service and the perceptions of the customer of the service which they have received. The quality of service should satisfy or delight the customer or exceed expectations, the service features should satisfy the implied needs. The conformance should be there to clearly specified requirements, there also needs to be a fitness for use. There should also be a recovery strategy in which the needs of the customers are not met. In the case of the London Eye there has not been much of a recovery strategy in case the people are not satisfied with the service which is provided to them as well as the innovation. Therefore there is bound to be a problem with the acceptance of the services and the innovations being made in the service.
Strengths:
Weaknesses:
Opportunities:
Threats:
Conclusion:
In the hospitality industry the most important factor is that of good service and the primary focus is to achieve the customer satisfaction. The people in charge of hospitality industry must keep in mind that the customers actually buy experiences and the behaviour meted out to them instead of the quality of service. They buy memories and also remember the most important occasions in their life. The feelings of generosity need to be cultivated so that they understand that the makers have a genuine respect for the guest as an individual. Travel and tourism is extremely crucial to the hospitality industry. The most important reason for which the people go for travel is that of leisure and is sometimes followed by business. An environment which is attractive is always appealing to the customers. The hospitality and tourism industry should together in order to benefit the customers as a whole and contribute to the memorable and noteworthy experiences of the customers.
Whenever a new product or service are introduced there are bound to be oppositions to this new introduction but the strength and the contribution of the new product or service will actually determine its success. It needs to be understood that the viability of the process is the actual determinant of the success of the service.
Travel and tourism is crucial to the hospitality industry. It needs to be understood that the sole reason why people go on trips is for leisure and in certain cases also for business purposes. It is natural for an attractive environment to appeal to tourists and the industrial development is bound to relate to the surrounding area. There are certain means of transport used for travel which are mostly cars. The rising fares are often a deterrent to the tourists in visiting a certain place. In case the travelling expenses are too much to bear there is bound to be a decrease in the total number of tourists visiting a certain place. It is when there is an attractive environment appealing to the tourists the development of the industry in a locality will relate to the surrounding area. The rise of fares cannot correspond to the bringing of the tourism industry to a new millennium.
References:
Altinay, L., Paraskevas, A. and Jang, S.S., 2015. Planning research in hospitality and tourism. Routledge.
Brotherton, B., 2015. Researching hospitality and tourism. Sage.
Chon, K.S. and Yu, L., 2012. The international hospitality business: Management and operations. Routledge.
Gibson, P., 2012. Cruise operations management: Hospitality perspectives. Routledge.
Jones, P., Jones, P., Hillier, D., Hillier, D., Comfort, D. and Comfort, D., 2016. Sustainability in the hospitality industry: some personal reflections on corporate challenges and research agendas. International Journal of Contemporary Hospitality Management, 28(1), pp.36-67.
Mok, C., Sparks, B. and Kadampully, J., 2013. Service quality management in hospitality, tourism, and leisure. Routledge.
Nickson, D., 2013. Human resource management for hospitality, tourism and events. Routledge.
Sirakaya-Turk, E., Baloglu, S. and Mercado, H.U., 2014. The efficacy of sustainability values in predicting travelers’ choices for sustainable hospitality businesses. Cornell Hospitality Quarterly, 55(1), pp.115-126.
Sisson, L.G. and Adams, A.R., 2013. Essential hospitality management competencies: The importance of soft skills. Journal of Hospitality & Tourism Education, 25(3), pp.131-145.
Testa, M.R. and Sipe, L., 2012. Service-leadership competencies for hospitality and tourism management. International journal of hospitality management, 31(3), pp.648-658.
Walker, J.R., 2016. Introduction to hospitality. Pearson Higher Ed.
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