1.Introduction
The learning culture is developed by an organisation that is willing to acquire a large market share in the local and international market. Proper evaluation of consumer needs is used by the staffs in developing products and services that are widely accepted in the market. According to Pantouvakis and Bouranta (2017), the changes in the global business environment require an organisation to focus on developing a learning culture to develop the production process continuously. The values and practices in a company are required to focus on continuous development to deal with the dynamic external business environment. The management is required to develop a plan for continuous learning to influence the performance of the business positively. The systems implemented by businesses are required to consider the changes in the global environment. The implementation of innovation and technology in production is used by the management in developing an organisational learning culture that will enhance competitiveness (Prabhakar et al. 2018). An increased competitive advantage in the market is used by the management in acquiring a long-term survival in the industry. The sharing of knowledge in a company is used to in dealing with the challenges in the targeted market. The learning culture is needed by business to reduce the employee turnover rate through the improved job satisfaction in the company.
Literature review
The organisational culture is the shared behaviours of the staffs which impacts the performance of the company. Mohelska and Sokolova (2015) explain the need for developing a proper organisational culture that will motivate the employees to accomplish the desired production level in the market. The analysis of business environment is needed in identifying the appropriate organisational culture that will encourage employees to work in achieving the desired production level. Leadership and management are needed in developing a learning organisational culture where staffs and teams can collaborate in accomplishing the corporate production objectives. The staffs are required to have a proper understanding of the practices and values used in production in accomplishing the desired production objectives. The changes in the global business environment require team leaders to consider the continuous development of employee skills and knowledge. Zhu (2015), states that an organisation can develop an innovative culture through the focus on proper leadership. The leaders are required to have the capacity of identifying issues and dealing with the problems in the market. Learning culture is aimed at developing staffs and teams that are highly innovative for a smooth flow of business processes ion the market.
The training and development of staff are needed in developing a learning organisational culture for the company. According to Habib, Zahra and Mushtaq (2015) the training and development technique implemented by a business determines the productivity in the market. An organisation is required to enhance training programs considering the changes in the global business environment. The learning in the workplace is needed through the on the job training by the people with enhanced skills of production. The leaders are expected to develop a plan that is aimed at reducing the employee turnover through the development of skills needed for production (Delmas & Pekovic 2018). The skills enhancement is needed for job satisfaction plan that will accomplish the desired productivity in the market. The self-development is used by a company in ensuring that people are willing to learn for a smooth flow of production processes in the business.
The teamwork training is used by leaders in developing effective teams that will be sharing ideas on developing the product in the market. Chuang, Jackson and Jiang (2016) identified the need for teamwork in dealing with complex issues facing the organisation. The teamwork technique is used by the leaders in creating a learning culture that will enhance the productivity in the market. The sharing of ideas in teamwork is used to identify the technique that will assist deal with the changes in consumer preferences and choices. Dhar (2015) explain the need for an organisation being committed to delivering quality products and services to the consumers. The quality production is acquired through the use of learning culture where people are willing to improve the products and services based on consumer feedback. The customer inquiries and complaints of consumers are used by the staff in delivering products that are widely accepted in the market for enhancing competitiveness.
The learning organisational culture is an empowering method to acquire the desired competitive advantage in the market. The organisational culture used by the management is required to focus on staff participation and empowerment in decision making. The ability to empower employees is used by a company to accomplish the desired production level in the market. Cummings and Worley (2014) require an organisation to empower employees in acquiring a proper organisational culture that will maximise profitability. The empowerment is used to motivate staffs in accomplishing improved productivity in the market. An organisation is required to focus on sustainable business progress through the evaluation of staff feedback regarding the products and services. The staffs directly interact with the consumers making it likely to identify the consumer needs in the industry. Therefore, it is vital for the management to consider a steady flow of business through the focus on employee empowerment. According to Hartnell et al. (2016), organisational culture provides a consistent procedure for employees to follow in achieving the intended competitive edge in the market. The staffs are required to focus on the set common goals by the management towards a proper flow of operations in the market. The consideration of staff needs in developing the common goals assist the company to have a proper working environment that will boost the productivity.
The organisational culture provides the management and staff with the values to consider in production. Corporate values are used in accomplishing the desired production level in the local and global market. The employee behaviour is controlled by the regulations that are used by the management of the company. Tricker and Tricker (2015) explain the need for focusing on corporate governance based on equality, fairness and transparency in production. A business can acquire an increased market share through the use of proper corporate governance. The leadership style implemented by an organisation determines the behaviours of the staffs. It is important for a company to focus on participative leadership that will make the staff and stakeholders cooperate in accomplishing the set common production objective. The work policies used by a company should shape the company towards a stable performance in the targeted market. Staffs and management are required to collaborate in accomplishing the desired production level in the market through suitable organisational culture.
The learning organisational culture is used by a business to acquire a continuous development of business operations in the targeted market. Learning organisational culture is required to e consumer oriented to achieve a stale market share in the industry. An organization that develops products and services that are consumer friendly can accomplish the targeted profit and sales volume. Babin and Zikmund (2015) discovered the need of performing market research in developing appropriate products and services that will be widely accepted by the consumers. The changes in global business environment expect the management to focus on market research which will accomplish the intended profitability of production. The learning organizational culture enhances the development of products and services to meet the diverse consumers in the market. People from different ethnic background require products that are differentiated for a steady flow in the global market. The differentiation of products is achieved when a company implements a learning organisational culture where the skills of staffs are continuously increased to deal with business environment changes. According to Grant (2016) strategies implemented by the company are required to consider the dynamic business environment. A business strategy is required to focus on acquiring a learning culture in the company for prolonged survival in the targeted market.
Discussion and analysis
The analysis of learning organisational culture is based on arguments regarding the impact on business competitiveness. Organisational culture is required to focus on acquiring the desired competitive edge in the market for a steady flow of operations in the industry. The market analysis is needed in developing proper working conditions that will maximise business productivity (Isard et al. 2017). The learning organisational culture is focused on staff development in achieving a common production objective. The discussion of a learning culture is based on market orientation, leadership and business performance. It is necessary for the management to develop a plan that will enhance the productivity of the business through the learning behaviours and norms in the workplace.
Market orientation
The learning organisational culture provides the organisation with the needed platform for developing market-oriented products and services. Market orientation is where a company produces products that meet the needs of the consumers (Chen et al. 2015). The continuous evaluation of the business environment assists the management to develop products that are widely accepted by the consumers. The learning organisational culture is used in discovering the needs of the consumers in the global market to boost the sales volume of the company. According to Morgan et al. (2015) product development is used by a company that is willing to acquire an increased market share in the global market. The learning culture in the organisation assists the management in developing a plan to research the products considering the primary and secondary market factors influencing performance. An organisation is required to be highly responsive to the consumer needs and feedback in achieving a competitive advantage in the global market.
The market orientation should consider continuous development, cost and external business factors. An organisation can offer quality products and services through the continuous development of production systems. The human resources are involved in production requiring the business to develop a plan that will enhance their skills and knowledge. The training programs are expected to assists staffs of a company to deliver quality products that are widely accepted in the market (Zeng, Phan & Matsui 2015). The costs of productions are considered in developing a proper production strategy that will assist in accomplishing the long-term goals. The learning organisational culture is used by the management to reduce the costs incurred in production due to the enhanced innovation and creativity of the staff. The evaluation of external business environment is necessary for a company to discover the intended production level in the market. Strategies implemented by a company should be based on the external business factors for a strong performance in the industry.
Leadership
The organisational culture influences the effectiveness of the leadership style implemented by the company. It is necessary for a company to develop a management plan that will provide a smooth flow of business performances. The management is supposed to provide a comfortable working condition for the staffs in achieving the set production objective. Leaders are required to promote the use of technology in production to deal with the diverse issues in the global business environment. The use of technology provides an organisation with a competitive edge in the industry due to development of differentiated products. The learning organisational culture expects the company to use an open management style that will make employ to access leaders easily (Mohelska & Sokolova 2015). The easy accessibility of management is used in acquiring an increased competitive advantage through fast dealing with issues facing the company. The leaders are supposed to have skills and knowledge that will enhance the communication in the organisation for continuous learning processes in production.
The leaders are required to focus on flexibility in the production process to enhance the innovation and creativity in the organisation. The learning culture is used by a company willing to acquire a competitive advantage through the focus on developing staff. Flexible working conditions are used to motivate employees in improving the levels of production in the market (De Menezes & Kelliher 2017). The leaders are required to develop a schedule that is flexible in improving the learning of employees in the company. Corporate culture is used by a business to improve the value of the business through product and service sale to the consumers. The learning corporate culture is attained through flexibility in working conditions which will enhance staff to discover new methods of production. The discovery of new methods of production assists a company to achieve its potential in the global market.
Business performance
The corporate culture directly impacts the business performance in the targeted market due to the staff behaviours. It is essential for the management to modify the corporate structure using the vision, mission, and values set by the company. Positive organisational culture is used by a company to accomplish the desired business performance in the market. The organisation behaviour is required to be focused on quality products to the consumers for a stable financial performance of the company (Carlos Pinho, Paula Rodrigues & Dibb 2014). Leadership is needed in developing a proper organisational culture that will be beneficial to the business in the targeted market. The learning organisational culture is used by the management to deal with risks in the industry effectively. It is vital to focus on risk mitigation for enhanced return from the business investment. An organisation that implemented learning organisational culture can discover the risks and develop plans that will handle the risks. The culture is effective in determining the desired production level in the market through the discovering of opportunities in the market. According to Valmohammadi and Roshanzamir (2015), the ability to discover the opportunities and threats in the global business environment is influenced by the organisational culture. The learning organisational culture provides the employees with skills for determining the threats and opportunities in the targeted market. An organisation is required to develop strategies that will maximise opportunities and minimise threats in the market. Learning organisational culture enhances business performance through the increased employee retention. The retention of talented staffs and teams in the business is needed for stable performance in the market.
Conclusion
The corporate culture influences the competitiveness of a company in the targeted market. It is crucial for the management to consider the learning organisational culture which requires continuing developing the skills and knowledge of employees. The working environment is supposed to be flexible in enhancing the on job training and innovation by the staff. The innovation is needed by the company to develop products in accomplishing the desired production level of the industry. The learning organisational culture is needed to deal with the changes in the global business environment for the extended profitability of the company.
Recommendation
An organisation is required to develop plans that will enhance the ability to take the opportunities in the global business environment. The analysis of business environment assists a company to develop a strategy that will deal with the competition in the market. According to Formentini and Taticchi (2016), it is necessary for the management to consider corporate governance in achieving the intended competitive advantage in the industry. The corporate government is required to consider developing a learning organisational culture that will help in attaining the production objective. A learning organisational culture is used to ensure that staffs follow the set guidelines in production for a sustainable competitive advantage.
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