Communication can be considered as the mode of transforming significant messages with the assistance of multiple media such as behavior and word. Through culture, the meaning of the messages, sent by individual can also be understood (Mead and Jones 2017). Ethics is one the most significant aspects of business negotiation. US and China re being considered as the largest economy of the World, the rate of trade in between whom has been tripled by 2014. Present paper puts forth in-depth discussion of cross- cultural management in the context of negotiation between China and US.
According to the case study, the strategy of Misinterpretation is being followed in China in order to complete the negotiation process. Therefore, it can be said that, the rate of using ethically questionable tactics is high among China, than that of US. There lies the significant of culture. US holds high context culture, while China holds low context culture. The practice of intergroup bias is being followed in China, which leads them to execute such unethical practices, which the US participants are extremely committed towards following their national culture of negotiator. At the same time, a consistent process is being followed in US, contrary to which Chinese puts stress on the result of business negotiation, which results in using such unethical practices.
Intercultural communication is one of the major aspects of cross-cultural management which enables the member of one culture to maintain communication with the people from another culture (Kinloch and Metge 2014). There are multiple cultural variables, which can have a firm impact on communication. The attitude of a person is considered as the underling way of behaving and interpreting messages. Thus, this is the major source of cross-cultural communication. The pattern of thinking also influences communication process of human being (Purnell 2018).
Geographical distance in between two countries is also a major barriers towards cross-cultural communication. However, it has also become the matter of utmost importance for the companies to make effective business negotiation. It has been observed that the participants from US are more intended towards applying effective technique in terms of maintaining healthy communication with China (Arvizu and Saravia-Shore 2017). However, gathering inappropriate information and making false promises are some of the negative tactics, used by US in terms of negotiation with China.
The intensity of competition is acting as a driving force behind the companies to run their business in the global market and thereby accelerate statistics of profit and gain international recognition. Power distance deals with the inequality in the society. It shows the culture of inequality in the society. In this dimension, the rank of China is 80, while the rank of US is 40. This ranking shows that, inequality in the Chinese society is an acceptable factor, which avoids any kind of defense on power abuse (Young and Schartner 2014).
Individualism is also a critical dimension of Hofstede’s culture, which explores the degree of independence in the society. The score of China in this dimension is 20, while US scores 91. This means that, extreme collectivist culture is being followed in China, which also influences the commitment among the employees towards workplace. Masculinity indicates the degree of competition, success and achievements in the society. The score of China in this context is 66, while the score of US is 62. This score highlights the fact that, success is one of the most significant aspects of Chinese society (Gehrke and Claes 2014). Through this way, the Chinese companies are becoming able to priorities the most significant things. Uncertainty Avoidance is another key dimension of Hofstede’s framework, which covers the degree, to which a member of a certain culture with the threat from uncertainty. The score of US in this dimension is 46, while the score of China is 30. Long Term Orientation shows the way, through which the society maintains some crucial relationship with that of the past. China scores 27, while US scores merely 26 in this long term orientation (Purnell 2018).
Conclusion and recommendation:
Based on the discussion, it can be concluded by saying that culture plays a significant role for a person, in terms of exploring the way, through which he or she can communicate. Cross cultural communication is the key factor in the contemporary times for coping up with the rapid development of globalization. As China is more likely to execute ethically questionable tactics, it is recommended for them to build value of the negotiation to the other parties, China should take strong action in order to preset a situation directly to US, without the help of any kind of intermediates. Appropriate preparation plays a significant role in running a process of negotiation with utmost efficiency. China should make effective preparation to run the process in s systematic manner. This can support them to avoid any kind of unethical practice for negotiating with China.
Reference List:
Arvizu, S.F. and Saravia-Shore, M., 2017. Cross-cultural literacy: Ethnographies of communication in multiethnic classrooms. Routledge.
Gehrke, B. and Claes, M.T. eds., 2014. Global leadership practices: A cross-cultural management perspective. Macmillan International Higher Education.
Kinloch, P. and Metge, J., 2014. Talking past each other: problems of cross cultural communication. Victoria University Press.
Mead, R. and Jones, C.J., 2017. Cross?Cultural Communication. The Blackwell Handbook of Cross?Cultural Management, pp.283-291.
Purnell, L., 2018. Cross Cultural Communication: Verbal and Non-Verbal Communication, Interpretation and Translation. In Global Applications of Culturally Competent Health Care: Guidelines for Practice, pp. 131-142.
Young, T.J. and Schartner, A., 2014. The effects of cross-cultural communication education on international students’ adjustment and adaptation. Journal of Multilingual and Multicultural Development, 35(6), pp.547-562.
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