Human Resource Management At Enterprise Rent-a-Car: Functions, Elements And Evaluation

Functions of HRM at Enterprise Rent-a-Car

Human Resource Management (HRM) is an integrated, strategic and rational approach that is implemented for the development and well-being of the human resources in the organizations. It is responsible for recruiting the people, which meet the qualification and experiences, required for specific vacancies (Armstrong, And Taylor, 2014). This paper discusses different aspects of HRM in context of given case study organization, i.e. Enterprise Rent-a-Car, which is a car rental organization in America. There are some important functions, which are managed effectively at Enterprise to resourcing and planning the skills. Furthermore, there is the discussion about some elements of HRM and factors, which may affect the HRM in the given organization.

An organization develops and manages its Human Resource Management for several purposes and includes various functions. These functions assist the company is managing employees and their roles and responsibilities, assigned by Top level management. At Enterprise Rent-a-Car, all the functions of HRM are managed very effectively to attain its purposes (Bach, And Edwards, 2013). The major purposes and functions of HRM at Enterprise are stared below;

Assist the organization in attaining its business objectives

Enterprise Rent-a-car is an organization that uses best approach to hire its human resources, so that it can attain its business objectives effectively. To attain business objectives and goals, role of HRM at Enterprise is to recruit, train and develop the employees and where needed to restrain or dismiss them. By providing them an effective training, the company is able to lead them towards its predetermined objectives (Bratton, And Gold, 2012). This training program provides them sufficient and required skills and abilities, so that they can assist the organization in attaining the business objectives.

It is one of the major purposes of HRM at any organization, as HRM can assist the organization in developing a high performance culture in critical ways. It plays a major role in maintaining the high performance culture by hiring the candidates, who are the best fit with the company’s focus and direction. Enterprise is managing its HRM for building and maintaining a high performance culture at its workplace.

The HR department at Enterprise Rent-a-car ensures that employees are playing their roles appropriately and best fit to their job and supporting the organization in maintaining the company culture (Enterprise Rent-A-Car, 2017). For continuous development of employees, the firm provides effective training and development program, so that they can enhance their skills and abilities to meet the future changes in the organization, like; implementation of new and advanced technology and globalization. In this way, Enterprise is fulfilling the purpose of developing a high performance culture.

Recruitment and Selection at Enterprise Rent-a-Car

To motivate and retain the employees, it is very important to develop a positive employment relationship in the organization. HR professional can play a vital role in developing positive employment relationship. They need to execute specific activities that assist in reinforcing the bond and relationship among its employees. For this purpose, Enterprise organization is promoting its staff and providing career opportunities, which develop positive employment relationship. This is the major reason that human resources at Enterprise remain satisfied and happy and stay for long term and give their best efforts to attain organizational objectives. At Enterprise, HRM offers good salary and benefits and provides training, so they can stay motivated and engaged in their roles and responsibilities (Craven, 2016). In this way, HRM supports in developing in positive employment relationship at Enterprise.

At Enterprise Rent-a-car, the functions of HRM not only manage the existing employees of organization, but also plan for the changes, which will impact its future needs for staffing (Enterprise Rent-A-Car, 2017). Three significant functions of HRM at Enterprise are stated below;

Recruitment and selection are two major components, when an organization plans to fill the vacancies. In the process, recruitment is the first step that is used to obtain a pool of applicants with required skills and abilities to enable the organization to select the best fit people for filling the vacancies. Once the process of recruitment is completed and pool of applicants has been recognized via recruitment, then a company identifies the candidates through selection process. It includes various processes, but more than interviews, testing and reference checking (Costen, 2012).

At Enterprise Rent-a-Car, recruitment and selection are very effective and managed properly. This is the process, which is used for resourcing and workforce planning at Enterprise. The organization is using both internal and external approaches, like; campus placement from UK universities, online recruitment process, use of media, internship, etc.

Strengths

• Campus placement at UK universities assists the organization in attracting higher quality people. It provides the students opportunity to visit the workplace and learn how it operates its business.
• Online recruitment is also a significant part of recruitment process that enhances the efficiency and speed of the application for both the candidate and organization.
• Use of media sources, like; magazines, newspapers etc. provides Enterprise opportunities to create contact with wide range of applicants.

Weaknesses

• Utilization of media sources is very expensive and time consuming for the company.
• There may be possibility in the case of internship that the students may leave the organization after learning the work only.
• In the case of online recruitment process, sometimes people may consider it as a fake job advertisement (Hendry, 2012).

Under selection process, Enterprise looks for the skills and competencies both for the job role and for growth over the long term. The documentation includes job description, person specification etc.

Training and development is another function of HRM, for which HRM is accountable to manage the training for new and existing employees, who require improving their skills. At Enterprise, the employees attain growth and promotion through training and development function and enhance their skills to gain their full potential. It may be a way for reducing the requirement of external recruitment and it is a cost effective way for managing the people. Under this function, the company improves the employee skills, required for their job, so that they can contribute in attaining business objectives (Costen, and Salazar, 2012).

Training and Development at Enterprise Rent-a-Car

As other functions of HRM, management of employee relations is very important for developing a positive workplace culture in the organization. This is one of the major ways, through which Enterprise rent-a-car is attracting and retaining the staff. It includes the employees in the process of decision making and makes them feel motivated and engaged. It is the major reason that employees at Enterprise are satisfied, happy and stay for long term. It also assists the organization in workforce planning and resourcing at company (Mone, and London, 2014).

Thus, these are the major functions of HRM, which need to be managed to fulfill the above purposes.

There are some key elements of Human Resource Management, which are required to implement for attaining the final objectives and goals of organization. The companies can evaluate the effectiveness and success of these elements using various models and approaches. Enterprise Rent-a-Car is also using these HRM practices, which are beneficial for the company’s growth and success (Kelsey, 2011). The effectiveness of these key elements of HRM can be done by using different approaches. Some of these HRM practices at Enterprise are stated below;

It is the responsibility of Human Resource department to provide learning and training to the newly hired employees about the procedures and policies of an organization. In addition to this, the companies provide the training and learning to its existing employees to deal with the changes. Enterprise Rent-a-Car is adopting a training and development program to train its newly hired employees and for existing employees, so that they can deal with the future changes, for example; globalization and technology development. The company is using an effective training and learning process that is beneficial for both the employees and employers at Enterprise. The effectiveness of training program at Enterprise can be evaluated using Kirkpatrick’s Model of training evaluation (Kirkpatrick Partners, 2017). This model includes four levels for evaluation, which are given below;

At this level, the Enterprise analyzes the reaction of training participants towards training program. It indicates that whether the training is favorable and engaging for them. At this company, the training is provided to match their competency level to their job roles.

Through this training and development program, the employees at Enterprise are able to attain the required skills and knowledge. Under this level, the trainers measure the degree of intended knowledge and skills.

This level of the model enables the organization to measure the implementation of learning to the real life organization. Enterprise supervises the people whether they have learned from the training program. It indicates that people are very happy and satisfied at this organization.

Management of Employee Relations at Enterprise Rent-a-Car

The results of training and learning show that it has increased the productivity of employees at Enterprise and they are able to perform more effectively (Mwaniki, & Gathenya, 2015).

There are several benefits of training and development to both employees and employers. At Enterprise, the employees are able to enhance their skills and abilities towards their jobs. One of the major benefits of this is that the employees are getting promotion and financial benefits due to performance increment. The training and development at Enterprise is very effective as it is helping the employees to get engaged and motivated within the organization, which eventually increases their efficiency and productivity.

Apart from this, the learning and training are also beneficial for employers at Enterprise, as with the increase of employee skills and productivity, the profitability and productivity of the organization will be increased. More skilled employees will assist more in attaining the business objectives. Increased motivation is also beneficial for the employer as it enhances the performance of company also (Shuck, and Rocco, 2014). From the given case study, it can be stated that investment on training and development is assisting the company in improving retention and recruitment. It enables the employees in increasing the recruitment ROI.

Performance and rewards are also important HRM practices, which are very beneficial for the organization and its employees. Performance and reward management is an important tool for developing effective relationship with the employees. There are so many organizations, which use reward systems to enhance the performance of their employees. Enterprise Rent-a-car is one of them that are offering good salary and financial benefits to its employees. At Enterprise, it is offering various benefits to both the employees and employers (Karami, Dolatabadi, & Rajaeepour, 2013). The company is providing both financial and non-financial rewards to enhance the performance of employees that improve the employee motivation and strengthen the brand reputation of organization among future staff. After analyzing the performance, company is providing rewards that make the employees happy and satisfied. Increase in the employee motivation and performance is eventually increasing the profitability and productivity of employer.

Thus, these are two major HRM practices, which are beneficial for both employees and employer at Enterprise Rent-a-car organization.

There are various internal and external factors, which may affect Human Resource Management Decision Making. At Enterprise, there are two internal and external factors, i.e. employee relations and employment legislation respectively (Torrington, 2011). Employee relations deal with the communications among different parties, which are involved in the employment relationship, i.e. employer, employees and trade unions.

Performance and Rewards at Enterprise Rent-a-Car

Employee relation is an internal factor, which may affect the human resource management decision making in an organization. It is a way, in which the management communicates with each and every employee. At Enterprise, maintaining an effective relationship can reduce the conflicts at workplace. In addition to this, it will give various advantages to the HRM, like; it is enhance the employee morale and increase the overall productivity of the organization (Tansel, and Gazîo?lu, 2014). At Enterprise Rent-a-car, there are different ways, which are used for improvement, like;

For reducing the chances of employee turnover, Enterprise has adopted certain practices for career development of employees.

To maintain proper hierarchy, the top management ensures that all the members in staff have access to each and every level, so that they can realize the service priority and their value at Enterprise organization (Yang, 2008).

To make every employee feel engaged and motivated, the organization is sharing the vision and plan with its staff members.

Apart from this, there are some factors, which have been used by Enterprise to maintain and enhance the employee relations (Wang, Wang, Seifert, and Seifert, 2017). These strategies are given below;

• The company can use the survey, which acts correctly for evaluating the employee engagement,
• Emphasizing on the employee engagement at all the levels of management
• Recruitment and selection of appropriate managers for training and development of employees
• Develop a positive employment relationship by managing the HRM effectively

The above-mentioned discussion shows that employee relation is a significant internal factor that may affect the decisions of HRM. Each and every organization should focus on maintaining positive relations with the employees. For example, Kingfisher Airlines is also using the above given practices to maintain employee relations.  

Employment Law came into effect when the industrialization was spread across the globe. It has made various changes to the employment and the nation. The major purpose of employment law is to mediate the relationship between employees, companies and government (Blanpain, and Bisom-Rapp, 2014). There are so many legislations under this law, which protect the workers from unfair practices on their workplace. This legislation works as an external factor, which may affect the decisions of HRM as the companies need to comply with these laws and regulations. There are some laws, which affect the HRM at Enterprise-a-car organization, which are given below;

This act was introduced to allow the organization to provide equal opportunities to all the employees. It allows the people to work in a working environment, in which they are not biased.

This act was implemented for the objective of improving the conditions of hours and wages of the employees in an organization. To comply with this, Enterprise has implemented more safe working condition, in which each and every employee has all the right for suing his/her employer in any unsafe situation (Walsh, 2015).  

Evaluation of Training and Development Program at Enterprise Rent-a-Car

This act provides the duty or responsibility to the employers to ensure the health and safety of their workers, when they are on the work (Reese, 2015).

Thus, these laws and regulations work as the external factors, which may affect the HRM decision making process at Enterprise Rent-a-car organization.

For applying the HRM practices in work related context, the designation of HR executive is chosen here. The job description and CV for the chosen position are stated below;  

Job Title	HR Executive
Role of candidate	· To assist the HR manager in recruitment and selection process · To attain the organization in attaining business objectives
Responsibilities	Manage the employees and motivate them towards their job Assist the employee for the interest of organization Conduct interviews and call the candidates Communicate with all the levels of management Execute effective HRM practices At Enterprise
Objective	The major objective of HR executive is to support the Assistant HR Manager in implementing HRM practices and elements.
Required Qualification	MBA (HRM) or PGHRM Diploma of 2 years
Required Skills	Effective communication skills Computer proficiency Flawless English

CV for HR Executive

Albert Smith Email ID: [email protected] Contact No.

Career Objective Seeking for a significant and challenging role in the organization where I can show my skills and abilities and attract with the new people. Want to serve the position as a dynamic employee, working for others as a team and attain growth for the organization. Career History · 2014- Present as HR executive · A skilled HR executive with the proven proficiency in implementing the procedures and policies, recruiting and selecting having 2 year experience Personal skills and qualities · Effective communication skills · Creative thinker and effective leadership skills · Able to motivate the people · Able to maintain confidentiality and honesty · Computer Proficiency Key Responsibilities held Assistance to HR manager in planning and conducting recruitment and selection Take the interviews Collect the joining documents of candidates Maintain the employee records Show the performance of employees to the HR manager Academic Qualification · MBA from Birmingham North University – 2007 – 2011 · Diploma in Business Management Personal Details Language Known: English DOB: August 1st 1984 Address: 38, George Street, Australia Place: Enterprise Rent-A-Car                               Date: 10 January 2018

Enterprise Rent-a-Car will implement the recruitment and selection in practice using different channels. Advanced technology plays an important role in this process. Implementation of modern technology is enhancing the recruitment and selection, like; Enterprise is using online recruitment process and posting the ads using online media sources and social media sites. It will design a job advertisement that will include all the required information. Under technology, it will use various methods, like; social media recruitment, mobile recruiting, tracking system and job boards and career pages (Yang, 2008). These will assist the company in generating the pool of applicants towards its vacancies.

Conclusion

Thus, HRM plays an important role in any organization. From the above analysis, it can be concluded that Enterprise is managing its recruitment and selection process very effectively. The company is working very well in the field of HRM. There are various effective techniques, which are used by the company. The documentation for job recruitment and selection is provided for the position of HR executive. Thus, the company can use them for attracting the pool for its vacancies.

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