Discuss about the Human Resource Management for Business Environment.
The purpose of this report is to emphasize the external business environment of SEEK Limited, which is an online recruitment website. The company facilitates both jobseekers and employers in Australia, China, New Zealand, India, Philippines and South Africa (Seek.com.au 2016). In this report, a new business strategy for the company will be provided depending on the external forces that may affect business of the company.
Social: Falling employment rate of the India and other developing countries would increase business scope for SEEK (Indiatoday.intoday.in 2016). Young and Middle age structure helps to increase flow of job applicant, which is beneficial for SEEK.
Technological: Competitors are improving the website layout. Competitors are introducing mobile applications, which increase usability of the platform (Ladkin and Buhalis 2016). It affects applicants’ perception about SEEK negatively. Apart from that, low bandwidth connection of the applicants may affect accessibility. Here, competitors are publishing job openings in text format rather than using image or video format.
Economical: Inflation can increase unemployment rate of the targeted countries in which SEEK operates. Therefore, during economic crisis, the company would not be able to conduct sustainable business. In this economic condition, employers are seeking for workforce at low wages. On the other hand, applicants are searching for high paying jobs.
Environmental circumstances and consequences: Online Recruitment Company reduces paper use, which is beneficial for the environment. As an online recruitment platform, SEEK has successfully complied with the environmental policies.
Political circumstances and consequences: Government of the targeted country may change the employment policies. Therefore, SEEK may face difficulties due to changed employment policies
Legal context: SEEK needs to comply with the legal framework of the targeted country. A newly implemented legal framework may have positive or negative impact on business development of the company.
Ethical implications: The Company needs to provide equal opportunity to the applicants. Discriminating the job applicants would negatively affect the perception of the target market of SEEK.
Demographic context: Segregating the target market based on the demographic context would help the company to maintain sustainability
As an online recruitment company, SEEK Limited has a set of threats and opportunities due to internal and external market forces. Here, technological and economic factors are the most important elements that would affect business process of the company. Following are the threats and opportunities for the company while conducting business in global market.
Opportunities
During high unemployment period, SEEK would be able to increase candidate registration.
Threats
The perception of SEEK’s applicants is getting affected by the technological improvement of competitors
The mobile application of SEEK is not user friendly. Job applicants may face issues while signing up to the application.
The above threat and opportunity analysis shows that the company is facing a set of challenges while conducting business in international market. The market is highly evolving and therefore, the company is facing competitive challenges, due to emerging technological innovation (Mondy and Martocchio 2016). Apart from that, the company is facing difficulties due to changing economy of the target markets. In this competitive market, finding the skilled employees is difficult for the company. However, it is difficult for the company to find out candidates as per requirements of the clients (Roberts-Lombard, Burin and Klopper 2016). On the other hand, candidates have job preferences, while searching for a suitable job.
Low job vacancy prevents the company from providing quality service to the job applicants.
In this economic condition, employers are seeking for low wage employees and on the other hand, job seekers are searching for high paying vacancies. Therefore, SEEK is facing challenge while matching employees and employers profile.
Difficult user-interface of mobile application is a challenge for SEEK. It prevents the company from increasing applicants’ registration.
Low bandwidth of the target market prevents the applicants from accessing the platform the website of SEEK, needs high bandwidth connection.
In order to deal with the identified threats and opportunities, the company needs to set efficient business strategies. Following are the business strategies that the organization intends to deal with the threats and opportunities.
Communication with clients: In order to select appropriate candidate for the appropriate client, the company has adopted efficient communication strategy, which helps the company to convey clear information to the stakeholders (Davies and Zhou 2016). The company needs to improve communication with the clients in order to maintain job availability even during recession. In this manner, the company would be able to maintain applicant registration during unfavorable economic condition.
SEEK should target fresher applicants for low wage vacancies during the time of recession. It would help the company to satisfy need of both clients and applicants at same time.
Continuous improvement of online platform: In order to deal with threat of technical malfunction, the company needs to improve the online platform and website layout. Through this strategy, the company can attract both clients and candidates in an efficient manner (Ladkin and Buhalis 2016). Apart from that, it improves accessibility of the online platform, which helps to increase subscription rate. In order to survive in competitive market, SEEK Limited will adopt online advertisement strategy. This strategy helps the organization to connect with both clients and candidates in global market (Kern and Müller-Böker 2015). Moreover, the company will implement social media advertisement strategy through which it is possible to target broad population of the targeted market.
The company needs to improve the website in order to improve bandwidth of the portal. In this manner, the company would be able to overcome the challenge of low bandwidth of the target market.
The employees of the company are solely responsible to achieve the above-mentioned business strategies. Following are the strengths and weaknesses of the employees of SEEK Limited.
Strenghts
Employees of SEEK Limited have good communication skill and technical knowledge
SEEK has a wide client base, which helps the company to conduct sustainable business.
The employees have the ability to conduct in-depth market research, which helps the company to understand competitors’ activities in terms of technological aspects.
Weakness
Communication within the employees needs improvement.
Is the company has 14 employees, the company does not have employee diversification (Seek.com.au 2016). Therefore, the company fails to encourage innovation.
Employees need to improve content of the website in order to emphasize job descriptions.
In order to enable the business strategy to be fully implemented, the Human Resource management of the company should consider online job posting, cohesive job description and communication with the clients. Following is the discussion of the proposed strategies, which will help the HR to achieve current business strategies.
Communication with clients: The HR should build e-mail communication with the clients in order to understand their requirements (Davies and Zhou 2016). This will help the company to achieve the communication strategy.
Online job posting for fresher: This would help the HR of SEEK Limited to attract fresher applicants from the target market (Chee 2015). Here, the HR should promote individual job offers through online platforms like social media.
Improvement of online platform: HR of SEEK Limited should conduct market research in order to understand competitors’ strategies for improving online platform. In this manner, the company would be able to increase attractiveness and professionalism of the website.
Good Job Description in Text format In order to achieve organization objectives, the HR of the company should prepare the job description in text format (Ladkin and Buhalis 2016). In this manner, the company would be able to reduce use of image and video files, which will help the applicants to access the platform with low bandwidth.
Conclusion
While concluding, it can be said that SEEK Limited is a multinational online recruitment service provider. The external market analysis of the company shows that political, legal, economic and technological factors have huge impact on the business performance. Since the company is conducting business in international market, the company needs to comply with the governmental policies and procedures. When it comes to the HR responsibilities, the company needs to adopt online job posting, and should communicate with the clients properly.
Reference list
Chee, L.L., 2015. Power as Practice in Global Governance: Recruitment Agencies and the ‘Government’of Domestic Worker Migration in Southeast Asia
Davies, D. and Zhou, M.W., 2016. Is there too much Emphasis Placed on Specific Skills Knowledge When Recruiting?. Arabian Journal of Business and Management Review, 2016
Indiatoday.intoday.in. 2016. Welcome to Jobless Growth: Why India is facing an unemployment crisis. [online] Available at: https://indiatoday.intoday.in/story/employment-scenario-job-crunch-jobless-growth-economy/1/647573.html [Accessed 15 Sep. 2016]
Kern, A. and Müller-Böker, U., 2015. The middle space of migration: A case study on brokerage and recruitment agencies in Nepal. Geoforum, 65, pp.158-169
Ladkin, A. and Buhalis, D., 2016. Online and social media recruitment: hospitality employer and prospective employee considerations. International Journal of Contemporary Hospitality Management, 28(2), pp.327-345
Mondy, R. and Martocchio, J.J., 2016. Human resource management. Pearson
Roberts-Lombard, M., Burin, C. and Klopper, H.B., 2016. An Internal Marketing Perspective Within A Recruitment Service Environment In South Africa. Journal of Applied Business Research, 32(1), p.45
Roberts-Lombard, M., Burin, C. and Klopper, H.B., 2016. An Internal Marketing Perspective Within A Recruitment Service Environment In South Africa. Journal of Applied Business Research, 32(1), p.45
Seek.com.au. 2016. SEEK – Australia’s no. 1 jobs, employment, career and recruitment site. [online] Available at: https://www.seek.com.au/ [Accessed 15 Sep. 2016].
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