Iconic tech is a UK-based IoT home automation company. We provide and promote the effective Smart way of living with our smart hub technology. We provide the users the experience of managing and monitoring all the home appliances through a single platform. The platform is user friendly with easier navigation and availability of support system.
Our mission is to provide users the experience of smarter homes with faster and safer connection while promoting the approach of conserving energy with affordable and automated technology.
Our vision is to become the leading company to provide IoT technology to help develop smarter homes on global scale effective for residential properties.
Iconic tech is focusing on leading in the market of IoT automation services in UK and soon, it will enhance its reach on global basis. We are focusing on understanding the needs of consumers and also access the potential gap areas that would develop the opportunities for the business in launching the services. We use technology on daily basis and it is important to use the technology in reducing the energy consumption by the home appliances on daily basis. Our company will develop the market research and assess both internal and external environment to better understand the scope of market. The company will develop a user-friendly app that would help in promoting the effective implementation and usage of IoT based home automation services.
The company has focused on providing the services that are associated to home automation as it focusses on promoting the smarter way of lives. We are focusing on improving the lifestyle of people and reduces the challenges on daily basis with the effective management of home appliances. We develop the system and provide the software along with the adequate support in hardware integration helping in smart way of living. Users will be able to control and manage the home appliances with the user commands through internet. It will be possible with the advance technology of Internet of Things (IoT). It is designed to help and improve need of customers (Kodali et al. 2016). There is significant demand towards IoT technologies in various corporate field as it helps in reducing the labour cost and improves the performances. Therefore, we are introducing the service for home-based users, who would enjoy and upgrade the effective usefulness of home. There are multiple features that would help in improving the smarter way of living. It will also detect the excessive usage of energy and notify the users about the excessive usage of energy (Sivapriyan, Rao and Harijyothi 2020). Thus, we also value about the environment and contribute towards making better world. Our product is easily installed and supported in most of the brands that increases the scope of users within the market.
We have designed the product that would help in promoting effective and user-friendly approaches. Iconic smart plugs and Iconic user-friendly mobile application would help in upgrading and promoting the effectiveness within the house. Following are the effective benefits and adequate key features associated with our products.
Users will get accessibility to manage the easy navigated dashboard that would help in gaining overall information. Users can also monitor each detail through the dashboard and it is real time as the mobile App is available for both android and iOS. For instance, users can access and monitor the temperature of freezer, light bulbs from the room and also access the cook time (Singh et al. 2018). Thus, users can analyse, detect and collect the needful information and performances on real time improving the overall maintenance of the home appliances.
As discussed in the previous section, the mobile-based App is an effective approach for controlling and monitoring the appliances remotely. For instance, user can prepare their meal with the help of adding ingredient prior leaving to work. One can also alter the temperature of freezer in order to access to fresh freezer water when reach home. The user interference is effective approach that help in developing the technological upgrade followed by effective approach in management.
The setup is super easy and it is developed based on few clicks on the mobile phone. It has been found that connecting and configuring the setup or connection will help the appliance to develop electrical support and needful outcome in effective configuration. Users have to download the Iconic App and make account to access the services associated with it.
There are certain notifications such as notifying if there is need for regular maintenance or regular interval servicing of home appliances. The applications and technology would also help in detecting the adequate potential hazards that would improve the overall key outcome. The notification will be shared through electronic mail or SMS in the mobile phone. It is therefore important to check the notification and does not miss any important information and key message (Mahmud, Ahmed and Shikder 2019).
It is important to understand the consumers to provide the effective and efficient services helping in overall experiences. The artificial intelligence associated with the system would help in understanding the behaviour of consumer and develop the constant learning. The intelligence in system would understand the habit. For instance, consumer’s choice of using any specific appliance.
It is based on the cloud-based technology and hence helps in developing the overall integration in various popular and adequate platforms.
With all the monitoring and accessibility of information about the home appliances, users can also monitor and gain the information about the energy consumption through the Iconic App. With the overall glace of consumption of energy, users will get the information. Users can monitor and access the level of up or down within the energy level in the home appliances. Therefore, users can conserve the energy and also help in saving the ultimate money in the form of bills.
It is important to understand that with the notification of temperature and appropriate usage with energy saving mode will help in lower cost and lower bills. The implementation of smart technologies in home would also provide other beneficials in availing free services, cost effective approach and other discounts from the insurance companies (Vikram et al. 2017).
The convenience is high as all the home appliances can be monitored and managed through single platform. With just fingertips on mobile-based App, users can conveniently use the appliance with effective management and practice the remote management of home appliances.
The smart management of home would definitely improve the home management as it provides the automation solutions. Users can gain the significant insights with single tap that would enhance the overall operations of home-based operations. Users can seek information and analyse the daily habits followed by enhancing the standard of living. We live with smart technologies starting from mobile handset to television and multiple other electronics and thus, smart home would add and overcome all the potential bridges within the technology (Agarwal, Agarwal and Misra 2019).
To develop the business plan or to propose the project, it is important to assess and analyse the needs and status of market. It is important to develop the understanding about both internal and external environment. SWOT analysis will be conducted to assess both internal and external environment along with develop the understanding of problem area or market opportunity within the market (Benzaghta et al. 2021).
The SWOT (Strength, weaknesses, opportunities and threats) analysis is an effective technique that provides the insight of the business.
Strength
The key strength of the organisation is that the service provides the coordination among multiple appliances and is supported by devices. Another significant strength is the effective management and development of customer relations. With effective user-friendly approaches within the interface, it is important to develop the adequate strength within the business (Harsha, Reddy and Mary 2017). One of the significant strengths is that the identified service is considered as an adequate innovative leader in improving the overall key outcome.
Weaknesses
The replacement issue is the major weakness of the system that may also incurred the issues of continual cost within the systematic integration and developing the overall product appearance. The major common and discussed weakness is breaches and issue of hackers may develop the challenges in security of the IoT system within the home appliance management (Jabbar et al. 2018).
Opportunities
The identified key opportunities include the availability of platform integration and continual demands of the services. The mobile devices are used by most of the target audience and therefore, it would develop the better economy along with enhancing the overall bundling and integration of the system (Al-Kuwari et al. 2018). Investors are easily available as they are interested in investing on the newer and advances technology meeting the overall funding needs for the organisation.
Threats
Any potential changes in the legislation and regulatory framework from the government on the specific approach would help in developing the IoT. In many cases, it is essential to note that IoT is expensive and the associated smart devices may incur higher cost. Product differentiation is another key factor that may develop threats.
The business goal is to develop the business plan and focus on improving the promotional activities for awareness. Therefore, the aim of the business is to develop effective marketing strategy help in launching the product in the UK market and meeting the overall expectation of the consumers within the market.
The team and resources are the key strategic approach that would help in accomplishing the business goal. Therefore, the potential operational team would start from CEO, board members, CFO, COO and other senior managers working on the direct clients. It is important to identify the key issues and develop the understanding in meeting them. Seeking funding from various sources would help in gaining the adequate resources. It is important for identifying the right investors or other associated stakeholders, who would work towards effective implementation of the IoT in home automation system.
To promote and launch the new product or service, it is important to develop the awareness and its impact on the consumers. Thus, effective advertisement and promotional activities through different social media is considered as the effective marketing strategy. The provision of special introductory offer, it may include certain waive off in the cost or providing the free services to the home. Therefore, it is important to spread the information by wither the availability of complimentary updates would help in improving the key outcome. An effective and basic hospital would help in considering the adequate marketing setup.
Table 1: Gantt Chart
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April |
May |
June |
July |
August |
September |
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Research Activities |
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Developing mission and vision |
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About product development |
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Marketing research |
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Team development |
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Resource allocation |
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Launching of the services |
Table 1 represents the Gantt chart that would help in developing the overall timeline of developing the proposed business plan. It will also help in identifying and accomplishing the adequate milestone in launching the product or services.
Conclusion
From the above discussion, it can be stated that Iconic Company will launch and develop the IoT based home automation system that would promote the effective smart lifestyle among the people. It will help in improving the standard of living and promote the practice of smart home management. The paper has successfully developed the business proposal with effective consideration of strategy and implementation of adequate marketing concepts within the proposal. The company will develop a user-friendly app that would help in promoting the effective implementation and usage of IoT based home automation services.
References
Agarwal, K., Agarwal, A. and Misra, G., 2019, December. Review and performance analysis on wireless smart home and home automation using iot. In 2019 Third International conference on I-SMAC (IoT in Social, Mobile, Analytics and Cloud)(I-SMAC) (pp. 629-633). IEEE.
Al-Kuwari, M., Ramadan, A., Ismael, Y., Al-Sughair, L., Gastli, A. and Benammar, M., 2018, April. Smart-home automation using IoT-based sensing and monitoring platform. In 2018 IEEE 12th International Conference on Compatibility, Power Electronics and Power Engineering (CPE-POWERENG 2018) (pp. 1-6). IEEE.
Benzaghta, M.A., Elwalda, A., Mousa, M.M., Erkan, I. and Rahman, M., 2021. SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), pp.55-73.
Harsha, S.S., Reddy, S.C. and Mary, S.P., 2017, February. Enhanced home automation system using Internet of Things. In 2017 International Conference on I-SMAC (IoT in Social, Mobile, Analytics and Cloud)(I-SMAC) (pp. 89-93). IEEE.
Jabbar, W.A., Alsibai, M.H., Amran, N.S.S. and Mahayadin, S.K., 2018, June. Design and implementation of IoT-based automation system for smart home. In 2018 International Symposium on Networks, Computers and Communications (ISNCC) (pp. 1-6). IEEE.
Kodali, R.K., Jain, V., Bose, S. and Boppana, L., 2016, April. IoT based smart security and home automation system. In 2016 international conference on computing, communication and automation (ICCCA) (pp. 1286-1289). IEEE.
Mahmud, S., Ahmed, S. and Shikder, K., 2019, January. A smart home automation and metering system using internet of things (IoT). In 2019 International Conference on Robotics, Electrical and Signal Processing Techniques (ICREST) (pp. 451-454). IEEE.
Singh, H., Pallagani, V., Khandelwal, V. and Venkanna, U., 2018, March. IoT based smart home automation system using sensor node. In 2018 4th International Conference on Recent Advances in Information Technology (RAIT) (pp. 1-5). IEEE.
Sivapriyan, R., Rao, K.M. and Harijyothi, M., 2020, January. Literature review of iot based home automation system. In 2020 Fourth International Conference on Inventive Systems and Control (ICISC) (pp. 101-105). IEEE.
Vikram, N., Harish, K.S., Nihaal, M.S., Umesh, R. and Kumar, S.A.A., 2017, January. A low cost home automation system using Wi-Fi based wireless sensor network incorporating Internet of Things (IoT). In 2017 IEEE 7th International Advance Computing Conference (IACC) (pp. 174-178). IEEE.
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