Identify and describe your product in detail.
I pick a shaker cup as a product, this is particular shaker cup with lots of advantages which makes the life easier for body builders and the people who are very curious about their fitness. It is manufactured by Performa Brand by means of the usage of actionrod technology. Moreover, it is made with a good plastic material which is eco friendly and BPA-Free.
FAB for the RESELLER – Reseller of this product is Popeyes Supplements.
FAB for the END CONSUMER
Performa company was found in 1990s. Performa Limited has been advanced into a specialized outline and event marketing conversation company (History of Performa company, 2004).
Performa is an international magnificence fitness accent employer developing a huge variety of products that meet the extreme demands of a ramification of different customers. Moreover, it is a non-public organisation which employs 50 personnel. Furthermore, this company is dealing with industry sports and activity. In addition to this, Company mission is to create interest in consumers regarding a healthy life style (The Performa company overview, n.d.).
Confusing marketing policies (Analyzing the strengths, 2016).
Performa company is existing in a retail industry.
Growth: Invention is a keystone for Performa company and overall presentation is a passion. Performa is inexorable in making sure that each product is sold exceeds the needs that it’s going to endure. Moreover, Performa has a whole department Performa Labs dedicated to making sure every and each product that is launched is of the highest quality. Therefore, company is growing day by day (Introduction of Performa company, 2019).
Technology: Performa is adopting new techniques and use new technologies to work efficiently on the mission. As now the products are available online as well on different sites like Amazon.
Performa company is an independent company, but there are many competitors of this company.
Yes, there are various affiliated companies such as DC Comics Collection, Star Wars Collection, Transformers Collection etcetera (Introduction of Performa company, 2019).
The headquarter of this company is located in Edmonton, Alberta. However, there are various manufacturing plants are presented in Canada such as Oakville (ON), Montreal (Quebec).
The company designs the product with the motive to provide best quality of item to the consumers. This company does not only focus on the productivity and profitability, but also dedicated to performing the top (Introduction of Performa company, 2019).
The reseller you are targeting:
I have chosen the reseller for this product is Popeyes Supplements.
It is located at Lambton Mall road, Sarnia, ON.
This store sells various nutritional products like vital proteins, sun potion, nuzest protein etcetera. Therefore, customers absolutely need shaker cups for consumption of these vitamins due to this fact I choose this store.
The final consumers for this product are young individuals, who are very curious about their health and fitness.
Demographic: 18 years to 35 years
Psychographics: Anxious with their health, fitness and appearance
Remember! This is just a sample.
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