Impact Analysis Of Social Media E-commerce Strategy Framework For Small Business

Aim of the Research

Background of the Study

This research proposal is intended on the impact analysis of the social media e-commerce strategy framework for business growth of business. In present days, most of the people used social media. Therefore, the customer is expecting the small business to offer services via social media. Social media helps the business organization to increase the service rate to the client (Ngai, Tao and Moon 2015). If the small business is continuing to engage with their clients are delivery a present technology banking experience, it has become necessary that they make efforts to leverage this rapidly-emerging channel. This paper illustrates the different type of social media platform, various type of advantages as well as the impact of using social media on business. The paper portrays the ways through which research can be performed with the help of proper review of the literature as well as the methodology for implementing the research.

The main aim of this research is to identify the impact analysis of social media e-commerce strategy framework for business growth of small business. Moreover, this research proposal is used to identify the usage social media e-commerce strategy framework in business. On the other hand, the proposal is intended to recommend a specific social media e-commerce strategy framework for the small business.  

The objectives of this research follow:

• To identify the usage Social Media E-commerce strategy framework in business
• To analyses the impact of Social Media E-commerce strategy framework for business growth
• To recommend the specific Social Media E-commerce strategy framework for the different type of small business

1. Why is Social Media E-commerce strategy framework used in business industry?
2. What is the impact of Social Media E-commerce strategy framework in business?
3. How Social Media E-commerce strategy framework helps different type of small business for growth?

The research is mainly undertaking to identify various methods of Social media strategies. The study is mainly conducted to illustrate the challenges of using the social media regarding business growth. The research also illustrates the reason to select a proper social media e-commerce strategy for    different type of small bank.

Growth of social media

With the expanding ubiquity of Social media platform, for example, Facebook and Twitter and the expansion of broadband web, advanced cells, and versatile applications, web-based social networking utilization has expanded drastically (Parveen, Jaafar, and Ainin 2015). Today, individuals routinely utilize online networking for ordinary cooperation and assignments. On the off chance that small business is to keep on engaging seriously with their clients they should create inventive approaches to using today’s upper hand—online networking.  

Around the world, the social media users base is relied upon to increment from 1.47 billion in 2012 to 2.55 billion in 20171 (Wamba, and Carter 2016). Creating areas, for example, Asia-Pacific, the Middle East and Africa, and Latin America are required to lead the way. The Middle East and Africa District are foreseen to encounter the most noteworthy compound yearly development rate (CAGR) of 14.3%, through 2017 (Ngai, Tao and Moon 2015). By the expansion of the informal organization client base, entrance levels2 are likewise anticipated that would increment. Amid the period from 2012 to 2017, the Asia-Pacific locale is relied upon to log the most noteworthy increment in interpersonal organization client infiltration, with 19.7%, trailed by the Middle East and Africa, with 18.5%, and Latin America, 13.4%.

With the appearance of web and versatile channels, small business has been trying endeavors to streamline storehouse based channels to convey a predictable multi-channel involvement (Tsits, Contogiannis and Jembere 2013). Be that as it may, because of the nearness of legacy frameworks and the conventional approach of working in storehouses, these endeavors to refresh have been reasonably impeded. As small business endeavor to coordinate the new channels, there has additionally been a slow move in instructive and value-based touchpoints amongst small business and their clients. For instance, if a client exchanges reserves were utilizing the web, he is not communicating with managing an accounting staff (Kandampully, Zhang and Bilgihan 2015). This turns into a lost open door for the bank to take in more about that client through conversational collaboration, fabricate client affinity, and comprehend the purpose of that exchange. This steady move in instructive and value-based touchpoints, combined with expanding online networking use, is making the procedure of channel joining and client understanding era more mind boggling (Zhou 2013). On the one hand, it appears as if electronic exchanges may diminish the open door for small business to create a 360-degree perspective of their clients by acquiring information from individual communication amid exchanges in a conventional way.

Objectives of the Research

A more intensive take a gander at what electronic transactions can yield, notwithstanding, presents a more positive picture of the unlimited open doors online networking offers small business (Wu and Shen 2013). Since online networking yields, such an abundance of client information—including behavioral information—small business can saddle this information to better comprehend client needs and needs, in this manner adjusting and improving items and administrations (Tsimonis and Dimitriadis 2015). While this is a noteworthy stride forward for small business, they should be determined in staying consistent with information security directions in regards to online networking; for instance, acquiring earlier client agree to utilize data mined from web-based social networking stages. The accompanying segment delineates openings small business can harvest from web-based social networking and gives cases of how these open doors may play out to improve the general client encounter.

For the reasons for this paper, bank and client development is characterized as the mindfulness (both advantages and concerns) and use of web-based social networking stages by small business and their clients. As the key components to successfully use online networking, and also build up a guide, are fundamental for any web-based social networking activity, it is principal that small business organize them into their way of life to accomplish ideal outcomes (Suvarna and Banerjee 2017).   

Given the distinctions in the web-based social networking development of small business and clients crosswise over districts, nations, or topographies and socioeconomics, there is a requirement for small business to adjust their general web-based social networking procedures to adjust to the bank/client development level (Tsimonis and Dimitriadis 2014). Keeping in mind the end goal to get small business and clients to a similar page on development levels, small business can use four key directions to accomplish sought outcomes as they use online networking techniques:

• Increase the customer awareness
• Improve the social media capabilities
• Take a Piecemeal Approach

One of the major challenges of using social media in baking is sharing of customer experience. Most of the customers are sharing their personal experience with the bank. According to the survey, it’s found that most of the customers are sharing their bad experience which directly effects on the bank (Kandampully, Zhang and Bilgihan 2015).

As indicated by Mackey and Gass (2015), look into the system is characterized as a methodology that is used for gathering data and additionally information for settling on suitable choices. The review is led with the assistance of master’s group by applying different current models of the world using auxiliary information accumulation method. The main aim of these paper is to analysis the impact of using the social media e-commerce strategy framework in different type of small business.

The research methodology is mainly consisting of the research approach, research design, research philosophy and data collection procedure (Taylor, Bogdan and DeVault 2015). The design method is mainly used for integrating various components of the research study in a logical way. Secondary data collection procedure is used for this particular research.

Examine rationality is for the most part used for portraying distinctive sorts of strategies and presumptions by a specialist while leading a particular research subject (Flick 2015). The expansive and also the basic type of epistemology is considered as a piece of logic, which incorporates interpretivism, positivism and authenticity. The ebb and flow look into uses positivism as it aids in gathering all the concealed data, which is connected with the examination subject (Silverman 2016). Distinguishing proof of appropriate online networking procedure which will help in business development. Subsequently, the exploration theory is vital in getting data about social media strategies.  

Research Questions

Inquire about approach helps in outlining the subject appropriately to reveal the organization that is required in the exploration (Reynolds et al. 2014). Two ways are for the most part embraced by this examination, which incorporates deductive and inductive research. In this paper, the deductive approach is primarily utilized so that the researcher can dissect and also distinguish the different social media strategies regarding business growth (Vaioleti 2016).   

To discussing the framework of the research topic, the research design is used. Mainly three different type of research design is used those are descriptive, exploratory and explanatory (Tarone, Gass and Cohen 2013). The descriptive design method is used to identify the different type of social media strategies.

The data collection procedure is used to collect different type of information regarding the research topic. Research data can be divided in two ways. One is primary data and second is secondary data (Bauer 2014). The primary data collection producer is used. The primary data will be collected from interviewing the organization authorities and creating some online survey.

The moral contemplations include:

• The researchers took after fitting standards and direction while leading the exploration.
• While gathering information, the analysts must take after all the moral thought.
• The information which is accumulated must remain careful and additionally secure.

Major or Key activities	1st month	2nd Month	3rd month	4th month	5th month	6th month
Selection of Topic	ü
Literature review		ü	ü
Research Methodology			ü
Secondary Data Collection				ü
Data Analysis				ü
Results					ü
conclusion						ü
Submission of Final Project						ü

References

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Zhou, T., 2013. This paper evaluates the impact of information technology (IT) on the operations of small business and the structure of the banking industry, including implications for stability. On the one hand, small business can focus on relationship banking and use IT developments to tailor services to individual needs and build enhanced, albeit modified, relationships with customers. On the other hand, IT better allows small business… Electronic Commerce Research, 13(1), pp.103-124.