The Internet has been developing rapidly for the last two decades (Hennig-Thurau, Malthouse, Friege, Gensler, Lobschat, Rangaswamy & Skiera, 2010). Digital information technology has also been developed around the world. The users of the new technologies are too developed. E-commerce companies make use of web development that can lead companies to promotion and improvement. Photos of products and services over the internet provide extensive promotions. Therefore, the behavior of consumer products is diverted from the traditional way to greater confidence in purchases over the Internet. Transformation is an inevitable trend that changes the marketing strategy. With the increasing number of e-commerce companies advertising and selling their products online, it becomes integral to analyze the impact that they generate on customers (Davis & Khazanchi, 2008). The scope of this study identifies the impact that advertisement has on e-commerce on consumer behavior in the e-commerce market.
Recent studies have shown that the advertisement works extensively in the e-commerce industry. Buyers (B2C) have increased and online purchases are becoming more popular for many people. The many factors and the rapid development of online shopping add up mainly because of the advantages that the internet offers (Laudon & Traver, 2013). First, the Internet offers various amenities for consumers. As consumers do not have to go anywhere else for making their purchases. Finding information about products from the internet can help arrive at a decision easily. Websites and also helps to check between websites to get the cheapest price. In addition, the internet tool needs a clean product. And more effective than other channels to meet consumer needs. Due to several Search Engines save consumers time in accessing consumer information, consumers mainly prefer making online purchases. Advertisement information has a mix of pictures, sounds and detailed descriptions of text in it helps to learn from consumers and choose the most appropriate product (Liang & Turban, 2011). Consumer behavior is triggered with the help of advertisements as marketers designs advertisements which can influence consumer behavior to generate demands. The online advertisement has increasing impacts as more and more consumers flock online for meeting their social and personal needs.
The scope of the study was aimed at arriving at the aim which is to; Understand the impact of advertising on consumer behavior in the e-commerce market.
In order to attain the above-stated aim to the study, the following objectives to the study need to be met in an appropriate manner.
In order to attain the above-stated research objectives, the following research questions need to be appropriately answered.
The scope of the project will include studying the impact of advertising on influencing consumer behavior. Then the study will go on to explore and apply such influences effectiveness in the e-commerce market (Ngai, Xiu & Chau, 2009). As marketers and advertisers analyze ways such that they can make a maximum influence on consumer behavior it becomes integral how such influences work in the e-commerce market.
In order to conduct this study, it becomes integral to analyze several literary journals, books, and articles which can provide information related to consumer behavior and influences which advertisement can make in consumer behavior. In the current scope of literature analysis, several books and journals have been taken into consideration, which can reveal various concepts related to influences to the consumer through advertisements.
Advertising is defined as “any paid form of non-personal communication of ideas and product information in the media to create a brand image. Promotion in television and in the main press source for advertising, but in today’s world, internet marketing has become another Internet is a powerful force in many promotional initiatives and efforts (Hernández, Jiménez & Martín, 2010). They absolutely need it accurately estimates of online shopping behavior “In the internet environment, consumers do not have to adapt to the expectations of others when they buy a presence on the Internet and everyone must make good decisions. Internet advertising is an important tool for marketing products and services from industrial and non-industrial organizations. Other study and ad advertisement
Dennis, Merrilees, Jayawardhena and Tiu Wright (2009) states that the total online advertising costs in the world are estimated at around $ 66.6 billion. These are companies that want to improve their online business. They are looking for accurate measurements and estimates. Strategic businesses for online retail growth need relative estimates for the growth of Internet shopping. Without a doubt, he has been seen in the Internet advertising industry. This is the view of another platform. In general, it should be noted that companies provide a significant amount of advertising on the Internet. Internet advertising statistics cover domains related to Internet advertising brands and include advertising, advertising services, PPC search engine advertising and other Internet advertising related development and statistics. According to, Internet advertising revenue increased by 38% between 2000 and 2008. Internet advertising is effective if it has the talent to produce an immediate copy of customers. Multimedia features, images, and content features are used primarily in Internet advertising.
Internet commerce is developing actively, especially in the consumer goods market industry, but there is still a big difference between traditional and Internet users stores. Hausman and Siekpe (2009) provide that there may be different reasons more importantly; the benefits are visible in both traditional and online markets. Both have certain characteristics. The traditional seller can do this, for example, it offers convenience for parking and shopping so that guests can read and read before buying, checking the quality of products and services are more direct to customers. However, traditional companies have a limited number of products and sales costs are higher than in the online store. By comparison, one can find limitations On the other hand; traditional stores are more likely than the benefits of online stores. Discounts of an online store also seem to be an advantage to traditional stores. It is a clear review of products in many e-commerce companies offers great development of technology and competitive benefit from online sales. The impact of online shopping for consumers behavior to find all the analysis frameworks they display an important part of marketing and business to meet the needs of consumers and consumers.
The impact on consumer behavior often is achieved between the external and internal factors that are present. The external factors are found in the society and internal factors are usually in the opinion of consumers. Trusov, Bucklin, and Pauwels (2009) state that there are many factors that can affect Consumers’ behavior. Warner said that external influences might be involved in five areas: population, social economy, technology, and public order; culture; subculture; the control group; and marketing. There are many internal effects psychological processes, including attitudes, learning, understanding, motivation, self-Picture, and Seminar. Consumers have two reasons why shopping is practical and those do not work. Practical factors are usually time; company and the needs of buyers can buy can save time Surround shopping centers such as free parking spaces, smaller commodities, and services amongst which a consumer can choose from many products. Brand identities are cultural or social values. The traditional business is just getting the customer’s needs, as its behavior seems to be an attractive service provider that sells and promotes its products. Customers go there and buy products and then new products took home and used. Internet shopping and traditional shopping are much the same except for time being different for them as buying online provides comfort and interactive services. Varnali and Toker (2010) state that traditional shopping can offer customers a cheaper shopping environment and high-quality products. Both sides of shopping experiences try to improve services by learning others, such as Traditional shopping centers offer more parking spaces, more counters and close proximity the residence improves comfort. Internet shopping experiences provide virtual reality and 3D technology to improve the presentation of products. A brief description of the Consumer Decision Making Process along with the several influencing factors that impact their decision making given in the figures below.
The following sections describe the nature of Internet purchases first, an e-commerce site has been introduced to understand the essence of Internet shopping, online security, and privacy and trust are handled. Zhu and Zhang (2010) state that all general reviews and discussions about online stores are available as studying the background and helping to build the foundation of academic research. The internet offers great convenience to consumers as the main reason for getting it most researchers and analyzing customer acceptance of the e-commerce companies. On the Internet, buyers can buy online anywhere and anytime. This means that consumers can shop online and buy around the clock for seven days a week at home or in the office, which attracts time to hungry Internet buyers save time by searching products in stock. In addition, the internet offers a few good ways to save money and time. For example, consumers do not have to go out retail and no shipping costs. E-commerce offer they are more fun than traditional shopping.
Access to the Internet is largely linked to technology development and plays an important role in online shopping. Previously organizations have for decades admitted that new technologies can affect the Internet strengthen deep and huge technology as a virtual reality and 3D technology has agreed to bring a high competitive advantage. IT uses better quality on the Internet Product information that helps customers make the decision. On a wide range of Internet usage studies, Internet growth and Growth online has grown significantly over the last decade. On BMRB International (2004) and WWW 9 User Surveys (1998), publication US Internet users grew to 22.7 million, including 48.4% the adult population and about 53% of netizens reported that the purchase was one Basic use of the Internet (Cui, Lui & Guo, 2012).
Determination of suitable research methods is the most important research methods. At this moment one has to discuss the research methodology (Smith, 2015). More information about the goals and challenges of the studies. Positivism and interpretation are the two most important research methods that can be used in such business research. The positivism is undertaken in quantitative scientific methods, while applied research makes use of qualitative interpretation methods. The scope of the research can be given through qualitative methods. That is why one can describe the impact that advertisement has on e-commerce users in a descriptive way. The researcher collected qualitative data and interpreted the results in an interpretative way.
The research method offers many basic aspects of research (Taylor, Bogdan & DeVault, 2015). Visualization and analysis of research data can be done using qualitative or quantitative methods. Quantitative data refer to mathematical and statistical data, and qualitative data consist of subjective data. One chooses exemplary quality when analyzing descriptive data for various communication tasks. Qualitative data can be analyzed using inductive or deductive methods using the best inductive method. In general, quantitative data use a deductive method. Research has long developed a theory of generalization and linking of research goals.
The focus of the study was on secondary qualitative data (Bryman & Bell, 2015). The study ignored all primary data, which means that information from the first results lacks time and money. The study mainly collected data from secondary sources to understand the impact of advertising on consumer behavior. With the increasing of e-commerce businesses, marketers are increasingly making use of advertisement in order to enhance their marketability of products (Sekaran & Bougie, 2016). In order to collect data relative to the study, the scholar has collected several advertisement efforts that are undertaken by companies such as Amazon, eBay in order to arrive at conclusion related to the study. There are many search tools for collecting research data. The study uses secondary data collected from the results of the technology industry. The collected data are analyzed and interpreted in a descriptive way to achieve the results of the research. The study followed all ethical principles in accordance with university standards.
Analysis of secondary data and connecting them to literary journals have provided various findings related to the study. As e-commerce businesses occupy a large segment of businesses undertaken in the present scenario, the impact of advertisement on adding to the various consumer influences has been depicted which includes environmental influences such as technology, individual, social and marketers influences that makes consumers undertake decision-related to making their product choices.
Some of the findings related to the study are highlighted below;
Online advertising is essential as a mission, rational, decision-making, orientation, and effective goals. Example of the process includes customer motivation driven by cost. Customization of benefits of Business Process in e-commerce is tremendous. The effect of the sensor on the motivation of the customer’s perception Stories like happiness, fantasy, awakening, sensuality and Enjoy marketing around the world, provides attractive benefits (Kim & Lennon, 2008). On the other side, users like to shop online because they like that and do not try to achieve a complete physical goal online advertising mission. This shows the motivation of the customer. Advertising is a family characteristic for the online family. Purchasing behavior of customers, for example in a commercial approach includes perceived risk, willingness to buy and self-confidence. 1
A willingness to buy the are inversely related to the amount of perceived risk and customer satisfaction, intention, gifts and ways to please customers. Products to increase online advertising need to understand consumer demands and needs. Of course, loyalty buyers must be physically dynamic and creates motivation. Increasing the benefits of online advertising in the market are immense. Ability to participate in the navigation and compile information without real purchase intention is present in e-commerce businesses. However, the consumer meets the quality requirements, there is an opportunity to express happiness in marketing and self-confidence. Trust was defined as the choice of the brand. It explains the purchasing behavior of consumers in an explanatory way. The confusion stems from the interests of consumers and consumers direct impact on the compression of the implementation. Online advertising in the life cycle for any e-commerce business which provides self-confidence, reduces anxiety and risk reduction marketing strategies are very critical and deliberate variable. Researchers influence online advertising. For example, it goes without saying and is contextual. Online advertising shop is balanced with the purchase and perceived risks.
Conclusion and Recommendations
It can be said that advertisement has significant amounts of effects on the mind of consumers for e-commerce businesses as well. The Internet offers many online stores around the world. Advertising for e-commerce businesses has a modest impact on customer choice, with only about half of respondents influencing the purchase decision. However, internet advertising is one of the most important to find purchasing decisions for customers if they think there is a level of interaction between them and the company buying the products. The survey also shows that Internet advertising is closely related to the purchase decision. The research also shows that Internet advertising, as an integral part of consumer behavior, contributes to most of the growth of the Internet and consumer advertising. In order to get an image of the product and a better part of the market, the advertiser should not pay attention. The beginning of each announcement should be based on diversity and reality. In this area, there is more emphasis on the character that beauty and price. In creating effective advertising, one only need to send it 3 or 4 times a day, otherwise one is bored. It is not necessary that direct information on an announcement that fashion and beauty presented in the areas of product models, shows the bare truth about the most attractive and exorbitant product. At the same time, advertisers should specify the price of the product to make it easier for consumers. The quality of advertising should be attractive and useful because it puts the consumer’s head under the pretext. This is also an important reason why multiple pricing systems do not force consumers to purchase goods until quality is achieved. In addition, celebrities have a good impression, especially for fans and celebrities to the status of celebrities and celebrities are aware, it is not necessary to be aware of when one send certain publicity. Furthermore, advertising sensationalism is not always easy, but attractive. Later, a more detailed and comprehensive study allows researchers to study the factors the attitude of most newspapers can help brands and celebrities to large extent as when they are properly designed and used and want to buy consumer behavior.
Reference:
Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA. Accessed on 11th October 2018, from https://books.google.co.in/books?hl=en&lr=&id=l7u6BwAAQBAJ&oi=fnd&pg=PP1&dq=research+methods&ots=AwNpw6FRQp&sig=mIHR9WiRsoPBG5z0l1FOlu4JR0s#v=onepage&q=research%20methods&f=false
Cui, G., Lui, H.K. and Guo, X., 2012. The effect of online consumer reviews on new product sales. International Journal of Electronic Commerce, 17(1), pp.39-58. Accessed on 7th October 2018, from https://www.tandfonline.com/doi/abs/10.2753/JEC1086-4415170102
Davis, A. and Khazanchi, D., 2008. An empirical study of the online word of mouth as a predictor for multi?product category e?commerce sales. Electronic markets, 18(2), pp.130-141. Accessed on 2nd October 2018, from https://www.tandfonline.com/doi/abs/10.1080/10196780802044776
Dennis, C., Merrilees, B., Jayawardhena, C. and Tiu Wright, L., 2009. E-consumer behaviour. European journal of Marketing, 43(9/10), pp.1121-1139. Accessed on 4th October 2018, from Dennis, C., Merrilees, B., Jayawardhena, C. and Tiu Wright, L., 2009. E-consumer behaviour. European journal of Marketing, 43(9/10), pp.1121-1139.
Hausman, A.V. and Siekpe, J.S., 2009. The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), pp.5-13. Accessed on 5th October 2018, from https://www.sciencedirect.com/science/article/abs/pii/S0148296308000210
Hennig-Thurau, T., Malthouse, E.C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A. and Skiera, B., 2010. The impact of new media on customer relationships. Journal of service research, 13(3), pp.311-330. Accessed on 1st October 2018, from https://journals.sagepub.com/doi/abs/10.1177/1094670510375460
Hernández, B., Jiménez, J. and Martín, M.J., 2010. Customer behavior in electronic commerce: The moderating effect of e-purchasing experience. Journal of business research, 63(9-10), pp.964-971. Accessed on 4th October 2018, from https://www.sciencedirect.com/science/article/abs/pii/S0148296309002161
Kassim, N. and Asiah Abdullah, N., 2010. The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis. Asia Pacific Journal of Marketing and Logistics, 22(3), pp.351-371. Accessed on 7th October 2018, from https://www.emeraldinsight.com/doi/abs/10.1108/13555851011062269
Kim, E.E.K., Mattila, A.S. and Baloglu, S., 2011. Effects of gender and expertise on consumers’ motivation to read online hotel reviews. Cornell Hospitality Quarterly, 52(4), pp.399-406. Accessed on 9th October 2018, from https://journals.sagepub.com/doi/abs/10.1177/1938965510394357
Kim, M. and Lennon, S., 2008. The effects of visual and verbal information on attitudes and purchase intentions in internet shopping. Psychology & Marketing, 25(2), pp.146-178. Accessed on 9th October 2018, from https://onlinelibrary.wile y.com/doi/abs/10.1002/mar.20204
Kim, S. and Park, H., 2013. Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance. International Journal of Information Management, 33(2), pp.318-332. Accessed on 8th October 2018, from https://www.sciencedirect.com/science/article/pii/S0268401212001594
Laudon, K.C. and Traver, C.G., 2013. E-commerce. Pearson. Accessed on 2nd October 2018, from https://www.cpe.ku.ac.th/~mcs/courses/2008_01/214571/slides/Laudon_Traver_E-commerce4E_Chapter09.pdf
Liang, T.P. and Turban, E., 2011. Introduction to the special issue social commerce: a research framework for social commerce. International Journal of electronic commerce, 16(2), pp.5-14. Accessed on 1st October 2018, from https://www.tandfonline.com/doi/abs/10.2753/JEC1086-4415160201
Lowry, P.B., Vance, A., Moody, G., Beckman, B. and Read, A., 2008. Explaining and predicting the impact of branding alliances and web site quality on initial consumer trust of e-commerce web sites. Journal of Management Information Systems, 24(4), pp.199-224. Accessed on 8th October 2018, from https://www.tandfonline.com/doi/abs/10.2753/MIS0742-1222240408
Ngai, E.W., Xiu, L. and Chau, D.C., 2009. Application of data mining techniques in customer relationship management: A literature review and classification. Expert systems with applications, 36(2), pp.2592-2602. Accessed on 3rd October 2018, from https://www.sciencedirect.com/science/article/pii/S0957417408001243
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach. John Wiley & Sons. Accessed on 11th October 2018, from https://books.google.co.in/books?hl=en&lr=&id=Ko6bCgAAQBAJ&oi=fnd&pg=PA19&dq=research+methods&ots=2B0UW_IWnU&sig=-4j8Jzl7KrZIIJEy7K2-jn7C9jE#v=onepage&q=research%20methods&f=false
Smith, J.A. ed., 2015. Qualitative psychology: A practical guide to research methods. Sage. Accessed on 10th October 2018, from https://books.google.co.in/books?hl=en&lr=&id=lv0aCAAAQBAJ&oi=fnd&pg=PP1&dq=research+methods&ots=eNIOgrejRC&sig=Q3ujr0rNuw_kXTVlCMAU8bAITQ8
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A guidebook and resource. John Wiley & Sons. Accessed on 10th October 2018, from https://books.google.co.in/books?hl=en&lr=&id=pONoCgAAQBAJ&oi=fnd&pg=PR11&dq=research+methods&ots=Qhvmdt3x3V&sig=VZpn2TWMAYUOQjYfSQy1WktRscw#v=onepage&q=research%20methods&f=false
Trusov, M., Bucklin, R.E. and Pauwels, K., 2009. Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site. Journal of marketing, 73(5), pp.90-102. Accessed on 5th October 2018, from https://journals.ama.org/doi/abs/10.1509/jmkg.73.5.90
Varnali, K. and Toker, A., 2010. Mobile marketing research: The-state-of-the-art. International journal of information management, 30(2), pp.144-151. Accessed on 6th October 2018, from https://www.sciencedirect.com/science/article/pii/S0268401209001133
Zhu, F. and Zhang, X., 2010. Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. Journal of marketing, 74(2), pp.133-148. Accessed on 6th October 2018, from https://journals.ama.org/doi/abs/10.1509/jmkg.74.2.133
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download