This report is about analyzing the impact of enterprise systems in helping businesses to achieve operational excellence. Today in most of the business organizations information systems are used to transform businesses and business processes. The assets of managing information has become increasingly important to business organizations. To achieve this information systems that are commonly used in enterprises are considered important. Therefore to understand impact of enterprise systems, we will discuss about some essential concepts regarding this. The essential topics to discuss here in this report are comprehensive analysis of enterprise applications, its drivers from business perspectives, challenges posed for end-users by enterprise applications and benefits of employing enterprise systems that are used for operational excellence (Baltzan et al., 2009).
In this segment of report, we will discuss every essential concept in detail.
An enterprise application is considered as a business application and in today’s corporate environment these applications are getting complex, advanced, scalable and component based. There are variety of enterprise applications are used in business organizations such as ERP, CRM, IT service management, enterprise resource planning and content management etc. There are various platforms available across corporate networks, internet and intranet where enterprise applications can be deployed easily. The essential features of enterprise applications include centric approach of data, user-friendly and strict requirements of security, maintenance and administration. Precisely we can say that these are highly complex systems. The designing and developing of enterprise applications means satisfying multiple different requirements of users. The development process of an enterprise application needs fulfillment of every requirement. Any failure to meet a single requirement may lead to failure entire project. While developing an enterprise application, an Enterprise Application Model is followed by developers and this model consists of three main points: Enterprise Application Requirements, Model of Enterprise Application and Enterprise Application Model Designing. (Chaawa et al., 2016).
This section of enterprise application development defines three main attributes of enterprise application and also reviews all requirements that are mandatory to meet by developers of enterprise application.
This section presents the Enterprise Application Model and discuss about all interactions that should be implemented in each its sub-models.
This section defines the role of business requirements that are required in development and designing enterprise applications.
Therefore, in above ways enterprise applications are developed and used in different enterprises according to their requirements.
According to various literature reviews, CRM i.e. Customer Relationship Management and ERP i.e. Enterprise Resource Planning systems are considered as Enterprise Systems and these are highly preferred to use in business organizations. The ERP system is used to handle accounts related activities and CRM is popular among enterprises for customer management. So here in this segment of report, we will emphasize on drivers of these two systems from perspectives of business (The best homework help Agency, 2017).
The data of ERP system is mostly found from outside the Organization. It means various external sources are used by ERP systems for accessing information such as distributors, logistic providers and financial institutions (Msdn.microsoft.com, 2017).
Another driver of ERP system as an enterprise system is that data is fed into an ERP system is always inaccurate. As we know that ERP systems receive information from different external sources, so it is possible that data of these sources can be unchecked and inaccurate. Besides this, the collected information from external sources is not clean enough to process correctly in ERP systems. So if unchecked information will be used in ERP systems then it is possible that wrong information may spread to other business systems. Therefore, it is so much necessary to put checked information in ERP systems to get expected output (Chegg.com, 2017).
Globalization works as an essential driver for business enterprises to establish new manufacturing plants and offices worldwide. To support global business, multiple instances of ERP are used by many companies. Therefore, proper integration of all occurrences must be ensured to provide one wide view of enterprise at global level (Ieeexplore.ieee.org, 2017).
These above discussed three drivers are considered so helpful to implement Enterprise Resource Planning (ERP) successfully in business enterprises.
The Customer Relationship Management (CRM) is also considered an effective enterprise system like ERP. Therefore, to run this system effectively, some drivers are necessary to use that are listed as below (Feldman et al., 2016):
The Customer Relationship Management (CRM) is a customer-centric system that is why customers are major driver to run this system successfully in an enterprise to perform various business activities. As a customer-centric system, awareness of capabilities, trial of service or product, product cost, image transfer, optimization, integration with process of customers and flexible financing and technical assistance must be included in CRM to manage customers properly (Govindaraju, 2012).
Another essential driver of CRM system is processes. The mechanism of delivering value to customers and control profitability of customers is represented by processes. This process analysis should be started with touch point of customers and work back towards the organization. The main focus of this analysis is on opportunities that are required to add customer value that will further positively impact on profitability of customers and their maintenance. Another essential opportunity that must be focused is to eliminate non-value activities from customer and internal perspectives. In this way, processes will help as driver of CRM system in a business enterprise (Sen and Heim, 2016).
Besides customer and processes, next essential driver of CRM is the management. CRM has introduced the need of management by profitability of customer and processes. Besides this, it is also defined that senior management must be engaged the initiatives and also represents the change of organization. It is responsibility of senior management that before embarking on CRM initiative, they must understand the operational implications of CRM and also evaluate the potential cost.
The vendors are also considered important driver for CRM. In list of vendors of CRM, software vendors, consultants, training experts, hardware suppliers and ASPs are included. All these vendors play an important role and add value to outcomes when utilized properly. If we talk about software vendors then these are important for a business organization to make deal for effective CRM solution. On other side, vendors also do efforts to sustain their growth with a particular organization by providing them significant customer relationship software solution. If a business organization will not get CRM from good vendor then various problems can be seen by business organization (systems?, 2017).
The implementation of CRM brings a big change in organizations activities. So best practices for CRM are necessary to implement by organizational employees.
Now from above discussion, we got to know about all effective drivers of ERP and CRM, so these two enterprise systems can be successfully used in business enterprises. Now in next segment of this report, we will emphasize on challenges that are posed by enterprise applications for end-users.
As we know that enterprise applications are difficult to implement successfully. There is requirement of wide organizational change, costly investments in new software and proper evaluation that how these systems will enhance overall performance of organization (Workwise LLC, 2017). Besides this, enterprise applications also require fundamental changes in case of business operations. At level of employees, it is also required that they must learn new work activities and way to put data into system. This will be bit challenging for employees who are not from IT background or who have never worked with enterprise applications. Besides this, switching cost is also introduced by enterprise applications that make these applications more expensive. So these are some substantial changes that will be faced by users of enterprise applications (Veni and profile, 2017).
As we know that enterprise applications have become more flexible, web-enabled and capable in integration with other systems and it has become possible by using web services and SOA i.e. Service Oriented Architecture. Besides this, enterprise applications have also started using open-source and on-demand versions that enable these enterprise services to run in cloud infrastructure or on mobile platforms. If we talk about Customer Relationship Management system which is considered an effective enterprise application, has added social networking capabilities and through these capabilities CRM can enhance internal collaboration, extend interactions with customers and utilization of data from social networking websites. In this way, business organizations can use new internet technologies based enterprise applications. This thing we can elaborate with help of example of an organization. For Example: Tesco PLC is a British multinational grocery and general merchandise retailer. This organization sales online groceries, home ware, electrical &clothing etc. to its customers. To manage online customers, Tesco uses CRM as enterprise application and this application is based on new internet technologies. In earlier days, desktop CRM was used by business organizations, but now with the help of emerging technologies, internet based CRM applications can also use by its users. In this way, enterprise applications of various other companies like Tesco are taking advantage of new internet based technologies (dzone.com, 2017).
In most of modern business, ERP is used as an enterprise application to achieve operational excellence. By implementing ERP as enterprise application in our modern business, we got more profit than previous years and it has also become easier to maintain information of accounts and finance into system in secure and organized form. Besides this, following are some another benefits of ERP in modern business (BusinessDictionary.com, 2017).
Efficiency: The efficiency of ERP is major benefit of this enterprise application that is also noticed by modern business in our industry. An ERP system eliminates duplicate processes and also reduces the need to enter manual information. With the help of this enterprise system, it is also easier to update business processes and company can collect efficient data.
Integrated Information: Instead of having distributed data in different databases, ERP uses centralized approach to store complete information at single location. The centralized data is kept secure, reliable and updated (Techopedia.com, 2017).
Reporting: As an enterprise application ERP helps in making easy and more customizable reports. With this improvement in business reports, company can respond to complex data requests in easier way. It is also possible for users to run their reports without trusting on help from IT (Wooden, 2017).
Customer Service: With the help of ERP it has become easier to provide high-quality customer service. The providers of sales and customer service can interact in better and improve ways to their potential customers with the help of ERP. Besides this, ERP provides quick and easy access to present and previous records of information.
Security: The accuracy, consistency and security of data is improved by ERP systems properly. Besides this, restrictions to data can also be increased.
These are some essential benefits of ERP that are considered helpful to run modern business successfully in every industry. Due to this kind of benefits enterprise solutions are considered important for every business organization.
Conclusion
After this whole discussion we can say that enterprise applications like ERP, CRM and others are evolving continuously and providing various benefits to its users. As we have discussed above benefits and challenges of enterprise solutions, its drivers and other essential factors and this information helps us to make decision regarding implementation of enterprise solutions in modern business. Due to these applications various essential business activities can be performed more easily and quickly as compare to traditional enterprise solutions. With the advancement of technology, these enterprise applications will be more improved and advanced.
References
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