The presentation is formed by the team of consultants who are helping organizations to improve the business. The specific contextual factor selected for the assessment is Knowledge Management and e-Commerce.The company that has been selected for the assessment is Adidas.
Knowledge Management and e-commerce
Knowledge Management refers to as the process of using, creating and sharing the information and resources of the organization.E-commerce is a transaction that involves selling and buying online.Knowledge Management and e-commerce is a contextual factor that leads to the growth of the business.
The brand is formed with the motive to offer the best quality products to the youth of the country.The main products of the company include footwear, sportswear, sports equipment, toiletries
Impact of Knowledge Management on Adidas
The global knowledge manager of the Adidas is responsible for the knowledge management.The knowledge manager is responsible for the accuracy of the process of the company.The knowledge management in the company helps in maintaining the relationship with the stakeholders.The effective knowledge about the culture of the different company helps the company in expanding the business in numerous countries.Adidas is able to spread its business operations in numerous countries across the world due to the proper information of cross-culture management
The company is able to make use of the information for designing the products, for managing the processes.The company makes use of knowledge in identifying and fulfilling the expectations of the customers.This leads to the customer satisfaction and improves the business position in the market.
Impact of e-commerce on Adidas
The world is changing with the rise in accessibility and in the use of social networking sites.Maximum numbers of people are adopting the mobile browsing which provides a way for Adidas to get connected with the customers.
E-commerce helps the company to promote their products with the use of the social media channels.Adidas can extend its accessibility with the help of e-commerce which enhances the sales and revenue of the company.
The company will be able to capture the database of the customers who are interested in buying their products.It is one of the cheapest modes to promote the product and to increase the sale of the company.
Though, e-commerce availability provides wide options to the customers related to sports and accessories which might divert the potential customers of Adidas to other brands.
Recommendations
It is recommended to the Adidas to make use of this knowledge management in the field of innovation. So, the company will be able to provide the new and innovative products in the market
The company should make use of the effective e-commerce strategies to spread the business in the emerging markets. For instance; India, by the year 2020, the company will be able to get approximately 30% of total revenue from online shopping Adidas should bring improvement in the knowledge management process that is essential to support the business operations. The company can ask for the permission from the government to open their own e-commerce portals in emerging countries.
Conclusion :Knowledge Management and e-Commerce can play a significant role in improving the business.
The presentation includes the impact of Knowledge Management and e-Commerce on Adidas
References
Adidas. (2017). Products. viewed on 29th January 2018.
Amsterdam. (2018). Specialist Knowledge Management. Viewed on 29th January 2018.
Bureau. (2016). Puma and Adidas to start their own e-commerce portals in India. Viewed on 29th January 2018.
Da Costa, E. (2016). Global e-commerce strategies for small businesses. Mit Press
Dalkir, K., & Beaulieu, M. (2017). Knowledge management in theory and practice. MIT press.
Geisler, E., & Wickramasinghe, N. (2015). Principles of knowledge management: Theory, practice, and cases. Routledge.
Hislop, D. (2013). Knowledge management in organizations: A critical introduction. Oxford University Press.
Khanlari, A. (Ed.). (2015). Strategic customer relationship management in the age of social media. IGI Global.
Lindner, F., & Wald, A. (2011). Success factors of knowledge management in temporary organizations. International Journal of project management, 29(7), 877-888.
Lopez-Nicolas, C., & Merono-Cerdan, A. L. (2011). Strategic knowledge management, innovation and performance. International journal of information management, 31(6), 502-509.
Martins, M. (2017). Adidas eyes larger chunk of e-commerce market in India. Viewed on 29th January 2018.
Webb, S. P. (2017). Knowledge management: Linchpin of change. Routledge.
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