Discuss about the Impact Of Leadership On Success Of Fashion Show Events In London.
The current section is the introductory chapter that highlights a statement of research purpose that reflects the way the topic of the research will be revealed. This segment elucidates the reason behind selecting the current topic and illustrates the hypotheses developed for the study. In addition to this, this section also explains the way the entire dissertation is organized. The current study intends to analyse effect of significant aspects of good leadership on successful management of events such as fashion show in London. Leadership has been regarded to be a core, but at times controversial matter in the area of organizational research. It is important to understand good leadership and importance of the same in contributing towards success of events.
Prior studies reveal that styles of leadership of various event managers exert influence on the overall success of the events and this set the background of the current study in this way. Styles of leadership can be considered to be one of the most important factors that direct the way towards successful event. In essence, successful event can essentially be considered to be an appropriate benchmark for planning different events in the upcoming period. Bolman and Deal (2017) says that there exists a considerable association between perception of leaders regarding success of an event and their personality along with contingent experiences. Particularly, leadership can be regarded to be one of the world’s oldest preoccupations and understanding of leadership has necessarily figured strongly in the inquest of knowledge. The understanding as regards leadership has figured strongly in the pursuit of knowledge (Cameron and Green 2015).
As rightly put forward by Daft (2014), purpose stories have been stated through generations regarding competencies of leaders, ambitions, drawbacks, rights as well as privileges of leaders together with duties and obligations of the leaders. As such, absences of good leadership can be said to be equally theatrical in its effect and organizations move gradually, stagnate and lose their way. As correctly put forward by Alvesson and Sveningsson (2015), vital skills of leadership in today’s corporation are necessarily insufficient for satisfying both current as well as future requirements. Fundamentally, leadership can be regarded to be one of the most important factors that might perhaps contribute towards success of various events. Jones and Jones (2014) defined that leadership is necessarily a procedure by which an individual exerts influence on others to accomplish a specific objective and shows a business in a way that makes it more cohesive as well as coherent.
In essence, the primary objective of the current study is
The research question framed for the study is as presented below:
1. How much effect a leadership style can caste on success of fashion show events?
2. What are the specific outcomes in case if there is an effectual style of leadership?
3. What is the significance and extent of impact of different styles of leadership and particular variables (participative leadership, authoritative leadership and Democratic leadership) on success of the fashion show events?
The research on particularly event management leadership in diverse projects can be considered to be scarce. Prior research studies reflected a correlation between successful performance and leadership styles of leaders. Nevertheless, total amount of studies regarding event management leadership styles and the contribution of the same on the success of the event is limited. Essentially, competencies of leadership linked to success of the project lack proper support for event manager leadership contributions (Northouse 2018). Even though, prior studies illustrated performance, time as well as cost, along with competencies in association to success of event, these necessarily cannot analyse impact of leadership of event manager. Particularly, this study tries to address the identified gap in event management research of which event manager leadership style contributes more to success of the event. The current study investigates the overall importance of styles of leadership on success of event in particularly fashion event management business. The research study at hand has the intention to address the gap in event management research that includes understanding leadership styles that contribute more towards success of the event.
Success of events particularly fashion show event takes in executing defined specified duties, satisfying deadlines, monitoring competencies, effectiveness along with efficacies in undertaking the task. Different corporations have the necessity of strong styles of leadership that can stimulate performance of employees. There are certain business corporations that encounter the issues namely poor level of innovation, low level of productivity, incapability to satisfy to meet standards of performance.
The current research study intends to analyse different leadership styles, leadership practices as well as behaviour and its influence on success of management of event particularly on the backdrop of the fashion show events in London. The rationale of the study at hand is to analytically assess leadership styles that are considered as one of the most important factors that necessarily show the way to successful event. Alvesson and Sveningsson (2015) cited that there is a considerable association between perception regarding success of leaders of projects and their personality along with contingent experiences. The current study helps in comprehending the fact that leadership is a procedure by which a specific individual exerts impact to accomplish a specific objective and shows the corporation in a way that makes it more cohesive as well as coherent. In essence, this study at hand also talks about the capability to lead and the way it can influence others in a positive manner, inspire individuals, deliver directions and at the same time being innovative. Also, this piece helps in understanding different styles of leadership that can be identified by the way authority can be utilized, the way a leader associates to others, minds of varied employees and the way a leader communicates.
The purpose of the study is to scrutinize overall impact of different styles of leadership (that is to say participative leadership, authoritative leadership and Democratic leadership ) on the success of the fashion show events.
Success of event: As correctly put forward by Antonakis and Day (2017), event success can be illustrated as the attainment of something aspired, planned or else attempted after organization of event. Essentially, one of the most important facets that can determine success of the event is the event satisfies the objective. Again, literature on literature, blogs as well as seminars typically concentrates on saying leaders the correct things to do in case if they want to succeed.
Styles of leadership: Aarons et al. (2014) says that leadership styles necessarily refer to the traits, diverse behavioural tendencies along with characteristic methods of an individual in a leadership position. Northouse (2018) suggests that the conventional theme of leadership styles assume top-down and role based vision of leadership. Conventionally, this indicates towards the way leaders can manage individuals and the way they can arrive at decisions.
The current paper intends to comprehend the entire procedure of undertaking a secondary evaluation of qualitative set of data. In essence, within the current framework of the dissertation that seeks to examine the theme of good leadership and its impact on the overall success of the fashion show event, secondary analysis of subsisting qualitative data is used. The original qualitative set of data for the secondary evaluation include fifty documents, transcribed interviews of fashion professionals operating in different fashion shows in London, several observational protocols and many others (Jones and Jones 2014).
The current study essentially concentrates on a specific variable that is good leadership. The proposition of good leadership fails to explain whether it is effectiveness of traits, diverse behavioural tendencies or characteristic methods of an individual. Again, this study is limited to fashion show events conducted in London. Therefore, it can become difficult to generalise the conclusions drawn from this study for all segments and in different locations (Jones and Jones 2014).
The current section presents review of scholarly texts that necessarily includes current knowledge counting substantive findings along with theoretical as well as methodological contributions to a specific topic. Essentially, this section on review of literature is necessarily secondary sources and do not present new, experimental or any kind of original report. The current research throws light on works carried out by prior scholars and elucidates illustratively different styles of leadership of event managers and its influence on the overall success of events. Leadership styles can be considered to be one of the most important factors that show the way to different successful event (Katz et al. 2017).
Leadership can be considered to be one of the most important preoccupations. The comprehension regarding leadership has presented strongly for particularly in the quest of knowledge. Purpose stories are presented that explains through generations regarding competencies of the leaders, ambitions, limitations, rights’ of the leaders as well as privileges, duties as well as obligations of the leaders. The absence of leadership can be considered to be equally dramatic both in its effect and business concerns progress little by little, stagnates and subsequently tend to lose their way. Based on findings of Cropanzano et al. (2017), it can be said that that vital leadership skills in business concerns nowadays are in itself inadequate for satisfying current as well as future needs. Leadership can be considered to be one of the factors that might perhaps contribute towards success of an event. Godart et al. (2015) suggested that leadership is necessarily a procedure by which an individual inspires others to attain an objective and directs the corporation in a way that again makes it even more cohesive as well as coherent. As mentioned by Strandburg-Peshkin et al. (2018), leadership is the potential to direct and exert influence on others in a positive manner, inspire others and provide right direction. Ruben and Gigliotti (2016) added that there are mainly three important styles of leadership that is to say autocratic, delegate as well as participative. As per Strandburg-Peshkin et al. (2018), leadership styles can be recognized by the way authority can be utilized, the way a leader gets associated to others, minds of different employees along with muscles and the manner in which a leader communicates.
As rightly put forward by Hill and Bartol (2016), there are four different styles of leadership that include laissez faire, autocratic as well as bureaucratic. In addition to this, there are two other styles of leadership that include transformational as well as transactional leadership. In particular, successful events can be considered to be an appropriate benchmark for planning of event in the upcoming period. Essentially, this will reflect that event has attained its goals. Again, it is also essential to study the success of the event as it can be utilized in events by helping corporations in recognizing both strengths as well as opportunities for enhancement for particularly individual as well as event program on the whole. Thus, the current study at hand will examine the impact of styles of leadership on success of events in various events business. Prior studies also indicate a correlation between successful performance and styles of managerial leadership. Nevertheless, the studies regarding leadership styles of project managers and the contributions to success of project can be said to be limited.
As rightly put forward by Johnston and Marshall (2016), success of event can be considered to be attainment of something that is desired, planned or else attempted after the organization of the event. Johnston and Marshall (2016) suggests that one of the most important factors that would ascertain success of the event is the specific event satisfies its objectives. Essentially, this implies that in case if the objective of the specific event is to acquire profit, then if that event attained the definite amount that is targeted it can be regarded to be successful one. In essence, literature on leadership, diverse blogs as well as seminars primarily concentrate on telling leaders appropriate things to undertake in case if they intend to succeed. By means of sharing the most valued features of what diverse leaders do for inspiring others, leaders at any specific stage can learn to enhance their skills. As rightly put forward by Mallen and Adams (2017), both long as well as short term objectives set for the event have the need to be utilized to analyse the success. Essentially, overall success of various events include both quantitative dimensions namely total number of individuals in the audience and profit after the event, enumerating excitement level in the room, comments by important people at the specific event, and ascertaining if different people are looking forward to the subsequent event.
As rightly indicated by Getz and Page (2016), leadership styles are basically traits, diverse behavioural tendencies and characteristics mechanisms of an individual in a leadership position. Essentially, there are several ways to particularly lead and all the leaders possess their own styles. However, some of the general styles are autocratic, bureaucratic as well as laissez faire. In itself, styles of leadership represents the way in which a particular leader makes attempt to exert influence on behaviour of subordinates, frames a decision as regards direction of the entire group, and maintains balance between attainment of goal and maintenance function of the entire group. Chen et al. (2015) suggests that the conventional notion of the styles of leadership assumes a specific top-down along with roles based opinion of leadership. Conventionally, it indicates towards the manner the leader handles and the way they arrive at decisions.
People are important factors that need to be analysed for comprehending leadership style. There are different models of organizational leadership that are proposed for comprehending delegations. The models include transactional operator, team player and the transformational. Particularly, there are self-defining leaders or else each model starts with diverse attributes of leaders founded on perspectives taking capabilities as well as philosophies of leadership (Jones and Jones 2014).
Authority is a significant factor that can analysed for understanding leadership style. As correctly put forward by Humaidi and Balakrishnan (2015), power without having authority can be considered to illegitimate. Essentially, behaviourist advance to power delivers rewards for desired behaviours. There are also rewards that are associated to compliance and have the need to be ethical. The overall level of reward has the need to match the specific level of anticipated behaviour to lure followers. In particular, this specific type of power can be considered to be the last resort and needed to be averted if possible. Coerciveness also helps in alienating different individuals.
Various decisions are necessarily made during the period of change. Particularly, as a manager, handling process of decision making shall directly influence the way corporations operates. Khan et al. (2015) studied the range of dispersion of power in various European nations and the way it is associated with proper stress on acquiring consensus in arriving at decisions. Gopee and Galloway (2017) recommend that the leader or else manager arrive at autocratic as well as consultative decisions. In itself, these leadership styles are said to vary with overall level of participation of the team, however in both cases the leader frames the decision. Basically, autocratic decisions are handed down to the team without consultation or else any kind of vote. However, there are times when the leaders require input from their team before framing any decision. At the time when the leader brings together the team and permits them to participate in the process of decision making, then that leader is essentially utilizing the group decision else wise delegation styles. However, in both the cases the leaders give up their own veto power and consent to permit the entire group to arrive at the decision.
As rightly indicated by Lan et al. (2017), there exists a trait approach that is existent for several decades, however there is escalating interest in different skills that seem to be pertinent for flexible as well as adaptive leadership. Moreover, these skills also include capability to comprehend various situational necessities for effectual leadership and to be flexible in adapting to altering situations as well as crises. In addition to this, flexible leadership theory also utilizes various ideas from different literatures, counting leadership, management of human resource, strategic management, organizational alteration and organization theory.
As mentioned by Demirtas (2015), during the period of organization of a particular fashion event, it is important to understand the significance of various artistic as well as technical aspects. Essentially, special care for presentation of details can alter a decent show into a successful event. In particular, the lapse of time in which a great fashion corporation organizes a fashion show is undefined, as there are series of diverse continuative actions to check upon during the entire year, but have to lead into a final rush in a bid to bring the two yearly collections on the catwalk at a specific time period of the year. In order to undertake this, it is essential to delegate certain actions to external professionals, but still maintain control of the entire project and of the core internal actions. It is indispensable to carry out various actions flawlessly to attain a specific outcome, but, unfortunately it is not adequate to guarantee the success of a fashion show that is made of various emotions as well as sensations that cannot be programmed before (Jones and Jones 2014). A successful fashion show can be directed by an appropriate leader and be motivated by the supervision process. This process includes proper supervision of equipment dismantling the night after the entire show, arrangement of various activities the next morning and annotations of everything went well.
Fashion show event that can be classified as a specific category of event also requires an able manager for undertaking an event right from the process of planning, funding, conceptualizing and many others (Daft 2014). This fashion show event are sometimes are generally pricey to stage, normally occur over a short time span and require long as well as elaborate planning. In addition to this, they carry a superior risk level, counting financial risk as well as safety risk. Furthermore, there also remains a lot of stake for the ones engaged counting the event management team. Having highlighted the superior level of demand for the event management and an able manager, it is important to understand the clearly defined skills and competence required for management of the same. As per the unique characteristic of the event, it is important to comprehend the requisite qualities of a leader appropriate for handling this kind of events. Fashion event can be considered to be a time consuming aspect. In this case, the leader might hinge on what might appear to be minor item (Daft 2014). Therefore, keeping corporations organized throughout the entire procedure of planning might help in making sure that the event might prove to be a success. Thus, it can be said that the event manager need to possess the leadership quality of undertaking meticulous planning, creative thinking capability and implementing the entire event. In this case, the range of the entire event can be said to be huge that involve different departments. Therefore, skills of coordination and communication can also be said to be very important skill on the part of the leader managing the event. The fashion event manager or the leader has the need to coordinate the departments namely operations, research as well as strategic planning along with marketing. Thus, the important components in this regard include conceptualizing, proper planning of logistics, planning innovation, undertaking technical planning, designing value along with management of venue. As rightly indicated by Finkelman (2015), it is in essence the attitude along with capability to operate as a team that matters the most. Basically, it is important to develop an entire group of individuals who are willing to operate together as a team and comfortable delegating different accountabilities surrounding the fashion event and concentrate on the efforts on continuing communication channels.
Organising a fashion show event can be a daunting task, particularly for an individual or committee planning an event for the first time. While the scale of the events varies dramatically, the principles of event management essentially remain the same.
There needs to be a human resource planning for accomplishing the task of management of fashion show. There is need for different committee responsible for undertaking different responsibilities. Different committees need to include emergency committee, logistics committee, guest committee, entertainment committee, invitation committee and the public relations committee. The emergency committee is accountable for providing facilities with regards to health and safety aspects of the event. The logistics committee need to be accountable for overseeing the event from beginning till the end. Again, the guest committee has the need to clarify for witnessing Cruise Show and sign up with different members as a part of pre-registration (Finkelman 2015). Thereafter, the entertainment committee have the need to communicate with different transnational photographers as well as models. IN addition to this, the guest committee is also accountable for effective lightning system along with audio-visual as well as sound systems. Moreover, the invitation committee also has the responsibility to design the entire process of invitation of guests and participants of the show. Lastly, there is media committee who is accountable for promoting the entire event through the course of the press release that includes management of television, radio, web, social media, print and many others.
As rightly indicated by Finkelman (2015), there are several stakeholders involved in a specific fashion show event. The stakeholders also need to properly managed for successful accomplishment of the event. There are different categories of organizers of event namely professional conference organiser, professional exhibition organiser, event manager, destination management corporation and the incentive house. In addition to this, there are also different media stakeholders as well involved in the process namely television broadcaster, radio broadcaster, news publisher, magazine publisher, outdoor billboard publisher, organizational web site publisher and social media publishers. Also there are spectator stakeholders namely the invitees and guests (with different categorization of guests). In addition to this, there are also financial sponsors that promote the entire event including the airline facilities, hospitality, food and catering, lighting and sound among many others. Sponsors also include in kind sponsors that offer their product/services to worldwide audience through these fashion shows. Also, there are location sponsors that present discounted offers for accommodation along with opportunity for promotion of business locations as well as facilities (Finkelman 2015). Thereafter, the fashion show event also includes labour sponsors that provide labour services to make the entire design of the fashion show event a success. The labour sponsors also provide the opportunity to engage in the process of organizing the event. There are also media sponsors who are also an important stakeholder of fashion show events. These media sponsors make disbursements for advertisements; fund the cost of instituting billboards as well as filming diverse television commercials. Additionally, the media sponsors also promote their own firm in the process by means of tagging different advertisements with the statement “brought to you by”. Furthermore, the stakeholders of fashion show event also include the signature sponsors (airlines corporation) for transportation of various foreign participants/guests. This is how they get the opportunity of conducting an event for getting a designed uniform for their own crew. Management of the fashion show event also need to bear in mind another important stakeholder of the event namely audience of the show (Finkelman 2015). There are various target audience of the show namely channel band users, international celebrity range, foreign and local designers, foreign as well as regional marketers and models, various luxury brand purchasers, members of different royal as well as prestigious families, beauty and fashion bloggers, media as well as other parties who are actively engaged in this field.
As rightly indicated by Daft (2014), people oriented style of management has the tendency to rejuvenate employees as this makes them feel appreciated for the tasks they carry out. However, one of the major advantages of people-oriented management is that it concentrates on employee an association that makes employees experience that they make a distinction in the corporation. More effectual efforts emanate from people who sense that they’re a fraction and a contributor of success of the company. As event management involves working in a large team each one having different areas of specialisation, a people oriented leader can prove to be effective. Conduction of the event also takes in working with numerous people that attend the program. Therefore, people oriented leadership style can prove to be successful for management of this kind of event.
As rightly indicated by Finkelman (2015), democratic leadership also referred to as participative leadership is a specific category of leadership style in which specific members of the entire group assume more participative role in the process of decision making. Thus, as per the requirements of management of fashion event, democratic style of leadership can be said to be appropriate. This is because this style of leadership can help in facilitating different conversations, inspiring individuals to share thoughts as well as shares, and thereafter synthesizing all obtainable information into the superlative information. Essentially, democratic leader also need to communicate this decision to the entire group to introduce unity to selected plan. Also, the team leadership also plays a significant role in the process of building a successful team. In this case, team leadership need to lead different small operations and might not consider comparing challenges of large and intricate events. Thus, the democratic or else participative leader approach for particularly fashion show event can help in generation of problem-solving ideas from different members of the team that is from the employees participating in management of this event. A democratic leader also has the inclination to engage workforce in different decision-making procedures. As rightly indicated by Finkelman (2015), a leader can be considered as an decisive authority in different matters, however, tendency of the leader to participate in the labour force not only supplies the person in charge with thoughts he might perhaps not have possessed but also instils in labour force a sense of self-confidence, purpose as well as value. Also, the participative/democratic leader is also imparted with love as well as respect from subordinates as that individual has the potency to be concerted in place of being insular along with controlling. Nevertheless, this type of leadership is not suitable in cases when problems need to be solved instantly and is not suitable when the time involved in a certain project is very short.
As correctly put forward by Finkelman (2015), delegative leader or in other words laissez-faire assigns the task together with the ways of accomplishing the assigned task completely upon the employees. Although these types of leaders remain accountable for the completion of entire task, nevertheless, the decision making as well as problem-solving is allotted to their subordinates. In essence, this leadership style depends on a great deal on a well-stimulated and skilled labour force that understands the way to get all the tasks done. This style of leadership is founded on the notion that a leader is not competent enough of undertaking everything and thus leader has the need to delegate duties from time to time. Therefore, in that way this type of leadership is said to be suitable for management of event. This is because event management also includes handling a large team with each individual having their own allotted tasks. However, this specific style of leadership is not adequate at the time the labour force is inexperienced or else is unskilled and when the person in charge has all the requisite information, and given task has the need to be carried out immediately. Successful event also need leadership that can effectively deliver the event under consideration. Keeping in mind the requirements of management of fashion show event, the leaders have the need to under the leadership style that can aptly fit in order to be successful.
The current study at hand conducts secondary research that necessarily aligns with the current research topic under deliberation on effect of Good Leadership Management in Fashion Show Events in London. In this case, primary data is not taken into consideration for study as requisite information cannot be obtained from various participants, different managers or else any other individual on the present topic. Particularly, it is basically for this reason secondary research is utilized for the present research study as requisite data is generated from various second hand sources namely journal articles published in recent times, official websites as well as books.
The study at hand examines the impact of good leadership management on success on fashion events is based on mono method since it makes use of only qualitative research design for the purpose of exploring different research problems. Essentially, qualitative research takes into consideration systematic subjective approach that is utilized for the purpose of explicating various real life experiences along with providing meaningful connotation. Furthermore, the present study is undertaken on the “effect of Good Leadership Management in Fashion Show Events in London” after amassing required qualitative data (Bryman and Bell 2014). As such, for the purpose of the present study, qualitative data is collected from various documents, research journal and article as well as reports together with specific observations. The sources of data utilized in the current research study are primarily the secondary data namely current journal articles, different books as well as websites (Simonsohn et al. 2017).
As rightly put forward by Bauer (2014), there are different categories of research philosophies namely positivism, realism as well as Interpretivism. Positivism elucidates different process of collection of secondary data and substantiated data or else diverse positive facts accepted from different senses referred to as empirical evidence. In itself, the research philosophies also help in understanding societies that is to say physical world running as per the general rules. In particular, positivism mentions that there is certain specific positive knowledge where it is entirely founded on specific natural events, properties as well as relations. In this specific philosophy, required information is acquired and analysed by means of reason as well as logic that become the external source of particular knowledge (Neuman and Robson 2014). Furthermore, the positivism philosophy refers to the fact that substantiated and valid knowledge can be seen to be utilized from acquirement of accessibility to various substantiated data.
Again, Interpretivism can be considered to be a social approach that mainly belongs to social science. This is in essence in opposition to particularly positivism scheme to natural science. Particularly, this specific research philosophy in point of fact can be utilized by making use of particularly qualitative research. Panneerselvam (2014) suggests that realism can be considered to be a research philosophy that depends on notion of independence of reality from human kind.
This particular research study utilizes Interpretivism research philosophy that can arrange in a line with research topic. Interpretivism gets linked to philosophical position of specifically idealism utilized by the group and different approaches that take in social constructivism. As rightly indicated by Smith (2015), realism can be considered to be one of the most important research philosophies founded on scientific approaches and can be divided into two different types namely: direct realism and critical realism (Silverman 2016).
As rightly put forward by Flick (2015), there are two different approaches of research namely deductive and inductive approach.
Inductive research approach also referred to as inductive reasoning necessarily gets initiated with observations and development of illustration theories for the patterns through an entire series of hypothesis. In essence, there are no theories or else hypotheses that would necessarily implement in different inductive studies at the start of the research (Lewis 2015). The researcher is essentially free in changing the specific direction for the research study after the research process had initiated. .
Deductive approach can be considered to be an important research approach that are concerned with developing a specific hypothesis founded on subsisting theory and formulating a research strategy for examining the hypothesis. In essence, deductive research is adopted for the study as this approach reflects presentation of reasoning from particular to mainly general. In case if the causal association or else link appear to be implied by a specific theory, then it might perhaps be true in certain cases (Silverman 2016). Thus, deductive research design can be considered to be one of the most important research designs that can help in examining if association or else link can be acquired on more generic state of affairs. In particular, deductive research approach gets initiated with deduction of hypothesis from the theory. Thereafter, the theory actually formulates the hypothesis in functional terms and proposes associations between two specific variables. Particularly, hypothesis is necessarily examined with implementation of pertinent mechanisms. In particular, it is required to assess overall outcome of the examination and thereafter confirming otherwise rejecting the entire theory simultaneously.
There are different categories of research design that can be used for undertaking research study. Smith (2015) suggests that different types of research design are explanatory research, exploratory research along with descriptive research. Essentially, all the types of research design can be explained with appropriate justification. Exploratory research design can be considered to be one of the research designs where a problem or else a situation are thoroughly investigated. This also presents insights to the current study. In addition to this, research is actually meant to provide details and information on the research topic necessarily exist (Panneerselvam 2014). As such, this makes use of diverse methods such as interviews, group discussions, research experiments, and research studies as well as other approaches for acquiring information simultaneously.
Descriptive research can be considered to be a specific type of research design that explores and explains during providing supplementary information on various matters associated to the current topic.
As correctly indicated by Bauer (2014), explanatory research design can be regarded to be a specific type of research design that endeavours to link various thoughts and ideas for deciphering cause and effect association and illustrating current state of affairs. Particularly, it is the research design that examines the way things can come together and interact all at once. However, the current research necessarily does not happen until there is adequate comprehension for starting predictions with accuracy in the most appropriate manner.
The current study adopts descriptive research since it makes use of secondary data and detailed evaluation of formerly known facts are important to large extent. Utilizing descriptive research had actually aided in the process of conducting detailed investigation of the already known facts and thereafter drawing inferences by means of conduction of thematic evaluation (Simonsohn et al. 2017).
There are different types of structured text (such as writings, comments of the survey, books, news articles and many others) that is collected as qualitative data for the current study. As rightly put forward by Bryman and Bell (2014), qualitative data analysis can be considered as the range of procedures that can help in moving from qualitative data acquired into certain form of explanation, comprehension and interpretation of situations. The data include theory that refer to a specific set of various inter-associated notions, definitions as well as propositions that delivers a systemic opinion of events or else situations by indicating associations among different variables. Also, the qualitative data also includes themes that refer to categories of data that chiefly emerge from group lower level points of data.
The research is primarily based on secondary data. The learner uses case study analysis approach, thematic data analysis and review of prior academic body of literature for evaluation of the amassed qualitative data. Essentially, it is one of the important clusters of mechanisms that concentrate chiefly on recognizing the pattern in a specific data set. Different classes of thematic analysis utilized in the study are deductive advances where development of theme is directed by subsisting notions as well as ideas (Silverman 2016). In itself, the study uses prior information from different valid sources and thereafter draws conclusions by establishing their opinion with validation and justifying the established objectives. Fundamentally, the study concentrates on specific reality and thereafter intends to arrive at conclusions so that positive outcomes can be necessarily generated.
For the purpose of undertaking the research, the learner cautiously conforms to the rules as well as directives of conducting research. Essentially, the first and foremost aspect is to maintain confidentiality of specific information gathered for the research and need not necessarily be shared with others. For the purpose of the current research at hand, various secondary information namely published reports, articles, journals and many others are gathered from various secondary sources (Lewis 2015). As such, information gathered need to be authentic otherwise the outcome might get hampered in an undesirable way. Essentially, it is the accountability of the learner to ensure that emotions of none are hurt during conduction of the research. Furthermore, the secondary else wise qualitative data can be extracted from various updated along with reliable sources, so that there is no presence of inconsistency.
The current segment follows an approach of evaluating qualitative data of different descriptions using thematic analysis. In essence, the current paper intends to present an qualitative synthesis with systematic review of prior literature. Hypothetically, this section has the intent to extract the themes from a text that is presented in a qualitative work. Thus, this section sheds light on thematic analysis of different procedures of reading specific texts on the topic under consideration and thereafter refining the findings into important themes.
Analysis of the study presented by Ruben and Gigliotti (2016) shows that an event particularly a fashion event becomes successful not only because of the organization but also because of the way the same is promoted, standards of activities put in large number of people who engage in the process and the way they are managed. This implies that event delivery requires different skills on the part of the leader. Analysis and synthesis of prior body of literature on successful event delivery helps in understanding the essential characteristics of a leader. The primary theme that can be deduced from the text include the event delivery. Successful delivery of event shows that if adequate as well as effort has necessarily been put into the process of planning along with preparation of the event, then the event is expected to run smoothly. In this case, the event manager or in other words the leader needs to have a checklist of various tasks with frames of time in order to monitor and keep the specific event on track. In addition to this, effectual communication is also necessary for making certain that the specified event goes to the specific plan. In actual fact, there will always the possibility of occurrence of various difficulties as well as challenges. However, majority of these difficulties need to be addressed in the contingency plan framed by the leader with solutions to address the identified problems as and when they arise.
Apart from this, during the specific event, it is obligatory on the part of the leader to acknowledge publicly the contribution of all the staff members, different sponsors as well as volunteers who have worked in this event. Furthermore, there are certain important tasks that form a crucial part of delivery of event. The leader has the need to take an active role in the process of taking care of different post event responsibilities. That is to say, the manager of the event or simply the leader has the need to formally thank all the ones involved in the process of organizing as well as operating the event (Cameron and Green 2015). This provides sponsors with a specific report on the specific event and thanking them for their engagement. In addition to this, successful event delivery also calls for the need of the leader to manage the media and keep in touch with the media with any kind of final results as well as media releases. Besides this, the manager also needs to keep an eye on various financial accounts and disburse all the outstanding accounts. Finally, there is need to review the entire event and maintain an appropriate track organizing as well as arranging methods as well as actions (Cameron and Green 2015). This can help in satisfying purpose of learning from any kind of mistakes committed and to make the modified procedures of organizing future successful events. Thus, analysis of texts on successful management of the event, the main theme that can be deduced is the Theme on Delivery of successful event.
The theme identified in this case is the successful delivery of a specific event. Analysing the texts and contents on the same shows successful organization of the event (fashion event) can be considered to be a very daunting task specifically for an individual (Demirtas 2015). Therefore, it can be witnessed that it is important to understand the specifics of successful planning as well as running of the event for arriving at requisite skills on the part of the leader to handle the identified tasks for conduction of successful event. Thus, based on thorough learning of the theme on delivery of successful event, it becomes possible to understand the requisite skills for executing the tasks.
The theme of successful delivery of task shows that it is imperative to plan and prepare for ensuring success of the event. Subsequently this process of planning and preparation involves understanding purpose of the event, comprehending timing as well as location of the specific event, preparing the checklist of the event, organizing finances and budgets, arranging sponsorships and acquiring approvals and other legal necessities. It can be hereby synthesized that there are numerous elements of successful delivery of the event and accountabilities of a leader to deliver the tasks (Demirtas 2015). Account of the successful delivery of tasks shows the way to development of the theme of key requisite responsibilities that need to be delivered for successful presentation of the event.
Theme of key responsibilities of manager can be aligned to various tasks that need to be delivered for the success of the event. Analysis and synthesis of texts show that with regard to planning and preparation, it important for the leader to understand why the specific event (that is the fashion show in this case) is held, who are the targets of the event and who are the ones that will benefit. Therefore, it is imperative on the part of the leader to have a clear focus as well as defined objectives that can help in directing the entire planning process (Ruben and Gigliotti 2016). Additionally, with regard to decisions regarding time and location, it is imperative on the part of the leader to understand different variables to consider counting availability of requisite facilities, accommodation, facilities of transport as well as support of different stakeholders. Therefore, for the purpose of accomplishment of all the responsibilities mentioned above, there is need for a manager/leader that has the ability to take control of the tasks in the event and take the ultimate responsibility for the major decisions. As regards events checklist, it is also an important responsibility of the leader to allocate the responsibilities to various individuals in the organizing committee. Also, leader also needs to work closely with financial managers in order to make certain that the event follows the pertinent financial processes. Also, the leader also needs to take on the responsibility of securing sponsorships. For that purpose, the leader also needs to have the ability to understand the potential sponsors, understand the sponsorship strategy and tailor the approach for acquiring sponsors. The texts and contents highlights the key responsibilities that need to be undertaken for successful delivery of the tasks. Therefore, the key theme that can be stressed include the responsibilities of a leader involved in the process of management of the event.
The key themes that can be found from the data include successful delivery of events, key responsibilities involved on the part of a leader to execute the tasks for successful events and the requite skills as well as competence required by a leader for accomplishing the tasks. The theme on key responsibilities of the leader shows the requisite skills and competence that is required for the successful accomplishment of the task (Grossman and Valiga 2016). Therefore, this theme shows the way towards analysis of the key roles of a leader. Classification of the key activities and responsibilities help in understanding the key roles on the part of the manager. The theme that can be derived herein is “Key roles that need to be accomplished by the leader”. Analysis and synthesis of prior body of literature reveals that is imperative on the part of the leader to carry out proper planning. The leader has the need to engage in different steps involved in the process of planning and ensure effectual implementation of planning. Planners need to constantly analyse the extent of attainment of success of the plans and undertake corrective actions as and when required. The leader has the need to carry out strategic planning that calls for evaluating various competitive opportunities as well as threats along with strengths and weaknesses (Demirtas 2015). Thereafter, it is important to determine the way to position the corporation to effectually compete in the given business environment.
Conclusion and Recommendation
The research study at hand replicates that a event particularly fashion show event can necessarily become successful owing to the corporation but because of the way the same is promoted.
Analysis as well as synthesis of evidences helps in arriving at the outcome that a specific body of literature helps in understanding the necessary features of a leader. The primary theme derived from the text reveals proper delivery of event. Again, analysis of findings helps in arriving at another conclusive outcome that there is need for effort in the process of planning and preparation of the event (in this case the fashion show event) and for appropriate functioning of the event.
In addition to this, there is need for regular monitoring, keeping track of particular events, establishing effective communication, maintaining checklist of actions and maintenance of contingency plans for uncertainties. Thus, analysis of the available data on the particular topic under consideration can help in understanding majority of difficulties faced in the process of management of events, diverse contingencies and the way diverse contingencies can be addressed at the time they crop up. As per the findings of the study, it can be hereby stated that it is necessary for the leader to recognize publicly specific contributions of different member staffs, different sponsors along with volunteers who have operated in this event. Additionally, findings of the study also help in arriving at the conclusive outcome that manager/ leader of a particular event can engage and take an active part in different post event responsibilities.
Media management is also seen to be an important part of successful management of events. However, managers/leaders also need to keep an eye on financial accounts and spend different exceptional accounts. Lastly, there is also awful need to analyse and at the same time maintain appropriate track organizing and arranging mechanisms along with actions. This can help in satisfying purpose of learning from different types of mistakes committed and make amended processes of organizing future successful events. Therefore, evaluation of texts on particularly successful management of the event can thereby aid in understanding process of delivery of different successful event.
The theme identified in this case is the successful delivery of a specific event. Analysing the texts and contents on the same shows successful organization of the event (fashion event) can be considered to be a very daunting task specifically for an individual (Demirtas 2015). Therefore, it can be witnessed that it is important to understand the specifics of successful planning as well as running of the event for arriving at requisite skills on the part of the leader to handle the identified tasks for conduction of successful event. based on thorough learning of the theme on delivery of successful event, it becomes possible to understand the requisite skills for executing the tasks. Essentially, requisite skills for delivery of tasks include planning as well as preparations for ensuring success of the event. Findings also suggest about comprehension of analysis of timing, location, preparation of particular events, organizing finances as well as location
The theme of successful delivery of task shows that it is imperative to plan and prepare for ensuring success of the event. Subsequently this process of planning and preparation involves understanding purpose of the event, comprehending timing as well as location of the specific event, preparing the checklist of the event, organizing finances and budgets, arranging sponsorships and acquiring approvals and other legal necessities. It can be hereby synthesized that there are numerous elements of successful delivery of the event and accountabilities of a leader to deliver the tasks (Demirtas 2015). Account of the successful delivery of tasks shows the way to development of the theme of key requisite responsibilities that need to be delivered for successful presentation of the event.
Analysis and synthesis of texts show that regarding planning and preparation, it vital for the leader to comprehend why the specific event (that is the fashion show in this case) is held, who are the targets of the occurrence and who are the ones that will do good to. Therefore, it is imperative on the part of the leader to have a clear focus as well as defined. It is also imperative on the part of the leader to recognize different variables to think about counting availability of requisite facilities, accommodation, facilities of transport as well as support of different stakeholders. Therefore, for the purpose of accomplishment of all the responsibilities mentioned above, there is need for a manager/leader that has the ability to take control of the tasks in the event and take the ultimate responsibility for the major decisions.
Based on analysis of findings of the study it can be hereby mentioned that in order to survive as well as prosper in a turbulent and uncertain environment, business concerns require leaders who are leaders who are stretchy and adaptive to handle specific events. Analysis of leaders have the need to be able to comprehend intricate associations among performance determinants and identify things that need to undertaken to exert influence in an advantageous way. In essence, leaders need to be prepared to amend the style and behaviour of leadership, competitive stratagems and the formal programs and framework to satisfy the challenges that confront them in an increasingly turbulent as well as uncertain environment.
The findings of the study can help in explaining the way leaders can influence and enhance propensity of success of a particular event conducted by an organization. Thorough evaluation of findings reveals that analysis of the key roles of a leader can help in understanding key activities and responsibilities that a leader need to undertake for successful delivery of the event.
Successful delivery of event reflects that in case if adequate effort has been implemented into the planning process then the event is anticipated to operate smoothly. Therefore, based on this finding it can be hereby said that it is important on the part of the leader to carry out the process of planning and arrangement properly for running the event seamlessly. Analysis of prior literature also replicates the fact that effective communication is also essential for making sure that specified event goes to the particular plan. In point of fact, there is always possibility of occurrence of different difficulties in a specific event. Therefore, it is important on the part of the leader to understand different difficulties that might crop up and make contingency plan an important part of the leadership and important way of handling events. In addition to this, effectual communication is also necessary for making certain that the specified event goes to the specific plan. In actual fact, there will always the possibility of occurrence of various difficulties as well as challenges.
Analysis of findings replicates the fact that it is crucial on the part of the leader to undertake proper planning and ensure effectual implementation of planning. This is also an important factor of leadership that is vital for successful management of an event. Evaluation of observations of the study also reveals that flexible leaders can explicate the way leaders can exert influence on overall performance of the specific event (in this case the fashion show event).
The layout of the current research paper needs to distinctly replicate logical details of the entire book. The logical structure of different chapters, segments as well as sub-segments aid in introduction of the reader systematically to the essential background and makes the same receptive to the novel thoughts and conclusions to which the reader is exposed to. In essence, each chapter needs to have a central notion regarding what is introduced, argued as well as concluded. The same can be applied to different segments. Again, the chapter classification of a particular dissertation or else thesis can be particularly ascertained by research project.
Layout of the current research project can be illustrated as the chapter classification of a specific dissertation:
The dissertation starts with a specific introduction. It is where there is need to introduce the specific reader to the specific topic, explaining the reader precisely regarding what is to be done in the project and the reason why it is worth undertaking the current research project. The introduction chapter is in actual fact a summary of the research project proposal and prepares and introduces the reader to the scientific argumentation and analysis of available information as well as findings.
The following chapter is literature review section. This is a significant part of the dissertation and it takes a lot of work as well as time to accomplish. Essentially, it recognizes the research that already has been accomplished in the chosen topic under consideration and delivers an evaluation of all present information pertinent topic. Detailed assessment of the literature can demonstrate that thorough study has been conducted in the current field under deliberation and the literature pertinent to the topic is properly understood and at the same time evaluated. It is also very important to take note of the fact that it is necessary to understand and at the same time evaluate the literature pertinent to the research topic. It is necessary to complete majority of the literature study before proceeding to the final planning along with execution of research.
The subsequent chapter on methodology in this regard is the chapter on methods as well as materials. In essence, the researcher can amass information along with data for the research paper to answer the identified research questions. The chapter is considered to be the most important part of dissertation or else thesis as weaknesses in this account can help in invalidating findings, dooming the entire study on the whole. This chapter thus presents explanation of research methodology that can be utilized to solve the issue. Furthermore, this segment presents detailed account of diverse components of research methodology.
This component is referred to as the body of the research project that explains results of the research and detailed discussions. This comprise of the final outcomes of the research, analysis and conclusion. In a bid to present huge amount of data collected in an ordered way, data are appropriately arranged in a logical and simple manner. Conclusions along with findings need to be clear based on which facts as well as published literature the conclusions as well as findings are based.
This is the final chapter on conclusion where all the loose ends are properly tied up and it is important to discover all the phases of the research procedure and the total worth of the same. This can present an overview of research procedure that can distinctly formulate findings along with conclusions as regards research problems, sub problems else wise hypothesis.
The course on bachelor’s degree in event, entertainment and management has helped me to gain understanding regarding conferences to diverse music festivals, various events along with the entertainment sector. The degree particularly in events as well as entertainment management can take centre stage in this energetic segment.
In addition to this, this programme has helped me to identify specific role of incidents and entertainment as well as corporations, developing self-assured and well-informed events and entertainment managers can align demands of the developing sector. The study undertaken in this bachelor course can help in developing persistently in collaboration with various experts of the industry. The first year of the degree can help in undertaking practical incidents along with entertainment management experiences. In addition to this, there are several different projects in this course that include live project, consultancy services along with volunteering chances. Moreover, this specific programme has also assisted me to develop comprehension regarding tourism, different events as well as marketing. The course also offers field trip as well as activities; professional talks along with guest lecturers presented also aided me to enhance my level of knowledge, skills as well as competence. Again, contributions to different publications, various articles along with blogs have assisted in acquiring deep insight regarding events as well as entertainment. In addition to this, this course has offered me the opportunity to gain thorough understanding regarding digital marketing founded on different module.
Again, this programme intends to augment the self-reflection along with personal development. In essence, different phases of this programme are developed to facilitate different challenging learning mechanism together with progress.
Phase zero: The first phase refers to the foundation course that indicates towards stepping stone towards achievement of degree. In this stage, I was able to realise my strengths based on the knowledge imparted during this stage. In essence, the first semester can be considered to be identical for different students, nonetheless, in the second semester, a series of further elective modules can be selected for preparation of degree that shall commence.
Phase One: This phase can concentrate on specific principles along with fundamentals/basics of the entertainment industry management. The second year of the course has provided me the opportunity to recognize and explore diverse roles in this segment namely events designing, events planning, management of venue as well as communication management in events.
Phase two: This phase of my bachelor’s degree course has helped me to concentrate on utilizing knowledge of incidents as well as entertainment administration to develop skill and potential. This phase has also helped me to present model that is required as independent professional managers in specifically events as well as entertainment segment.
Phase three: This phase of the course has helped me to evaluate and analyse efficacies of diverse models of incidents as well as management exercise that can necessarily contribute towards driving organizational performance. Thus, on the whole, I have developed academic skills, skills related to events as well as entertainment planning along with project management. Moreover, this course has helped me to know in detail about marketing as well as communication, design of events among many others aspects.
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