When it comes to defining 21st century organizations, sustainability is one of the themes, which comes to the mind at first. The central research problem is that it is important to understand the elements that affect the most on the sustainable development of an organization. Sustainability of organizations have been the view point of many discussions over the years as the concept of sustainable development of an organization has been changing. The most recent concept of sustainable development is that is an organizational goal to achieve economic growth while maintaining ecological balance (Reid, 2013). The role of the leadership is to influence achieving the organizational goal, and in this 21st century, sustainability is one of the common agendas of the organizations. Customer satisfaction is way of growing for any organizations. As these customers are part of a culture, the culture also plays a significant part in the growth of a company. Hence, the topics that are related to the research problem are the environmental sustainability, the leadership and the culture. Therefore, the purpose of this research is to focus on the impact of the organizational leaderships and culture on the sustainable development of the organizations in the 21st century. The type of this study is descriptive study and the researcher will follow the quantitative method to conduct the research.
Retaining the environmental balance is one of the major global concerns of 21st century. The present consumption rate of natural resources is increasing the pollution to an alarming level. The exhaustion of these resources will arise crisis in the market of raw materials (Bergstrom & Randall, 2016), and in consequence, the prices will increase. Thus, sustainable development for the organizations of this century has become more important than ever.
The research area for this study is the importance of the sustainability environment, the leadership of the organizations and the culture of the society. According to Carley and Christie (2017), in this century where the growing environmental issues are affecting the political, administrative and disciplinary boundaries, it is more vital for the organizations and their managements to get a clear apprehension of the situation in order to formulate better strategies and policies to develop an ecologically sustainable organisation. The legal challenges that the organizations have to deal with to make sustainable development as well as fulfil market demands are the production, distribution and consumption. On this context, Scherer, Palazzo and Seidl (2013) observed that there are three ways to address these problems – changing according to the external expectations, control the perception of the various stakeholders, debating the question of their validity. The role of the leaderships is significant in the application of these strategies, as it requires the expertise of the leaderships to handle the adverse situations.
Environment and development, being two crucial universal issues, demand the international as well as local attention (McKinnon & et al., 2015). Without the help of the local people and government, it is impossible for any organization to develop sustainability. The people of this century is understanding the significance and value of natural resources, and by that they are trying to develop an environmentally sustainable culture and policies to keep the natural balance intact. The organizations, which are involved in cultures that promotes sustainable development, can affect the development of the organizations also. As Ghai and Vivivan (2014) opined, that, even though governments make regulatory frameworks along with fiscal and economic policies that encourage environmentally sustainable actions by positive incentives, the activities of the people in the concerned culture is the major determinant of the sustainable growth.
There is no doubt that in this age of globalization and global warming, it is crucial for the organizations to develop sustainability. Previous researches shows different factors of achieving sustainability in social and organizational premises. Yet, there is a gap in the literature on the impact of leaderships and the ways culture affects the sustainable growth of the organization in the present century.
The aim of this research is to evaluate how the leadership and culture in an organization is impacting on the sustainable development of the 21st century organizations.
The objectives of the research are:
The hypothesis of this research are:
H0: The leadership and culture will not have an impact on the sustainable development of the organizations in the 21st century.
H1: The leadership and culture will have an impact on the sustainable development of the organizations in the 21st century.
The findings outcomes of this research will be a major help to those organizations that are struggling with originating processes to make sustainable development. Leaderships from different organizations may go through this study to enhance the sustainability of their organizations. The study will further help to understand what the different factors of a culture are at play behind the sustainable growth of the organizations. In addition, this research will provide information on how different cultures in 21st century are applying strategies to make their culture environmentally sustainable.
The reason for selecting quantitative approach for this study is that it will allow generalizing of the results and give scope for a wider study (Neuman, 2013). The researches that have less number of variables use this type of approach to conduct the study on a larger sample size to make the data more accurate and reliable. Descriptive design of research allows the researcher to make a proper analysis of the data (Simonsohn, Nelson & Simmons, 2017). This design will be chosen to conduct the study, as it will be the appropriate design to produce a detailed and analytical knowledge about the concepts and different theories on the topic in order to effectively address the research problem.
As per Flick (2015), data collection process is one of the most important parts in a research process. The researcher of this study will use only primary data. In order to collect the primary data for this study, the researcher will conduct a survey with close-ended questions. The researcher will also use government offices and other organizations as the source of the primary data to get the statistical information on the organizations. The researcher will conduct a survey to get a broader perception of the topic. This primary method of data collection will depend on the close-ended survey questionnaire arranged by the researcher for surveying the managers and the executives of multiple organizations (Panneerselvam, 2014). The sampling technique that the researcher will use to perform this study is random probability sampling technique. The researcher will choose this sampling technique to ensure that everyone in the framework gets an equal opportunity to participate in the survey (Mickey & Gass, 2015). This sampling technique will keep the data impartial. In order to collect the data 10 organisations of various level of sustainability and different cultures will be chosen. Then the survey will be conducted among 30 managers and 10 executives taken from the chosen organisations equally. The target population, which can also be termed as theoretical population, for this study will be narrowed down to the managers and the executives in every kind of organizations. In order to conduct this study in quantitative method, equipment such as surveys, questionnaires, different types of measuring tools will be used.
The quantitative data that will be collected through the survey will be derived into statistical charts and then transformed into graphs for a better understanding of the impact by also comparing them. The primary data collected from different organizations and government offices will be processed under quantitative analytical technique to construct a pattern in the impact of leaderships and cultures on the organizational sustainability. The process of this data analysis technique will help in determining the themes that are at play in the topic under discussion. The result of the analysis will help to effectively answer the research question. The research operation will be a close-ended survey, and the results of the data will be interpreted in to statistical charts to understand how the leadership and culture affect the sustainable development of the organizations.
The research design of this study may lead to a few barriers, pitfalls, and limitations. In order to avoid legal issues, the researcher will take an NOC certificate from the organization in advance, and also will provide a letter of authorization. Challenges may come regarding the participation and the anonymity of the survey. Therefore, force will not be applied on anyone to participate in the survey and anonymity will be strictly maintained. The limitations in this study will be that it will not provide enough information on behavioural aspects of the samples, and numerical interpretation of preset answers will not provide proper human perception (Gast & Ledford, 2014). The level of control on the variables is also in question since the survey will take place in an artificial environment.
The impact of leadership on the growth of the organizations has been a common topic of discussion. This research will extend the existing knowledge about the magnitude of the impact of organizational leaderships. It will also help understanding the role and importance of culture in the development of the organizations in 21st century. After the completion of this research, the anticipation is to find that the leadership and culture indeed plays a crucial part in affecting the sustainable development of the organizations in the present century. The anticipated results of the research will develop new theories about the sustainability of the organizations. Along with those theories, this research will help future scholars as the source of their literature review on related topic.
Sustainable development of the organizations in the 21st century means that the organizations are able to maintain their economic growth along with the ecological balance. The research objective is to understand how leadership and culture plays significant role in the sustainable development of the 21st century organizations. The study will be conducted in quantitative method using the process of survey. The expected outcome of this research is that find that there are multiple ways in which the leadership and culture affects the sustainable development of the organizations in the current century. This will prove to be helpful to the organizations, which are looking for a way to achieve sustainable development.
Reference List
Bergstrom, J. C., & Randall, A. (2016). Resource economics: an economic approach to natural resource and environmental policy. Edward Elgar Publishing.
Carley, M., & Christie, I. (2017). Managing sustainable development. Routledge.
Flick, U. (2015). Introducing research methodology: A beginner’s guide to doing a research project. Sage.
Gast, D.L. and Ledford, J.R. eds., 2014. Single case research methodology: Applications in special education and behavioral sciences. Routledge.
Ghai, D., & Vivian, J. M. (2014). Grassroots environmental action: people’s participation in sustainable development. Routledge.
Mackey, A., & Gass, S. M. (2015). Second language research: Methodology and design. Routledge.
McKinnon, A., Browne, M., Whiteing, A., & Piecyk, M. (Eds.). (2015). Green logistics: Improving the environmental sustainability of logistics. Kogan Page Publishers.
Neuman, W. L. (2013). Social research methods: Qualitative and quantitative approaches. Pearson education.
Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt.Ltd..
Reid, D. (2013). Sustainable development: an introductory guide. Routledge.
Scherer, A. G., Palazzo, G., & Seidl, D. (2013). Managing legitimacy in complex and heterogeneous environments: Sustainable development in a globalized world. Journal of Management Studies, 50(2), 259-284.
Simonsohn, U., Nelson, L. and Simmons, J., 2017. Research Methodology, Design, and Analysis. Annual Review of Psychology, 69(1).
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