Discuss about the Impact on Human Resource Management.
In the modern era businesses have started to focus on their marketing activities, and in order to carry out overall marketing activities, different experts are hired for conducting the overall activities in the proper manner (Armstrong & Taylor 2014). Human department of every organization focuses on hiring the most talented employees that possess right skill and knowledge for conducting the business operations in an effective manner. Further, sometimes there is the possibility that highly qualified people are not hired within the workplace, and it directly depends on the nature of the business or the job role that is being offered to the individuals. Hiring unqualified people is sometimes considered to be beneficial for the business as they are less costly for the business regarding salary (Cristiani & Peiró 2015).
Further, companies focus on providing them training as the unqualified professionals are considered to be more affordable for the organization in every possible. But it is quite difficult to understand the concept why businesses are hiring less qualified staff members who are unable to carry out the job responsibilities properly. Moreover, in the comparison between high and low qualified workforce, it has been identified that highly qualified individuals are efficient enough in conducting business operations and this becomes one of the main reason behind business success (Nieves & Quintana 2016). Sometimes hiring less qualified individuals hampers the productivity of the organization and this has adverse impact on the business.
The main objective of the present study will be to assess why companies prefer to hire less qualified or unqualified professionals mostly in the of field of marketing and what are the effective ways to avoid it. Some specific objectives will be framed which are as follows:
It is regarded as the plan and procedure through which entire research can be carried out in the proper manner. Further, it leads to in-depth analysis, and in turn, all the objectives linked with the study can be accomplished easily and in the proper manner (Flick 2015). Two types of approaches are present that are undertaken in the research, and they are inductive and deductive. In the inductive approach the results move from specific to general, and in the deductive approach, it is vice versa. In the present study deductive approach will be employed where entire research will be carried out in generalized form so as to understand about the concept of hiring unqualified people within the workplace rather than qualified one. The research will not be restricted to any company, and this is the main reason due to which deductive approach will be selected rather than inductive one (Mackey & Gass 2015).
For conducting the present study, HRM department of various Australian companies will be undertaken involving marketing manager, staff, HRM academics, etc. The target population will be 20 HRM and marketing heads, 20 HRM academics and 80 marketing staff. The total sample size will be 120 respondents that are adequate enough in order to attain the objectives of the research. Information will be obtained from all these respondents in order to accomplish the key objectives associated with the study. Further, both stratified and random sampling technique will be undertaken in the research as they will be useful in the research (Panneerselvam 2014). Through stratified technique, it will become possible for the researcher to classify the respondents into marketing, management, and academic staff. Apart from this, respondents will be selected randomly 30% respondents so that they will appear in the final sample. Final sample will involve 6 HR and marketing managers, 6 academics and 18 marketing staff.
Qualitative research is carried out on the non numeric basis where statistical figures are not at all present to carry out the research. On the other hand in quantitative research is carried out with the help of statistical data through which the entire research can be carried out properly (Roberts 2013). The present study will be qualitative and quantitative where the role of statistical information is quite limited, and for data analysis, thematic analysis and statistical tools will be undertaken where results will be shown with the help of themes and other statistics tools. Statistical tools will also be undertaken in the present where descriptive analysis will be carried out. The qualitative research focuses on the variety of method with the motive to develop deep understanding of how people perceive social reality and in consequences. On the other hand, quantitative research focuses on establishing the general law of behavior and the phenomenon across different settings. The present study will be carried out from with the help of both qualitative and quantitative method where both numeric and non numeric information will be utilized for conducting the research in proper manner.
It reflects the range of tools and techniques on the basis of which entire research is being carried out in an effective manner. Selection of right research tool is significant in every research and in turn, allows gaining expected findings (Salaberry & Comajoan 2013). In the present study, different tools will be undertaken for conducting the entire research. Microsoft tools will be employed where analysis will be done with the help of excel and word. Excel as one of the tool will be adopted for preparing charts and another form of diagrams along with conducting descriptive analysis that are most relevant for the research. Apart from this, Gantt chart will be framed on the basis of which entire study will be carried out in proper sequence that is significant for the research (Taylor, Bogdan & DeVault 2015). Apart from this, data will be collected with the help of questionnaire where different questions will be framed keeping in view the objectives of the study. It will allow in answering all the research questions. Moreover, for analysis purpose, qualitative tools will be undertaken where themes will be formed for the analysis purpose. No advanced software and tools will be undertaken in the present research as it does not match with the requirement of the study. So, in this way, these are some of the tools through which study will be conducted.
Data analysis is one of the most significant parts in the study where data is analyzed through suitable technique in order to gain expected findings (Silverman 2016). Further, two techniques of data analysis are present that involves qualitative and quantitative. In the present study data will be analyzed with the help of qualitative and quantitative technique where themes will be formed along with the statistical analysis on the basis of response obtained from the respondents. The statistical technique will include some form of tests such as descriptive analysis that involves mean, mode, median etc. Moreover, charts, bar graph and other form of charts will be adopted for representing the information and this will be beneficial for the entire study (Tarone, Gass & Cohen 2013). This method of analysis will allow readers of the study to understand about the results and will also allow in accomplishing the main goals associated with the study. The main reason behind undertaking qualitative approach to data analysis is that
For the present it will be expected that businesses are focusing on hiring the less qualified workforce for conducting its overall operations but it is required for them to focus more on hiring the qualified professionals in the field of marketing and another form of areas that are crucial for the business. Through this it will become possible for the companies in the Australian market to operate efficiently in the market and this can act as the development tool for them in every possible manner. Apart from this, it will be expected that human error is also present where HR professionals are not able to identify the right talent that can surely support business in gaining the competitive edge.
Moreover, the researcher also expects in understanding about the marketing related strategic needs of the businesses, and it is possible that concept of attribution of error can influence judgment and this can enable businesses to recruit the best marketer that can allow organizations to promote their products in effective manner. So, these will be the expected findings in case of present research. Apart from this, researcher will provide recommendations to various Australian companies so that they may not do mistake of hiring unqualified professionals within the workplace as it directly hampers productivity of the business.
References
Armstrong, M & Taylor, S 2014, Armstrong’s handbook of human resource management practice, Kogan Page Publishers, London.
Cristiani, A & Peiró, JM 2015, ‘ Human resource function strategic role and trade unions: exploring their impact on human resource management practices in Uruguayan firms. ‘, The International Journal of Human Resource Management, pp. 381-400.
Flick, U 2015, Introducing research methodology: A beginner’s guide to doing a research project., Sage, United Kingdom.
Klikauer, T 2014, ‘Human resource management and Kohlberg’s scale of moral development. ‘, Philosophy of Management, pp. 73-95.
Mackey, A & Gass, S 2015, Second language research: Methodology and design, Routledge, Abingdon.
Nieves, J & Quintana, A 2016, ‘Human resource practices and innovation in the hotel industry: The mediating role of human capital’, Tourism and Hospitality Research.
Panneerselvam, R 2014, Research methodology, PHI Learning Pvt. Ltd, Delhi.
Roberts, T 2013, ‘ Understanding the research methodology of interpretative phenomenological analysis’, British Journal of Midwifery, vol 21, no. 3.
Salaberry, MR & Comajoan, L 2013, Research design and methodology in studies on L2 tense and aspect (Vol. 2)., Walter de Gruyter, Berlin.
Silverman, D 2016, Qualitative research, Sage, United Kingdom.
Tarone, EE, Gass, SM & Cohen, AD 2013, Research methodology in second-language acquisition, Routledge, Abingdon.
Taylor, SJ, Bogdan, R & DeVault, M 2015, Introduction to qualitative research methods: A guidebook and resource, John Wiley & Sons., New Jersey.
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