Robotic process automation is an emerging technology which is used in modern organizations for the purpose of automating the business processes in an effective manner. This technology is mainly based on the notion of artificial intelligence or the software based robots. The automation tools that are provided by this process are mainly able to increase the speed of basic operations of the company in an effective manner (Tilley, 2017). The robotic automation based tools are somewhat similar to the tools that are used in the process of graphical user based interface. The robotic automation is considered to be an important technological evolution based process which has been able to create new platforms which are mature and are able to provide the speed to the operations. The need for excessive workforce for a particular job has been reduced due to the use of robotic automation in different organizational processes (Alvarez & Barney, 2017).
The report will be mainly based implementation of the robotic automation based process on an automobile organization named Toyota. The implementation of robotic automation will be a major part of the innovation implementation related strategy that has been formed by the company.
Toyota Motor Corporation is a Japanese multinational corporation which operates automobile industry. The headquarter of the organization is located in Toyota, Aichi, Japan. The corporate structure of the company mainly comprised of more than 360,000 employees in its operations all over the world. The organization is considered to be fifth largest in the whole world in terms of the revenues. Toyota was also able to acquire the second largest position in the world in terms of revenue in the whole world (TOYOTA MOTOR CORPORATION GLOBAL WEBSITE. 2018). The company was the first automobile based manufacturer in the world based which was able to produce 10 million vehicles per year. Toyota was ranked as the largest listed organization in Japan in the year 2014. Toyota is also a market leader in the hydrogen fuel cell based vehicle in the world. The company was established in the year 1937 by Kiichiro Toyota. Toyota has been able to huge amounts of growth in the market with the help of its operations. The implementation of robotic automation will play a major role in improving the operations of the company in an effective manner (TOYOTA MOTOR CORPORATION GLOBAL WEBSITE. 2018).
The organizational environment based concept is related to the ways by which different forces or institutions can affect the operations and performance of the organization. The operations and resources of different organizations are thereby affected by internal and external environment in which they operate. The different forces which are able to affect the operations of Toyota include, customers, competitors, regulatory agencies, suppliers. The factors and forces of the internal as well as the external environment of the company are not always controllable in nature. The strategies which are developed by the organization are totally based on the ways environment of operations of the company (Amabile & Pratt, 2016).
The activities related to innovation that are conducted by the organizations are thereby able to become the strategic drivers. The modern organizations and their strategies are affected in a huge manner by the innovation related trends that can take place in the external environment. The different organizations therefore need to understand the ways by which these innovation trends can be used in an effective manner (Anderson, Poto?nik & Zhou, 2014).
The strategy related to innovation in organizations is based on the plan that is made by the organization in order to grow in the market. The development of an appropriate solution thereby holds huge amounts of importance in the operations of the modern organizations. The innovation based strategies that are thereby developed by the organizations mainly play a role in the improvement of these services and products (Baporikar, 2015).
The investment based levels of the company are based on the implementation of different innovative methods within the organizational operations. The process which is used for the development of innovation based capabilities can play an important role in the development of organizational capability. The proper development of individual skills also plays an important role in the ways by which the organizations are able to operate in the industry (Cropley & Cropley, 2015).
The innovation implementation process is a major part of the successful and sustainable operations of different modern organizations. Innovation has been able to become a major part of the process which is related to the creation of sustainability in an effective manner. The idea which is thereby related to the development of business sustainability is mainly a part of the process named disruptive innovation. The disruptive innovation related process is thereby able to implement new processes within the organizations in a successful manner. Innovation can further be helpful in the improvement of different business based processes (DaSilva, 2018).
The concepts which have thereby been explained are linked with each other in an effective manner. The organizational environment is the most important part of entire operations and implementation of the innovation. The innovation based trend is thereby an important part of the ways by which the company is able to create its position in the industry. The proper development of value is also an important part of implementation of the innovation based processes within the organizations. Various innovation related factors are thereby related to each other and are also dependent on each other for proper implementation (Funk, 2014).
The process of alignment of the innovation strategy with corporate strategy of the organization will play a major role in different operations. The different organizations need effectively align innovation strategies with the corporate strategies in order to develop proper levels of operations. The innovation based initiative can succeed only if the company is able to create a perfectly aligned strategy (Hameed & Counsell, 2014). Implementation of innovation is thereby a function that is performed by the managers of the company who work in the middle levels. They are also able to provide their innovative inputs in the process of implementation. A three step approach can be used for implementation of the innovation strategies in different organizations which can be described as follows,
The robotic automation based process can play a major role in speeding up the processes of Toyota in an efficient manner. The analysis of the effect of the innovative approach on Toyota can thereby be analysed with the help of SWOT framework. This will also be helpful for the proper analysis of the threats and opportunities of the company in an effective manner.
Strengths – The major strengths of Toyota are based on the ways by which the company has been able to create an important position in the automobile industry. The internal strategic factors of the company thereby play an important role in the proper identification of strengths. The strong image of the brand that has been developed by the organization is a major strength of Toyota in the industry. The global supply chain of the organization is also highly effective in nature and has been able to provide a competitive advantage to the company (Mendes et al., 2016). The implementation of robotic automation will thereby be able to increase the speed and efficiency of the supply chain in an effective manner. The company also has the capability of rapid innovation which will also be an important part of successful implementation of robotic automation in the production based process of Toyota.
Weaknesses – The weaknesses of the company need to be analysed in order to detect the ways by which implementation based process of robotic automation can be hindered. The hierarchical structure of the organization can cause hindrance in the fast implementation of this process in Toyota. The levels of secrecy in the organizational structure will also affect the involvement of the employees in the process (Palacios-Marqués, Merigó & Soto-Acosta, 2015).
Opportunities – The opportunities that can be effectively used by Toyota with the use of robotic automation mainly include, the ways by which the development of technologies are taking place in the external environment. The company can take advantage of the improving technologies in order to operate in the industry in an effective and efficient manner. The advancement in the usage of electronics in the vehicles will also play an important role in the proper operations of the company (Sung & Choi, 2014). The usage of the robotic automation will be able to increase the operating speed in an effective manner. This will be helpful for Toyota to capture the developing and emerging markets with the help of its products. The higher levels of competitiveness in the industry will also facilitate the implementation of robotic automation in the organization (Tilley, 2017).
Threats – The threats that have to be faced by Toyota in the automobile industry are based on low cost competitors of the organization who are able to provide similar products. The major threat is experienced by the company from various Chinese, Korean and the Indian automobile organizations as well. The rapid innovation based capabilities of the companies like, Honda, GM and Ford are also major threats for the company. The usage of robotic automation will thereby be important in mitigating the power of these competitors of the company in the industry. The organization will thereby be able to reduce the threats with the help of faster production processes and higher innovation levels (Vogel & Fischler-Strasak, 2014).
The response which can be provided by Toyota to the implementation of robotic automation will be mainly based on increasing the production speed. The innovation activities can be organized with the help of proper integration within the organizational processes and strategies. The increase in speed will further be able to impact the ways by which the company is able to operate in the industry. The innovation based initiatives need to be pursued by Toyota to improve the operations. Toyota needs to develop the capabilities in such a manner which will help in the successful implementation of innovation in an easier way. Toyota will be able to capture different areas of the market in an effective manner. The innovation trend will thereby be able to improve the existing operations of the company.
The corporate strategies that have been developed by Toyota are mainly based on the ways by which the company can increase its revenues in an effective manner. The innovation based trends are thereby addressed by the company with the proper integration of changes in various levels. Robotic automation can further reduce the need for excessive labour in different organizational processes. The operations and production of Toyota in the automobile industry will be affected by the automation of some parts of the production process in an effective manner. Innovation has always been a major part of strategy of Toyota which will be able to facilitate the implementation of this strategy.
Conclusion
The report can be concluded by stating that robotic automation will play an important role in the proper operations of Toyota. The production based speed of the company will thereby be increased which can further increase the revenues of Toyota as well. The innovation based trend is thereby important for bringing success in the operations of Toyota in the automobile industry.
References
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Anderson, N., Poto?nik, K., & Zhou, J. (2014). Innovation and creativity in organizations: A state-of-the-science review, prospective commentary, and guiding framework. Journal of management, 40(5), 1297-1333.
Baporikar, N. (2015). Drivers of Innovation. In Knowledge Management for Competitive Advantage During Economic Crisis (pp. 250-270). IGI Global.
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