Question:
Describe the strategic and ethical choices specific to Smart Mart, Engage issues under conditions of strategy implementation and evaluation, Apply relevant tools and techniques of strategic analysis for Smart Mart, Justify or substantiate strategic choices, decisions, or intent, and Recommend a course of action for Smart Mart.
Strategic planning has to be implemented after considering the ethical choices that will value the products and services that has been manufactured and sold by Smart-Mart. The management of the company specialises in the sales of the organic products, which is considered to be good for health and environment. The company has been pioneers in the manufacturing and sales of some of the best organic 2 products that was considered to be good for health. Smart-mart has been specialising in the production of the organic products for more than 6 years, and this makes the products quite valuable as compared to the others. However the challenge that the company faces at present is with the standards that has been set forth by the FDA and USDA associations that determines the quality of the products that is expected to be sold to the clients. As per the FDA rules the foods that has contains of additives and preservative contents are prohibited from the sales. It also includes foods that are chemically processed to be sold to the potential buyers. The food that has been developed through genetic modification is also subject to strict check by the authorities. In the ethical practices, the companies are expected to follow the rules and standards that have been set forth by the food associations. This has to be done because the health association are more concerned with the quality of the products that are sold to the clients. Thus, the ethical factors are closely reviewed and the failures to the system are evaluated by the management in best possible manner. The ethical and quality leadership reports are closely reviewed by the stakeholders, clients, and the government agencies (Janesick, 2002).
This has been done with an intention of checking the quality of the products that is intended to be sold to the clients. The message related to the ethical practices and choices has to be positive and conveyed in the best possible manner. Neutral and negative remarks about the quality of the products would usually have direct impact on the goodwill of the company. It has been stated that the consistence in the ethical behaviour performed by the company cannot be by chance. In other words, the ethical behaviour of the company has to be planned and implemented by the management in an effective manner. Apart from this, it has to be analysed and evaluated on a timely manner. This will help in increase the sales and productivity for the organization. Both the factors are quite important as this will help in serving maximum number of clients, without compromising with the quality of the services. the ethical behaviour and the choices has to be created by the organization as this will help in developing and implementing the right type of strategies that will be useful in increasing the goodwill for the organization. In this method, the value and the customer perspective has to be decided and the same needs to be communicated with the members. This will help in approaching maximum number of client, and achieve the business objectives (Johnson, John & Altheide, 2002).
Smart-Mart had created a label through which the price and the quality of the products surpassed from the offerings that was provided by the rival companies. In this process, the company had used the label was allowed to be used by many suppliers that included farmers. This was one of the reasons; the company had encouraged many users, including farmers to adopt the practices that were organic in nature. However this process reduced the cost of the products and the prices were quoted at a lower price, as compared to the rival companies. In this case, different product lines that was not immune to the different trends that were used for producing the goods and products. Such a process had in fact reduced the profit earning margin of the company, which was one of the major concerns for the management of the Smart-Mart (Lincoln, et al., 2004).
In this case, the stakeholders and the managers had implemented effective strategies through which the sales and ethical choices could be increased. For this, the necessary changes were planned and implemented by the management. This was done with an intention of providing quality and reliable services to the clients, which was considered to be necessary for the successful business operational activities. Any wrong decision could actually affect the business performance and impact the customer relationship, which the services can be provided to the clients (McGinn et al., 2002).
In other words, the company had adopted effective strategies through which the quality and ethical choices of the products and services were improved. Some of the steps that were taken by the management included –
The issues that were associated with the implementation of the ethical strategies and choices for the company differed from each other. In this case, the challenges that are related to the implementation of the ethical process have to be analysed in an effective manner. For this the steps has to be decided and the same needs to be evaluated. It is quite important to ensure that the plan that has been chosen to be implemented is done in an effective manner. For this, the issue are analysed and the corrective steps are taken to implement the right process through which the changes in the system can be implemented. This is being done by understanding the ethical factors and the steps that needs to be followed for implementing the same for the benefits of the clients and the company. This is one of the tedious tasks and the right steps have to be taken to ensure that the accurate information is shared with the members. This is done by analysing the expectations or objectives of the company and drafting the best possible policies through which the challenges and other issues are handled in an effective manner. For this the future objectives of the company is analysed and the standards that is expected to be followed for achieving the same is analysed. Both the factors are considered to be quite essential for drafting and implementing the right steps through which the changes can be implemented (Pritchard, 2002).
The strategic analysis can be done in one of the below mentioned process –
The company has adopted an effective strategy through which the quality of the services can be improved for the clients. In this method, the future plan needs to be differentiated and the right step needs to be taken for implementing the corrective steps. This will help in increasing the sales and goodwill for the company. In this process, the objective of the sustainable strategy has to be developed and implemented in the right manner (Tickle, 2002).
In this process, the company needs to adopt and implement effective strategies through which the accurate information can be shared with the clients. This is one of the most important factors that will help in building positive and long term relationship with the clients. This is quite essential for the successful business operations. Apart from this, the ethical values has to be decided and the right steps needs to be taken for introducing the right steps through which the changes of improving the quality of services can be introduced by the company.
References
Janesick, V, 2002. Problems for qualitative researchers with Institutional Review Boards: A case study. Paper presented at the annual meeting of the American Educational Research Association, New Orleans, LA.
Johnson, John M. & Altheide, D, 2002. Reflections on professional ethics. In Will C. van den Hoonaard Ed.),Walking the tightrope: Ethical issues for qualitative researchers (pp.59-69). Toronto, ON: University of Toronto Press.
Lee-Traweek, Geraldine & Linkogle, Stephanie (Eds.) (2000). Danger in the field: Risk and ethics in social research. New York, NY: Routledge.
Lincoln, Yvonna S. & Tierney, William G. (2004). Qualitative research and institutional review boards. Qualitative Inquiry, 10, 219-234.
McGinn, Michelle K.; Dunstan, Kate & Faulkner, Veronica. (2002, April). Learning research methods through shared research activities. Paper presented at the American Educational Research Association annual conference, New Orleans, LA..
Pring, R, 2002. The virtues and vices of an educational researcher. In Mike McNamee & David Bridges (Eds.), The ethics of educational research (pp.111-127). Oxford, UK: Blackwell Publishers.
Pritchard, I, 2002. Travelers and trolls: Practitioner research and institutional review boards. Educational Researcher, 31(3), 3-13.
Small, R, 2002. Codes are not enough: What philosophy can contribute to the ethics of educational research. In Mike McNamee & David Bridges (Eds.), The ethics of educational research (pp.89-110). Oxford, UK: Blackwell Publishers.
Smythe, William E. & Murray, Maureen J. (2000). Owning the story: Ethical considerations in narrative research. Ethics & Behavior, 10, 311-336.
Tickle, L, 2002. Opening windows, closing doors: Ethical dilemmas in educational action research. In Mike McNamee & David Bridges (Eds.), The ethics of educational research (pp.41-57). Oxford, UK: Blackwell Publishers.
O’Neill, 2003. Values into action. Retrieved from www.hbsworkingknowledge.hbs.edu/item.jhtml?id3159&tcorporate_governance.
Tyler, T. R. 2003. Creating an ethical climate in work organizations. Paper presented to the Northwest Ethics Network, Seattle. Tyler, T. R., & Blader, S. 2003. Rule following in work settings. Paper presented at the Shrontz Lecture on Business Ethics at Seattle University.
Weinberg, M, 2002. Biting the hand that feeds you, and other feminist dilemmas in fieldwork. In Will C. van den Hoonaard (Ed.), Walking the tightrope: Ethical issues for qualitative researchers (pp.79-94). Toronto, ON: University of Toronto Press.
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