Discuss about the Applied Business Research and Motivation.
According to the context, here the topic concerned is demands of the customers of Swaraj Tractor and their employee motivation. Swaraj tractor is based in Punjab, which is the state having highest density of tractors i.e. 100 tractors with in 1000 hectors of land. It is the most popular brand of tractor in Mohali, Punjab. It is famous to the farmers for their reliability and stability factor of machineries used in the tractors. In 2009 the company merged with Mahindra and Mahindra Limited and named as “Mahindra and Mahindra Limited, Swaraj Division”. According to the report published in the business magazine in 2007, it was confirmed that the company was losing their vision. So at this point of time, employee motivation and analyzing the demands of the customer of the Swaraj Tractor is very important (Lăzăroiu, 2015).
India is the largest tractor manufacturing country in the world. The problem Swaraj Tractor facing according to the report published in the business magazines in 2007 is that the employees are complaining that, the company is losing their missions which is resulting into their bad production and the demands of the customers is not getting fulfilled. Swaraj Tractors was the best brand in Punjab while considering meeting the demands of the customers. Due to some internal problems within the company, the company was losing their interest from their missions and getting diverted to a degradation of the company according to the quality of production. So in this case providing motivation to the employees and understanding the demands of the customers are very important (Skudiene & Auruskeviciene, 2012). According to the competitive market, it is very important to understand the customer demands and motivate the employees for competing with the developing trends. So globally this issue is very crucial for any company or industry. In Punjab Swaraj tractor is the best supplier of tractor according to the customer demands, but due to some problematic situation the organization is not meeting their missions and goals (Chaudhary & Sharma, 2012). In addition to this, the mentioned approach helps the organization to build good relationship between the higher authority of the organization and the employees. If the customer demands are considered, it can only be fulfilled by chasing the ongoing trends in the market. The researcher shows here the demographic study of the cause behind the lower production of Swaraj Tractors. Each and every employee of any company conveys the figure of the organizational goal and objectives they have set for their betterment in their path way of improvement and achieving competitive position in the marketplace.
Research aim is there in the research to understand the importance of the issue mentioned in the topic. Researcher focuses on the framework required for solving the issues regarding the topic. The important aim of this research is that, to understand the demands of the customer and analyze the motivational factors to be developed and empowered by the organization of the employees (Asim, 2013). This aspect will leads to the development of the Swaraj Tractors and they can easily retrieve their position in the competitive market (Prosser, 2014).
According to the research aim, the researcher tries to build some research objectives to make sure the realization of the research aim. The research objectives are discussed as follows:
In this chapter the researcher mainly focuses on the problematic situations raised with in the Swaraj Tractors Limited. In order to remove these problematic situations the entrepreneur requires taking some steps with respect to the developmental aspect of the organization. This chapter mainly focuses on the motivational aspect and customer demands of this organization as the problematic situation is raised due to the lack of motivational factors among the organizational members. Here the researcher shows various recommendations for restoring strengthening elements of the employees. Motivational impact matters in the sector of the production of any organization (Manzoor, 2012).
Conceptual framework helps the researcher to understand the topic of the research and also introduces the identification of the theories and models to analyze the topic in a standardized manner. Various models and theories help the researcher to relate different variables of the topic.
The tractors are mainly used for harvesting operation, pulling loads, and farming. In case of the farmers, they have lands for harvesting, so they wants long lasting tractor with good quality of parts. If the company provides duplicate spare parts to their customers, then the customer demands will not be satisfied. The capacities of the tractors are measured according to the Horse Power ratings of the tractors. Initially the Swaraj Tractors sale the tractors of ratings 30 HP. In the present scenario, their competitors have invented new 50 HP tractors, which is motivating the customer demands. So the company have to now build 50 HP or more than that tractors to compete with the changeable market. The harvesting time also matters to the farmers as this determines the capability of the tractor that how efficient is that one in comparison with the other manufacturers in the market (Shahin et al., 2013). According to the research findings Swaraj Tractors follows the Kano analysis for understanding the demands of their customers according to the ongoing trends in the market (Jin & Oriaku, 2013). This analysis mainly deals with the providing satisfaction to basic needs of the customer, performance needs of the customer, excitement needs of the customers (Bey et al., 2013).
According to the context, the problematic situation was due to lack of motivation among the employee. The organization should use some models for generating motivation among the employees. These models are explained bellow:
Acquire and achieve:
This aspect deals with the providence of incentives to the employees in an acquired time. These are considered as the part of the encouraging element towards the employee. Activation of these policies motivates the employees for giving their best at their work and sometimes they achieve more than the set limit (Mackey & Gass, 2015).
Drive to bond and belong:
This is also an important aspect while considering the developing motivational impact on the employees of any organization. The organization should make concerned training programs and rules for the employees for making good relationship with the customers. This aspect helps the organization to develop the image of the organization in the view point of the customers.
The drive to Comprehend and challenged:
One organization should always for and motivate the employees for taking risks at the field of work. This aspect introduces new scenarios to them which build new experiences on them to handle the situation properly.
The drive to define and defend:
There may be various situations in the organization but the management should introduce some persons who will guide the employees and protect them from the circumstantial situation.
The problem needs to be solved for the betterment of the Swaraj Tractor. The company contains large, small, heavy and standard room with assembly shop; all these centers should be controlled by the organization (Flick, 2015). According to the context, if the employees of the organization are motivated in a proper way, then the authority can assure that their production will be good, because the employees are crucial part of any organization. Proper training program and mutual cooperation of the members of the organization can build good relationship among the employees (Gelman et al., 2014). The above mentioned theory of motivational perspective of the employees helps the organization to understand their employees. In addition to this, understanding the demands of the customer helps the organization for coping up with the evolving trends in the market (Thomson & Emery, 2014).
In the time of conducting this research, the researcher faced many issues, which are considered as the Gap of this literature. This portion of the research focuses on the analysis of the missing factors which might help the organization to build a strong mission for their organization. According to the research, the Swaraj Tractors have used mainly two models for developing their situation: Kano analysis for understanding the customer demands and 5 drive models for bringing the motivational aspect among the employees. These models also have draw backs according to the demands of the critical situation faced by the organization. The Kano analysis fall under traditional demand analysis models, but in case of Swaraj Tractors they needs to follow advanced demand Analysis model. 5 drive models though does not have any back log or drawback, still there could be some better option to motivate the employees of the Swaraj Tractors. The above mentioned gaps helps the entrepreneur to understand the drawbacks and they can easily find the strategies to reduce these (Shyu et al., 2013).
Conclusion:
The conclusion drawn from this research is that, the employee motivation and understanding the customer demands are two crucial factors for the improving the quality of service and maintaining the competitive position in the market. The factor employee motivation strongly influences the aspect of customer motivation. According to the research findings, all the drivers of involved into motivating employees are shifting their impact to the customer satisfaction. So the customer satisfaction has become the indicator for judging the stability of any company. Most importantly the customer satisfaction is meeting by fulfilling the demands of the customer. There are several sectors, where the employees are directly contacted by the employees of the organization for any kind of clarification they needed for the product they are using or any kind of problem they are facing in the process of using that particular product or services. The employees get terminated if they are incompatible while solving the demands of their customers.
The fundamental approaches behind these behaviors are the employees are treated in the same way as they treat with their customers. Each and every employee of any company conveys the figure of the organizational goal and objectives they have set for their betterment in their path way of improvement and achieving competitive position in the marketplace. The motivating elements for the employee motivation are: monetary benefits, overall strategic vision of the company, proper training providence etc. if these factors are not maintained properly then it is totally a difficult situation for a company to survive in the competitive market. According to the context of this report, Swaraj Tractor is facing some problem due to lack of employee motivation, which is affecting their overall productivity and position in the market. They are getting backward in comparison with their competitors, as their quality of product is getting reduced. This research paper discussed about the models by which the organization can motivate their employee from different perspective and get their position back with the same quality that they had previously. These interconnected models and also the recommendation provided for Swaraj Transport can help their owner to improvise the strategies for achieving their organizational goals and making their employee happy. These approaches create a good atmosphere where the collaboration between the employee and customer gets healthier atmosphere to grow. In addition to this, the mentioned approach helps the organization to build good relationship between the higher authority of the organization and the employees. If the customer demands are considered, it can only be fulfilled by chasing the ongoing trends in the market. The researcher shows here the demographic study of the cause behind the lower production of Swaraj Tractors. Each and every employee of any company conveys the figure of the organizational goal and objectives they have set for their betterment in their path way of improvement and achieving competitive position in the marketplace. The employees are getting demoralized and not finding their goals clear, this report will help the entrepreneurs of Swaraj Tractors to motivate their employees well and understand the demands of their customer.
Reference List
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Bey, N., Hauschild, M. Z., & McAloone, T. C. (2013). Drivers and barriers for implementation of environmental strategies in manufacturing companies.CIRP Annals-Manufacturing Technology, 62(1), 43-46.
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Flick, U. (2015). Introducing research methodology: A beginner’s guide to doing a research project. Sage.
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