Importance Of Effective Communication: Understanding The Audience And Adapting To Differences

Variables in an Audience that Affect Effective Communication

An effective communication can be considered the centerpiece of an advocacy as it conveys the core information to the receiver. Not only it answer the questions like “why” but a good message also gives an idea of “what” and “how” it is answered. Communicaion explains the questions at hand as well as the gives proper reasoning why it is so. Planning and research is a basic requirement of a message because the best messages are those that can be viewed positively from a multiple perspective. This study shows the analysis of an effective communication that is best suitable for the receiver so that information can flow easily.

Good communication is accurate on a factual perspective. It gives information to backup assertions and the people who are trusted on the subject matter usually are the ones to deliver them. There are various results from different sources that suggest the message credibility of those that are in context to the news can be measured by the response of the receiver. A good message consists of the objective and the subjective of the information. This also involves two of the key components that include, trust and expertise. Other factors include the source of dynamism. When a message is sent from a source, two important factors come into play. One having the knowledge about the subject and the other is the ability to trust the subject matter (Appelman & Sundar, 2016). From the perspective of a company, the CEO or any high-ranking manager’s credibility results on the perspective of the employees in that organization. A message from the CEO or the manager should be clear and informative for the employees to understand.

Communication is important as it is one of the key factors with which the receiver can relate the information. If the sender of the message is someone, who is normally approachable by people for any queries then it is better because the message can be understand by all. The extent in which the receiver gives his or her confidence to the sender of the message determines the trustworthiness between the two recipients. In addition, it is important to plan the message beforehand to maintain the credibility (Kim & Kim, 2014). It is important to develop an understanding between the individuals when communication is interpreted easily, this is more so if there is a connection and understanding within the two individuals. The more the transparency is there towards the message the better is can be understood easily. This is not only applicable towards business sectors as credibility can exist between two individuals as well. This mainly states a connection between two people and the better the understanding, the easier the message can be related. Nowadays in terms online communication, the websites are perhaps the biggest source of information. If an information gathered from one website is valid and concrete, it is normal that the website would receive more traffic.

Communication acts as the key towards success and this is more relatable if the business deals with the clients or the customers on a daily basis. It is normal that people would want to know the people beforehand before they want to do business with. Once trust is built, it is only then the matters of the business can be dealt quickly and effectively. The perception and the way this is dealt with is the best way to built a positive reputation (Gilad-Bachrach et al., 2016). When contrasted towards business matters, if a customer were to contact the business then the data should be dealt professionally and effectively.  However if the situation arise where this is not dealt correctly, then the reputation of the company is harmed.  This is why messages are sent in a more convenient way so that the people can understand it. An accurate message is short and it gives all the information so that the receiver does not have read it for a long time or reply back to ask if there was a part which needs reconfirmation.

Adapting Messages for Different Audiences

When messages are short and to the point, it would not only be easier for the receiver to understand the message but also it would save time. Another example for accurate message would be the way customer service of any organization works (Pielot et al., (2014). The service based companies get phone calls from the clients or the customers and this is dealt in an effective and resourceful method by the customer service department. Despite it is a query or complain, it is dealt effectively either way. The customer service team deals with complains of the customers in a way that is to the point and accurate. All the issues are addressed in limited time and even the scope is given to ask the customer whether he or she has any more queries. An accurate message is the best way to address issues at hand in a short time. The better the accuracy and the knowledge of the person, the easier it is for the recipient to understand and be satisfied with solution to the issue.   

When communication is being delivered, most of the time it is delivered once. This is also contradictory when the messages are delivered in a particular order. Reliable delivery of messages are contrasted to the delivery of the messages which are delivered with the best effort and when there is no proper guarantee that of the fact that messages will be delivered on time and in sequence (Hou & Kramer, (2014). However, a reliable delivery protocol is built on the basis of unreliable protocol. Layer of transmission control protocol on is the internet is the best example of such a fact. An example for this is a financial web service that is based on XML message process. The best kinds of web-service are the ones that are most complex and reply on the sending and receiving of messages on the chronological and specific order.

The characteristics of communication is at par with the level of independent and the number of mediums required to deliver a particular message. This process reflects end-to-end reliability despite the fact there are countless intermediaries involved. Also the number of network hops it takes to deliver a message from a client to the service is also measured. The process is very specific and it is directed to the clients to who the messages are sent in an order. From first to second and this would not re received out of order as well (Li, Cui & Ma 2015). This is a professional method of communication when there are a lot of messages, it is sent is a serial order that would help in keeping track of the information from the receivers end. The receiver gets the messages in a context that would help in keeping the data in check. When a series of emails are sent, the data is stored with the time when the message was received, the size of the message, the type of the message and every information related to its identification. This gives the receiver the impression and makes it easier to keep a track of the data even if it viewed later.

Importance of Accuracy, Transparency, and Credibility in Communication

The impact of a communication is noticed when the message is received. Many business that are formidable towards their commitment towards the global responsibility and to the clients they serve. The business that has a decade long commitment towards social reasonability and sustainability are the ones that stay for a longtime and is also maintained (Dendler, 2014). For major businesses, the concept of empowerment diversification and inclusion are the ones that have turned into key strategic business with creative and effective communication campaigns. The messages revolving around business sustainability have predominance towards the methods in which companies have mitigated their impacts towards the environment. Some consumers even go to the length of asking the business to connect to them through different channels.  When corporate wellnesses exist, there is the chance of highly correlated employee rates, this pays in many ways that can be addressed towards a sustainable priority.

Therefore from the above discussion, it can be concluded that communication is a two way activity between two people that is channeled thorough various modes. Most of the methods are applied in workplaces to their best advantage. Communication between two people in a business is used to promote a product or a service. The message that is channeled through he means of communication that would help in the process of bridging the gap between planning and execution. Experience is built with good communication and understanding. The communicator and the receiver are the two main people who makes the communication possible. The effects of verbal communication cannot be underestimated and cannot be related to that of written communication. Communication between two people does not always depend upon articulating words. Therefore, it can be said that effective communication is essential for sustaining relationships and society. It is the most important method of expressing the thought of a person towards something or someone else.

Dendler, L. (2014). Sustainability meta labelling: an effective measure to facilitate more sustainable consumption and production?. Journal of Cleaner Production, 63, 74-83.

Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118-126.

Kürner, T., & Priebe, S. (2014). Towards THz communications-status in research, standardization and regulation. Journal of Infrared, Millimeter, and Terahertz Waves, 35(1), 53-62.

Mishra, K., Boynton, L., & Mishra, A. (2014). Driving employee engagement: The expanded role of internal communications. International Journal of Business Communication, 51(2), 183-202.

References

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Gilad-Bachrach, R., Dowlin, N., Laine, K., Lauter, K., Naehrig, M., & Wernsing, J. (2016). Cryptonets: Applying neural networks to encrypted data with high throughput and accuracy. In International Conference on Machine Learning (pp. 201-210).

Hou, J., & Kramer, G. (2014). Effective secrecy: Reliability, confusion and stealth. In Information Theory (ISIT), 2014 IEEE International Symposium on (pp. 601-605). IEEE.

Kim, S. B., & Kim, D. Y. (2014). The effects of message framing and source credibility on green messages in hotels. Cornell Hospitality Quarterly, 55(1), 64-75.

Li, J., Cui, Y., & Ma, Y. (2015). Modeling message queueing services with reliability guarantee in cloud computing environment using Colored Petri Nets. Mathematical Problems in Engineering, 2015.

Li, X., Zhang, R., & Hanzo, L. (2015). Cooperative Load Balancing in Hybrid Visible Light Communications and WiFi. IEEE Trans. Communications, 63(4), 1319-1329.

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Pielot, M., de Oliveira, R., Kwak, H., & Oliver, N. (2014). Didn’t you see my message?: predicting attentiveness to mobile instant messages. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 3319-3328). ACM.