Importance Of Enterprise Social Networks (ESN) In The Modern Business Environment

Advantages and disadvantages of ESN

Question:

Discuss about the Implementation of Digital Communication.

Business leader from various organization use different strategy for improvisation of their business. As a result of social media strategy Enterprise Social networks (ESN) is used for establishment of communication among target audience. Advantages and disadvantages of ESN has been discussed properly (Berthon et al., 2012). Use of digital communication can benefit the organization in various number of ways. Importance of mental break has been discussed in details. Social media platform can have organization to support the professional relationship with large of employees. Importance of establishment of relationship among coworkers will be discussed in the coming pages on the report.

Employees from various organization can easily make use of social media platform for analyzing the information (Borgatti, Everett & Johnson, 2013). Importance of information for creation of awareness can bring a large number of benefits which will creation of brand image of organization. Some of the well-known media platform like blogs, wikis and yammer has been discussed in details.

Social media consist of interaction between individual and organization which is nothing but a product based organization. (Berthon et al., 2012) states that the content in general comprises of text picture, video and networks. Text was the first form of social media which is used for the first form of social media. This article in general focus on the various internet website like twitter, blog and many other. Blogs are certain website which are used for maintenance of regular diaries which is inclusive of graphics, videos, links to other blogs which consist of graphics, videos, text and link to other videos. Twitter is a micro blog which is used for sending and receiving short messages. Twitter which is well known media platform has enabled the user to send and receive short messages which is in general restricted by the quantity of character which is contained in the message.

(Duggan & Brenner, 2013) states that Implementation of digital communication in organization can bring a number of benefited to it. These are allowing the employees to have a mental break, enables employees to have and support professional connection. Digital communication creates a platform where employee can easily ask and solve question. It also helps in strengthening and establishing personal relationship with coworkers. It upgrades the discovery of information and delivery of it. In many it cases it seen that digital communication helps in recognition and retention of large number of employees. In the end the use of digital technology will ultimately help in enhancing the productivity of organization. There are large number of social media platform available for establishment of communication like internal blogs, Wikis and Yammer and Podcast. Social media may not damage or hamper the productivity of an organization. In many cases it is seen that social media may increase the productivity and unlock some of the areas where the productivity of employees may be at stake. Some of the well-known media platform are internal blogs, wikis and yammer and podcast.  Internal blogs on a regular basis can help in launch of new products, sales and opportunity which will ultimately help the employees to feel that they are also a part of organization.

Importance of digital communication

(Borgatti, Everett & Johnson, 2013) states that social network follows a sequence of steps that is analyst must go through so that reader can easily have an idea about the content. Proper collection of data management must be there which mainly comes after the collection of data. This article focuses on the management of data which is used by organization and important data of the organization is easily stored. Various data of employees of organization is stored in it. Social media can be considered to be useful for providing recognizing to employees at both levels that is internal and external. With the help of social media an organization can easily provide recognition to performance of employees, working anniversaries. With the help of this recognition team members can easily interact with each other which ultimately leads to strong establishment of relationship among team members.  Employees can easily congratulate each other and keep the company present event and interact with colleagues. Morale of employee can be improved with help of interaction and ability which is created by the help of social media. Employees who are more engaged with the firm can result in better interaction of employees with their organization.

(Brambilla, Fraternali & Vaca Ruiz, 2012) states that with the development of internet citizen and business user tends to perform a large number of activities. The aim or notion of better reaching is that customer, employees and stakeholders for reducing the total cost. This article relates to the fact that Social Network has provide a platform for the user by which user can easily interact with service provider and social networks. Social media can provide the employees to deal with difficult work problems.  If any of the employees have problem which cannot be solved by them then social media can be considered to be a well-known platform. Social media creates a platform by which several question can be put and a solution can be easily obtained in minimum time. In many cases it is seen that provided answers are not useful for solving the question on the contrary the information provided may be useful to new solution.

(Dabbagh & Kitsantas, 2012) states that social media as a variety of network tools and technology which can easily emphasize on the social parameter of Internet which is used for communication. This article mainly focuses on the fact that the use of ESN in organization provides a wider look into the transformation of organization into better social business. Leaders in the organization are required to be more to have better articulate which generally goes beyond the brand, communication and internal communication. Social media should upgrade the talent experience and make use of knowledge sharing which will ultimate attract integration of various mobile application and social media platform. Digital transformation in organization is considered to be strategy not technology. It becomes more challenging for organization to challenge the different ways of interaction of social media. It becomes more challenging to social media to have interaction with internal and external social platform of media.

Use of social media for recognition of employees

(De Vries, Gensler & Leeflang, 2012) states that more than 50% of the social media follow the brand of social media and various organization round the globe make use of social media. Various managers from round the globe make a huge investment in the creating social media platform which can be easily for attracting customer. At present business leaders are more focused to support the growth of business strategies at a much faster rate. So the need of social media strategy that is Enterprise Social Networks (ESN) can be considered to be important factor for primary communication and carrying out work which will provide tool for communication among target audience. Adaptation of ESN technology can bring a large number of benefits to organization. Successful social initiatives generally depend on leadership changes. They generally attack the core of the organization that is innovation and culture.

(Ellison, Gibbs & Weber, 2015) states that enterprise social network sites are being increasingly used and implement in various large organization. ESN in an organization mainly focuses on providing wider look into the transformation of organization. Social media mainly claim to update the talent of experience. Digital transformation which is present in an organization is generally considered to be technique or strategy not a particular technology.

(Heidemann, Klier & Probst, 2012) states that online social networks have become a large phenomenon which consist of social as well as economic impact. This article has helped in allocation to employees to have mental break is considered to be a vital reason for which the employee makes use of social media at work place. Having mental break from work is considered to be something which should be discouraged. Employers round the globe have encourage their employees to have breaks which are brief and periodic. Social media creates a platform by which workers can use it irrespective of its location. It has ultimately reduced the pressure of reading a newspaper during the break and other do not disturb the other working employees. Social media can provide the workers to have short mental break throughout the day.

(Richter et al., 2013) states that many organizations round the globe make use of enterprise social network for achieving greater potential for the organization. Coworkers can easily make use of social media for establishing relationship with one another and it will ultimately help in establishment of relationship. Better bonding with employees can ultimately lead to more productive teams. Social media creates a platform by which communication among employees can be increased which will ultimately lead to share ideas irrespective of its place that is work and home. In the other words social media creates a platform where staff members can easily interact with each other at both the places that is home and work. Social employees can help them to boost their employees. It will ultimately help in improvisation of the team members.

Establishment of relationship among coworkers

(Thom, Millen & DiMicco, 2012) states enterprise social networks to be used as a best medium for establishment of communication among members of an organization. Social media may not damage or hamper the productivity of an organization. In many cases it is seen that social media may increase the productivity and unlock some of the areas where the productivity of employees may be at stake. Training and education creates the perfect platform for the use of podcasting. Simple recording of training programs can be beneficial for the employees who can easily listen and download the content from online. This medium can be considered to be great for training of products, tips of sales.

Conclusion

From the above discussion it can be easily conclude that social media plays an important role in establishment of communication among the team members of an organization. Most of the well-known website like LinkedIn, internal blogs, wikis and yammer and lastly podcast has been discussed above. Role of social media for recognition of employees has been discussed in details.  Role of digital communication for benefit the organization has been discussed. Level of strategy generally depends the line between business goals and execution of strategy. Role of ESN that is Enterprise social network for providing transformation of organization into social network has been discussed in details. Establishment of digital communication for creation of platform for solving the question has been discussed. Importance of social media platform for establishment of relationship with one another has been discussed in details. Social media can easily create a platform where employees can interact with each other.

References

Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business horizons, 55(3), 261-271.

Borgatti, S. P., Everett, M. G., & Johnson, J. C. (2013). Analyzing social networks. SAGE Publications Limited.

Brambilla, M., Fraternali, P., & Vaca Ruiz, C. K. (2012, April). Combining social web and BPM for improving enterprise performances: the BPM4People approach to social BPM. In Proceedings of the 21st International Conference on World Wide Web (pp. 223-226). ACM.

Dabbagh, N., & Kitsantas, A. (2012). Personal Learning Environments, social media, and self-regulated learning: A natural formula for connecting formal and informal learning. The Internet and higher education, 15(1), 3-8.

De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of interactive marketing, 26(2), 83-91.

Duggan, M., & Brenner, J. (2013). The demographics of social media users, 2012 (Vol. 14). Washington, DC: Pew Research Center’s Internet & American Life Project.

Ellison, N. B., Gibbs, J. L., & Weber, M. S. (2015). The use of enterprise social network sites for knowledge sharing in distributed organizations: The role of organizational affordances. American Behavioral Scientist, 59(1), 103-123.

Heidemann, J., Klier, M., & Probst, F. (2012). Online social networks: A survey of a global phenomenon. Computer Networks, 56(18), 3866-3878.

Richter, A., Heidemann, J., Klier, M., & Behrendt, S. (2013). Success Measurement of Enterprise Social Networks. Wirtschaftsinformatik, 20.

Ridley-Duff, R., & Bull, M. (2015). Understanding social enterprise: Theory and practice. Sage.

Thom, J., Millen, D., & DiMicco, J. (2012, February). Removing gamification from an enterprise SNS. In Proceedings of the acm 2012 conference on computer supported cooperative work (pp. 1067-1070). ACM.

Tufekci, Z., & Wilson, C. (2012). Social media and the decision to participate in political protest: Observations from Tahrir Square. Journal of Communication, 62(2), 363-379.

Vergeer, M., Hermans, L., & Sams, S. (2013). Online social networks and micro-blogging in political campaigning: The exploration of a new campaign tool and a new campaign style. Party Politics, 19(3), 477-501.