Ethics is a structure of the moral standard, the obedience regarding what is ethically bad and good and ethically wrong and right. The word is also functional to any structure or hypothesis of moral principles or values (Dewey 2016). Ethics in business involves the basic matter of realistic decision making, as well as its chief issue comprising the environment of final importance and the principles by which individual behaviour can be evaluated wrong or right.
For a company like IKEA, ethics is very important. It directs its activities and decision making to have efficient performance and uphold its status in the market. IKEA always had a long run view of its programs and actions. They understand their obligation towards their employees, partners, and grantees and also the society they operate in. IKEA implemented an “IKEA Foundation Ethical Framework” for its employees and its partners (IKEA 2022). The framework includes honest and fair relationships with their partners, having negligible endurance for corruption, and avoiding disputes of intrigue. Integrity, respect, and trust are vital for IKEA. The ethical framework will act in accordance with the laws of all countries in which they operate. In this ethical framework, they will make judgments on the basis of the IKEA Foundation’s best interest. According to IKEA (2022), personal relationships or considerations would never be used to make decisions.
Businesses have a wide choice of options when contributing to a wider community; one of them is corporate social responsibility (CSR). CSR is a significant problem in today’s world, with customers constantly seeking companies to offer quality products and services while also doing more and contributing to assisting society (Al Shuwaler et al. 2020). The public is putting a strong emphasis on doing things to assist society and desires to know that businesses are doing their part. Luckily, there are numerous things that businesses could do to help the community and keep consumers satisfied.
In the case of IKEA, the company has developed to become the world’s third leading figure in social responsibility and environmental sustainability after the launch of its “People and Planet Positive Program.” IKEA’s 2021 CSR objectives focus on three primary areas:
Healthy and sustainable living: According to the IKEA sustainability report (2021), new services, products, and solutions were built and launched to facilitate and encourage individuals to live better and sustainable lives. IKEA is improving its methods of determining development towards its goal, past information from communication and marketing sales and campaigns
Circular and climate positive: Altering into a circular business is a universal vary which influences each activity of IKEA. It includes where and how they meet consumers, what services and products IKEA builds and provides, and how IKEA carries on to build its value chain. Further, the climate footprint of IKEA encompasses the overall product lifecycle from raw material extraction and preparation to a retail location (Al Shuwaler et al. 2020).
Fair and equal: Throughout the value chain, IKEA continuously works to facilitate the formation of an equal and fair community while also upholding human rights. IKEA centres its endeavour on particular places where they could have a positive influence, such as a workforce where they can maintain equality and diversity, decent work, and child rights (IKEA sustainability report 2021).
There are certain guidelines given to international soft drink businesses establishing a presence in the United Kingdom. Firstly, the business requires recognizing the customer base and establishing an eco-friendly product. It could be difficult to offer a positive influence on the broad audience if the product is a source of any damage to the environment. Disregarding the problem might result in bringing down the trust of consumers in regard of ethics. As a result, the company must not do or use any such materials which might damage or harm the environment. The business must be generous to its employees (Xia et al. 2018).
Large companies like PepsiCo and Coca-Cola are not doing well in the market (Gillan, Koch, and Starks 2021). Business necessitates being attentive to the use of unsafe materials, which might cause harm to the customers’ physical conditions. Generally, businesses use a large amount of sugar to mask the flavours of their soft drink, but in doing so; they end up making the beverage harmful. This problem is affecting an increasing number of people. Further, the business in their manufacturing process must not cause any such damage to the environment. Generally, business in their manufacturing process is a source of harm to the environment (Gillan, Koch, and Starks 2021). Furthermore, they must offer a decent working climate for their employees and must not place additional demands on them in order to boost their manufacturing lines. These fundamental guidelines must be pursued by the company when they launch a new soft drink in the United Kingdom market.
There are numerous laws which any business wants to abide by when creating their marketing strategy. In order to promote any product in the UK, the advertisement has to be truthful, honest, polite, and lawful. CAP Code 01 expresses the concept of how an advert must be posited (Advertising Standards Authority Ltd 2022). These advertisements must demonstrate a correct feeling of obligation to customers and the community. In that situation, firstly advert should be lawful, must not give any antisocial messages, and must not convey a note which is against any law and regulation of the nation. The advert must not support the consumers to do anything harsh to them which goes in opposition to the regulation. It implies that the company cannot persuade, no matter what, that could damage the people or the community. The company requires conveying their adverts respectfully. The company must not disapprove of other organizations or abuse other products when creating these adverts. They must be polite in regard to tackling their rivalry (Hur, Moon, and Kim 2020). This respectful attitude is relatively essential in the advert policy of the UK. Furthermore, the company should be truthful and honest regarding their adverts. They cannot present any false records in order to misinform their consumers. They must be capable of dealing with the information. When creating an advert, the company could not use any information which is bogus and offer an incorrect initiative of their company. The information or message must be transparent, genuine, and to the point (Chander et al. 2021).
The company must contemplate the market’s stringent health standards in order to conduct business in the United Kingdom. Firstly, the company is required to list its name in the “Soft Drink Industry Levy” (SDIL) (Gov. uk 2022). It is a non-profit organization that began operational processes in 2016 to promote health factors for a UK-based soft drinks corporation. Any company which is manufacturing and offering its soft drinks in the market should enrol with the SDIL in order to minimize unsafe materials in the soft drinks. The SDIL sets important standards as well as evaluates the materials used in soft drinks in order to determine whether they are hazardous to human health. In addition, the company necessities to enrol with every government entity which gives permits to distribute their soft drinks to the customers (Mytton et al. 2020). These regulatory agencies would then recognize the ingredients used throughout the finished products and offer additional relevant standards for the market launch of their products.
Anyone, anywhere on the planet, has the right to privacy, which is an equal and true right. However, in the United Kingdom, the privacy policy is relatively strict and should be followed. The company might use a variety of customer data to extract more value from their consumers in order to target the market. The UK “Data Protection Act 2018” governs how government, businesses, or organizations uses the personal information of the general public (GOV.UK 2022). If a violation of customer data occurs in which their customers’ personal information is revealed to third parties, the UK government is fairly strict on the rules. As a result, companies must exercise caution when using confidential customer information. The advert policies do not permit advertisers from disclosing or selling the personal information of the consumers to any third parties. It can result in significant damage to the status of the organization in the market and also put restrictions on the government on its ability to operate (Hur, Moon, and Kim 2020).
More significantly, under UK law, it is a practice which is outlawed. As a result, it builds a means for the customers to file a complaint against the organization and pursue legal action against it (Chander et al. 2021). If strict business rules are not implemented, companies might suffer significant losses as a result of these factors. Lastly, the doors of the company might have to be closed. As a result, the company must be more knowledgeable and conscious regarding the data and more conscientious of laws and regulations. Above all, the company must safeguard the information and data of the customers in order to respect their customers’ privacy and comply with the UK government’s privacy policy.
Teams collaborate because it assists companies in developing. Team collaboration indirectly or directly influences the performance of IKEA. There are several means to enhance the quality of the activities in a workplace (Wiedemann 2017). It significantly aids IKEA in accomplishing its missions and objectives most efficiently and effectively. It assists IKEA to have an improved work atmosphere within the organization as the entire team works together to solve a problem or an issue. In this way, there are huge possibilities for creativity and innovation as the individuals are making an effort to offer a solution to an issue whereas they converse, bargain, as well as appreciate the idea of other members (Patricio 2017). In such circumstances, it becomes significantly easier to be creative and provide resolution to the existing issues.
Team collaboration in IKEA makes the process and journey efficient and easy for the company and the employees. Each individual working in a team could save time, especially during the decision making process. Their points are more efficient in common. Members of a team could criticize the judgment and provide new explanations quickly. Sooner or later, it makes the course more proficient (Rao 2016). Teamwork also assists in including a better rate of achievement but more essentially enhanced and fast communication in IKEA. For that reason, through teamwork, companies can boast more precision in their revenue generating process. Generally, teamwork is a great exercise for any business.
There are numerous policies for collaborative working in IKEA. Firstly, there has to be an obvious purpose. An obvious purpose could work as a means in IKEA that demonstrates the pathway for every member of the company. Secondly, each member of a team must be undertaking activities which they are competent to undertake. For example, a member must not perform varied types of tasks in a company. Each one should be concentrated on achieving her or his part of the task (McIntyre and Schultz 2020). The members should make most of the resources and tools in order to achieve the best potential. Workplace efficiency is an important policy of collaboration among many members of a team within IKEA.
The understanding of expertise and knowledge outside of IKEA is believed to be external teamwork. It is a significantly crucial and important role in IKEA. The reason behind this is that it directly encompasses the transfer of knowledge and experience and appears to work outside IKEA in order to improve the image of the brand. Generally, team collaboration happens with parent holders, government, customers, or another company, depending on the situation. It could occur in different forms, such as a joint venture with a company, crowd sourcing, competitors, or with another business to achieve an objective (Turner 2021). Relating to a healthier environment in the corporate world and positively impacting the sector can be a goal for collaboration. It can have a significant long term influence because externals or outside users are generally the focus of collaboration if they are competitors or suppliers, or customers. Intermediaries can also serve as a conduit for external collaboration.
Diverse teams in IKEA strengthen innovation and creativity that signifies that a diverse team could carry out activities relatively enhanced than others. When individuals from varied experiences, cultures, and casts work together, their participation and contributions are enhanced and causes a deep effect on the activity performed (Davis and Daniels 2016). Continuing to work with individuals who hold different perspectives and beliefs, as well as the procedures of carrying out the task, challenges an employee and pushes them to the limit, whereas shortening groupthink may aid in the generation of more and more creative suggestions. Allowing new members to participate early maximizes their ability and yields the best results. Further, working remotely could lead to continuing collaboration. Assisting others and allowing everyone equal time to converse makes the work appear easier (de Vreede, et al 2016). While collaborating with diverse teams, another step toward achievement is the establishment of faith through accountability. Removing barriers between casts, genders, and ages, as well as working together, could boost the essence of the team, and the result is obligated to be favourable in every manner (Bennett, Gadlin and Marchand 2018).
A team can be motivated in a number of different ways. Motivation can be derived from a variety of sources. As a result, IKEA must adopt a new strategy in order to motivate an entire team. First and foremost, they must pay their employees what they are entitled to. Paying businesses less could reduce an employee’s motivation to work as part of a team (Wombacher and Felfe 2017). Second, employees should work in a pleasant environment. To increase productivity, IKEA should be environmentally friendly. They should also be given a chance to grow as individuals. IKEA should not engage in micromanagement. They should establish clear objectives and promote happiness. Employees can be more focused when they have a clear goal in mind. If they have a clear goal in front of them, they will not be distracted from their work. IKEA should also make an effort to make their employees happy. It would be advantageous to the company (Pakarinen and Virtanen 2017).
A slew of major issues arise as a result of poor collaborative working. First and foremost, the working environment deteriorates. When IKEA’s efficiency declines, it becomes impossible to work as a team. As a result, IKEA suffers financial losses, and employee morale suffers. However, one major issue is that good employee leave because they see no future in the company and would rather focus on improving their skills and personal development by joining a new company. The business becomes more difficult to run without the most qualified employees (Spoon, Rubenstein, and Terwillegar 2021). As a result, the company will be in a major crisis. As a result, poor workplace collaboration has numerous consequences, and achieving the organization’s goals becomes impossible as a result of a poor collaborative approach.
References
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