Discuss about the Exploring Integration of Social Media.
The use of intranet in the organisation is one of the best communication ways for employee interaction. The proposal analyses the social intranet process used in organisations. Employee communication, involvement and better organisational development have come through this process and that significant importance is analysed, and culture of the environment in the organisation is evaluated by the organisation. The proposed form of evaluation of the importance of intranet and their used methods and types of benefits are analysed in this paper. In case of the mass announcement in the organisation, this process is effective enough and in this case implementation of this particular process in Zara is another aspect that is going to be discussed in this section (Zara.com, 2018). Developed culture and maintaining employee engagement is the reason that intranet process can be implemented.
The research process has shed light on the development of internal communication through the intranet medium. The medium helps to find out the essence of communication and provide the technological opportunity for every employee to take their part in the interaction. In case of a formal and informal piece of conversation, the process is important so as the tools that help internal interaction in the organisation. As asserted by Mergel (2016), social media intranet helps to find out the streams of communication and helps in knowledge creation and the development of the business. The information is available in the asymmetric format and instead of discussion thread it delivers the news in real time and that is the most effective part of the business. Mergel also signifies the importance of knowledge in the organisational boundary, and if the boundary is getting bigger and better then it will be influenced by the employee position and the possible chances to enrich the situation. Creating organisational knowledge and information about the technological means are impacted by the social intranet platforms. In case of decision-making case and long-term policy activities, the process is essential and relevant. On the other hand, as opined by Lungren, Standh & Johansson (2012), the aim of the social media is to introduce and develop the internal communication and also strengthen the organisational culture and to fulfil the employee demand.
The purpose of the research is to make a streamlined process to strengthen the internal communication in the organisation. In case of some major cases, one to one communication is not possible in all the times, or it may not have enough time to consider the thing. The desire to build organisation culture and structure the unconventional form of communication in the organisation is important.
The problem faced by different organisations is mainly imposed over their communication and they do not have such support system that analyses this communication problem and mitigates the problem in an ethical manner. In this situation, different intranet communication tools are important in this case. Zoho, Bitrix and Communifire all these are important to ensure the intranet communication and maintain a community chain in the organisation (Åke & Christian, 2017). There is an intranet discussion forum and there is no such problem faced by the organisation to discuss something crucial and vital and everyone can participate in this.
Zara is one of the largest fashion retail brands of Spain and they have 2266 stores all over the globe. The competitive position of the company is high and they produce some good quality products that encourage their brand positioning and position them in the right place in the market (Zara.com, 2018). The fashion group has accumulated all their own manufactured products and this development of their organisation helps them create more revenue. The innovative design approach and self-commitment in business is the right form of business that is seen worldwide. In this company, a social intranet is essential to connect the linking opportunities for employees (Zara.com, 2018). Employees have to interact with different issues and through these issues better decision can be taken (Ansgar, Thiessen & Ingenhoff, 2011). In this situation, communication will be the best option for the development of the business. There are many reasons that can be recognized as the foundation for this expansion, counting the societal globalization that is drastically changing the situation for confined organizations. These organizations currently subsist in a global atmosphere where their competitive advantages have to be utilized to provide their best in order to endure the increasing competition from plentiful comparable organizations (David & Amanda, 2005). This change in process is important and that create an impactful productivity and efficiency for the organization. Zara needs to access the process and the produce some effective intranet possibilities that help the entire management to formulate the process.
The report will deliver the effective development of employee communication through the process of social or internal intranet process. The process is so innovative that can focus on the employee interaction situation and effects on their imperative situation control. The report highlights the benefit of intranet process and also provides the social media theories to align with the theories (Alfonso, Philip & Maria, 2010). The process of achieving social media importance is quite effective for the business development and all these innovations help the change in the organisation. The most interesting section of the intranet is interacting with employees and shares all the views of management and employees on one platform. The process is effective enough and that improve the situation of the organisation through the better decision-making process. The effective strategy, which is taken by Zara, is one of the development policies for their organisation. They increase their marketing line and improved their communication skill in the organisation and that helps to make better community aspect for the company. The report also highlights the concept of 4C and how it making changes in the organisation will discuss in this report.
There are some benefits the organisation can get through intranet process.
Implementation of social media intranet and transformation of culture and development is the matter of concern for business and through this process; the entire scenario can be changed.This is a collaborative process and through the intranet design, the process can be ensured in a proper way. The employees involved in this order is to gain the user feedback on the process and the process owned design and UX, social tools, search functional policies and Wikis and shared workplace. The involvement is the right way to make an internal collaboration of employee and this project is viable for the subject (Eyun?Jung & Linda, 2012). A social intranet is an online social space. In order to construct a fruitful community, employees need to experience an intellect of association and ownership early on in the development. Many of the thoughts listed below are standard observe for building an intranet that adds the assessment to an organization’s internal interactions strategy (Yeap & Goeller, 2013). Each one represents a chance to build an intellect of communal ownership and society while generating thrill about the new site.
Through the survey process, it can be evaluated that; intranet provides a complete approach to communication and interaction, knowledge sharing, and community. In case of the community, workplace HR executives will share all the cultural events and that impacted on all the employees and they also feel the organization is taking care of their events. Message or picture of the cultural celebration and wish over the matter highly appreciate the communities’ adjustment in the organisation (Lucia, Salvador & Philip, 2017). Stakeholder interviews have been a prime component in intranet preparation as far as intranets have been used in the organization. They are an occasion to listen to employees and leaders during the company and construct relationships that require throughout the plan. The process of achieving need those things and that initiated and impacted over the business.
In case of Zara, there are some digital communications systems that are already allocated to business but the situation becomes effective if the intranet process like Bitrix starts in this organization. Channelize information flow and business set up practice is important in that case and that somehow affects the favorable condition of the business and deliver the best business approach to the company (Manfred & Stefanie, 2017). As the company shares their fashion retail market all over the globe so the communication specification and functionality development is the last option to maintain the situation of the company and gain a better market position as well.
Some of the theories are relevant in this matter and that impacted on the organisation communication and intranet communication as well. The social media strategy development is the first aspect of this theory. Three vital things are related with business-like the audience, the goal of the social media and brand of the media. In case of the adjourning the strategy, three more elements are having same interaction processes and that impact on the same centre of business (Mart & Gergely, 2017). Hit list creation and value-adding content are associated with audience interaction strategy are impacted by the brand management and organisation goal as well. The situation can be understood by Zara in the situation. The company is facing the same situation at that moment as the brand value of products become intact and the same goal is implemented by the organisation as well. Social selling and interaction theory generate target fashion from some section of customer engagement. The social listing is there and that impacted on the business opportunities and directly makes the B2B world. The social media content matrix is another aspect of derived the form of social media (Michael et al., 2016). In this section the systematic Venn diagram there is three aspects of business like value adding, self-promotion, and interaction. The current situation of the development is always lower than the desired format and that impacted on the content matrix as well.
By the end of 2016, social media users were approximately 2.20 billion which is augmented over 2015 (Louhiala-Salminen & Kankaanranta, 2012). Rising markets for social media are Asia Pacific, Latin America, Middle East and Africa. These emerging markets will use their mobile phone to contact social network. For example, 85% of Facebook users will access the platform via mobile phone this year. As of now, there are many social platforms available, gradually these platforms would bring into a single platform, but this may take many years to accomplish (Philip, Kitchen & Inga, 2015). Facebook Video is going to the priority for marketers in 2017. This is the reach of social media and the increased numbers are still following the section of the business. Today’s existing social media platforms are appreciably horizontally positioned from each other, but the potential of social media will see the much erect incorporation of these platforms. Each platform presently has a specific or a couple specific planned functions and was initially only used for those functions unaided forms.
The concept of 4C is associated with the committing nature of change, capacitating for change, contributing or the collaborating nature of change and celebrating or the continuing change. At the initial stage, top management commitment is the concern matter that provides awareness, understanding, acceptance, commitment and advocacy. The change in team management is the matter that committing the change in business. Open space technology of 4Es also used in this situation like engage, enable, energize and empower are the concern matter that needs to intervene the process and that is the reason dice assessment of organizational perspective has evolved (Ping, Sudha & Debra, 2013). Change management plan, communication and social marketing plan and monitoring and evaluating framework of the business are associated with capacitating the change and this is the second thing in social planning. The third one is the case of contributing or collaborating aspect for change. The behavioural interventions, structural intervention and technological interventions are the three aspects of collaborating change in business and that is the reason most of the working aspect and the changes happen in the workplace (Seele & Lock, 2015). Contemporary development of workshop and cross-functional development is associated with this change. In case of milestone celebration and documentation in the sustainable action plan, celebrating or the continuing change can happen.
There are some communications tools to aid things in getting improved among teams. These can be used both in a remote effective set-up and internally in an office. One of them is the communication tool Slack. Slack is a tool like as Yahoo! Messenger, was in the 2000s, where it provided an opportunity for teams to communicate with each other. It is basically a memorandum board wherein team members can converse amongst themselves and distribute important files and papers (Prakash, Vel & Ricky, 2010). It is very user-friendly and comes at an affordable price if you choose to go for its extensive features. The form of the intranet is the general term for a compilation of private computer networks within an organization. The process of intranet uses system technologies as a device to aid communication between employees or workgroups to advance the data division potential and overall acquaintance base of an organization’s workers. The process of intranet tools are quite engaging as the common process of intranet and their enhance development is quite effective as all the systems basically influence the system and that is concerning with effective knowledge of improvement in communication (Tewari & Dave, 2012). Organizational level of communication improves through the nature of business rather the effect of advancement level is clearly identifies the nature of the organization and Zara will be benefited by the process. The improvement in communication can be noticed by the form of better internal productivity and knowledge sharing that influence the business effectiveness.
Conclusion
Therefore, it can be concluded that business communication through intranet is essential in the organisation. In most of the cases, in this globalised business market, most of the organisations are implementing the process and that impacted on the business development of the organisation. In this case, Zara has been chosen for the report and through the system of the company the implementation process has been highlighted. There are so many company intranet processes and most of them are user-friendly, flexible and responsive in quick time and that also impacted over the systematic flow of the company. There are enormous tools available on the internet today that may help you to create an intranet for different businesses. But the best tool you may use to create a potential intranet is Knowledge base software. Open culture and the positive interacting mode is present in this software and that highly influenced the positional aspect of business and fulfil the improve workflow.
References
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Zara.com (2018) Zara United Kingdom retrieved from: https://www.zara.com/uk/ [Accessed on 12th April, 2018]
The business world has changed dramatically after the process of intranet process of communication has established. The social intranet software endures technological advances flash and fades in the organisation. The revolutionized business enhancement and functional limitation have increased with that process. The productivity of the organisation is also improved by the effective communication in the organisation.
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