Importance Of Strategy Process And Strategy Context In Determining Strategy Content

Introduction to strategy and its importance in organizational management

“Importance of Strategy Process and Strategy Context in Determining Strategy Content”

Strategy refers to the process to actions that are designed to attain specific goals for an organization. In an organizational setting, strategy as a part of management terminology that explains that it is something that explains the manners in which decisions are taken in corporate structuring to attain competitive advantage in the target market. Further the purpose of this essay is to enlighten the information about the impact of strategy process and strategy context in defining strategy content for a business.

The fact should be noted that there are numerous forces that act as a determinant of strategy content; these forces are also called trinity of forces. These forces include, strategy process, strategy context (internal and external) and content forces. Strategy process refers to the period that evaluates the ways in which strategies are developed and implemented (Oxford 2016). The process of strategy is further divided into four phases that are identifying, realizing, conceiving and lastly diagnosing. These are strategic problem solving activities that helps the management in formulating the strategies with facing any issues in the environment. The strategy process helps organizations in monitoring and evaluating the efficiency of the strategy to actively help the business to grow. So, it can be said that the strategy process helps the business to develop effective strategies without facing any failures in the environment.

Further, the strategy process helps the business in defining strategy content in the environment (Nisbet, and Shucksmith 2017). Strategies process evaluates, analyse, diagnose and then formulate the strategies in the business. With the help of strategy process, content is created in the environment. As a well developed strategy content needs adequate strategy process, it can be said that strategy process creates a roadmap for the strategy content in the environment. There are three aspects present in the strategy process that are strategy formation, strategy thinking and lastly strategic change (Ashley, and Tuten 2015). All these three aspects comprises to form adequate strategy process which further create significant strategy content for the users. Strategy thinking refers to the idea generation phase of the process where the employees of the company seek different ideas for creation of a diversified strategy for the business. Further strategy formation starts when the management realizes that it is important to update the strategy context in order to maintain or increase the efficiency of the strategy (Light, and Butterworth 2016).

The third step is strategic change where on the basis of strategy, changes are initiated in the organization. The above mentioned three phases helps the business to throw planning into action. So, after analysing the strategy process, it can be said that the strategy content is formulated using the strategy process, the process is the base of the content (Rudestam, and Newton 2014). The strategy process initially defines the strategy, organizes it, implements it, finds deviations and then initiates changes management. After the completion of all the above mentioned strategy process, strategy content is created based on the past activities of the strategy. Thus, it can be said that strategy process determines the strategy content by making the planning process into actions. By initiating the actions, the process provides data to the organization on which they can base their strategy content.

The role of strategy process in creating strategy content

Strategy content is nothing but the produce of strategy process taken into account by the strategy context. Strategy content is based on strategy process as well as strategy context. Further, strategy context refers to the environments and situations where the strategy content is formed and strategy process is carried out. Strategy content is  considered as the plan of the organization to leverage its business context so as to achieve the objectives defined by the organization. Further, it should be noted that according to De Wit & Myer (2010) strategy content refers to the combination of various options and choices that helps the business to attain future growth. The major aim of the strategy content is to create information and then organize such information in such a way that it attracts the interest of the audience and engage them towards the business as well. Strategy context provides thee choice of theme and priority areas on the basis of which strategy content is formed in the society.

The strategy context form key areas on which strategy process is made and on the basis of strategy process, strategy content is created and distributed in the society (Jeston 2014). Further, it should be noted that content strategy is made and implemented using the information about the customers, company and the competitors. The content strategy is a glimpse of the strategy process and strategy context initiated in the environment. Companies like PepsiCo create strategy content about environmental degradation and scarcity of resources in the environment that helps them to grow in the environment. The company find critical areas on which they have to base their strategy process, after finding such areas, the company develops strategy process and implement them in the business (Balogun, et. al., 2014). Further, the company develops strategy context on which they base the strategy content in the environment. The PepsiCo strategy content about environment is a clear representation of the strategy process and context developed in the society. With the help of information received from the strategy process and context, the strategy content is developed for the public to attain information about the company. It is important for the companies to adequately deliver the right type of content at the appropriate time with an aim to successfully grow in the external market (Moore 2014).

Content strategy significantly deliver the right type of information about the activities of the company to the customers so that they can make the purchasing decision in the environment. With the emergence of social media platforms, it has become important for the companies to develop adequate content strategy because with the help of such content only the company attracts the prospective people in the market. Many organizations like Amazon, EasyJet and Uber etc. provide various services to the customers using their social media content only. Therefore, it can be concluded by saying that advertising and social media presence is an important part of the strategy content. As these tools can affect the productivity of the company in both positive and negative ways. These tools also help the organization in increasing its attention in the eyes of visitors. So, it can be said that strategy context and strategy process plays a vital role in influencing the strategy content present in the environment (Srull, Wyer, and Srull 2014).

Thus, in the limelight of above mentioned events, the facts should be taken into account that strategy process and strategy context are two major determinant of strategy content initiated in an organization. Strategy content in an organization is established with the help of resources and data present in the environment. Strategy process and context helps the strategy content in attaining information about the internal as well as external process of the company. With the help of such information attained, the strategy content is prepared and presented in the environment. Strategy of a business helps in attaining the customers in the target market and that strategy is represented to the customers using the strategy content. It can be said that a strategy is not effective if the process and context are not adequately related and applied in the content. Thus, it can be said that the above mentioned essay explains a significant relationship between strategy content, context and process.

References

Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), pp.15-27.

Balogun, J., Jacobs, C., Jarzabkowski, P., Mantere, S. and Vaara, E., 2014. Placing strategy discourse in context: Sociomateriality, sensemaking, and power. Journal of Management Studies, 51(2), pp.175-201.

De Wit, B. and Meyer, R., 2010. Strategy: Process, content, context. Cengage Learning EMEA.

Jeston, J., 2014. Business process management. UK: Routledge.

Light, P. and Butterworth, G., 2016. Context and cognition: Ways of learning and knowing. UK: Routledge.

Moore, C.W., 2014. The mediation process: Practical strategies for resolving conflict. US: John Wiley & Sons.

Nisbet, J. and Shucksmith, J., 2017. Learning strategies. UK: Routledge.

Oxford, R.L., 2016. Teaching and researching language learning strategies: Self-regulation in context. UK: Routledge.

Rudestam, K.E. and Newton, R.R., 2014. Surviving your dissertation: A comprehensive guide to content and process. Sage Publications.

Srull, T.K., Wyer Jr, R.S. and Srull, T.K., 2014. Content and Process Specificity in the Effects of Prior Experiences: Advances in Social Cognition, Volume III. Psychology Press.