How Qantas Airline improve business performance through and expend frequent flyer?
Qantas Airlines remains to be the aviation corporation that was established back in early days of 1920 in Queensland outback of Australia. The industry is also known by a different name that is Queensland as well as Northern Territory Aerial Service Limited (Mickhail 2012, p. 11). The company has been able to improve its business performance through and expend frequent flyer by its involvement in different operational ideas. It has employed at least thirty-five thousand employees, and the Qantas network covers different domestic as well as international flights that allow passengers that are on long flights to take different flights to connect to their destinations. Through the use of different theoretical concepts and principles of strategic management, Qantas airlines have been capable of improving its Frequent Flyer System. It is evident that the company has the long history along with sustainable development but needs to evolve in different international marketplaces to increase the free flow of passengers when they are on the long distance that needs connections of flights. Moreover, the presence of increased competition also challenges the operations of the Qantas Airlines in providing alternative flights in different routes as a way of improving its Frequent Flyer System (Lucio 2011, p. 572). For the company to succeed and take competitive advantage in markets, it has concentrated on the idea of improving its business performance through and expend frequent flyer by having different flights connecting to different airports. Therefore, the principal focus of this research paperwork is to examine some of the literature work on how the Qantas Airline improves business performance through and expend frequent flyer.
In the present globalized as well as the integrated global economy, Qantas Airlines industry has focused on spreading their operations into other new nations to become multinational industries. It is clear that the Industry of Qantas Airlines Limited remains to be the oldest and largest airline in Australia and has taken part in different global operations from the time of its establishment (Aron 2013, p. 10). It has concentrated on creating its services to reach global level by developing a group that looks at different techniques that the company can use to create different flights that passengers on the long journey or those that are moving to different parts can use at different airports to connect to their destinations. Jawabreh et al., (2012, p. 12) recorded that the core strategy of Qantas Airline industry remains to profitability grows its two brands of wings that comprise of Qantas together with low-cost Jetstar that help in improving connectivity of passengers when they reach specific points in using next flights. The company has concentrated on expanding its operations internationally as a way of getting a great chance to extend the connectivity of passengers on transit in Australia and outside the region (Lorenz et al., 2017, p. 32). Therefore, to sustainably develop and continue with its operations as the most significant airways not only in the country of the establishment but also in the global marketplaces, Qantas Airlines has concentrated on the implementation of firm strategies that help in the creation of comparative advantages over its chief competitors in the airline business. It has purchased more airplanes that improve request use of Flyer System. The system allows passengers are taking the plane to get points depend on the distances, and when they have a specific point, and then they can use their next flight to reach their destinations.
The industry has concentrated on working on the broad portfolio of subsidiary businesses that range from Qantas Freight Enterprises all the way to Qantas Frequent Flyer. The idea of operating by use of comprehensive strategies has enabled the industry to develop a secure network all over the global society that supports Frequent Flyer System. For instance, many researchers such as Berenbaum (2010, p. 5) and Carlsson and Lofgren (2016, p. 1472) have reported that the industry has concentrated on being establishing operations of many planes that connect to different routes at different times. The target has made the company have twenty-seven bilateral partners that extend its Frequent Flyer System and offer its passengers the global network experiences when they have to connect with one plane to reach their destinations. The company aims to improve business performance through and expend frequent flyer by operating while focusing on the guidelines as set by company’s vision. The directions of the concept help the airline company to function as most excellent airline industry of globe and to control Jetstar as the airline of the low tariff to along passengers on long transit to connect with one plane to another around the global community (Agostini et al., 2012, p. 3). The group concentrates on improving business performance through and expend frequent flyer by working on different objectives as set by the company’s owners. Some of these objectives include the need to ensure safety through the provision along with the implementation of ideal safety practices and offering excellent services to targeted clients when passengers have to move from one plane to another during transit. It also improves its business operations by selecting proper and efficient aircraft along with appropriate routes to offer the globe’s ideal and most beautiful route network that most passengers love to follow when they connect to their destinations (Connolly 2015, p. 468). Moreover, the airline industry has been concentrating on effective approaches of improving its business performance through and expend frequent flyer by developing the quality planes that passengers will have same ideal experience as they move from one plane to another on the long traveling hours. It has concentrated on ideal ways of developing airlines and their operations to remain as the finest brand for different top airlines as well as Jetstar as the finest trademark that can be used for low fare that favor pockets of passengers that are moving to far places and need to connect via different planes.
Similar views by different researchers have recorded that the significant interest of the airline company in improves business performance through and expend frequent flyer has remained to be the passenger that travels through the air by the company’s two airlines. The company has on developing firm operations on its policy for marketing, services to its esteemed and targeted customers, and system for enterprises to suit the needs of passengers that have to move from one plane to another (Araujo and Kjellberg 2015, p. 98). The management has been able to ensure that the company improves its Frequent Flyer System by involvement in different actions rather than just remaining as the airline company. The company’s management as secured the airline associated with Qantas Freight Enterprise, alliances, and Qantas-link that improves experiences of passengers when moving from one plane to another. Besides, the company has focused on enhancing its techniques of marketing and improving its department of customer service to comprise of cabin crew, the group that deals with product and service development, in-flight service group, and marketing team to ensure that passengers have a free flow of movement from one plane to the next. The company has also included different services into its operational departments to boost experiences of passengers that use more than one route to reach their destinations (Flights of fancy Flights of fancy Strategic partnerships bring success for Etihad Airlines 2015, p. 23). All these involved groups working on Frequent Flyer System aim at enhancing the business service of the company around the local as well as global marketplaces. Some of these services that have been included by the company in its operations comprise of Qantas Aviation services, engineering, airports, catering, services for operating flights, operational planning, along with control group. All these services that the company as incorporated in its operations has one motive which is to improve business performance through and expend frequent flyer
The most extended strategy that the company relies on its service continues to be the restructuring of its international business operations to improve experiences of clients that have to use Frequent Flyer System. The idea of restructuring operations by the company is considered by different management of the activities to be one of the efficient approaches that can help the company to eliminate cases of mounting losses during operations of airlines (Aron 2013, p. 10). The strategy laid down by the company has been the essential factor that allows its operators to decrease the capital concentration of business by faking associations with haulers in precise sectors that remains to be too expensive. For instance, management proposed the idea of sharing the code arrangement with British Airways on the European industry as a way of restructuring operations of Qantas airlines and helping it to improve techniques of connecting their customers with next flights. Besides, the focus to expand Jetstar in different places, particularly in Asia, aim to continue as that has been the massive success story in the operations of Qantas (Connolly 2015, p. 471). The company has also been concentrating on improving business performance through and expend frequent flyer by planning to introduce the premium services in Asia and the other new services in Japan to be intriguing. Besides, Qantas also concentrates on working to take significant cost out of their business operations in ensuring that passengers that use Frequent Flyer System are not overcharged. The use of such Frequent Flyer System has enabled Qantas to increase its revenue that it receives from its operations.
Qantas has work by taking up the enormous amount of capital than those of its competitors to deliver its services to targeted clients. Besides, the company has always worked by establishing different plans that have essential objectives of improving operations of Frequent Flyer System (Thomas 2015, p. 11). In five years, the business operations of flying by Qantas, domestic along with international combined is forecast that it will exceed the cost of capital on the sustainable basis to improve movement and clearances of passengers in different airports. These plans are all set in place as an approach help in improving business performance through and expend frequent flyer by Qantas. Improvement of business operations of Qantas airlines has been an enormous task, although it started operations from the excellent positioning in the marketplace making it remain stable in the competitive marketplaces. For instance, Qantas group continues to be known by most people like the broad, firm, along with profitable enterprises that comprise of exposure to various marketplaces and models of business operations (Mudde and Sopariwala 2010, p. 4). The company has on developing the inspiring portfolio of products from its services like Jetstar to Domestic Qantas together with Link of Qantas, Qantas Contents to Qantas Regular Flyer to improve movement of passengers from one flight to the next during transit. Therefore, the company operates by having the practical plan on how to address the occurrences of any challenges that it might face in the process of improving its Frequent Flyer System. Some of the elements in consideration to ensure the company achieves significant revenue include the need to open gateways to the world, growing its operations just like companies in Asia, remaining to be the best for international travelers, together with the development of the firm and viable business operations.
The company has concentrated on the use of customer web experience with Webtrends optimization as a way to improves business performance through and expend frequent flyer. The application of Webtrends has been essential in providing the company with the capacity to supplement data from the web experience with quantifiable data concerning the user of the company’s services when they move from one plane to another. The presented data allows the management of the industry to improve as well as personalize the knowledge of their customers on understanding operations of planes on different routes. Besides, Thomas (2015, p. 24) recorded contradicting views on the use of Webtrends, and they stated that being the full-service provider it leads to invaluable services. Therefore, such a contradiction has made Qantas continue to explore different ways to enhance the process of booking along with online experiences for its clients that has to use more than one plane to reach their destinations. One of the critical targets of the use of Webtrends remains the need to match web experience with the knowledge that the passengers have on the day of travel (Oleynik 2016, p. 4). Awareness that the management has that its visitors always return to the website at least twice before their time of flying or undertaking different activities like check-in and monitoring status of the flight, make Qantas need to improve the experience of users. The process of monitoring has also been essential in ensuring that the company is capable of guiding visitors to the appropriate sections of the website efficiently and quickly in looking for planes that they can use during long journeys (Olazabal et al., 2014, p. 185). All these activities that comprise of the use of Webtrends by the management form ideal process that the company uses to improves business performance through and expend frequent flyer.
The company has concentrated on ideas of improving the level of personalization by application of available data captured concerning the clients. These data comprise of the destination of flight and whether the passenger has flown with the airline before. The understanding of such necessary information n remains to be essential in operations of the company as they use the data to tailor content for individual users during long flights (Tomova and Ramajova 2014, p. 791). Hence, necessary understanding information regarding a client helps the company to have the correct number of people that love their services and understand what they need to improve their business operations. Moreover, Qantas has been able to embrace the activity of selecting the Webtrends Optimize as a way of enhancing their Frequent Flyer System. The use of Frequent Flyer System helps the company to offer the technology along with expert services necessary for testing and targeting clients (Park 2010, p. 288). These services comprise of the multivariate test, behavioral targeting, and advanced segmentation, together with personalization to understand the customer and their needs during the flight. Additionally, Qantas operates various tests across all of its digital properties whether in domestic or global marketplaces to ensure that its customers receive appropriate experience when in long flights.
The company aim at improves business performance through and expend frequent flyer by forming the connection with other companies that are in airline businesses. The idea of engagement in collaboration together with investments is very vital for any company to remain successful as well as to sustain their operations around local and international marketplaces when on long flights (Malayolti and Podesta 2015, p. 107). Moreover, Qantas has also improved Frequent Flyer System by developing its operations by investing in the various business operations that relate to other airline operations. In Newstar Holding Private Organization, the company has about forty-nine percent interests (Berenbaum 2010, p. 5). The company also holds the twenty-seven percent hares within Vietnam Jetstar Pacific that help passengers in that region to move to next plane freely. Additionally, the company aims at improving its Frequent Flyer System by the partner with other companies around the globe (Lorenz et al., 2017, p. 39). For instance, Qantas hold the interest of about forty-six percent and fifty-eight percent in Air Pacific along with Jetset Travel Global organization respectively to help improving how passengers can use their next flight. The company also aims at improving its business operations through the partnership with Australian post to allow passengers on the long journey to move to next flight. The company has been capable of operating under the title of Australia Air Express as well as Star Track Express for domestic air commodities along with National road commodities in ensuring passengers that are on the long journey to move to next flight.
Several researchers have reported opinion that differs in techniques and operational ideas that Qantas embraces to improves business performance through and expend frequent flyer. Some have said that the company has concentrated on ensuring that it remains to be chief operator of airlines in Australia by providing that they buy shares from any company that tries to offer competition to its operations that deals with long distant journeys (Augustine 2013, p. 3). There is a report that the company only cares about its clients but they fail to consider the wellbeing of its workers that they offer low wages and little examination assistance leave when they request for improved services. All these allegations by different researchers are yet to be proved by the management of Qantas as they had declined to respond on such matters that they regard to be misleading the society (Brunger 2012, p. 4). The need to improves business performance through and expend frequent flyer make company face several challenges that comprise of preserve safe operations together with world-class reaction standards while creating the appropriate and competitive location extended the duration for the airline.
Conclusion
From this work, it is clear that Qantas has developed ideal strategies that are essential in ensuring that it aims at improving its business performance through and expend frequent flyer. It is necessary for different companies that are involved in long journeys to borrow some of the ways and techniques that Qantas uses to remain active in the competitive marketplaces. Therefore, it is well illustrated that for the airline company to survive in the moments of sustainability and to change business conditions, it is essential for it to undertake few concerns about the trend of falling economy and the environment by use of Frequent Flyer System. Therefore, in the present situation airline marketplace remains to be divided into different views. Some views deal with operations that foresee future as the only point of travel and procedures that help in boosting the continuation of hub activities of spoke travel. Qantas caters to both situations that deal with passengers that have to move to next flights to reach their final destinations. The use of adequate techniques of Frequent Flyer System as made Qantas in the present society to be regarded as the globe’s most essential extended distance airways and one of the current trade titles within Australian markets. Qantas has concentrated on improving its business performance through and expends frequent flyer by offering excellent service to its targeted and esteemed customers. Therefore, all these strategies discussed by different surveyors have to make Qantas be at the front position of the global business that deals Frequent Flyer System.
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