There are many activities of World University, although the senior management have narrowed down to only two core activities that include running successfully a customer loyalty scheme where any student can be awarded for introducing a new student and selling of internet-based books and laptops. The report has concentrated much on these key activities as specified by the senior management. Apart from these two key activities, the report is also concerned with how the two business solutions namely: customer relationship management business solution and enterprise resource planning business solution can be incorporated into the World University operations. In addition, this report discusses in detail the applicability of these two solutions to facilitate easy running of World University operations especially the two main activities.
Customer relationship management solution is characterized by the following user privileges; easy to use, compatibility, production of usage reports and keeping the track of the needs of the customers (Khodakarami & Chan, 2014). Easy to use is self-explanatory meaning that the business solution does not involve any technicality in the process of its adoption while compatibility states that the business solution can be applied to the business operations without resulting in any conflicts. Production of usage reports is associated with the number of activities that has taken place in the system. On the other hand, keeping track of customers needs is associated with the information on how the customers perceive the processes in which the activities are done. Enterprise resource planning business solution comprises of the following; human resource management business solution, account and finance business solution, work-flow management business solution, sales management business solution and customer relationship management business solution (Shen, Chen, & Wang, 2016).
Customer Relationship Management Business Solution
Customers are very essential for the success of any business thus the gap between the customers and the management of the business should be reduced. With the growth of technology, the relationship between the business management and the customers has been enhanced. Businesses need to interact with their customers as a way of retaining them because of high competition that’s experienced in businesses that deal with similar goods (Khodakarami & Chan, 2014). Poor handling of customers can lead to losing of customers hence resulting in low profits. The interaction between the management and the customers enables the business owners to determine the requirements of their customers. Therefore, with CRMs in place, the business can manage to retain its customers. Incorporation of CRMs into the World University is very essential. This solution will be applied in study Together Loyalty where it will be used to monitor the activities of the students such as the number of the students that have referred other new students. Subsequently, the selected students will be rewarded.
Easy to use
Learning how to use CRMs is very easy and takes a little time. Using CRMs does not require any technicality or skills, although it requires a little learning. The procedure that describes how this business solution is used is very simple (Navimipour & Soltani 2016). Apart from easy to use, CRMs are also reliable. They are not prone to errors. For instance, CRMs will give rewards automatically to the student that has introduced a new student basing on the specific course. Easy learning and using of this business will lead to more students as it will encourage the existing students to refer many students hence resulting in generation of a lot of profits.
This simply means that CRMs can incorporate the new system added into it without resulting in errors and problems. In addition, this suggested business solution does not require any modifications while new system is added onto it. Therefore, the World University will incorporate the new system into the existing system with a lot of ease when the need arises. . These two business solutions include the following; Customer Relationship Management business solution (CRMs) and Enterprise Resource Planning business solution (ERP)
The report on day-to-day business operations can be produced automatically. Apart from the daily reports, CRMs can also be used to compile and calculate data provided to the system from time to time (Khodakarami & Chan, 2014). For instance, CRMs can determine the total number of students that have logged into the system for a period of about one week or more. These reports will help the World University management to determine whether the business is making losses or profits. Also, this information will assist the management to identify which sections of the World University are supposed to be improved depending on the reports.
Customer relationship management would help the World University management to determine whether the university is fulfilling the demands that are made by their students. Also, the university management would also be able to determine if the desires for their students have been satisfied (Khodakarami & Chan, 2014). In addition, CRMs will also assist the World University management to make the right decisions basing on the reports provided with their students. Therefore, the method and ways on which certain activities and functions are conducted will be improved with an aim of satisfying the needs and desires of the students by the management.
The Enterprise resource planning business solution is concerned with how certain essential features of a business are governed and controlled by the business management. In addition, it also focuses on how these essential features can be compiled (Shen et al., 2016). Enterprise resource planning business solution comprises of the following; human resource management business solution, account and finance business solution, work-flow management business solution, sales management business solution and customer relationship management business solution. Apart from the six components, there is also an inclusion of business intelligence, these are described as below.
This kind of business solution is used to manage all the people within a certain organization or the company (Shen et al., 2016). For example, it will be used in World University to manage and control all the information about the agents, employees, students and managers. Through this approach, all the properties that are possessed by the World University ranging from internet-based books and computers can be managed easily. Therefore, proper management of the university properties would enable it to be able to achieve its objectives and purpose. Besides, the assets of the World University will be utilized maximumly as a result.
This business solution would be very essential in controlling all the financial resources of World University. Some of the financial resources of World University include the wages paid to
the workers and the amount collected from laptop sales (Shen et al., 2016). This information will enable the World University management to control extravagance of university resources especially financial resources. The management will also be able to determine whether the World University has been able to make profits by comparing the financial report of the income against the total money spent.
This solution will enable the World University management to monitor easily the ways on which certain processes are carried out. Basically, this business solution is used to control and govern a series of jobs that are carried out within a certain organization or company (Shen et al., 2016). In addition, it also defines the type of work that each group of people is supposed to carry out within a company. For any business to succeed, jobs and tasks need to be completed within the allocated time. For instance, the employees of the World University such as the lecturers would be able to carry out their duties as specified in the solution.
This business solution is used to enhance the interaction between the business management with its customers (Shen et al., 2016). Businesses need to interact with their customers as a way increasing the chances of retaining them because of high competition that’s experienced in businesses that deal with similar goods. Poor handling of customers can lead to losing of customers hence resulting in low profits. The interaction between the management and the customers enables the business owners to determine the requirements of their customers.
This business solution deals with co-ordination of all sales activities within a company or an organization (Shen et al., 2016). It is very important to determine the type of goods with less sales so that the management can try to make an improvement on the advertisement of such goods to increase their market size. The results of the sales can also assist the business management to foretell the change in market prices of certain goods. This business solution can be incorporated into World University to enable the management to be able to determine the total sales of their products like internet-based books.
There are many roles of business intelligence , some of the roles includes data mining. Business intelligence is used in any business to assist the management in developing the new ideas and suggestions from the data collected (Wixom et al.,2014). This technology will help the World University management in discovering the new student depending basing on the data collected.
Increasing the number of customers
Social media platforms can easily facilitate the communication between the business management and their customers (Stelzner, 2014). Some of the social media platforms which can easily be utilized under this particular case includes the following, twitter handles, facebook pages , Instagram, telegrams and also vibe chats . This is very important as it can enable the business management to determine the needs of their customers I their day to day operations. Furthermore, the management can encourage many people to purchase their products through advertisement therefore increasing sales of the products which are being advertised through the same platforms. This can be applied to the World University where the management can use the social media as a tool for advertising its services. Many students will also be motivated to join the World University. In addition, the rate of selling the internet-based books and laptops will also increase rapidly.
Online networking is a standout amongst the most tranquil and productive computerized promoting stages that can be utilized to expand your business perceivability. To begin, make web-based social networking profiles for your business and begin organizing with others. By applying an online networking system, it will help you essentially increment your image acknowledgment. By spending just a couple of hours for each week, more than 91% advertisers guaranteed that their social promoting endeavors enormously expanded their image perceivability and uplifted client encounter. Without a doubt, having an online networking page for your image will profit your business and with a general utilize, it can likewise deliver a wide gathering of people for your business right away.
For a promoting procedure, online networking advertising is conceivably the most financially savvy way. Making a record and joining is free for all long range informal communication stages. Be that as it may, in the event that you choose to utilize paid publicizing via web-based networking media, dependably begin little to perceive what you ought to anticipate. Being financially savvy is essential as it encourages you achieve a more noteworthy quantifiable profit and hold a greater spending plan for other showcasing and business installments. Just by contributing a minimal expenditure and time, you can fundamentally expand your transformation rates and eventually get an arrival on speculation on the cash that you basically contributed.
Conclusion
Incorporation of ERP and CRM into the World class university can result into many benefits as evidenced throughout the report. For instance, CRM is characterized by many user’s privileges such as easy to using the system for both non programmers an also programmers, compatibility with various software techonologies, production of usage reports and keeping the track of the needs of the customers. These characteristics of the CRMs make it possible for the management of any business to be able to interact with its users. On the other hand, ERP is essential in controlling and managing all the activities that are carried out in a certain company ranging from finance to the duties of the employees.
World University should incorporate ERP and CRM business solutions into their operations. These two solutions will enable the World University to achieve its goals and objectives. In addition, World University should also incorporate social media into their operations for the purposes of advertisement of its services and selling of its products like laptops. By so doing, this will more than ever increase the productivity of that and also meet the needs and the goals which are set out.
References
Khodakarami, F., & Chan, Y. E. (2014). Exploring the role of customer relationship management (CRM) systems in customer knowledge creation. Information & Management, 51(1), 27-42.
Navimipour, N. J., & Soltani, Z. (2016). The impact of cost, technology acceptance and employees’ satisfaction on the effectiveness of the electronic customer relationship management systems. Computers in Human Behavior, 55, 1052-1066.
Shen, Y. C., Chen, P. S., & Wang, C. H. (2016). A study of enterprise resource planning (ERP) system performance measurement using the quantitative balanced scorecard approach. Computers in Industry, 75, 127-139.
Stelzner, M. (2014). 2014 Social Media Marketing Industry Report. Social media examiner, 1-52.
Wixom, B., Ariyachandra, T., Douglas, D. E., Goul, M., Gupta, B., Iyer, L. S., … & Turetken, O. (2014). The current state of business intelligence in academia: The arrival of big data. CAIS, 34, 1.
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