Discuss about the Emerging Technologies Applications and Regulations.
Drone technology is one of the most innovative strategies which is extensively been used by several businesses for enhancing their business reach and other competitive benefits. The report describes the incorporation of this innovative technology in one of the medium sized enterprise of Australia. The organization is presently dealing in sectors like agriculture, transport and mining. But with the use of this drone technology the company is planning to enhance its business reach by entering into the media as well as tourism sector (Ravich, 2014). The organization has one primary aim of leveraging ICT as one of its central competency. By implementing the most innovative technologies the organization wants to achieve higher degree of competitive benefits. The drone technology has been selected as the CEO of the organization is much fascinated by this technology and its associated benefits. Because of the need of diversification in the business the organization wants to have higher technological innovation. And for fulfill the purpose the organization is planning to take use of drone technology in its business processes and operations. There are certain objectives’ which will be achieved by implementing drone technology in the business operations such as higher competitive benefits, greater sustainability, improved diversification and higher revenues (Camilli, 2015). The report will highlight various segments related to the implementation of the technology such as the present use of the technology, various industries taking use of the technology, advantages and disadvantages associated with the use of drone technology and various legal, social and ethical considerations regarding the use of the drone technology. There is also provided strategies and recommendations which can help in better incorporation of the technology and for resolving issues associated with the incorporation of the technology in the organization.
UAV i.e. the unmanned aerial vehicles which are highly recognized by the name drones is one of the highly concerned topic in almost all the business fields. It is an aircraft which is typically unmanned (Corcoran, 2013). For the composition of this tool there has been taken use of very light materials so that they can be able to cruise at extensively elevated altitudes. There are several technologies which have been combined with these drones such as laser, GPS and infra-red cameras. There can be taken use of a ground cockpit or of a sound remote control system for controlling the functioning of the drones. There are different sizes in which the drones are made available to various sections of the society such as military forces, businesses etc. The scope of the use of the drone technology is up surging with time and presently it is serves three major sectors i.e. the society, service provider and the customer.
There are several industries which are taking use of droned technology to achieve higher competitive advantages and revenues. Following are few of the industries which are taking extensive use of drone technology:
Mining Industries
There are several mining activities which can take use of drone technology such as drill and blast, geology, hydrology, construction, exploration of minerals and environmental management (SenseFly, 2017).
Transport Industries
Easy transportation of materials which was earlier depended over only few transportation means. Instant deliveries to the customers, transportation of vital and imperative military devices and other several medical emergencies can be met through transportation through drone technology (Zhang, 2016).
Agriculture Industries
There is use of drone technology in agricultural sector in enhancing the quality and speed of various agricultural inspections, reduces the facility downtime, helps in drilling, pipeline and environmental safety inspections (ICT update, 2016). It is highly used in construction; designing and planning if rice irrigation systems.
Media Industries
There is use of drone technology in media sector in filming of wildlife as with the help of drones the shooting will become much easier as the risk of danger will be reduced, shooting of various events, natural disasters, crime scenes and various other activities.
Tourism Industries
Act as effective marketing tool, helps in creating innovative videos, show uniqueness and attractive elements of various destinations. Use by several travel agencies to attract the potential customers (Mancosu, 2016).
The use of drone technology is rapidly increasing with time. The business scope of drone technology is also getting vast as the technology is touching almost all the business sectors. There are several business scopes of drone technology such as Journalism and photography, this sector has provided immense business opportunities to the organization because of the incorporation of drone technology. There are several potential applications such as shooting of various events, natural disasters, crime scenes and various other activities which have some sort of danger or difficulty to shoot through human filming. The news channels have experienced greater success because of the use of drone technology (Brar, et al., 2015). Another business scope is deliveries and advertisements. Instant delivering of products through the use of drone technology has boosted the retail business of several organizations. The gaming business has also experienced huge growth with innovative games such as drone fighting and drone racing. There are several other sectors too which have experienced huge business scope as a result of incorporating drone technology such as Research and development, natural science, military forces, disaster aid by NGOs etc.
There are few generic and practical examples of using drone technology in the business operations.
Amazon Prime Air is one of the services which have been developed with the use of drone technology. By this service the company has developed an innovative service to deliver the products in just half an hour. The location of the customer who has ordered the product will be tracked through mobile and GPS. The packages which are up to 5 lbs are eligible to be delivered through drone technology.
Project Wing of Google is the innovative project of Google by using drone technology so that it can have effective e delivery of things.
There were news about FedEx that it had number of conversations with the manufactures of drone so that it can have effective courier services through the use of drone technology but there are chances that the global courier market will not going to soon adapt it (Brar, et al., 2015).
The incorporation of drone technology in the organizational operation is a little trouble-free now as there are few of the companies which develop effective e drone. Companies such as Matternet, DJI, 3DR and Parrot are few of the worldwide recognized companies which manufacture this technology and help the organizations in incorporating the drone technology in the business operations ((Brar, et al., 2015). The most cheapest and accessible drones are the consumer drones as they are not much expensive and can be purchased by the companies easily. For example 3D Robotics is one if the drone which encompasses a camera which have the flying capacity for 22 minutes and costs $500 (Brar, et al., 2015). Thus the incorporation is not a tough job now. For shooting of short time period events or for having small videos to boost the tourism business the organization can take use of this standard capacity drones at the initial stage. For small deliveries in the transportation business as well as for various inspections in several areas and to indentify whether the land is suitable or not the technology can be incorporate. But there are few laws and regulation which are required to be fulfilled before incorporating drone technology in the organizational operations.
Short term options for the organization in implementing drone strategy is taken use of this technology in the media sector as the organization can take use of drone which are not much expensive and can have a power to shoot for 1 hour. This will help the organization in achieving short term benefits by covering potential events, scenes and activities.
The organization also have long term options of implementing this strategy by taking use of highly effective and extensive nature of drone technology. This requires great capital investment. But once the technology has been purchased the organization can take use of the drone in almost all the sectors in which it is presently working as well as the diversifying sectors also.
There are several advantages of incorporating and using the drone technology in an organization and its interested areas. The primary advantage which the organizations realize is the surpassing the traffic, this is one of the mast innovative aspect by which the organizations can beat the rapidly increasing traffic and can have fact delivery and completion of operations and this will help in boosting the transportation business of the organization (Rahman, 2014). The second advantage of this technology is that there are several places where it is not possible to visit, but with the use of drones the organizations can have collection of information from those dangerous environments. The next advantage is the technology is highly eco-friendly. There is no such use of toxic substances which can harm the environment as well as there are several uses of this technology by which there can be achieved high amount of environmental protection (Hayes, Jones and Toepfer, 2014). The next advantage which the organization can achieve while diversifying the business in the media sector is the filming of wildlife as with the help of drones the shooting will become much easier as the risk of danger will be reduced from various danger and harmful creatures. Another benefit of using drones is that it is not restricted by any infrastructural barrier as there are no boundaries because of the various infrastructural factors and thus there is extensive reach of drones. This will ultimately help in boosting the tourism and media business of the organization. Other merits of using drone technology are that they can be used in almost all the spheres, take use of natural energy as well as it can record and witness high speed (Klauser and Pedrozo, 2015).
There are several negative implications which can be faced by the organization by incorporating the drone technology in the function. The first most disadvantage of drones’ technology is the weather conditions. The role of weather condition is highly vital in the functioning of the drones. There are few physical barriers which restricts the effective functioning of drones such as the air traffic, birds, wires and high wind. All these things obstruct drones by appearing as a barricade in the working such as the delivery of materials etc. And as a result it will impede the inspections of lands and the deliveries of products (Crosston, 2014). As the organization wants to diversify its business segment in media then it will be a disadvantage for the company as because of non-happening weather conditions there will be no use of such technology. The next demerit of taking use of drone technology is the legal obligations as the use of drone number of times violates the various privacy rights. The companies take use of drones for getting some confidential information which creates legal suits against the unlawful use of the technology. It is number of times difficult for the drones to fly between the residential areas and the fulfillment centric region. There are two very major threats or disadvantages of taking use of drone technology individuals very much easy and flexible to get shoot down and the speed to get slow of the drones (DiTullio, 2016). The drones work through batteries and it can be one of the disadvantages for the organization as there is limited battery power. One major demerit of this technology is dropping down of the GPS signals which can obstruct the work and functioning in-between. Because of the various tall building and several out of reach places the GPS signals do not work properly which might develop issues for the organization. Thus in the areas of interest i.e. media, tourism, transport, agriculture and mining, the organization will not be able to take effective e use of the technology because of the fact that there are some in tourism there will be required strong GPS signal, in transport the company will not able to send high weighted materials. (Upchurch, 2015).
It is one the biggest ethical issue of taking use of things on which there is no accessible rights have been granted to the companies. This is breaching of ethical norms. There were several actions performed by organizations which are against the ethical standard (Brunstetter and Braun, 2011).
There are several social considerations as it is a set belief that some nations are taking use of this technology just to develop terrorism and other violence activities. This breaks the social peace and occurs as one of the major issue in the society (Bataoel, 2011).
There are several privacy concerns which get violated because of the use of drone technology. The companies have to experience law suits if they break any law and regulations regarding the use of drone technology. The confidential information is not allowed to be accessed through the use of this technology (Michael and Miller, 2013).
Conclusion
The use of drone technology has been rapidly increasing in the business sector too. From customer, social and service all view the use of drone technology is effectively rising. The report concludes that the current use of drones can be explained in the customer view as the drones has been taken use to have the most quick delivery of the products to the customers as well as fulfilling the non-existent demands. From the societal factor the use of drones can be explained in the various reaches which are generally beyond the roads and the sector use in the societal aspect is the protection of the wildlife and the nature. From the view of service provider the use of drone technology is extremely high. As the drone technology is used as win the race against time by delivering the products in the least time consumed, efficient and effective delivery, for catering the various niche demands and to reduce the involvement of the human in number of activities and operations. There are several sectors which are taking use of this innovative drone technology such as for protecting wildlife, photography, rescue and search, sports, military use and surveillance. The use of drone technology is one of the innovative steps of the organization but still there after both positive as well as negative impacts of the incorporation of this technology in the organization. The companies are required to reduce the disadvantages such as the limited and restricted battery power, tiny and small in nature for the purpose of transportation of the materials etc. Thus it can be concluded that the organization can achieved huge success if it incorporate adequate drone technology in its business operations.
There are few recommendations provided as the ICT manger of the organization to reduce the disadvantages and overcome the various ethical, social and legal considerations which are associated with the use of drone technology as it is necessary that these issues must be prevented and resolved for effective functioning of drone. There are few solutions to overcome the issues arise due to ethical, social and legal considerations such as following up all the legal regulations and laws in accessing any information or data. There should not be breach of any act or law by taking unauthorized use of any confidential documents or other private properties. The Government must also have a strict check over the use of drone technology so that no violence activities can take place through the use of drone technology such as bomb blasting etc. so that the social issue and considerations can be resolved (Sandvik and Lohne, 2014). The organization is diversifying its business in the tourism as well as in the media sector so it can also have use of initial level of drone technology first so that its outcomes can be measured. Once there are positive results of the incorporation of technology there can be implementation of drone technology in extensive level.
References
Bataoel, V. (2011). On the use of drones in military operations in Libya: ethical, legal, and social issues. Synesis: A Journal of Science, Technology, Ethics, and Policy, 2(1), G69-G76.
Brar, S., Rabbat, R., Raithatha, V., Runcie, G., and Yu, A., (2015). Drones for Deliveries, Pp.21, on: 15th January, 2017, Retrieved from: https://scet.berkeley.edu/wp-content/uploads/ConnCarProjectReport-1.pdf
Brunstetter, D., & Braun, M. (2011). The implications of drones on the just war tradition. Ethics & International Affairs, 25(03), 337-358.
Camilli, l. (2015). Emerging technologies, applications, regulations, and market challenges in the consumer aerial drone industry.
Corcoran, M., (2013). Drone wars: The definition dogfight, Retrieved on: 15th January, 2017, Retrieved from: https://www.abc.net.au/news/2013-03-01/drone-wars-the-definition-dogfight/4546598
Crosston, M. (2014). Future Challenges in Drone Geopolitics. Journal of Strategic Security, 7(4), 2.
DiTullio, L. T. (2016). Safety and Privacy Policy Regarding Unmanned Aircraft Vehicles (UAVs).
Hayes, B., Jones, C., & Toepfer, E. (2014). Eurodrones Inc. Transnational Institute and Statewatch, London, https://www. tni. org/eurodrones.
ICT update, (2016). Drones for agriculture, Issue (82), Pp.28, Retrieved on: 15th January, 2017, Retrieved from: https://publications.cta.int/media/publications/downloads/ICT082E_PDF.pdf
Klauser, F., & Pedrozo, S. (2015). Power and space in the drone age: a literature review and politico-geographical research agenda. Geogr. Helv, 70, 285-293.
Mancosu, M., (2016). How Drones Are Changing Tourism Marketing, Retrieved on: 15th January, 2017, Retrieved from: https://skytango.com/how-drones-are-changing-tourism-marketing/
Michael, K., & Miller, K. W. (2013). Big data: New opportunities and new challenges [guest editors’ introduction]. Computer, 46(6), 22-24.
Rahman, M. A. (2014, July). Enabling drone communications with WiMAX Technology. In Information, Intelligence, Systems and Applications, IISA 2014, The 5th International Conference on (pp. 323-328). IEEE.
Ravich, T. M. (2014, November). Assessing’Drones for Good’–Public UASs in the Middle East. In The 2nd International Aviation Management Conference.
Sandvik, K. B., & Lohne, K. (2014). The rise of the humanitarian drone: Giving content to an emerging concept. Millennium-Journal of International Studies, 43(1), 145-164.
SenseFly, (2017). Drones for mining, Retrieved on: 15th January, 2017, Retrieved from: https://www.sensefly.com/applications/mining.html
Upchurch, E. K. (2015). Drone on the Farm: The Benefits and Controversies Surrounding the Future of Unmanned Aircraft Systems in Agriculture. Drake J. Agric. L., 20, 309.
Zhang, J. (2016). Applying Drones in the Resource Sector, A Few Regulatory Considerations and Challenges, Pp.23, Retrieved on: 15th January, 2017, Retrieved from: https://www.metsignited.org/Attachment?Action=Download&Attachment_id=19
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