Advertising, also known as a part of the marketing process, has a rich background. When we talk about marketing the first things that come to our mind are high profit, goods and services and of course consumers. Advertising’s role should only exist in order to help society by real information about products and services. Moreover, it helps consumers decide what to purchase according their actual needs. Advertisements are located everywhere and no one can avoid seeing them. Thus, every individual in exposed to seeing at least one advertisement.
Advertising is a form of mass communication with the public. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services. We could separate advertising in two categories. Giving information through advertising about a product is the first category that is innocent when facing the costumers. The second category has a manipulative effect on people. Thus, People exposed to specific advertisements are led to buy goods and services or do things that don’t actually want to do.
And in order to attract audiences, some advertisers use different extreme technique that does more damage on the consumer’s life then with helping him. Therefore, we can say that advertising is based on manipulation and thus should be limited because it harmful. To start with, advertising reaches the mind of people and is dangerous when it is not real especially on children and youth. By unreal advertising we mean a shallow advertising that focuses on the desire and wants of people so the firms producing this product achieves sales and high profits.
Young children are unable to understand advertising messages and the information given by these advertisements, therefore, children may consider these advertisements as the truth and the real world thus it will affect their behavior. According to the Washington post and their researches, “Federal regulators should restrict television advertising aimed at children 8 and younger because research shows youngsters lack the skills to question a commercial’s claims as anything but fact, the American Psychological Association said yesterday”. (Washington post article).
Moreover, children will be affected by cartoons, kids’ shows… Thus, manipulation is being forced on children by using the popular faces in cartoons like Hannah Montana, Dora… For instance, during my childhood, there was a chocolate commercial for Disney (picture of the product) and the same chocolate bar was next to it. The price range was very apart since the chocolate by Disney was a brand name. And as a Disney fan I cried and begged for the chocolate bar that was by Disney. Thus, we can see here that manipulation in advertising is being implemented through the mind of children and is affecting their behavior.
Remember! This is just a sample.
You can get a custom paper by one of our expert writers.
Get your custom essay
Helping students since 2015
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download