Discuss about the Advanced Semiconductor Manufacturing Conference.
The Information system strategy of Earl, focuses on including justified information on developing strategy appropriate to the business needs of the organisation (Dziembek & Bajdor, 2015).
|
Element |
What? |
Who? |
Where? |
|
Hardware |
i) Computer ii) Server |
The personal tablets of the consultants are synced with the servers of the central IS department, who has access to all the data that transmits through the radar of the servers. |
The tablets lets the consultants to manage operations on the go. The servers are statically located at the central offices. |
|
Software |
i) Ramco IS ii) Air Operations Suite iii) Hyper Text Mark-up Language iv) JAVA script v) CSS and Re-Captcha |
The essential software are installed in the tablets of the consultant. However, the software are maintained by the centralised IS servers’ systems. |
The operations done by means of the software are maintained by the consultants personally on their tablets. However, the footprints of the activities are backed up by the central servers. Many facilities of such software might be only accessible through the central IS servers. |
|
Network |
i) Intranet ii) Internet connectivity iii) Email service iv) Web applications |
Web developers and Web designers (for the central IS systems) |
Global access based web addresses (excluding achive3 web) |
|
Data |
i) SQL application ii) Personal Data Protection Act iii) End to end encryption iv) Firewall v) RFID tags that can track the location of the cargoes. |
The organisation has full ownership rights over the transactions and data accessed by interior and exterior personnel via the central servers. The consultants use the data as and when they need it. |
The consultants using the data can only use a replicated version of the data. |
The company formulates the IS strategy based on the most appropriate information that is required for the action plan to be made by the executives and the business objectives that are being focused upon. The major activities of the IS systems are framed to function in the interconnection during data transfer for the activities that require to intake method information and supply information after processing. One major example of the application of the IS strategy in this business sector is the use of e-business portals, operated through central servers in order to satisfy the demand of the customers (malaysiaairlines.com, 2018). This strategy provides a link between the organisational business demands and the resources of Information technology. According to the opinion of Shaw (2016), the IT solutions that this service provides to the company, helps in the sustenance of the company in the complex and changing business environments. This Information Technology system have been instrumental also in the contributions of IT in the promotional and marketing activities of the company and hence, enhance the brand loyalty of the organisation over other companies of the same industry. This also helps to generate3 business valuwe by keeping costs lower by enticing the customers to purchase the air tickets through the official ticketing websites or via the sales offices. As per Kimes and Wirtz (2015), the customers have also been benefitted by this, as they could save the money that they previously paid to the airline agents.
The Malaysian airlines company have installed suitable IT systems in order to make the marketing as well as sales activities more efficient and smooth. E-commerce has been thus a proficient business tool endorsed by the company that also have the proficiency to help in managing the business activities by making the organisation’s stakeholders capable to sell, purchase, track supplies in the inventory as well also data sharing (Thönes, 2015).
The company has also made use of latest IS systems like the YMS. The application of this system is associated with the generation of added revenue and customer loyalty that can affect the sales value of the company’s services in the future. Each flight seat is a source of revenue for the company. The sales possibility against each seat is static against time. In that case, the company have no control over the amount of revenue to be collected through sales of tickets of the respective seats. As opined by Fang et al. (2014), the YMS system enables the company to introduce the opportunity for the customers where the prices if the seats would vary over different point of time. The services allows customers who book the seats earlier, avail them at lower costs compared to them who do that latter. This gives the airlines company a conception about the trends of customer behaviours and formulate strategy accordingly to maximise revenues with the least operational costs.
The software for customer reservation have also proved to be beneficial for the company. This is a seats reservation system integrated with the central servers. The facilities required for the operation of this software include departure management at the airport, call centre and other facilities. In the views of Lam et al. (2017), this system is potentially equipped to handle the pressure of direct sales and thus eliminate the process of taking sales commissions by various agencies against booking of flight seats. The service of this system have successfully increased the number of booking per flight for Malaysian Airlines Company (malaysiaairlines.com, 2018).
Lastly, the implementation of the Enterprise Resource Planning software needs to be discussed. This software have the capability to influence the making of business decisions by helping the executives to have an overview of the execution of any particular policy. Some commonly implemented ERP software genre are Human Resource management, management of supply chain and also the finance and revenue along with Logistics. As an effect of the implementation of this software, the workflow among the various departments of the airliners company becomes more machine oriented. One example can be cited. An employee who is performing in the sales team can view the customer services and products that have not yet started its journey commercially. As opined by Ram, Wu and Tagg (2014), other than saving labour cost, these software reduce the need of large inventory bases. The IT system ingrate the sales, marketing as well as the finance department of the company so that the company staff are able to deliver the service after analysing wide range of information regarding the operations taking place in the internal environment of the company.
In order to boost the air transport service, and provide customers the best in class safety, comfort and punctuality of service, the company have emphasized on enhancing the skill level of the employees. The safety guidelines that the company has framed, prompted them to outsource their IT system services to TATA Consultancy Services who provides the best in class software and information technology infrastructure (tcs.com, 2018). Besides, the company has also outsourced IBM for training the MAS’s employees to operate the various IT frameworks. IBM chiefly trains the employees of the company
Reference List
Dziembek, D., & Bajdor, P. (2015). Concept of Information Strategy of Virtual Organization with using the Cloud Computing Solutions. Applied Mechanics & Materials, 795.
Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., & Lim, K. H. (2014). Trust, satisfaction, and online repurchase intention: The moderating role of perceived effectiveness of e-commerce institutional mechanisms. Mis Quarterly, 38(2).
Kimes, S. E., & Wirtz, J. (2015). Revenue management: Advanced strategies and tools to enhance firm profitability. Foundations and Trends® in Marketing, 8(1), 1-68.
Lam, H. M., Zhao, M., Sim, S., Gan, K. K., Ho, T., & Lee, J. (2018, April). The value and effectiveness of sensor trace analytics in solving yield impact issues: A case study. In SEMI Advanced Semiconductor Manufacturing Conference (ASMC), 2018 29th Annual (pp. 62-65). IEEE.
Ram, J., Wu, M. L., & Tagg, R. (2014). Competitive advantage from ERP projects: Examining the role of key implementation drivers. International Journal of Project Management, 32(4), 663-675.
Shaw, S. (2016). Airline marketing and management. Routledge.
Thönes, J., 2015. Microservices. IEEE software, 32(1), pp.116-116.
malaysiaairlines.com, (2018). Malaysia Aviation Group. Who we are and what we do. Available at: https://www.malaysiaairlines.com/us/en/about-us.html [Accessed on 10 July 2018]
tcs.com, (2018). Celebrating 5 decades of excellence and many more to come! Available at: https://www.tcs.com/ [Accessed on 10 June 2018]
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