Discuss about the Innovation and Enterpreneurship in Southwest Airlines.
It has been 45 long years since the inception of Dallas based Southwest Airlines, which is serving its customers with commendable offerings that differentiate the Airlines from other competitors. More than 53,000 employees are working hard to serve customers in and across the United States. The network is covering 101 destinations in United States and eight other countries (Wu, 2012).
For Southwest Airlines based on the reviews and histories of the Airlines operation, there are places in the Company to accommodate the innovation and the entrepreneurship skills to overcome any negativity in any aspect of the Company (Abbasi, Belhadjali & Whaley, 2012).
The report mainly focuses on the status of the Company in the world of business. It takes a brief look on the desired goal that the Company is aspiring to accomplish. It also finds places for the implementation of entrepreneurship and innovation in the Company with the discussion on the advantages of its implementation. It also takes into account the risk associated with the implementation of the entrepreneurship and innovation skills followed by some recommendation to overcome the issue.
Current position of Southwest Airlines:
Ever since its inception the Southwest Airlines is continually growing with every course of year with added power and the commendable performance of the Company has brought numerous recognition to the Company. It is operating its service in almost 101 destinations with more than 53,000 employees doing their best to provide consummate customer service in United States and eight different countries. More than 3,900 departures in a day across the whole network during the peak season tell the story in a simplest of manner. It has been 43 consecutive years since the Company is making huge profits, which earned for the Company the recognition of one of the most honoured Airlines in the world. The Company is efficiently implementing the triple bottom line approach that helps the Company in serving its customers with utmost care by winning recognition (Fasone, 2016). The Company has an honour ship of operating the largest fleet of Boeing aircraft in the world, which provides satellite-based Wi-Fi presenting connectivity to every corner. This offering helps customers in availing almost 20 news channels on their own device (Baker, 2013).
CEO Kelly wants to achieve more success with expanding faster than its competitors expand but at the same time the CEO of the Company is not following the way other Company are doing. Kelly does not believe in expanding the business by just purchasing many new planes and flooding the marketplace with seatings for deal. On contrary to all this, Kelly is more relying on two principles of which, the one is a grand one-time opportunity and the other is doing campaigning to attract business customers (Hüschelrath & Müller, 2013). Kelly is aiming to increases the counts of business customers in Southwest Airlines from existing 35% to 40% over the next five years bringing it nearer to the conventional airlines. Kelly is also aiming in increasing the weight aspect in regular flight from existing 84.6% to 90% over the period of five years. This can enhance the count of non-discount passengers from 52 to 63, which is a healthy growth for the Company (Homsombat, Lei & Fu, 2014).
Innovation brings ideas and entrepreneurship skills compel to execute the generated ideas to achieve the desired goal (Harris, 2012). The CEO of the Southwest Airlines expressed his desire to bring about further goal, which by no mean resemble to a sudden generated thoughts in the mind of Kelly (Yang & Xinde, 2014). Rather, it might have gone through certain inside processing of thoughts sharing in between the managerial staffs (Kali?, Markovi? & Kuljanin, 2013). An entrepreneurship skill is something that inhibits the never dying thinking in the management of a company (Hoskisson et al., 2012). It compels to do something, which has not yet done to achieve the desired goal based on the current analysis of the positioning of the Company. The Southwest Airlines CEO Kelly expressed his desire to expand the success of the Company even quicker than its competitors did (Burton, 2012). The thoughts and beliefs that Kelly has uttered realize the supreme magnitude of the inclusion of innovation and entrepreneurship skills in the organization (Jimmy, 2015). It does not mean at all that the Company is devoid of innovation and entrepreneurship skills inside the organization rather it denotes the truth that innovation and entrepreneurship skills never die, it continually evolves (Kang, 2014). Nonetheless, it asks for added innovation and entrepreneurship skills into the organization derived from some established thoughts to serve the purpose (Klein, 2012).
Incepting the innovation and the entrepreneurship skills in the organization can prove its importance in generating the results as per the expectations (Kuratko, 2016). The inception of innovation and entrepreneurship skills into the organization holds the probable of bringing the desired target by encouraging employees to attain the desired feet (Matthews & Brueggemann, 2015). Nevertheless, a good entrepreneur always looks for progress and this is where innovation appears (Sag & Waller, 2015). Nonetheless, introducing innovative ideas resulting from the entrepreneurship ability based on recognized essentials can well uphold the desired goal of Mr. Kelly of enhancing the business further (Withiam, 2016).
Risk associated with the inception:
There are certain risks that may occur after implementing the innovation and the entrepreneurship skills in the Southwest Airlines (Pezak & Sebastianelli, 2013). The one risk that is more haunting is the failure of the expected outcome of the proposal made by Kelly. The CEO wants to attract more business passengers than the existing and he wants to operate his purpose other than its competitors do (Davila, Epstein & Shelton, 2012). By any mean, the plan is going to fetch a huge investment to fulfil the desire to bring the change by enhancing the load of the flight to accommodate increased non-discount seats (Hisrich & Kearney, 2013). This is essential to attract more business customers. Nonetheless, huge investments always carry with this an element of risk, as it may not turn around as expected (Fasone, 2016).
The one point of recommendation for the Southwest Airlines is the capital planning, which inhibits the necessity of making analysis on the market for the desired feet. The management need to plan as per the potential of the proposed plan in the market.
Conclusion:
An entrepreneurship skill brings the ever-living desire for the progress in organizations and this is something, which gives birth to innovation at the place. Entrepreneurship skills in association with innovative thoughts hold a potential importance of the fact that a company can never thrive without both of these. The Southwest Airlines is continually evolving as one of the most profitable airlines in the world. Through a long history of the Company of 43 years, the Company has proved its presence felt in the international market of business with the network covering 101 places in the United States and eight other countries. The Company is deploying new thoughts every time and this is bringing joys on the faces of the Company. The CEO of the Company has come up with some new thought to expand the business of the Company but in an unlike fashion. The CEO does not believe in thronging to the market by just purchasing bulk of planes and adding numerous sitting to this. Rather, the CEO of the Company believes in situational operation and waits for the right time to show the path. Kelly has articulated his desire of attracting more business customers by mounting the capacity of planes to accommodate more non-discount customers. To serve the desire of the CEO of the Company, there is a strong necessity for the inclusion of an added entrepreneurship and innovation skills into the employees to feel them with the supreme mission. However, the inclusion of further innovation and entrepreneurship skills holds with it an element of risk regarding the capital planning. Moreover, this can overlooked with proper analysis of the significance of the generated ideas in the market.
References:
Abbasi, S. M., Belhadjali, M., & Whaley, G. L. (2012, January). Innovation: A descriptive approach to the new form of competitiveness. In Competition Forum (Vol. 10, No. 1, p. 76). American Society for Competitiveness.
Baker, D. M. A. (2013). Service quality and customer satisfaction in the airline industry: A comparison between legacy airlines and low-cost airlines. American Journal of Tourism Research, 2(1), 67-77.
Burton, K. (2012). A study of motivation: How to get your employees moving. Management.
Davila, T., Epstein, M., & Shelton, R. (2012). Making innovation work: How to manage it, measure it, and profit from it. FT press.
Fasone, V., Fasone, V., Zapata-Aguirre, S., & Zapata-Aguirre, S. (2016). Measuring business performance in the airport context: a critical review of literature. International Journal of Productivity and Performance Management, 65(8), 1137-1158.
Harris, J. A. (2012). Transformative Entrepreneurs: How Walt Disney, Steve Jobs, Muhammad Yunus, and Other Innovators Succeeded. Palgrave Macmillan.
Hisrich, R. D., & Kearney, C. (2013). Managing innovation and entrepreneurship. Sage Publications.
Homsombat, W., Lei, Z., & Fu, X. (2014). Competitive effects of the airlines-within-airlines strategy–Pricing and route entry patterns. Transportation Research Part E: Logistics and Transportation Review, 63, 1-16.
Hoskisson, R. E., Hitt, M. A., Ireland, R. D., & Harrison, J. S. (2012). Competing for advantage. Cengage Learning.
Hüschelrath, K., & Müller, K. (2013). Patterns and effects of entry in US airline markets. Journal of Industry, Competition and Trade, 13(2), 221-253.
Jimmy, K. (2015). Worldwide Innovation Practices-Adoption, Adaptation and Implementation Review. Scholedge International Journal of Business Policy & Governance ISSN 2394-3351, 2(6), 32-40.
Kali?, M., Markovi?, B., & Kuljanin, J. (2013). The airline boarding problem: simulation based approach from different players’perspective.
Kang, H. (2014). An Application Of Strategic Groups In The Us Airline Industry. Business Journal for Entrepreneurs, 2014(3).
Klein, G. D. (2012). Creating cultures that lead to success: Lincoln Electric, Southwest Airlines, and SAS Institute. Organizational Dynamics, 41(1), 32-43.Kuratko, D. F. (2016). Entrepreneurship: Theory, process, and practice. Cengage Learning.
Matthews, C. H., & Brueggemann, R. (2015). Innovation and entrepreneurship: A competency framework. Routledge.
Pezak, L., & Sebastianelli, R. (2013). Service Quality In The US Airlines Industry: Factors Affecting Customer Satisfaction. Pennsylvania Economic Association, 132.
Sag, M., & Waller, S. W. (2015). Promoting Innovation.
Withiam, G. (Ed.). (2016). Achieving Success Through Innovation: Cases and Insights from the Hospitality, Travel, and Tourism Industry. Business Expert Press.
Wu, S. (2012). The” Southwest effect” revisited: an empirical analysis of the effects of Southwest Airlines and JetBlue Airways on incumbent airlines from 1993 to 2009. The Michigan Journal of Business, 5(2), 11-42.
Yang, D., & Xinde, C. (2014). Innovation Research of Enterprise Human Resource Selection—-The Selection of Southwest Airlines. International Journal of Business and Social Science, 5(7).
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