1) .The idea for Canva has emerged by Melanie Perkins the graphic design teacher at the university as she found the students learning the basics. She began to implement her ideas with the assistance of Cliff Obrecht the co-founder of the Canva business to launch Fusion Books. These tools are online designing tools that enable the students and teachers to create their own yearbooks. Their technology started to spread more broadly, which encouraged the two founders to launch the Canva business with Cameron Adams the tech co-founder. The business is based in Sydney, it has become Australia’s unicorn representing the latest technology with a $US1 billion value of operations. The innovation of Canva assisted in its rapid growth and profit increase (The Sydney Morning Herald, 2018). A problem that faces Canva from the customer side is the failure to print design test. The professionals argue that the tools are useful only to beginners. It does not offer a learning curve (Tattersfield, 2014). Regarding the competition, the major competitors of Canvas are the two design software companies Microsoft and Adobe (Body, 2018).
Creativity represents the people’s ability to generate new and useful ideas to satisfy a need. Idea generation comes from anywhere, they could be a result of observation, frustration, questions or dreams and serendipity (Shewfelt, 2012). Melanie Perkins could turn her design start-up into a business that worth Billion dollars. The business is profitable and does not need money but it was very profitable. It helped its customers to build logos, presentations and banners. The original Canva tool is free, the new features meet the demand of power users and companies to enhance their capabilities and productivity. It transforms the ways companies are working in a competitive way (The Sydney Morning Herald, 2018).
2).The open innovation life cycle includes three main stages of preparation, operation/implementation and termination. The preparation stage involves the firm level strategies, including the choices of firm-specific knowledge creation mechanisms. The operation/implementation stage involves the absorptive capacities of individuals, the intellectual property secrecy and the networking competencies. Finally, the termination stage is reached when the innovation activities result in less control and increased cost of coordination (Bican, Guderian, & Ringbeck, 2017).
The organization’s readiness represents its ability successfully implement an organization or program. It includes proper leadership to support the organizational readiness, its culture of learning and improvement, skills and resources. Organizational readiness for innovation requires capacity planning, recognizing the core skills, core competencies, the industry requirements, the tools required for learning and consumer practice improvement (Morariu, 2012).
3).The organizational leadership is necessary to influence innovation and the frequency of innovative activities. Leadership exists prior to innovation in the organization. It is critical to strategy development, implementation as well and the organizational success in the marketplace. Leadership plays an important role in matching the organizational innovation activates with the organization performance in the marketplace. The existence of the proper leadership style within the organization is important to facilitate innovation. Conflicts at the workplace might occur due to cultural differences and represent a barrier to innovation. As culture involves the beliefs, values and rituals that affect the peoples’ interests. Conflict in interests causes problems. Strong leadership is required to facilitate communication among team members with different interests. Also, it could be more appropriate for societies that hierarchy. Strong leadership is capable of providing the strategic fit for the innovative strategy to lead to the innovation success (Anning-Dorson, Odoom, Acheampong, & Tweneboah-Koduah, 2017).
4).The innovation principles could be selected based on their importance and the degree of success they could lead the innovative organization to reach. They could be discussed according to Ramadani & Gerguri (2011), as follows:
5).A process of idea generation: A successful idea generator is the one can select the really good idea from many other ideas. In order to generate a good idea, important questions should be asked, according to Shewfelt (2012), as follows;
A process of idea evaluation: Evaluation of the idea is very important to an innovative enterprise. The evaluation process could be done according to Baumgartner (2018) as follows:
References:
Anning-Dorson, T., Odoom, R., Acheampong, G., & Tweneboah-Koduah, E. (2017). Innovation and organizational development: the role of organizational leadership. African Journal of Economic and Management Studies, 8(3), 338-351.
Baumgartner, J. (2018, April 18). How to evaluate ideas. Retrieved from Innovation Management: https://www.innovationmanagement.se/imtool-articles/how-to-evaluate-ideas/
Bican, P., Guderian, C., & Ringbeck, A. (2017). Managing knowledge in open innovation processes: an intellectual property perspective. Journal of Knowledge Management, 21(6), 1384-1405.
Body, T. (2018, April 17). Another Aussie Unicorn: Design startup Canva is valued at over $US1 billion in its latest capital raising. Retrieved from Business Insider: https://www.businessinsider.com.au/another-aussie-unicorn-design-startup-canva-is-valued-at-over-us1-billion-in-its-latest-capital-raising-2018-1https://www.businessinsider.com.au/another-aussie-unicorn-design-startup-canva-is-valued-at-over-us1-billion-i
Canva. (2018, April 17). Our story. Retrieved from Canva: https://about.canva.com/story/
De Paoli, D., & Ropo, A. (2017). Creative workspaces – a fad or making real impact? Journal of Corporate Real Estate, 19(3), 157-167.
El-Awad, Z., Gabrielsson, J., & Politis, D. (2017). Entrepreneurial learning and innovation: The critical role of team-level learning for the evolution of innovation capabilities in technology-based ventures. International Journal of Entrepreneurial Behavior & Research, 23(3), 381-405.
Fitzsimmons, C. (2018, April 17). 4 million users, now for revenue as Canva launches first subscription product. Retrieved from Financial Review: https://www.afr.com/leadership/entrepreneur/4-million-users-now-for-revenue-as-canva-launches-first-subscription-product-20150806-k9zsf
Gaur, S. (2017). Determinants of organizational innovation: a framework. Gender in Management: An International Journal, 32(8), 578-589.
Haworth Knowledge and Research. (2010, April 17). Collaborative spaces. Retrieved from Haworth Knowledge and Research: https://eu.haworth.com/docs/default-source/white-papers/collaborative-spaces-whitepaper_c2-pdf-28519.pdf?sfvrsn=8
Ikeda, K., & Marshall, A. (2016). How successful organizations drive innovation. Strategy & Leadership, 44(3), 9-19.
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Knoll, Inc. (2013). Creating collaborative spaces that work. USA: Knoll, Inc.
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Mendes, M., Gomes, C., Marques-Quinteiro, P., & Curral, P. (2016). Promoting learning and innovation in organizations through complexity leadership theory. Team Performance Management, 22(5/6), 301-309.
Nanda, R., & Rhodes-Kropf, M. (2017). Innovation policies. In Entrepreneurship, innovation, and platforms (pp. 37-80). UK: Emerald Publishing Limited.
Morariu, J. (2012). Readiness for evaluation and learning: Assessing grantmaker and grantee capacity. Washington: Innovation Network,Inc.
Ramadani, V., & Gerguri, S. (2011). Innovations: Principles and strategies. Wiley Online Library, 20, 101–110.
Ramli, D. (2018, April 17). Billion-dollar valuation gives Australia Its only tech Unicorn. Retrieved from Bloomberg News: https://www.bloomberg.com/news/articles/2018-01-08/sequoia-backed-canva-becomes-australia-s-only-tech-unicorn
Shewfelt, R. (2012). Idea Generation. In Becoming a food scientist: To graduate school and beyond (pp. 13-23). New York: Springer.
Tattersfield, K. (2014, April 17). Canva review: A printing company’s perspective. Retrieved from Print Firm: com/blog/canva-review-for-print-desig“>https://www.printfirm.com/blog/canva-review-for-print-desig
The Sydney Morning Herald. (2018, April 17). Billion-dollar baby: Canva becomes Australia’s latest tech unicorn. Retrieved from The Sydney Morning Herald: https://www.smh.com.au/business/billiondollar-baby-canva-becomes-australias-latest-tech-unicorn-20180109-h0fd7d.html
Zheng, X., Liu, Z., & Gong, X. (2016). Why does leader attention scope matter for innovation ambidexterity? The mediating role of transformational leadership. Leadership & Organization Development Journal, 37(7), 912-935.
Wagner, J., & Watch, D. (2017). Innovation spaces: The new design of work. New York: The Brookings Institution. https://www.bloomberg.com/news/articles/2018-01-08/sequoia-backed-canva-becomes-australia-s-only-tech-unicorn
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