Question:
Discuss the critical health issues of the infants.
It is expected that the innovation can address critical health issues of the infants. In this regard, it can be mentioned that advance technology mechanism have been implemented to concentrate on the health issues of children. According to Rizzio (2012), infants have the problem to adjust to the external temperature of after the birth. In addition, there have been breathing issues that invariably pose a threat to the health issues of a newborn. Thus, these issues have been considered in the when developing a machine that would be of medical assistance to the child. Health issues that have been affecting the health of the mother and child are negatively affecting the growth of the society.
The following benefits shall be introduced when introducing the machine in a health institute
1. It is expected that the machine shall provide total health care solutions to the newborn. To providing medically warm clothes to the new born to providing full medical assistance to the new born . In this regard, it can be said that the new innovation would be of offered at a reasonable rate and therefore be able to touch a wide segment of consumers .
2. In the absence of an effective healthcare systems in remote places , this place shall help serve patients who are in critical need of healthcare . Therefore, Rizzi (2012) noted that this should be suitable to health institutions who are in critical need of effective medical care. This innovation would offer superior medical services to children. In regard to this, it can be said that only 15 watts consumption of power shall be required and it would maintain a warm temperature for at least 4 fours. The product can be used regularly and it would be cleaned with a soap wash or a disinfectant. There is an automated heating machine involved in the system, which shall warm the machines gradually.
Phoenix medical system has been offering essential baby medical products for the infants. This includes offering cost –effective as well as innovative solutions to the new -borns. It is based in Chennai, India. The brand has been offering baby products to the users, thereby offering innovative services to the baby. In the case of Phoenix, the first product being launched in the market is infant incubator. This consisted of effective medical constituents to aid a newborn child and a mother. This was a unique medical device which was unmatched by the rival brands in the Market.
Innovation identified – The innovation recognized in the product is Infant warming Blanket This product provides the clothing materials and other necessary medical devices to the infants, thereby, offering total support to the new born. However, this shall be cost –effective and be trusted. Chen et al. (2012) mentioned that the medical supplies gathered should be able to cater to the needs of the newborn and therefore shall help the child in the case of vulnerable medical condition. The medical systems shall offer total solutions to assist the medical team in the case of any crisis. In this regard. it can be said that it shall have a graphic display that reflects the actual situation of the business enterprise. As such , these medical facilities shall be easy to install and therefore would be able to operate in an effective manner . The product constituents shall consist of a warm blanket, baby wrap, and a accutemp heater. It is expected that the warm blanket and other constituents shall assist the baby and the mother to be healthy and prevent any crisis.
The following are the possible business models that the business enterprise can use to achieve greater sales in the market.
Direct Sales – Anandarajan et al.(2012) mentioned that the direct sales model shall consist of using sales agents to reach customers directly. In this model, there shall be no retail stores to directly approach consumers. Consumers shall be demonstrated the products in their respective locations and sales offers would be made immediately. All contract terms would be explained in detail to consumers with no hidden clauses present. In the case of Phoenix systems Ltd, the direct sales model shall not be effective, without any advertisement or sales professional of a business enterprise.
Franchise model- In this model, products are distributed to specific franchises present in different locations. This is an effective business model that would assist in the procedure of distribution and shall reach a variety of consumers in the society. According to Forsgren et al. (2015), the retail business shall be composed of the franchise model, where retail stores are developed all over the country. The franchise model would assist Phoenix Ltd to enable a business enterprise to distribute the medical supplies to consumers throughout the global market. This can be a profitable business model, thereby, assisting the business organization in achieving growth.
Fermium model – In the Fermium model, products are sold over the internet. According to Wixom et al. (2014), A customized portal shall be created to assist the management of the organization in displaying their product lines and their usage. The freemium model shall be used to distribute products to the entire global market. In this regard, the online portals have been effecting in executing greater sales. A customized online marketing portals shall have an essential role to play in exploring newer markets domestically as well as internationally.
Manufacturer model – In the manufactures model, products are manufactured and directly sold to consumers, or the sales are outsourced to another company. Berchicci. and Comani (2015) stated that manufactures model is an essential part in the selling and distribution process of a business enterprise. The manufacturers of effective medical devices would require effective production facilities to provide total support in providing medical aid to a mother and a child. As such, this can be an effective business model that Phoenix Medical Systems (P) Limited can adopt.
The strategic response include identifying target markets and developing important policies to address issues in the health care of infants. It can be said that the policy should have pertinent implications in the health care of a children. According to .de Carvalho and Sassi (2014), it can be said that the health care segment operates in a particularly vulnerable market segment. As such, the brand would be required to frame operational and marketing policies to adjust to the existing market conditions. In addition, hospitals would be required to be convinced about the necessity and usage of the product. Besides this, there would be some safety concerns when the product is about to be used. Therefore, the product would have to gain loyalty and trust among parents and health institutions to a gain a sustainable market share.
According to Turkka et al. (2014), the NPV analysis is an essential financial technique to analyze the commercial viability of the project. In this case, the cost involved in transferring the machine could be recognized and thereby, the cash inflows should be adjusted against the cash outflows of a machine. In this manner, Davenport (2012) noted that it would be said that the commercial viability of the, machine would be recognized.
In regard to the market conditions, the commercial viability of a project should also be recognized. According to Ramakrishnan et al. (2012), any innovation introduced in the health care segment shall be subjected to extensive scrutiny b y health experts and qualified medical professionals . Therefore, the added utility of a product should be assessed accordingly. Besides this, Berchicci and Comani (2015) noted that a substantial market price should hamper the market demand of the product in the long run. As such, the product should be priced reasonably to attract potential consumers towards the brand. It is expected that this innovation would open up newer avenues for the business sustainability of a business enterprise. According to Chmiel et al. (2015), The lower usage of electricity is an essential technique that would assist health institutes to offer superior health services to clients. The health of the mother and the child are of primary criteria’s to Phoenix Health systems private ltd.
The following solutions can be recommended to Phoenix Systems Private Ltd
References
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