Discuss about the Travel and Tourism Operations for Pacific Asia Travel Association.
Tourism and travel industry has become one of the most significant contributors in the nation’s income. There are many travel and tourism enterprises that have come up in various parts of the world. Intrepid is one of them. This report highlights the analysis of the Intrepid, the industry in which it is working. It also showcases the mitigation that has been adopted by the company so as to fight the challenges faced by the industry.
Intrepid is one of the largest small group adventure travel enterprises in all over the world. This firm offers its products with 1500 itineraries in around 120 countries. Some of the destinations include Australia, Middle East, Antarctica, Africa and Latin America (Global Compact Network Australia, 2018). This company was founded back in the year 1989 in the Melbourne, Victoria Australia. Its headquarter lies in Melbourne, Australia. This company has received many awards including Pacific Asia Travel association (PATA).
This company is in the industry of tourism which is one of the best performing industry in Australia. This industry is estimated to be one of the fastest developing industries in Australia. Since this industry provides jobs to large number of people as well as it also helps in the development of tour destinations hence government is also helping this industry in tourist destination development. The number of products that are getting added into the travel industry is large for example the nature tourism, man-made tourism, adventure tourism.
This company is known for serving trips at lowest of cost. They do it by providing travel via public transport, locally owned accommodation. Intrepid is dealing in the business of providing adventure travel (Intrepid Travel, 2018). Their other product includes adventure travelling, nature travelling etc. This company has focused on responsible travel and has signed United Nations Global Compact. This company became carbon neutral business in 2010 and this company was known as the first global travel firm to take a stance on the rides through elephant. This company is one of the greatest supporters of providing local facilities and hence popularising the local culture.
There is significant increase in the number of people who is opting for adventure tourism. It provides various kinds of adventure programs that include cliff jumping, Para gliding, water surfing etc. These products are delivered at several locations all around the world.
The nature of the Intrepid is understood to be as an adventure providing company. It is a company that provides the trip that are of grassroot type (The guardian, 2018). They have adopted an operational methodology where they take use of the public facilities for giving services to their client. They are one of the greatest supporters of responsible tourism. This company is a part of integration of many smaller and bigger firms. It worked in the favour of the smaller firms which got support from larger firms so as to avail services. They are the promoters of local business and facilities.
Their extent of operations is in various parts of the world as they offers services in the regions like Asia, Latin America, Europe, North America, Australia, Antarctica and Middle East (Crisp 2016).
This firm was established by two Australians named Geoff ‘Manch’ Manchester and Darrel wade in the year 1988. It was a part of PEAK Adventure Travel Group which was a joint venture of TUI group and Intrepid Group (Cogswell, 2015). They separated back in the year 2015. They adopted a banner name afterwards which included Adventure tour Australia, Intrepid Travel, Geckos Adventures, Urban Adventure, The family Adventure Company and Peregrine Adventures. Apart from this group included non-profit The Intrepid Foundation and other 17 individual destinations management firms operating below the PEAK DMC brand.
Presently it offers more than 1500 itineraries in around 120 nations (Media, 2018). This firm had distributed its philanthropic fund of around $5 million towards child welfare, human rights, wildlife and environmental protection programs, healthcare programs in the communities where it operates. Its awards include Ernst and Young Entrepreneur (2002) and PATA Gold Award (2007).
It’s the world’s largest small group adventure travel company. It is a major player in Australia and operates in a group that is having good image in the market. They have been a crucial player in the industry over two decades.
Major competitors of Intrepid include Intro Travel Excellent, Cosmos, G Adventure, Top Deck, Ultimate Travel, Contiki, Globus etc. These are the companies that are established in Australia. Apart from this they also face competition from external players like Thomas Cook, TUI travel, Cox and kings and many more.
In many types of products and services that Intrepid offers, there are some which makes it unique. Its product and services related to adventure tourism makes it unique especially the products like cycling, sailing, trekking, polar activities and wildlife (Kow, 2018). Its adventure cycling in many parts of the world has been a great success for the company. Apart from this their wildlife related tours have also been highly successful.
In the starting phase of its establishment for many years they have been a part of the group which included partners of TUI group. The groups name was PEAK Adventure Travel Group. Presently the group has its partnership with Gekos adventure, Adventure tour Australia, Peregrine Adventures, Urban Adventure and The family Adventure Company. Apart from this there are many smaller and local companies that are the partners. Along with its ties with private companies, it is also having tie up with the government organisations. This partnership with government bodies in all around the world helps the company in providing the cheapest of facilities. They take use of the facilities like public hotels, public transport etc. It is a signatory in the United Nations Global Compact. They have made tags with government in various parts of the world to safeguard natural destinations. The prime examples can be seen in the countries like India and Japan. Apart from this they also get help from the Australian government in terms of the CSR activities they are carrying. They have donated huge funds to the people that are living in the communities where the cited firm has their business operations.
Since they have provided jobs to so many people hence the government also gives them some kinds of tax exemptions. The amount of resources that this company own is very less hence they need to make sure that they have an effective tie up so as to provide best of facilities to their clients at the lowest of prices.
Tourism distribution system is a system that reflects the way through which a consumer can avails the tour. There are many players at different levels of the tourism system that helps in giving tour services to the people. It is basically considered as channels through which the people can avail the tour program (The Travel distribution system, 2018). There are four levels of companies using which a customer can avail the services namely Wholesalers, retailers, ITO and suppliers. Intrepid stands in the distribution system as a retailer. They are the direct players in providing tour packages to the customers. They provide different types of packages to different consumers as per their demands.
In the increasing demand of tourism products and services all around the world, there are several trends that are making their place in the market (Swarbrooke & Horner, 2012). Some of the most common trends that are driving the industry are as follows:
In spite of the fact that tourism industry is growing at much faster speed; there are several challenges that are faced by the companies in this industry. Some of them are as follows:
It is crucial that a tour company adopts a risk mitigation measures. This helps them in avoiding business failures which could be dangerous for the firm. Some of the risk mitigation measures adopted by Intrepid are as follows:
Conclusion
From the above based report it can be concluded that tourism industry has grown at a much faster rate. This has provided good opportunities for the firms like Intrepid. This firm is providing tour packages at lowest of prices. It is the largest small group of Travel Company that is operational in all around the world. In the tourism distribution system it is a retail company that provides direct services to the customers. There are various kinds of trends and challenges faced by the tour industry. They have made many kinds of risk mitigation plans for themselves.
References
Biggs, D. (2011). Understanding resilience in a vulnerable industry: the case of reef tourism in Australia. Ecology and Society, 16(1).
Cogswell, D., (2015) Retrieved from: https://www.travelpulse.com/news/tour-operators/intrepid-group-and-tui-group-end-peak-adventure-travel-group-joint-venture.html
Crisp A., (2016) Retrieved from: https://www.ecotourism.org.au/news/intrepid/
Global Compact Network Australia. (2018). [Online]. Retrieved from: https://www.unglobalcompact.org.au/portfolio/6390.
Intrepid Travel. (2018). Our Trip Styles. [Online]. Retrieved from: https://www.intrepidtravel.com/au/about/trip-styles.
Jaafar, M., Abdul-Aziz, A. R., Maideen, S. A., & Mohd, S. Z. (2011). Entrepreneurship in the tourism industry: Issues in developing countries. International Journal of Hospitality Management, 30(4), 827-835.
Kow, N (2018) Retrieved from: https://www.trekksoft.com/en/blog/9-travel-trends-that-will-drive-the-tourism-industry-in-2018
Media, (2018) Retrieved from: https://www.intrepidtravel.com/en/about/media
Ruhanen, L. M., Mclennan, C. L. J., & Moyle, B. D. (2013). Strategic issues in the Australian tourism industry: A 10-year analysis of national strategies and plans. Asia Pacific Journal of Tourism Research, 18(3), 220-240.
Swarbrooke, J., & Horner, S. (2012). Business travel and tourism. Routledge.
The guardian (2018) Retrieved from: https://www.theguardian.com/nab-meet-the-changemakers/2016/oct/06/purpose-beyond-profit-drives-intrepid-founders-big-adventure
The Travel distribution system, (2018) Retrieved from: https://www.tourism.australia.com/content/dam/assets/document/1/6/w/u/c/2002116.pdf
Zaei, M. E., & Zaei, M. E. (2013). The impacts of tourism industry on host community. European journal of tourism hospitality and research, 1(2), 12-21.
Seetaram, N. (2012). Immigration and international inbound tourism: Empirical evidence from Australia. Tourism Management, 33(6), 1535-1543.
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