Introduction To Management For Reality And Opacity Of Perception

Perception in Reality and Great Wall Motors

Describe about the Introduction to Management for Reality and Opacity of Perception.

‘Perceptions’ can be identified according to the mentality and demand of individuals. The word ‘perception’ actually demonstrates what people think, observe and make a judgment about that particular matter or thing (Dokic and Martin, 2015). I believe that this is also the case with Great Wall Motors. In the event of the current topic about Great Wall Motors, there are various roles of expectation and the actual perception. In the very beginning, it has been observed that the automobile market in Australia is in a tight contest. The consumers express their individual point of view regarding various cars. There are luxurious cars available in the market. After the launch of Great Wall Motors in the Australian market which is an imported brand from China people start thinking that it is that kind of product which gives the better performance and service on a small budget (Dorchain, Wonnenberg, and Dorchain, 2013). And for this very particular reason, Ateco has finalized a deal with this Chinese company. But ‘perception of reality’ is what people make an experience of something after using the product. The case of ‘perception in reality’ also happens with the Great Wall Motors. The usage of these cars makes people bound to rethink what they had thought of the earlier. It can be said that the experience goes entirely reciprocal of their expectations.

The conceptions of the consumers regarding the production of low-quality products of Great Wall Motors are correct in a sense (Knight and Knox-Hayes, 2015). At the time of launch Great Wall Motors made a promise about giving perfect and actual protection and overhaul. In fact, one of the experts of mechanism in the motor has tried to utilize the experience of a fresh Chinese invention, but things do not go well with him when he first time experiences it after driving. Many faults come out regarding the performance. First of all, the power of the engines found in Great Wall Motors is very disappointing. It can be observed well when someone is about to drive and go to a high peaked area from the surface. In the meantime, the cars fail to reach that place because the cheap engine does not boost those cars to do so well (Khristenko, Reus and Zinchenko, 2014). But this is not the primary fault of Great Wall Motors. The worst thing that is found in the vehicles is the issue related to the asbestos. The asbestos is found to be troublesome with the gaskets and harmful in the matter of pumping out the smoke. As a result, Ateco requested the Great Wall Motors to fix the problems related to the gasket of their own and for this reason, and Ateco has made a remind of the product to the company of China.

Ateco’s Handling of the Asbestos Problem

The asbestos took a significant decline in the marketing strategy of Ateco. In fact, the price for selling a Great Wall Motor is not reasonable. Although the period of usage of the car is too short, the consumers cannot afford a reasonable price because they have found so many difficulties in the matter of renovating the old product. The shares of Ateco got too much affected because of the containing of asbestos in the gaskets of Great Wall Motors (Moskowitz, 2010). Not only the Great Wall Motors but also the Chery cars struggle to cast an impact in the Australian market because of the safety requirements. The Australia-based company which imported both of the Great Wall Motors and Chery cars abandoned the sale of both these cars. Ateco which is the original dealer and distributor of the cars made an appeal for the examination of the products, but the company did not give a positive response (Gheorghe and Gheorghe, 2010). After that appeal, Ateco decided to bring the cars back to the Great Wall Motors to examine the gasket and replace them because the customers are not able to perform do-it-yourself system. The consumers should stay away from the thing because it may harm the gasket. So the company has to fix the problem and replace the faulty one. The asbestos that is present in the gasket is not only just trouble in the matter of exhaust but also a threat to the health of the drivers and passengers of those cars. After getting a measure safety threat from the Australian law and order, Ateco has decided not only to restore the problems of the cars but also to make a recall of the whole Great Wall Motors. However, Ateco has done an excellent work of putting a symbol of repair to all the Great Wall cars in the previous. Ateco made a statement to the Great Wall Motor authorities which states that after the extensive discussion with the significant state and centralized administrative system, and keeping the professional advice in mind, automobile products built-in with gaskets will stay so until a usual operating alternate is compulsory. As a result, the demand has been approved, and the Great Wall Motors decided to replace the manufactured ones at the end of the year 2003. Apart from this, the Chinese company also played its responsible role by making an announcement that they will fix the problems related to the gasket of any Great Wall Motors products (Gilpin, 2012). The work of maintenance has been started after the approval, and the workers are told to do their job swiftly. The Great Wall Motors executed the legal workers or experts of the mechanism of the company which was associated with the dealer of the cars. But the role of Ateco has not yet been over. They have the Great Wall Motors to make a written lawful confession from the Great Wall authorities (M., 2012).

Other Options for Organizations Faced with Major Public Relations Issues

The term public relation demonstrates different methodologies an organization employ to broadcast the note about their manufactured creation, service or the whole impression to the consumers, the workers in the company, the stockholder, distributor or other persons who are paying attention in the neighborhood (Pokorny, 2013). The various companies use to put their products on the advertisement because of most probably it is one of the best ways to communicate with the people and make the public relation best out of it. The ultimate aim of the usage of advertisement is to bring an increase in the retailing by various eye-catching promotions and achieve the positive approach from people (ศรัณย์ประชา, 2013). A quality public relation can decrease the space between how a company thinks about itself and how other companies recognize it. If a company becomes failure to manage the public relation system then sometimes the company needs to take a professional expert from a public institution of service.

In the current topic, the public relation did not go well with the Great Wall Motors and the Chery car producing companies. The marketing strategies of the two companies were excellent, but those policies failed to achieve the actual taste of success. They thought that they would grab the market and the shareholding percentages by launching their various products. Both of the automobile firms failed just because of the usage of asbestos in the gasket. If things or their mechanism were good, then there was a probability of doing a fabulous marketing of both of these organizations. Public relation does matter a lot in the field of business. If the companies were alerted of the facts, then they would never do the things which are harmful to the human beings. The fate of their business career goes over when the organizations failed to make a real interaction with the people. Like Great Wall Motors and Chery, the other agencies also should learn the technique or should be aware of the fact of the public relations. The organizations should utilize the options which are discussed in the below-

Maintenance: The automobile companies must be focused on the matter of maintenance and the repairing system. Many of the companies always suffer for this very particular reason. If a car company gets rid of its support service, then the company going to achieve its ultimate goal (Werneke, 2010).

The automobile companies should keep in mind about the demand of what people want. The consumers come from various sectors, and even they come from different communities. So the companies should be aware of their individual selections and necessity. The knowledge about the Australian market should have helped the companies like Great Wall Motors and Chery for the impactful business.

Identify the products which apply to market: A lot of attributes and qualities of a product sometimes are not sufficient for a business plan. The firms can improve their sales if they go though the market demand. As an example- it is evident that in people work with that type of products that are low in price but gives you a quality performance. One of the main components to cast an attractive impact, the companies should tie the knot with the media world. But sometimes the planning is not adequate. It is best seen in the case of Great Wall Motors and Chery cars when they commenced their products, but their mistake in the technical department did not help the company for a god commercial market.

Competition: An organization should begin their market or release their invention after making an inspection what the other firms are offering at the same price. This may help the company to make a value for money product. In the case of Great Wall Motors and Chery, the incident happens the same. Ateco, which is the distributor of the Great Wall Motors and Chery motors forgot the fact that there are some luxurious and powerful cars available in the Australian market produced by companies like Toyota, Hyundai, Nissan. So we can say that it is not the actual fault of Ateco, the Great Wall Motors should not be the traitors. The Ateco authority who are already renowned in the Australian market for the cars like Maserati and Lamborghini, also imported the cars from the companies like Great Wall and Chery just because they thought that those cars are fresh and value for money products. (Parisi and Kimlin, 2000)

Launching unique products: Uniqueness is the most attractive attribute to buying or use a product. People always look for those products which are entirely different from the rest of the monotonous products available in the market. The companies like Great Wall and Chery and also few of the businesses that always fails to do a god business in the automobile world should be aware of the thing that they should not provide the similar facilities like the other companies (Healy, 2012). They should provide few additional features which the public can bear in their budget. The unique, stylish look of the cars sometimes brings a vast change in the business and for this very reason most of the famous companies of the world like Audi, BMW and Lamborghini adopts the strategy of producing stylish items (Jun and Park, 2015).

Source and make a usage of testimonials: The invention of a quality product is not all to sell a product. Especially in the field of the automobile business, the companies like Great Wall and Chery the investigation of the cars before their release in the market matters a lot. The Australian car market is already in the fierce competition because of the presence of various famous cars, so it is not comfortable to the Australian people to trust a new especially a Chinese product. So the Great Wall Motors and Chery cars should be tested well before their release to make their cars trustworthy to the public. The Great Wall Motors and Chery cars should have performed the strategy in the earlier and if this happened their positions in the Australian market gained like the other good products have already achieved.

The stereotypes always are not true at all. The Toyota Motor Corporation and Toyota Australia made a recall of near about 118,240 four wheeler models which were invented between the times of 2005 to 2010 for the Australian market (Jeebun and Stenton, 2010). Toyota is a very famous automobile car producing company in the world. Their inventions of cars like SUVs and other luxurious cars have made the company one of the best car companies in the world. As a matter of fact, the consumers sometimes forget to judge the Toyota products just because they are known for making better cars than the other competitive companies (Shahhosseini, 2015).

Stereotype means a permanent impression of something which it has already established by doing something good. But stereotype does not always remain good. It is because in the sector of information technology and electronic products people want to get the taste of different features and unique product (An Assessment of the National Institute of Standards and Technology Information Technology Laboratory, 2011). Although Toyota’s Corolla seems quite distinctive from the rest of the Toyota luxury cars, the Hilux Ute of Toyota failed to do a better business like the previous. The consumers are found complaining about the safety recall of the product (Kaplan, 2008). This recall took place because of the fault in the SRS system. The fault in the coiled cable of the SRS system affects the airbag of the cars which may harm the safety of the driver present in the car (Begichev et al., 2016). Although no accidents have taken place, but near about 20 cases have been filed against Toyota authority for this damaged spiral cable. But that does not mean that all of the Hilux models suffer the same case. After the commencement of the fault, the Hilux models sent for the replacement of the spiral cable. In fact, the Toyota authority announced to change the coiled cable of the affected consumers without any charges. Hence the Hilux recall case has proved that all the stereotypes are not always right in the actual sense.

The stereotype companies like Toyota should go through some stages to make the people believe of the stereotype products by making an improvement in those cars (Haci-Halil Uslucan., 2014). The steps are-

The creations of the stereotypes should be governed appropriately without thinking that those products are not carrying any fault. Because the higher authority sometimes neglect the minor problems.

The most important thing that a good quality car carries is the safety measure fact. In the case of vehicles safety of the persons should be the priority and if this does not happen then the authority has to pay a lot for a penalty.

The stereotype products should not be like monotonous products. They should be invented according to the demand of modern facilities. If this happens then, the stereotypes will never be judged for their qualities.

References:

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