Discuss about the Issues and Trends in the Communication Industry.
The purpose of the current study is to analyse the communication strategies and Research method that needs to be employed by Silver sparks in order to address the issues; they are facing due to negative feedback provided by the customers. The communication research is an important part of all media business organization that help them to connect better with their subscribers and other people of the society. However, in the current days all media organizations have to deal with the communication issues that can be resolved with the help of extensive research.
The main purpose of the communication research is to focus on the analysing the needs of the media. This can help to deal with most of the important matters relevant to communication with the people. With the help of the media and communication research, it is possible to deal with all types of qualitative and quantitative mode for study of the media. It is important for the Sliver Sparks media organization to make use of the communication research methods that will help in the overall purpose of resolving the issues they are facing due to poor feedback provided by the customers.
It is important to frame the research questions that can help the Silver Sparks Magazine to deal with the communication issues they have encountered. Following are the research questions that need to be addressed to deal with the issues relevant to the communication issues:
It is essential for the Silver Spark to make use of the appropriate research methods that will help them to resolve all type of issues that are encountered within the communication research. According to Hirst et al.,(2014), it is important to use both quantitative and qualitative mode of research methods that can help to analyse each steps of the overall communication process. This can help to deal with the issues related that are encountered within the media industry. It is important to mention that within the current context and in the age of digital information, the contemporary environment of the media industry has changed to a great extent.
Method 1:
In order to deal with the primary issues of the research work, it is important to use the primary forms of data that are obtained from the survey analysis of the readers. The survey can be conducted with the help of the online websites, where the readers will be asked the questions about the type of articles they like to have in the Silver Sparks magazine. The survey that is conducted will mainly aim to focus on the readers who are above the age of 40 to 50 years, who are the main target customers of the Silver Sparks. This is the main target groups of the magazine that can help to improve upon the company’s market share.
The research can also focus of the secondary data that is collected from the past databases the magazine. As many readers have raised the issues related to skewness towards the female, it is important that the research focuses upon the content that was previously focused on the men subject within the society. This will also help the magazine to suggest ways that can help to improve the quality of the writing within the article. The collected data needs to be analysed carefully, which help the editorials of the magazine to have the ability to improve upon the quality of the article that are published.
The magazine can use various techniques to deal with analyzing the profile of the audience. This can help in the process of understanding the needs of the customer and thereby able to modify the content of the magazine. It is essential collect the raw data from the market in the primary forms. This can help the magazine to understand the scenario of the market. The company needs to appoint specialist in the marketing research, which will help in the process of improving the quality of the research work and collect detailed relevant information.
Method 2:
Primary forms of data collection can also be applied in the following cases to resolve the issues that are encountered due to poor development of the websites and also the mobile applications. It is important to statistically analyse the data, which can help the company to resolve the issues they are facing due to poor quality writing in the article. From the survey data, it is possible to get the idea about the exact issues that are encountered by the readers, while using the apps and the website of the magazine. This issue can be highlighted by designing the questions in the survey.
The result that is obtained with the help of this research method will help the Silver Sparks magazine to discover the ways that will help them to improve upon the technological infrastructure. The latest advancement of the software department can be implied, which is one of the effective ways to improve the user interface of the magazine website and mobile application.
Method 3:
In this case, the research policies related to the digital marketing techniques are applied that will help to deal with the issues related increased frequency of the advertisement that can help the readers to focus on the content of the article. With the help of this method, it is possible to optimize the total number of advertisements that are being published within the digital form of the magazine and ensure that the readers do not get the opportunity of complaining. Online mode of survey is one of the best ways that can be incorporated by the Silver Sparks magazine to get more viewpoints of the readers about the advertisements that are being published. Here it is expected that the readers will be able to highlight upon all types of issues that are encountered about the quality of the content.
This methods will help the magazine to have alternative ways to publish the advertisements, without the disturbing the readers. There can be alternate ways to forward the relevant necessary information that can be achieved by optimizing the content. The result of the data analysis will help to devise alternative paths that are effective for improving the popularity of the magazine. The management can also discover alternative ways to collect more revenue in order to improve upon the profit margin.
The process of facilitating the advertisement needs to be implemented that is needed in the overall process of understanding the needs of the people. The content of the advertisement should be properly checked that is necessary to ensure that proper message is given to the customers. This is usually done with the help of the research work that is based upon the process of understanding the requirements and the demand of the readers. The aim of the advertisement should be to fulfil the needs of the target customers. Proper research should be implemented to ensure that the content of the advertisement is not able to disturb the readers of the magazine.
Subject related to Mass Communication research was initiated in the early Period of the 20th century. During those periods the communication research used to focus upon the influence of media and the effective way that can be used in order to communicate with the people of the society at different levels (Jensen 2013). However after the period of 1970-80 the context of the communication research focus upon the society and also the issues faced by define people. The use of theoretical approach was one of the popular ways that were used by the media industry in order to understand the Economics of the media. The media industrial so focused on specific social issues rather than focusing on issues related to Mass media and population. In the recent times, it has been seen that the readers like to focus upon diverse range of issues. Hence, it is essential for the magazine to focus upon dynamic range of issues related to communication.
It can be also said in the context that the effect of media upon the lifestyle of people have been increasing throughout this period due to the fact that more people were getting involved with the information that has been provided by the media communication. Hence, it has been observed that the culture within the media industry have significantly changed due to the fact that more media organisations are getting involved in providing wide range of news and information to the society. While focusing only upon the improvement of the business, the media organisation have not focused upon the overall content they are providing within their article and are also using in effective ways to communicate with the people. With the advancement of the digital technology, it has been possible for all media organisation to effectively communicate with their readers, with the help of technology and also mobile based applications. The use of social media has also been one of the popular ways that has been used by all media organisations to better communicate with the people (Stacks & Salwen, 2014).
These matters are highly important in the context of the business position of silver spark, which are currently facing issues due to poor feedback from the readers. With the help of proper communication research it is possible for the media organisation focus upon improvement of the content quality and also the information that has been provided within each journal article. It is also important to mention that with the context of the complaints about poorly developed mobile applications, it is important for the management to improve upon the technological infrastructure of the organisation and also make use of all types of digital platform and social media in order to better connect with their readers. Communication research also needs to focus upon introducing new section within the magazine, which will help to address the issues faced by the target group of readers. The communication research can also help them to expand their group of target readers by introducing new categories of articles. With the help of improvement of the digital version, it is possible for Silver spark to reach the younger generation and also understand their exact requirement with the help of the survey analysis. In the broader context of the communication research, it can be said that the management of the media organisation need to involve themselves in the research of calculating the behaviour pattern of the people within society (Bell 2016). The readers can also be encouraged to provide further feedback, that can help them to deal with understanding the viewpoints of the people and thereby able to improve upon their content. The media organisation can also use various types of communication research that mainly focus on building empirical measurement of human behaviour and also practically understand the nature of issue encountered by the target group of readers within the society.
Conclusion
Communication research is an important part of the media Industry that helps them to better understand the issues faced by the society and also improve upon the content and quality they are providing on various media platforms. The Silver Spark magazine needs to use the extensive form of communication research in order to resolve the issues they are facing due to poor feedback from the readers. The management also need to use extensive form of research method of communication in order to better understand the exact viewpoints of the readers
References
Bell, A. (2016). Media (mis) communication on the science of climate change.Public understanding of science.
Hirst, M., Harrison, J., &Mazepa, P. (2014).Communication and new media: From broadcast to narrowcast. Oxford University Press.
Jensen, K. B. (Ed.). (2013). A handbook of media and communication research: Qualitative and quantitative methodologies. Routledge.
Stacks, D. W., &Salwen, M. B. (Eds.). (2014). An integrated approach to communication theory and research. Routledge.
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