Business communication can be defined as the exchange of information between the people working in and outside any business organization. This communication is performed for the motive of increasing the commercial profit of the organization. We can also define business communication as the process of relying of information within the organisation.
Mobile phone communication can be defined as the exchange of information via mobile phones. This type of communication is also known as wireless communication (Daniels, 2014).
Over the past few year there have occurs a great changes in the business organizations because of the use of the new technologies. Out of all the new technologies, mobile phone communications plays a very vital role in the success of any business organization. The use of mobile communication in business has been changing the business to a great extent in the field of planning, distributing information, etc. There have been a lot of improvements in the mobile phones from few past years which results in automating all the business tasks. The automation of tasks leads to the smooth functioning of the business and also helps in creating the good image of the business. Moreover, if the image of the company increase, the new customers will surely buy the products and hence it will lead to increase in profit making and productivity.
Usage of mobile phones is emerging day by day. Nowadays these hand held devices known as mobile phones are used in order to run the business as well as the person’s lives. Traditionally, people use to interact with each other through face to face communication. But with the development of the smartphones, it has become very easy for the people to interact with each other via telecommunications or video calls. Various Business organisations opted the usage of mobile devices in their company for the purpose of exchanging business information within and outside the organization. With the use of these mobile devices, there have been a lot of successful changes in the Business and the productivity has increased to a great extent (Means, 2010). Following are the key benefits of using Mobile technology in Business Communication
The use of mobile technology in the business results in creation of a healthy relationship between the consumers and the organization. Nowadays, the trend of online shopping is at a great height and therefore all the business organizations are working on developing their business websites. They are investing huge amount of money towards it. It has become very easy for the customers to search and buy the wanted product just by sitting at their homes. These huge changes in customer lives have raised the mobile technologies to a new level.
Other than business websites, the trend of mobile applications has also started. The creation of mobile application allows the customers to have the full access to the companies products from their mobile phones only. Most of the business organizations are working on developing their 3D mobile application for the business. These apps help the customers to have the deep knowledge of the wanted products even before its use.
Moreover, consumers can give their feedback and cover=y their ideas regarding the improvement of the business products via using these mobile technologies. This results in creation of a healthy and direct relationship between the customers and the organizations. In addition to this, company can easily provide quick response to the customers regarding their issues and doubts regarding any product or service. Thus, it indirectly results in increasing the production of the company.
In Today’s world mobiles have become the greatest workforce. The use of mobile technologies enables the organizations to expand their work throughout the global network. These mobile devices allow the users to communicate from anywhere and anytime in the world. This results in removal of the various hindrances of effective communication.
Smart phones having the facilities of internet made it possible to conduct video calls, teleconferencing, online meetings, etc. These facilities help the persons to attend the meeting from the mobile phones in such a way that they are physically present there in the meeting. This mobile communications leads to the motivation for the employees to word hard and ultimately in increasing the productivity (Black,, 2009).
This also results in establishing healthy relationship between the employees and the company.
The use of mobile technologies has made the business operations very smooth and automated. The biggest example of mobile technology is Cloud computing. With the usage of this the business process has been streamlined.
Cloud computing helped immensely in accessing the business information. In case if there is need of an important business file to any of the employees and he is not present at the workstation, he can easily access that file from the company’s cloud. Customer care services also make use of this mobile technology so as to have knowledge regarding the customer issues and can provide the relevant and effective in time services to the clients. The use of mobile technologies results in creating the accurate results and increasing the productivity to a great extent. This also makes the communication process very efficiently.
Mobile marketing has been evolved immensely by the use of mobile devices. This helps the organizations to know about the customer requirements. Therefore, beacons are deploying at the product stores very frequently. These provide the discounts to the customers via using Bluetooth facility.
Beacons provide the facility of free WIFI to the customers that hep the retailers to collect the information regarding the customers. Thus, retailers can provide those products to the customers that they are interested in. This will satisfy the customers to a great extent and will develop a good will for the company in the customer’s mind. Creation of goodwill will lead to increase in the no. of customers and hence ultimately in increasing the productivity.
With the use of mobile devices for the process of business communication, there is a uniform and constant flow of information within the company and outside the company. Customers can easily contact the business service provides via their mobile phones. Therefore they are totally dependent upon the internet facilities of mobile phones. Moreover the communication done via mobile phones is secured and can be done a very fast speed. Therefore, most companies nowadays are totally reliable on these mobile devices so as to maintain direct and healthy relationship with their customers so as to increase the productivity and ultimately increasing the profit of the company (Krizan, 2011).
With the development of the smartphones, there has been a boom in the E-business. The users of E-business have been increased to 55% in the recent 2 years. Nowadays, 90% of the business has turned into E-business. The biggest example of E-business is Amazo.com. The site provides a platform to the users to buy all the things just by sitting at their homes. They provide good quality products and are very quick in giving response to their customers. Moreover, they collect the user’s interest data by the user searches and provide great deals to the users in their interested products (Sehgal, 2013).
Now as nothing is perfect. Use of mobile communication has increased to a great extent and turns out to be a very vast concept. As it is very vast concept therefore there are various key challenges to the usage of mobile phones. Following are the important key challenges that come across the organization and the users while making use of these mobile phones of business communication:
Conclusion
The use of mobile communication in the business has taken the business to an extreme new level. There has been a great increase in the productivity and no. of customers as the constant flow of information and direct relationship with the customers leads to customer satisfaction to a great level. But also there are some concerns while make the use of these mobile devices. But overall it usually helps in taking the business to a successful height. The employees can have direct access to the company’s data from anywhere in the world. Therefore, it results in establishing a healthy collaboration between the employees and the Organization.
This paper contains the full knowledge regarding what mobile communication is? And what role does it play in business communication. It also talks about the benefits as well as challenges regarding the mobile technology. The future research should be regarding solving the key challenges to the use of mobile devices in business communication as well as regarding some improvements in using these mobile devices so as to get the most efficient results.
References
Brounstein, M., Bell, A. H., Smith, D. M., Isbell, C., & Orr, A. T. (2014). Business communication. Toronto: John Wiley & Sons Canada, Ltd.
Daniels, D., Hunter, A., McGhie, V., Horn, J. M., Jaarsveldt, M. V., & Vuuren, T. V. (2014). Business communication. Cape Town: Oxford University Press.
Johnson, B. S., & Bayless, M. L. (2005). Business communication. Mason, OH: Thomson.
Krizan, A. C. (2011). Business communication. Australia: South-Western Cengage Learning.
Overton, R. (2008). Business communication. Boat Harbour, N.S.W.: Martin Books.
Sehgal, M. K., & Khetarpal, V. (2013). Business communication. New Delhi: Excel Books.
Means, T. L., & Rankin, D. S. (2010). Business communication. Australia: South-Western Cengage Learning.
Black, M. (2009). Business communication. Genoa: Black Cat.
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