Job Market Analysis For Hospitality And Tourism Industry In Perth, Australia

Employment Rate in Western Australia

The broad category of field, which includes food, lodging, entertainment as well as transportation facility comprises off the hospitality industry (Bowie et al., 2016). The tourism industry comprises the total businesses, which directly facilitates services for the leisure activities in a different environment from home. Both the industries are interdependent on each other for business purposes (Bowie et al., 2016).  Hospitality industry portrays powerful system in the regional economy, which act as important constituents of tourism economy (Van der Wagen & White, 2018). The purpose of the paper is to analyse the job market place for hospitality and tourism. The paper will also discuss the job opportunities in this industry.

The employment rate in western Australia reflected an increase of 1.4 percent or by 19,100 in the year 2018. The figure of employment rates in the month of November 2018 was around 1,351,800. The rate of unemployment portrayed a steady decrease by 6.5 percent (Van der Wagen & White, 2018). In 2018, the rate of participation rose from 0.8 percent to 69.1 percent. The employment growth in Pert, the wester part of Australia is projected to be 130,100 (Sainaghi, Phillips & Zavarrone, 2017).

In Perth, the western part of Australia, various types of employment is available, full-time, part-time, fixed term or contract as well as for apprentice. The kind of job opportunities available in the western part of Australia is event coordinators, Chidlow WA. The opportunity in Crown Perth for the position of Group Reservations Coordinator, front office duty manager in Hyatt Hotels in Perth Australia which requires a degree of hospitality as well as the tourism management (Valadkhani & O’Mahony, 2018). A job opportunity for the position casual sales representative in Viva Car Holiday Directory, which encourages local tourism by reflecting the town as well as various specialities which makes the region special. The job opportunity for the position of Event Front of House Supervisor in HBF Park, Perth (hbfpark.com.au, 2019). The role of the Event Front of House Supervisor will be to assist event manager in the operations of event services, which includes, retail as well as corporate catering, service quality and resource sourcing and allotments (Valadkhani & O’Mahony, 2018).  

• Corroboree West will be hosted by Perth in 2019- The event will be collaborator efforts hundreds of tourism operators in Australia. The event will be creating job opportunities for around 300 frontline travel sellers (Solnet, Kralj & Baum, 2015). There will be an increasing job opportunities for various other positions in the individual tourist operator companies.  The event is hosted either by western or eastern markets of Australia which also includes a range of workshops for facilitating training programmes as well as familiarising the industry requirements as well as the functions for the specialists in Australia. The Managing Director of tourism Australia, John O’Sullivan stated, “Corroboree is a great opportunity for Aussie Specialists to see first-hand a range of extraordinary travel experiences and the professionalism, creativity and innovation of Australia’s tourism operators”(hbfpark.com.au, 2019).  The frontline travel sellers will be mostly selected from western Australia as well as should reflect the quality of selling as well as interacting with the customers in order to sell Australian holidays to the customers. The event will be held in Perth with the partnership of Tourism Western Australia (Solnet, Kralj & Baum, 2015) Perth will also include the offer of one-day stay for the Aussie Specialists. As it is considered to be the opportunity of showcasing the advance phase of tourism and hospitality industry in Australia, it will also present great job opportunities for aspiring candidates with tourism and hospitality degree or courses. An Aussie Specialist Program will be conducted in which free of charge training will be offered for the frontline travel seller for developing the skills and competencies of the personnel’s so that they can sell the idea for tourism in Australia effectively (Solnet, Kralj & Baum, 2015).
• The PIRTEK SuperNight event, which will be a Supercars action in the year 2019. The Virgin Australia Supercars Championship will attract hundreds and thousands of international and national tourists to experience the action (tourism.wa.gov.au, 2019).
• The SuperNight of Perth is majorly regarded as the best motorsport event in terms of entertainment. This will be a great opportunity for the aspiring candidates in regards with job opportunities. It will be create job positions like event manager, hotel staff and sales personnel (tourism.wa.gov.au, 2019).  
• The Bledisloe Cup will attract travellers from around the world. The match will also be broadcasted internationally, which will present the transformed face of the city (tourism.wa.gov.au, 2019).The exposure will result in the increased inflow of tourists from around the world thereby increasing the rate of job opportunities in Perth (tourism.wa.gov.au, 2019).
• Rugby League State of Origin series will be organized by the State Government with the association of Tourism West Australia in the Optus Stadium, also known as the Perth Stadium in the year 2019 (tourism.wa.gov.au, 2019). Hundreds and thousands of spectators are expected to visit Perth for the game. Moreover millions will be watching the game on television resulting in the promotion of the tourism industry (Tracey, Murphy & Horton-Tognazzini, 2016). With the help of an estimate, it was inferred that if the number of visitors will be 20,000, it could result in the profit of 15 million dollars for the Tourism West Australia, thereby enhancing the economy of Western Australia. Profit will be contributed for the growth and development of the industry, which will improve the rate of job opportunities in (Perth Patterson et al., 2017).
• Developments in the hospitality industry can job roles such as Front-of-House Managers, Guest Relations Manager, Service Associate and reservation agent. It can also develop the job opportunity for Event Planners and executive chefs. The accommodator sector of Australia is changing by transforming as well as implementing technology in the local brands of hotels(Divisekera & Nguyen, 2018).  The concept of localism is emphasised more by the transforming trends of the industry. Cities like Perth, Melbourne and Canberra are experiencing the largest expansion of hotel sector thereby increasing the job vacancies (Li et al., 2015).

The position of Functions Coordinator in Cockburn Power Boats which is available bit for full time and part time. It is a club on the edge of the water at Coogee. The business currently has 1300 members and reflects the potential to grow in the market. It also attracts travellers for its unique offering of activities (cockburnpowerboats.com.au, 2019). The position requires an experienced Functional Coordinator or has general hospitality roles. The requirements includes:

• Organized with attention in detail
• Time management skills
• High standards in personal presentation
• Strong communication and customer service skills.
• Technological competencies including social media skills and web page design skills.
• Problem solving attitude

Job Opportunities in the Hospitality and Tourism Industry in Perth

Being a business students I always wanted a job role were I could learn and operate through both hospitality techniques as well as business management skills. This job can be ideal for me as it includes both supervising and administrative role, which can expose me with various tasks thereby adding values to my skill set. The company is in a growing stage, which will allow me to learn numerous strategies, and with the brand’s growth I can grow in terms of the position in the company. Another minor benefit can be the availability of the options of both part-time and full-time job, which can present the flexibility for higher education at later stage of my career.

The available skills and experience, which I possess, are the skills of customer service and strong communication skills as well as skills in personal presentation because of my experience in KFC as a supervisor. Time management skills and problem solving skills through my experiences in Mercy Health Aged Care and Flex Health International where I worked by helping the patients with various conventional and unconventional tasks in the process of their treatment. The experience in the health care centres helped me by developing organization skills, which I was lacking in the past.

I need to develop media and communication skills by learning more about technological advancements and social media marketing. I can enrol in a subject of Integrated Marketing Communication, which will develop my knowledge and can provide me with challenges of developing social media campaigns and website content making.

I will try to participate in the media campaign teams in regards with various events promotion in college. A work experience as a blogger can also be proved useful for the preparation of the job criteria. I can also work in a content marketing team as one month internship programme, which can help with, enhance my time management and social media/technological competencies.

References:

Bowie, D., Buttle, F., Brookes, M., & Mariussen, A. (2016). Hospitality marketing. Routledge.

cockburnpowerboats.com.au (2019). Welcome to Cockburn Power Boats Association – Cockburn Power Boats Association. [Online] Retrieved from https://cockburnpowerboats.com.au

Divisekera, S., & Nguyen, V. K. (2018). Determinants of innovation in tourism evidence from Australia. Tourism Management, 67, 157-167.

hbfpark.com.au (2019). Corporate Hospitality, Functions & Events Perth | HBF Park formerly nib Stadium. [Online] Retrieved from https://www.hbfpark.com.au/corporate-hospitality/

Li, G., Law, R., Vu, H. Q., Rong, J., & Zhao, X. R. (2015). Identifying emerging hotel preferences using emerging pattern mining technique. Tourism management, 46, 311-321.

Patterson, I., Sie, L., Balderas-Cejudo, A., & Rivera-Hernaez, O. (2017). Changing trends in the baby boomer travel market: importance of memorable experiences. Journal of Hospitality Marketing & Management, 26(4), 347-360.

Sainaghi, R., Phillips, P., & Zavarrone, E. (2017). Performance measurement in tourism firms: A content analytical meta-approach. Tourism Management, 59, 36-56.

Solnet, D., Kralj, A., & Baum, T. (2015). 360 degrees of pressure: The changing role of the HR professional in the hospitality industry. Journal of Hospitality & Tourism Research, 39(2), 271-292.

tourism.wa.gov.au (2019). Regional fact sheets and visitor profiles. [Online] Retrieved from https://www.tourism.wa.gov.au/Research-Reports/Facts-Profiles/Pages/Facts-Profiles.aspx#/

Tracey, J. B., Murphy, J., & Horton-Tognazzini, L. (2016). A framework for evaluating MOOCs in applied hospitality and tourism settings. In Information and Communication Technologies in Tourism 2016 (pp. 667-679). Springer, Cham.

Valadkhani, A., & O’Mahony, B. (2018). Identifying structural changes and regime switching in growing and declining inbound tourism markets in Australia. Current Issues in Tourism, 21(3), 277-300.

Van der Wagen, L., & White, L. (2018). Hospitality management. Cengage AU.