Lead And Manage Organizational Change For Fitlife Gym

Identify the change Issues

Discuss about the Lead and Manage Oorganizational Change for Fitlife Gym.

Identification of the strategic change and analysis of the organization objectives

Fitlife Gym is known for its state of art facilities and privileges provided to the members of the club. The gym has also provided certification and also posses certified trainers for guidance in cross fit programs, kickboxing, weight training, aerobics and stepping. For getting a strategic edge, Fitlife needs to introduce fitness programs such as Posturology and guidance with nutrition and supplements. In order to implement this company needs to appoint an expert in Posturology from a certificated expert from American Posture Institute (API). For providing recommendations related to nutrition and supplement, the company needs to appoint personnel who have a diploma in nutrition from Nutrition Society of Australia (NSA), Dietitians Association of Australia (DAA) and similar institutions (Stanley 2016).

Current Policy & Practice	Contribution Save Time On Research and Writing Hire a Pro to Write You a 100% Plagiarism-Free Paper. Get My Paper	Limitation
Hiring of training personnel for weight training, aerobics and cross fit training regime	Certified professionals in the respective areas to provide guidance in the respective areas	Lack of regulation due to increase in the number of membership

Required Policy & Practice	Rationale
Hiring more people in required fitness area	Improve the attention given to the individual, members
Taking feedback from the clients	To know about the improvement which needs to be made in the facilities
Hiring certified trainer for Posturology and nutritional expert	To get an competitive advantage

Table 1

(Source: Glass et al. 2013)

Organizational behaviors	Impact
Performance monitoring of trainers	Improved quality of training
Feedback monitoring of the clients	Making improvement in the gym facilities
Subscription monitoring of the members	Increasing in revenue through new subscriptions

Table 2

(Source: Gutnick et al. 2014)

External Factors	Impact
Taxes	Increase/decrease in then taxes will have a positive/negative impact on the revenues
Competitors	The company needs to implement changes based on the new entrants
New technology	Fitlife needs to keep its equipments updated with the latest technology

Table 3

(Source: Phang et al. 2015)

Operational Change Requirements	Rationale
Updating the equipments based on new technology	To keep the equipment updated to the latest technology
Changing training regime by introducing Posturology and nutritional guidance	To be able to compete with the existing market
Keeping the price of the service competitive	This is important to be able to compete with the new entrants as it is more likely for them to keep the price more competitive
Sourcing of suppliers for best price	To obtain then equipments at a lesser quote and positively affect the revenue generation of the company.

Table 4

(Source: Buckworth 2016)

The main priority, for the development process should be given to the various types of the changes that are to be made in the training program already stated in the project. The priority should be also given to the upgrading of the equipments based on the modern technological innovations. In order to ensure then best price available from the suppliers the company should rely on the old suppliers and opt for the best price (Buckworth 2016)

Undertaking cost benefit analysis

Category (Cost)	Cost
Rent	$ 1500
Utilities	$ 560
Wages	$ 3875
Gym Equipment	$ 1000
Marketing	$ 1300
Total cost	$ 8235

Table 5

(Source: Created by Author)

Category (Benefit)	Cost
Revenue from membership fees	$ 8000
Revenue from Yoga Studios	$ 2000
Income from fitness DVD production	$ 1200
Revenue from sale of online sporting apparels	$ 750
Revenue from Kickboxing subscriptions	$3500
Total of category	$ 15450
Total Benefit	$ 7215

Table 6

(Source: Created by Author)

Barrier	Likelihood	Impact	Consequence	Risk Level	Risk Ranking	Risk Mitigation
Legal	Moderate	Tax	Increase in the cost	Average	3	Knowing about the government policies from beforehand
Technological	Normal	Quality of equipment	Reduced interests of the members	Low	2	Making sure to use upgraded of equipments
Financial	Moderate	Bearing Cost of the expenditures	Availability of capital	High	4	Using budgeting for optimum usage of the financial resources
Competitors and new entrants	High	No. of club membership	Increase/Decrease in club ownership	High	5	Keeping the strategies up to date

Table 7

(Source: Lawrence 2014)

Task No.	Project phase	Start	Completion
1	Hiring of training personnel for weight training, aerobics and cross fit training regime	1/7/2016	3/8/2016
2	Updating the equipments based on new technology	4/7/2016	6/8/2016
3	Hiring certified trainer for Posturology	2/7/2016	3/9/2016
4	Sourcing of suppliers for best price on equipments	7/7/2016	9/10/2016
5	Advertising campaign for club membership	9/7/2016	11/8/2016
6	Hiring certified trainer for and nutritional expert	9/17/2016	11/8/2016
7	Hiring instructor for dietary supplements	11/12/2016	11/24/2016
8	Financial budgeting for cost components	12/12/2016	12/24/2016

Table 8

(Source Created by Author)

Task Name	Start	End	Duration (days)

Task 1	1/7/2016	3/8/2016	61
Task 2	4/7/2016	6/8/2016	62
Task 3	2/7/2016	3/9/2016	31
Task 4	7/7/2016	9/10/2016	65
Task 5	9/7/2016	11/8/2016	62
Task 6	9/17/2016	11/8/2016	52
Task 7	11/12/2016	11/24/2016	12
Task 8	12/12/2016	12/24/2016	12

Table 9

(Source Created by Author)

Parent Task

Subtask

Labor

Capital

Cost(AUD)

Time

Outcome

Hiring Activities

· Hiring of cross fit trainers

· Hiring of supplement experts

· Hiring of posturolgy expert

Trainers with appropriate certifications from different industries

Human Resource

$ 3875

61 Days

Improvement in the quality of service

Innovation strategies

Introducing newer equipments

Introducing new machines such as Matrix G7 – S70 Leg Press, Kamachi Multi Gym equipments and elliptical cross

New tools which matches with the latest development in the equipments

$ 1000

62 Days

Improving the quality of equipments and attracting new member subscriptions.

Table 11

(Ahmad 2014)

Reporting Protocols	Stakeholder 1	Stakeholder 2	Stakeholder 2	Stakeholder 4
Outcomes	Improving the quality of the services	Improving the quality of the training	Improving the infrastructure	Improving club membership
Key Message	Improvement based on the quality of the equipments and technologgy	Sourcing of the trainer for the appropriate exercise	Making expansion opportunities in the existing facilities	Advertising about the availability of the new products and focused guidance for training
Channel	Suppliers	Communicating with the training institutes for sourcing appropriate trainers	Communicating with the board members	Media, Internet
When/Frequency	Half- Yearly Basis	On yearly basis	5 yearly basis	Weekly basis

Table 12

(Source Created by Author)

The change management cycle involves the following process

Preparation for change in various type of areas such as hiring of then trainers

Planning of then change with the use of techniques such as Gantt chart and milestones analysis

Implementation of the change process by the reviewing the time and the cost involved

Sustaining the change through forecasting the benefits with tools such as payback period, IRR and capital budgeting techniques

The approval from the business change manager needs to be taken in form of email and HRMIS.

The communication plan should be able to flow in various departments of the management. It is important that the communication process take place with the stakeholders of the FitLife. The key point, which needs to be discussed with two stakeholder of the company, is discussed below as follows:

Reviewing of the existing policies and practices against strategic objectives

Michael Abrams (Director and CFO of Fitlife)

Some of the key points which need to be discussed with the CFO and the director of FitLife, which needs to be discussed, which includes the following key points:

Proposing the changes which needs to be made in the equipments for the purpose of making improvement in accordance with the latest technology available in the market

Preparation of the budget analysis and the presenting the same to the chief financial officer clearly stating about the various type of the cost involved in financing of the change management activities.

Making scope for the changes required for various type of the improvement opportunities such as the trainer hiring cost, cost involved for therapist and the hiring of the nutritional experts

Estimating the cost of the various type of the expansion activities in the health centers

The CFO should provide the guideline for reducing the cost involved in the business. Some of the opportunities for the reducing of the cost involve in the sourcing of the suppliers for the newer equipments. As per the cost benefit, analyses previously calculated the company would be able to assess the areas of the higher cost. As per the cost benefit analysis it was found that, advertising expenses involved a higher amount of cost than the other cost components. The company needs to put more focus online for the purpose of minimum cost allocation.

Some of the key points discussed with the independent stakeholder of the company are discussed below as follows:

Discussing about the plans related to the various types of the change management process relating to the need for improving the number of the subscriptions in the fitness centers.

The meeting should also discuss about managing of the threat due to the new entrant of and discussing the changes, which needs to be made in the several type of the strategic opportunities such as hiring of therapists for the Posturology and expert guidance for dietary supplements and nutrition.

The various types of the change management process should be based on the schedule prepared for the implementation of the same and the effects of the various changes needs to be discussed with the stakeholders of the company.

Performance gaps

Parent Task	Subtask	Labor	Capital	Cost (AUD)	Time	Actual Outcome	New Outcome
Hiring activities	It was found that the appropriate supplements experts lacked relevant experience in the fitness industry	Difficulties in the sourcing of quality trainers	It was observed that the highest amount of the cost involved was in the hiring of the trainers	$ 3875	The time required is also more than two month which is observed to be one of highest	New trainers in cross programs, supplements experts, posturology experts	Excluding the experts in the supplements
Innovations Strategies	Problem in sourcing the suppliers giving the best price for products based on the newer technology	Availability for the appropriate supplier and lack of knowledge of the latest innovations	The cost involved was significantly high. The capital required need to be adjusted with the sourcing of the new suppliers in order to keep the cost under $1000	$ 1000	Then time required is also more than two months and this need to be significantly reduced due to the threat of the new entrants in the industry	Improved facility according to the latest technology	Increase in the budget for the newer equipments to $2500 for a particular month

Table 13

(Stanley 2016)

Risk	Root Causes	Risk control measures (Actions to be taken)	Monitoring Procedures	Responsible Person	Timeline
Availability	Limited availability of the staffs	Sourcing from the different institutes conducting the diploma courses	Addressing the risk to the board of directors	Human Resource manager	1 month
Availability of capital	Increased costs involved in the hiring of the trainers an d the new equipments	Sourcing of the suppliers for the new equipments for the purpose of selecting of items on best price possible	Addressing the risk to the board of directors and monitoring of the same	Chief financial officer	2 months
New Entrants	Low cost margin set by the new entrants in the market	Keeping the membership costs competitive enough to and making innovative change in the services provided by FitLife	Addressing the risk to the board of directors and monitoring of the same	Chief operating officer	3 months
External Risk	Rise in the tax level due to change in the various types of monetary an d fiscal measures taken by then Government of Australia	Forecasting of the risk from beforehand and making necessary changes in the price level according to the changes k nth economic measures	Analysis of the stock prices of the relevant competitors in the fitness industry and regularly monitor the stock price of the various types of the other competitors existing the market	Financial manager	6 months

Table 14

(Source: Pearson et al. 2013)

Reference List

Ahmad, S.H., 2014. Integration of Program Evaluation and Review Technique (PERT), Gantt Chart and Genetic Algortihm (Doctoral dissertation, Universiti Tun Hussein Onn Malaysia).

Buckworth, J., 2016. Self-Monitoring for Supporting Change. ACSM’s Health & Fitness Journal, 20(4), pp.31-32.

Dombrowski, S.U., Endevelt, R., Steinberg, D.M. and Benyamini, Y., 2016. Do more specific plans help you lose weight? Examining the relationship between plan specificity, weight loss goals, and plan content in the context of a weight management programme. British Journal of Health Psychology.

Glass, N., Ogle, R. and Kay, K., 2013. Towards wellness: experiences in the development and implementation of a lifestyle change intervention model for health professionals. In International Council of Nurses 25th Quadrennial Congress.

Gutnick, D., Reims, K., Davis, C., Gainforth, H., Jay, M. and Cole, S., 2014. Brief action planning to facilitate behavior change and support patient self-management. JCOM, 21(1), pp.18-29.

Lawrence, P., 2014. Leading Change: How Successful Leaders Approach Change Management. Kogan Page Publishers.

Pearson, E.S., Irwin, J.D., Morrow, D., Battram, D.S. and Melling, C.J., 2013. The CHANGE program: comparing an interactive vs. prescriptive approach to self-management among university students with obesity. Canadian journal of diabetes, 37(1), pp.4-11.

Phang, C.K., Mukhtar, F., Ibrahim, N., Keng, S.L. and Sidik, S.M., 2015. Effects of a brief mindfulness-based intervention program for stress management among medical students: the Mindful-Gym randomized controlled study. Advances in Health Sciences Education, 20(5), pp.1115-1134.

Stanley, S.J., 2016. Targeting Young Adult Smokers’ Multiple Identity Gaps and Identity Management Strategies for Behavior Change: An Application of the Communication Theory of Identity.

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