Change & Petrologic-Lacerative, 2004) According to Carbolic “Innovation is a social process that should be undertaken in a regular phases and not Just a decision event so within McDonald’s these forces are the ones attributed which may hinder strategic implementation of the innovation. The company may not be able to implement the Integrated Marketing Communication as part of its marketing strategy lacking of one of these hurdles, or incapability to handle these hurdles effectively, the company may not be able to implement the Integrated Marketing Communication as part of its marketing strategy’.
(Carbolic, 1998)
The difference in culture between the different employees of the organization is another inner conflict. Due to difference in cultures in McDonald in different members of the company so in this way they unable to do work in pleasant environment and in good way and also this cultural leads to create difficulties in the way of implementation of new change in organization. “According to Wilkins & Dyer the administration and management of the management of McDonald’s must be identify and understand those subcultures that might provoke a work environment more or less empowering than the larger organizational system at the time of
Recommendation: In restaurant industry managers play vital role in any change so in this way what McDonald’s managers pay specific attention at the time of implementation and initiating change towards reducing possible resistances and achieve better organization performance.
Manager is the person who initiating and start the change and employees have to accept and adopt it. Through Effective communication, perception of manager’s actions, employee’s attitude and harmonious working situation can be overcome resistances to change and also play important role in attaining better organizational performance.
Implementation of Change in the Restaurant Industry Effective communication is the most important components in restaurant industry and played a vital role in the success of organizational operations. Effective communication is very important among the managers and employees and among the employees to employees. Good listening skills are the essential for a successful manager of any organization specially in fast growing fast food industry. Before, after and during the change process managers should carefully listen to the employees opinion and should modify the new change according to the opinion of the employee.
For implementation of successful change in organization it is compulsory for manager he should always alert regarding employees reaction towards change. McDonald’s Managers should realize that if employees against that change and don’t want to cooperate with them so in this way customer service delivery will get worse. Conflict may arise amongst colleagues and managers when employees resist change. In this way employees may not perform well which directly effecting reputation of restaurant and might be it will also become cause of resignation of employees.
So before implementation of new change McDonald’s managers listen very carefully arguments of employees and change the situation according the time need and should avoid the create bad environment in which employees proved poor environment for work and end all go for resignation. Not only this but also they should encourage the employees for better service and development of performance of the company as well as the employees.. “So there should be a framework for possible improvement in efficient working system and better customer service within a working environment.
This framework indicates and encourage to both parties managers and employees should look for a better technique of getting things done. We should clear one thing improvement always goes along with change. If there is no improvement, it means no change in this way restaurant will most likely become sluggish in particular when unforeseen circumstances or events occur restaurants and that time might be it will very difficult to keep pace with competitors.
Managers should also provide a pleasant environment to employee for keeping happy to workers and cheerful staff will contribute to higher level of motivation and high performance. High-spirited employees would be able to creation and maintain harmonious working relationship with workmates. Managers should always maintain and keep a lovely pleasant environment for employees to keep them motivated because stressful environments always negatively impact the restaurant” (A Paton, R. And Macmillan,J. ,2008) convert the children attitude towards healthy fast food meals.
But at the other hand, there are very strong chance for this success due to strong campaign and promotion activates for prompting the characteristics of the this new change. Furthermore, McDonald’s should assure the message has been reached to every child in 119 countries where McDonald’s is serving for this purpose help from every type media is he best strategy. There should be a new theme for new advertisement “l love it even more! ” and hopefully this new theme and way of advertisement will inspire the parents and also encourage the children’s towards healthy food.
This campaign should be long lasting, strong concerned on healthy characteristics of this new change and should be in friendly way like ‘kiddies-friendly way. If McDonald’s carefully make plan and use best strategy and good and effective method for implementation of this new change so there are bright chance of the success of this new change and n this way company can achieve very easily mission and objectives of the company. The most concerned of this company to give image of health conscious which is good match with the latest trend of health conscious measures for this world and also for the future world.
Conclusion: “According to Beverage the management change leaders must be willing to keep their fingers on the pulse of the organization, by monitoring what is working and what is not working and in the change process. The management must create s safe environment for changes, reassure, support, and commitment on the organization in order to application the strategy of change effectively and successfully’ (Beverage (2003) Therefore, it is concluded that, changes of management is not bad until they enhance the competitiveness and power of an industry.
If any change implicated through proper planning and investigation so it will be very effective and will also increase the performance of the organization. So organizations should impose the any change at the right time when studies proved that no time of change. Because we don’s forget the change management system not only critical and complex but also very sensitive so only one wrong decision of any company in any change might be it push company to in under clouds and prove harmful for organization profit and inspire giving development instead company feel difficult to survive in perfect market.
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