Questions:
To successfully complete the business case document is required to undertake the following activities:
1. Identify for whom and/or for which organisation you will be writing the business case document. (For instance, you might be pitching to an investor or the management of a firm, such as the management team at a group member’s current employer.)
2. Identify an innovation that your group believes could be reasonably discussed as the subject of the business case. The innovation you choose should have the potential to be developed sustainably over a commercially viable period of time. (It can be an innovation your team came up with yourselves or something you learned about by reading or watching TV, etc.)
3. Consider and evaluate the possible business models that could be used to realise the opportunities inherent in the innovation.
Lend Lease Corporation Limited is an internationally acclaimed multinational company in the fields of infrastructure and property having it’s headquarter in Sydney, Australia. 1958 witnessed the starting of a new public properties organization that was named Lend Lease led by Dick Dusseldorp. The plan behind setting up Lend Lease was supposed to supply provident reserve of money for the civic business as well as the public. In the year 1961 Lend Lease got hold of public and civil and thus their journey started in the property and infrastructure market. During the end of the 20th century Lend Lease also began a fresh products beneath their title the solar panel being one of the many. Lend Lease not only kept on obtaining the government deals they even started working in the sector of health. But the organization got struck with the massive blow when it was forbidden from obtaining government contracts. But the truth is that still Lend Lease is judged one of the best important and by far the prominent group in the Australia till today which can never be neglected. Lend Lease’s main importance was to always target on the zones in the center and areas where the growth is continuous, and contains many of opportunities to grow. The organization’s plan to work in every the continents had given the bonuses it anticipated. Lend Lease every time remembered that the state they are selecting must be right for their procedure of working and also give a push in the expansion of the company as well. The business areas which Lend Lease mostly functions are residential, trade, commercial, retirement, and also the industrial aspects. The organization always strikes out five-year planning to ensure and cogitate the present state of the company at that area and the strategies which they must have to extend its expansion. They mostly strikes out their plan after getting a thorough look at all the favorable conditions and harms which the market might present them.
In December of the year 2009 as representatives of New South Wales Government, Barangaroo Delivery Authority selected Lend Lease as the builder for Barangaroo South. Barangaroo South, a major waterfront development, aims at becoming the world-class sustainable neighborhood built on Sydney Harbor serving various sectors of human life such as commercial, residential, shopping, dining, and hospitality features(Ettlie and Ettlie, 2006). After the 2000 Olympics this is the city’s largest urban proselytization project and it extends Sydney’s Central Business District to its western harbor. Barangaroo South will be a participant in the Climate Positive Development Program C40. C40 sets out a framework that helps guide the journey of the project to achieve a total-carbon negative outcome in energy, waste reduction strategy and transportation strategy, encouraging developers in creating a revolutionary new model of purposeful sustainable development. As a member project in C40’s Climate Positive Development Program, Barangaroo South pursue to plan for, measure and verify this positive environmental impact. When such parameters will be achieved, Barangaroo South will be the one and only carbon free developments of its magnitude in Australia(You, 2015).
Lend Lease has frame worked a sustainability strategy for Barangaroo South that targets to lower down energy and ejection through a multifaceted way to how the development will be done and climate positive outcome be achieved(Gagnon, 2016). This plan emphasizes on three areas:
Strategies to be done to get the desired result after the completion of the project by 2020 are as follows:
On reducing carbon the focus of the roadmap will be on the following three strategies:
Energy reduction strategy of Barangaroo aims to lower the use of energy of buildings within the advancement, as 40% of total global greenhouse gas emissions are adjunct to buildings (INL High Performance Building Strategy, 2010). The following planning shall be incorporated into designing of buildings and operations:
A combination of minimization of waste, segregation of source, resource recovery and waste treatment advancement technologies for achieving zero from reduction of untreated waste moving to landfills will be utilized in Barangaroo South.
The transportation strategy for Barangaroo South’s transportation strategy aims to total reduction of trips related to work to the site by car to approximately 4% by the end of 2018 to support hand in hand to achieve the net-carbon zero emissions initiative in association with travel to and from work. Nearly 25,000 workers, 1,300 residents, and 30,000 daily visitors will be inspired for using the green travel options through direct links to already existing bus networks and trains, along with the ferry as proposed and bus routes that are new, cycle ways, and bike facilities(Michelberger and Nádai, 2010). The persuasion of these goals through collaborations between Lend Lease and the Barangaroo Delivery Authority and other government agencies to achieve some of the following:
SWOT Analysis is a very valuable process to determine the Strengths and Weaknesses of an organization, and for recognizing both the Opportunities the company has and the Threats it might counter (Fine, 2009).
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Strengths |
1. Experience of more than 50 years. 2. Due to international tie-ups and various international penetration through various high end projects the organization has a strong global presence. 3. Portfolio of theassets are very well diversified. 4. Through acquisitions growth in both the public and private sector is still continuous, especially in Australia. 5. High financial stability and strong brand name and its presence almost throughout the world. 6. With the innovative ideas of Climate Positive Development Program C40 first in Australia at Barangaroo South they will achieve a mile stone in their working period (Fine, 2009). |
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Weaknesses |
1. Vulnerable too many neighborhood contenders which is an area of concern. 2. Asset value’s fluctuations and uncertainty are very high. 3. The controversies especially the AP-X Expansion controversy. |
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Opportunities |
1. The developing companies have a high retail growth which will serve as an opportunity for the organization. 2. The idea of growing green building construction has a high opportunity factor for the company. 3. Getting selected by the South Wales Government, Barangaroo Delivery Authority to develop the Barangaroo South is a very well opportunity to express the vastness and the next to perfect infrastructure of the organization as well as of the world(Fine, 2009). |
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Threats |
1. The down falling market in UK is an earliest attentive matter for the company as a larger share of the group’s business area is settled in that area(Fine, 2009). 2. With the rise in the prices of houses faster than the income of people do poses the greatest risk to the country’s biggest-ever housing boom and the organization’s business aspects. 3. There is a shortage of experienced work in the rising nations. 4. The varying monetary speed gives a tough time to the association. |
PESTLE analysis, which is also referred as PEST analysis, is a marketing principles idea. Furthermore, the analysis is expended as a device by companies to mark the nature they’re working in or are going to operate or thinking to launching a fresh assignment or commodity or assistance etc(Pestle, Crowley and Weirauch, 2014).
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Political |
1. The changes in the legislation and other political factors would provide the company with many challenges regarding the way the business can be run. The implementation of new taxes as well as other factors could provide the company with challenges in matters of how to handle the business (Pestle, Crowley and Weirauch, 2014). 2. However, there are certain measures that are taken by the government in order to strengthen the business environment within the country. The measures, if implemented, would provide the company with the means to grow and succeed in a number of ways (Farris, 2010). The company can also grow in an operational manner because of such measures. |
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Economic |
1. The economy of Australia has seen a trend of constant growth. This has mainly been facilitated by the existence of a large number of natural resources and other factors like the development of infrastructure. 2. The exchange rate of the country’s currency has also been relatively stable (Pestle, Crowley and Weirauch, 2014). 3. The most important factor however, is the rising disposable income of the country’s general population. |
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Social |
The increasing witness that social influences such as state of being poor, joblessness, uneducated, poor infrastructure and social geographic remoteness impact on health ranks. People who are unemployed are more likely to report poor health. The state of being poor is also said to have effect upon average expected length of life though the impact is more noticeable at extreme low levels of earnings (World Bank 1993). A comparatively large part of whole of the Australian labors are jobless (8.6% in 1996) in relation to other OECD countries (Pestle, Crowley and Weirauch, 2014). Hence the new innovation of Lend Lease in Barangaroo South will not only create employment it will also solve all the problem related to unemployment and through its new innovative ideas many new multinational companies will also set foot in the country in return to which more employment will be created. |
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Technological |
The Lend Lease consists of various range of technologically sound machines and working instruments and developed various technologically sound projects that helped in its growth. |
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Environmental |
By becoming the participant in the Climate Positive Development Program C40 the Barangaroo South development by Lend Lease emphasizes on to achieve a total-carbon negative outcome in energy, waste reduction strategy and transportation strategy, encouraging developers in creating a revolutionary new model of purposeful sustainable development. |
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Legal |
With the new and improved employment legislative decisions made by the Fair Work Act in 2009 the organization will easily be able to employee huge number of workers and can complete its project on or before the date of completion (Pestle, Crowley and Weirauch, 2014). |
By becoming the participant in the Climate Positive Development Program C40 the Barangaroo South development by Lend Lease emphasizes on to achieve a total-carbon negative outcome in energy, waste reduction strategy and transportation strategy, encouraging developers in creating a revolutionary new model of purposeful sustainable development(Kubica, 2011). Due to this new innovative idea during the construction the factors of global warming will be reduced and enhancement for the betterment of the environment will be achieved.
The new innovation will not only create a pollution free, waste free environment it will also create the awareness for the usage of renewable sources of energy and using public transportation instead of private transports more which in return will serve for the betterment of the environment(Gronum, Steen and Verreynne, 2015).
Putting the accurate product in the actual place, at accurate price, at accurate time is going to be our marketing plan, also known as the 4 P’s of marketing.
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Product |
The highest rated high-rise office buildings (6stars) under Green Star rating tool of the Australian Green Building Council’s will have their homes in Barangaroo along with multi-unit buildings for residential purposes. The complex not only will have commercial and residential buildings but will also have food and beverages counter, public transportation within the complex, hotels, community center and will be world’s leading sustainable urban community(Öberg, 2010). |
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Place |
The southern 6 hectares from the 23-hectare previous cargo harbor on the western edge of the town will turn into the greenest global residential, marketing and commercial centre in the world also with dining, hospitality and public places.Barangaroo South will improve Sydney’s rank as one of the world’s most outstanding harbor cities and a important destination. |
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The price of plots will range from $1 million to $4 million depending on the amount of sq. mt. |
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Promotion |
Barangaroo will be the world’s one and only carbon free development hence the promotions will be made through out the newspapers and television advertisements (Öberg, 2010). |
Delivery of the recommended solution
The project consisting of above innovative ideas and solution to various environmental aspects will be completed within the year 2020.
References
Bearg, D. (2009). Achieving and Maintaining Healthy Green Buildings. Journal of Green Building, 4(1), pp.1-13.
Cheremisinoff, N., Rosenfeld, P. and Davletshin, A. (2008). Responsible care. Houston, Tex.: Gulf Pub. Co.
Ettlie, J. and Ettlie, J. (2006). Managing innovation. Amsterdam: Elsevier/Butterworth-Heinemann.
Fine, L. (2009). The SWOT analysis. [Place of publication not identified]: Kick It.
FuelCell Energy wins DOE funding to demo onsite trigeneration. (2014). Fuel Cells Bulletin, 2014(4), p.7.
Gagnon, A. (2016). Creating a Positive Social-Emotional Climate in Your Elementary Physical Education Program. Strategies, 29(3), pp.21-27.
Gronum, S., Steen, J. and Verreynne, M. (2015). Business model design and innovation: Unlocking the performance benefits of innovation. Australian Journal of Management.
INL High Performance Building Strategy. (2010). Washington, D.C.: United States. Office of Nuclear Energy, Science, and Technology.
Kubica, B. (2011). A class of problems that can be solved using interval algorithms. Computing, 94(2-4), pp.271-280.
Michelberger, P. and Nádai, L. (2010). Development strategy for sustainable transportation: towards intelligent systems. PeriodicaPolytechnica Transportation Engineering, 38(2), p.99.
Min, D. (2015). Management Science and Financial Engineering, 21(1), pp.25-29.
Öberg, C. (2010). What happened with the grandiose plans? Strategic plans and network realities in B2B interaction. Industrial Marketing Management, 39(6), pp.963-974.
Pestle, W., Crowley, B. and Weirauch, M. (2014). Quantifying Inter-Laboratory Variability in Stable Isotope Analysis of Ancient Skeletal Remains. PLoS ONE, 9(7), p.e102844.
Rosenthal, E. and Watson, R. (2011). Multilateral Efforts to Reduce Black Carbon Emissions: A Lifeline for the Warming Arctic?. Review of European Community & International Environmental Law, 20(1), pp.3-10.
Yan, B., Qingchang, R. and Ke, M. (2013). Modeling and Generalized Predictive Control for Chilled Water in Central Air-conditioning System. CIS, 6(4).
You, J. (2015). DARPA sets out to automate research. Science, 347(6221), pp.465-465.
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