This part reflects on the organization “Woolworths” which is one of the multinational supermarkets of Australia. The main aim of repot is to focus on the organizational structure of the organization in order to determine the operational problems, which are faced by the organization. The paper identifies that ERP is the most acquisition method for resolving the issues associated with the operation of Woolworths. A flowchart is provided in order to describe the sales procedures of the organization. It is analyzed that there are number of control problems that are associated with the sales system of the company.
An organizational structure helps in defining various types of activities such as task allocation, supervision, co-ordination are directed in order to achieve the aim of the organization. The organizational structure of WoolWorths is reflected below:
Figure 1: Organizational Structure
(Source: Dos, Svensson and Padin 2013, pp.107).
1.3 Operational Problems experienced by Woolworths due to its organizational structure
According to Kumar and O’Reilly (2013), Woolworths have set specific standard of operation in today’s era of global competition, which will affect customers, shareholders as well as supply chains. It is analyzed that the organization faces some of the operations problems due to its current organizational structure. It is opined by Arli et al. (2013) that under different perspective of operational management, the various types of issues that are identified assist in declining the personal performance which ultimately decline the quality of service, demand forecasting, design procedure, supply chain as well as human resource.
Inefficient service process design: According to Yen et al. (2015), service process design of Woolworths gets affected due to the present organizational structure. It is analyzed that in the retail outlet there is inadequate measuring services as well as quality performance that leads to poor quality of service, which minimizes customer satisfaction. The store managers of the organization are incapable of providing proper performance due to either lack of interest or availability of old procedures, which creates number of, issues for the organization in context to forecasting.
Improper Communication: It is sated by Bennys et al. (2016) that proper communication is very much important for making an organizational structure smooth. Due to improper organizational structure, the stakeholders are unable to communicate properly which raises confusion. On the other hand, it is argued by Box et al. (2015) that the Woolworths do not consult with the employees or lower authorities while creating goals for an organization.
Improper management of Supply chain management: It is sated by Friesen et al. (2014) that the supply chain management of the organization creates numerous problems due to bulk order, delivering products as well as due to lack of proper storage space. The organization also faces problem due to inappropriate tracking system. The organization fails to provide quality of goods as well as services due to ineffective inventory management system as well as control.
Improper human resource management: It is opined by Dos Svensson and Padin (2013) that the main objective of human resource is managing labors as well as job designs efficiently. The human resource management faces problems in handling various functions due to the organizational structure of Woolworths. The loyalty of the department is affected due to the structure of the organization. Sales of the organization get affected, as the new customers are not receiving proper approval for credit terms.
The most likely system acquisition method by Woolworths is ERP system. According to Kumar and O’Reilly (2013), enterprise resource planning helps in providing both the users as well as managers the tool that is helpful for creating most accurate forecast. This helps in resolving the issue that is associated with incorrect forecasting because of the organizational structure of Woolworths. On the other hand, it is argued by Arli et al. (2013) that with the help of ERP system Woolworths can achieve proper collaboration between different departments by minimizing the conflict that mainly arises due to improper communication within the organization.
It is opined by Bennys et al. (2016) that enterprise resource planning helps in eliminating repetitive processes which reduces the requirement of manually entering information. The system helps in streamlining various processes for making it much easier as well as efficient for the companies for collecting various amounts of data. On the other, it is stated by Box et al. (2015) that it is quite easier to provide high quality of service to the customers by utilizing enterprise resource planning. Thus with the help of ERP system within Woolworths, the organization is able to provide proper product as well as service to its customers.
Sales process flowchart helps in providing Woolworths an opportunity to visualize as well as understands the procedure of sales by revealing the various issues and by predicting the number of sales. In this flowchart, the steps are graphically presented with the help of arrows by linking with an arrow, which helps in indicating the direction of the workflow (Friesen et al. 2014). The procedure of sales is linked with the success of the company, which includes the following steps that include product knowledge, planning of the sale, approach, need assessment, meeting objectives. The diagram below helps in reflecting the sales as well as its entire procedure.
Figure 2: System flowchart of the sales
(Source: Created by Author)
The control problems that can occur in the system are mainly due to misplaced inventory items. A common problem with the design of sales system is its failure to incorporate methods that helps in cross-referencing various orders of sales items (Bennys et al. 2016).The items can be lost, stolen as well as misplaced which will enhance labor as well as inventory cost thus assist in reducing the profitability. Therefore, it is quite important to incorporate design solution for cross checking orders.
The frauds that are possible in this system include:
False Sales: The customers can experience fraud sales due to this system. It is because the inventory records are generally updated from any of the false source documents and then it is matched with the help of physical level of inventory (Friesen et al. 2014). However, no sales are recorded in the system.
False Purchase: It is based on the theft of inventory purchase. The customers can uxe the system for false purchasing of items.
Conclusion
It is concluded that the sales procedure that is utilized in the organization faces some of the control problems, which must be resolved properly in order to maintain the functions properly. It is analyzed that due to the present organizational structure, Woolworths faces number of operational problems, which is resolved by selecting the best acquisition method. ERP is selected as the most likely acquisition method that helps in solving the various operational problems of the organization.
This part reflects on the development as well as adoption of accounting software, which is defined as a type of computer software that is utilized by various accounting professionals for managing accounts as well as for performing different type of accounting operations (Ismail and King 2014). The selected accounting software for this assignment is Reckon. This part of the assignment illustrates development as well as adoption of accounting software, current market size, leaders in the market and helps in identifying various gaps as well as challenges of reckon.
Reckon is generally utilize under the three main sections as per the surveys, which is done on the utilization of accounting software in context to financial management (Murthy and Abeysekera 2015). The group, which utilizes this software, includes accountant group, business group as well as international group. The divisions can be visualized with respect to the revenue estimation, which is provided below:
Figure 3: Total Revenue Divisions
(Source: Lim and Perrin 2014, pp.56)
According to Robb et al. (2016), the main responsibility of the business group is to manage various types of personal products as well as other elements of Reckon accounting software. It is analyzed that there is around 60000-registered business users that are utilizing reckon within a specific market in order to grab proper rang of revenues. On the other, Denison, Ravenscroft and Williams (2014) opined that accounts group generally helps in operating Reckon docs, Reckon Elite as well as Reckon APS. It is identified that recently the accountant group helps in providing services up to 7000 users. International group of reckon is very much responsible in managing nQueue, Billback as well as VirtualCabinet within various target markets.
A survey is conducted based on popularity of accounting software in the competitive and the survey helps in reflecting that Reckon is one of the significant accounting software providers, which helps in providing effective services to Woolworths (Brender and Markov 2013). It is analyzed from the survey of 2014 that it is found that the organization has achieved $140 million revenue by targeting various markets of Australia whereas it has gained $70 million revenue in the market of New Zealand.
Figure 4: Market share
(Source: Rainer et al. 2013, pp.45)
There are generally 1.3 million users of Reckon in the market and it is not the limitation of grabbing by the organization. They have grabbed around 2000 customers. Reckon is considered to be one of the efficient QuickBook provides in New Zealand as well as Australia.
According to Rich and Waters (2014) Reckon as well as MYOB is considered as the leaders of accounting software in the market of New Zealand as well as Australia. Reckon is considered as the market leaders of accounting software due to numerous competitive advantages. The reckon team are quite efficient in providing the services of accounting software all around Australia as well as New Zealand. Moreover, Reckon is considered as re-launcher in Australia and it is 1st accounting software company that is re launching its software (Robb, Rohde and Green 2016). The services of Reckon are provided entirely in Australia as well as New Zealand for continuous three years and as a result, it has gained some brand value in the market of Australia Additionally it is also identified that Reckon is facing various changes in behavior when it is facing challenges in getting potential revenue. At this instant, the innovative solutions for managing different types accounting details is considered the best one.
Reckon is considered as one of the significant accounting software in Australian market but in spite of this, the accounting software faces numerous challenges. The challenges as well as gaps that the accounting software faces include:
Price: It is analyzed that the utilization of accounting software is very much costly as compared to other accounting software (Lim and Perrin 2014). Moreover, technical sound elements are needed in order to implement the system.
Difficulty: The operation of accounting software is very much complex in context to manual process of gathering information as well as data. This is one of the significant challenges that is faced by the users of Reckon.
Time: Time is considered as one of the significant factor in the operation of Reckon . It is analyzed that this accounting software requires large amount of time for incorporating the software within the organization.
Security Issues: The most important disadvantage of Reckon is that the accounting software is unable to provide security to the data and information of the customers properly (Murthy and Abeysekera 2015).This is mainly due to cloud failure, which leads to missing of customers data from the database of the customers.
Conclusion
It can be concluded that Reckon is one of the significant accounting software in Australia as well as New Zealand. It is analyzed that there are numerous benefits of using the accounting software for various financial analysis. The assignment demonstrates that in spite of the advantages, the accounting software faces number of gaps as well as challenges in context to pricing, security as well as time. The challenges as well as gaps must be resolved properly by utilizing some important techniques.
References
Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E., 2013. Woolworths Australia and Walmart US: Best practices in supply chain collaboration. Journal of Economics, Business & Accountancy Ventura, 16(1).
Bennys, K., Haddad, R., Gres, C.S., Schmitt, P. and Touchon, J., 2016. Cognitive event-related potentials used as biomarkers in Pleodial-I study: first evidence of a neurophysiological effect of PXT864 in mild Alzheimer’s disease patients. Alzheimer’s & Dementia: The Journal of the Alzheimer’s Association, 12(7), p.P1061.
Box, G.E., Jenkins, G.M., Reinsel, G.C. and Ljung, G.M., 2015. Time series analysis: forecasting and control. John Wiley & Sons.
Brender, N. and Markov, I., 2013. Risk perception and risk management in cloud computing: Results from a case study of Swiss companies. International journal of information management, 33(5), pp.726-733.
Denison, C. A., Ravenscroft, S. P., and Williams, P. F., 2014. Accounting and public policy: The importance of credible research. Accounting and the Public Interest, 14(1), 113-127.
Dos Santos, M.A., Svensson, G. and Padin, C., 2013. Indicators of sustainable business practices: Woolworths in South Africa. Supply Chain Management: An International Journal, 18(1), pp.104-108.
Friesen, J.P., Kay, A.C., Eibach, R.P. and Galinsky, A.D., 2014. Seeking structure in social organization: Compensatory control and the psychological advantages of hierarchy. Journal of Personality and Social Psychology, 106(4), p.590.
Ismail, N.A. and King, M., 2014. Factors influencing the alignment of accounting information systems in small and medium sized Malaysian manufacturing firms. Journal of Information Systems and Small Business, 1(1-2), pp.1-20.
Kumar, A. and O’Reilly, S., 2013. Backend Processes and Operational Issues: A Quick Scan Audit of the Inventory Management System Followed at Tata Croma Stores. IUP Journal of Supply Chain Management, 10(3), p.39.
Lim, N., and Perrin, B.,2014. Standard Business Reporting in Australia: Past, Present, and Future. Australasian Journal of Information Systems, 18(3).
Murthy, V. and Abeysekera, I., 2015. Corporate social reporting practices of top Indian software firms.
Rainer, R. K., Cegielski, C. G., Splettstoesser-Hogeterp, I., & Sanchez-Rodriguez, C. (2013). Introduction to information systems. John Wiley & Sons.
Rich, C. and Waters, R.C. eds., 2014. Readings in artificial intelligence and software engineering. Morgan Kaufmann.
Robb, D. A., Rohde, F. H., and Green, P. F., 2016. Standard Business Reporting in Australia: efficiency, effectiveness, or both?. Accounting & Finance, 56(2), 509-544.
Yen, H.R., Hu, P.J.H., Hsu, S.H.Y. and Li, E.Y., 2015. A Multilevel Approach to Examine Employees’ Loyal Use of ERP Systems in Organizations. Journal of Management Information Systems, 32(4), pp.144-178.
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