Question:
Discuss about the Social Strategy In Marketing Campaign.
Littlewoods is a retail organization which was founded in Liverpool by John Moores in the year of 1923. The organization initially began as a football pools in the year 1923. Littlewoods grew as a retail and competing with the various organization. The ultimate notion or goal of the organization to have a better understanding of various consumers or customers from different zones of the organization (Sedgwick, Dersch, and Grigg, 2014). It ensures to build a long-lasting trust with its employees. The organization mainly conducts various research to have an observation on the transactional data and many other observations on the customer which will ultimately help in having a proper understanding regarding the needs and wants of the various consumers or customers. This particular organization have small but hard-working team which mainly consist of various planning of campaign planning. The following process comprises of various function which have objectives and maintaining the position of consumer at the middle of the conversation. This organization make use of Agile model which has contributed from the phase of planning to execution.
The organization makes use of various social media platform which consist of various social sites like Facebook, Twitter and Instagram for proper gathering information. The organization makes use of various social media like snapchat and Pinterest which are considered to be best brand building tool. They mainly aim or focus on the needs of the consumer. Driving a content strategy is considered to learning experience and proper building of content will mainly remain in the matter of trial and error and quick learning of things. The biggest investment is the need of time and proper resource. Over time content of strategies play a vital role in the building of trust for various organization. The ultimate goal of this organization is not the creation of social media strategies and about quick selling of products, it all about proper building of trust and creation of brand image of the organization.
Social strategy is all about supporting the marketing campaign and mainly aim in building trust in terms of building trust(Sedgwick, Dersch, and Grigg, 2014). The strategy mainly focuses on return of investment in the form of conversation, leading various generation of image and creating a brand awareness.
The ultimate strategy of this organization is to make certain things which are easily accessible to large number of consumers. The unique method or way to allow the consumers to upgrade the method which are easily affordable (Sedgwick, Dersch, and Grigg, 2014). The organization aims in bring a variety of products for its consumer. It mainly focusses on scale and trade which are ahead of various plan. The organization is making a large number of progression in the field of optimization of margin (Lowe et al., 2016). With every passing day the organization is becoming important to its supplier. The organization has made best use of wealth of data, technology and various analytics for bringing science in the giving price. The organization is aiming to build mobile first which can be used for inspiration (Ireland, 2013). For mobile first the organization is planning to investment a large amount of money in technology like big data. It mainly uses data of customer so that it can easily provide best service to its customer.
Financial Service: The organization makes use of FCA for credit card authorization for any kind of payment. The organization is focusing in the development of new technology which will ultimately help in safely acceptance of credit cards application (Sedgwick, Dersch, and Grigg, 2014). The organization have made certain improvements which will help the customer in easy management of their online accounts. It will make them easier to have navigation by making certain payments.
Littlewoods has received a large number of awards which is inclusive Retail week of the year for the second running year. The biggest social networking website that is Facebook highlighted Littlewoods Ireland success story (Gulliver, 2012). This organization have investment a large amount of money in various process like recruitment, training, upgradation or development which has ultimately resulted in arrangement of world class employees.
Littlewoods Ireland is working very hard to transform itself from a catalogue firm to world class organization. It will ultimately drive sales, consumers and profit which will ultimately help in recording of level. It is focusing to increase exclusiveness through the launch of menswear and providing range of brands like Barbour, Kenzo and many others (Webb and Ross, 2012). It is more focusing to invest a lot in various other technology. In the coming years Littlewoods is focusing to implement Artificial Intelligence (AI) in their business so that they can easily provide better service to its consumers. New customer lifecycle system will help in better management as it will make use of AI for automation and personalization of the communication which is used by individual communication.
Littlewoods is planning to make use of AI interface for communication which is mainly required for establishing communication with a bot which is installed in the system (Pais, 2016). This bot will have a conversation with customers and will mainly work in solving their quires. This bot will mainly solve the queries like status of the order and any other thing related to order (Byrne, 2012). The organization is planning to add nudge messaging which will make use of data of the customers and browsing data which is collected by them so that they can provide better on-site products and financial services which contains messages at different stages during the various stages of shopping.
Investment: Littlewoods is planning to invest in program with IBM which ultimately help the customer for making investment with IBM which will ultimately help consumers for proper managing of cost and their accounts. This particular program will put an acceleration of the innovation of products which is offered by them. AI will not only make personalization of consumer data on the contrary it will lead to better decision making and sophisticated pricing of products (Littlewood, 2015). They have also started working with IBM Watson for powering their artificial Intelligence plan.
Littlewoods is considered to be leader in online department store which is trusted by its stakeholders. The organization have always believed that leadership is not all about quantity while it is all about behavior of this organization towards their consumer (Maremmani, Gilman and Littlewood, 2014). This particular organization believe that for earning the trust of customer a lot of time and effort is required. Another method or way of earning trust of customer is to provide quality of goods at promised time. The roadmap of this organization is designed or build in such a way that it can help in achievement of objectives. These objectives or aims are design in such a way that it can help them delivering of performance at certain level (Littlewood, 2016). Littlewoods is looking forward in achievement of leadership and can easily earn the trust of customer by satisfying the needs of the customers. Daily option or choice of customers has ultimately driven the performance of stakeholders which can easily satisfy the needs of the stakeholders. Littlewoods believe to have long time sustainable value of stakeholders for their strategies, operation and lastly behavior. Shared value is curated in an organization which have a high value for the communities which they to act or operate which ranges from partner in business to customers (Maremmani, Gilman and Littlewood, 2014). Littlewoods is planning to make investment for the future which will ultimately help in analyzation of financial sustainability of the environment in which they operate in various domains like capacity, brand and other factors. Littlewoods is planning to launch various new range of products and is investing a large amount of money for investing in new technologies (Mitchell et al., 2014). This organization is planning to make investment in Artificial intelligence (AI) which automate and personalize the communication which send to individual customers. It is planning to implement fully AI conversational user interface so that it creates an easy customer interface for its customer where consumers can easily drop query regarding status of order and any other thing related to order. It is also focusing to make use of nudge messaging which is nothing but a combination of data of customers and data of their browsing. It has also integrated with IBM Watson which will provide new methods or techniques for management of products (Maremmani, Gilman and Littlewood, 2014). This organization is focusing to meet the needs of the current generation without compromising with the needs of the future generation. They will have this method or strategy in such a way that it comes out to be profitable for the organization with very passing year. Apart from this the organization will claim to have high level of return for their stakeholders and consumers for a long time.
References
Byrne, G., 2012. The Pharmacist’s Liability in the Tort of Negligence and Product Liability Law in Ireland (Doctoral dissertation, Trinity College Dublin).
Gulliver, J., 2012. Taxation of Corporate Debt in Ireland versus the UK. Int’l Tax Rev., 23, p.66.
Ireland, P.I.M., 2013. Share this. Diabetes, 2014.
Littlewood, J., 2016. Foreword to the Special Issue on Complex Engineering by Violent Non-State Actors. Journal of Strategic Security, 9(1), p.2.
Littlewood, N.A., Nau, B.S., Pozsgai, G., Stockan, J.A., Stubbs, A. and Young, M.R., 2015. Invertebrate species at risk from ash dieback in the UK. Journal of insect conservation, 19(1), pp.75-85.
Lowe, A., Gee, M., McLean, S., Littlewood, C., Lindsay, C. and Everett, S., 2016. Physical activity promotion in physiotherapy practice: a systematic scoping review of a decade of literature. Br J Sports Med, pp.bjsports-2016.
Maremmani, I., Hill, D., Gilman, M. and Littlewood, R., 2014. Increasing importance of measuring outcomes in opioid dependence care: what matters now and in the future? Heroin Addict Relat Clin Probl, pp.5-12.
Mitchell, R.J., Beaton, J.K., Bellamy, P.E., Broome, A., Chetcuti, J., Eaton, S., Ellis, C.J., Gimona, A., Harmer, R., Hester, A.J. and Hewison, R.L., 2014. Ash dieback in the UK: a review of the ecological and conservation implications and potential management options. Biological conservation, 175, pp.95-109.
Pais, P., 2016. Influence of mobile marketing in building brand loyalty among clothing retail consumers in Ireland.
Sedgwick, M., Dersch, S. and Grigg, L., 2014. The creation of a simulated rural hospital nursing unit for the purpose of conducting research. Journal of Nursing Education and Practice, 4(9), p.27.
Webb, N. and Ross, S., 2012. The Untouchables: The people who helped wreck Ireland-and are still running the show. Penguin UK.
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