Location Address
One of the most important application of information that is installed in mobile data is the location data. The location services uses the map or the direction application that are available on the devices. These applications of location detecting are used to find the nearby businesses and many other areas that the user wants to detect (Lai, 2015). The information regarding the location data is collected on the mobile device that mainly are based on location. The service information of location are obtained mainly in three various ways such as global positioning systems (GPS), Wi-Fi hotspots, and cell tower triangulation. This essay consists of one such application of location tracking that is known as “Location Address”. The technical description of the application is described in this essay along with the revenue it collects with the implementation of the application. The importance of the location application in mobile is also discussed in this essay.
Technical Description of Location Address
The application that is used for tracking consists of different types of technologies that are merged up to create a system, which tracks the inventory, the vehicle fleets or the livestock (Carrascal and Church, 2015). The system that is used to track the location also use such systems that is based on wireless devices.
The technologies that are used to create the current technologies for tracking the location and the system that are based are location includes many system (Sultana, Enayet and Mouri, 2015). The system that are used in the Location Address application are listed below.
The above mentioned technologies are used by application such as Location Address that helps to track the location of a particular device or system using mobile phones. These technologies are combined together to form a location based technologies.
Location Address Application related to Revenue Collection
There are many ways by which a location application collects revenues for the company (Fridman et al., 2017). Similarly, the application of Location Address also includes many strategies for collection of revenues. The strategies that are used by the application are listed below.
The global application economy is a very vast system and it is growing bigger day by day. As reported in 2016, there are more than 2 million apps in application store of Apple and about 2.4 million apps in Google store (Michalevsky et al., 2015). This makes the location application one of the most important apps in the world. It is assumed that the revenues that are collected by the location application by the advertisements as well as in-app purchases will be doubles by the age of 2020. Some of the strategies that are used by Location Address app for collecting revenue are explained below in detailed.
Advertising: The mobile application is one of the most important area of application revenue that helps to make money. Most of the application providers uses the idea of advertisement for making money from the apps. The strategy of making money using advertisements is very simple. It only requires to play a commercial add in an application of the mobile and the providers of apps are paid for that from ad networks. According to a report of Sweetpricing, 32.5 % of mobile providers use in-app advertisements as the only source of revenue. The application of Location Address also uses such strategy to collect revenue (Donaire-Gonzalez et al., 2016). All the time a single ad is displayed on the app, the provider of Location Address makes money. If the user clicks on the advertisement, then also an amount of money is transferred to the application provider. For installation of the application that is displayed on the app, a different amount is paid to the provider. The famous formats of advertisements are interstitial ads, banners or the display ads, application video apps, native ads, as well as email marketing.
Sponsorship: The sponsorship is the second most important revenue collecting strategy for mobile application. The sponsorship is created within the application if the provider of the app creates a right app for the tailored users and launches the app on behalf of some other company. The main problem of sponsorship is to find similar or same target audience (Almuhimedi et al., 2015). The Location Address app mainly uses two types of sponsorship that includes Agreed revenue split that are generated by the application itself, and a monthly sponsorship fee that is paid by the funder for maintaining the app or for using the app.
Subscriptions: For free applications like Location Address app has some content restricted and some features of the application is limited only for a certain period of time (Hoos, Gröger and Mitschang, 2015). To unlock those features or to enable the restricted contents, the Location Address app users will have to pay for accessing. Some of the application developer gives a free trial period of the apps and to avail service after the trial period, the user has to subscribe the app by making payment. This is also a strategy of revenue collection for the apps. According to the Sweet Pricing, about 5 % of the apps that are available online uses the subscription strategy to make money.
The in-app purchasing strategy provides the provider an ability for selling the virtual items from the app directly by charging extra bonus, game currency, and premium content as well as unlock of game levels (Suganthi et al., 2018). There are three strategies that falls into subscription category. The strategies includes consumable, non-consumable, and subscriptions.
Affiliate Income as well as Referral Marketing: Developers mainly promotes as well sells affiliation service or the products for splitting the revenue that is based on the number installs or the number of clicks that are made on the advertisements. The developers mainly use pop-ups as well as banners for promoting the application of others and also use in-app store for making advertisement of the services or the products.
The Location Address app uses the cost per action or the cost per acquisition network for building up an affiliate income (Frattasi and Della Rosa, 2017). There are many affiliation network that helps an app collect revenue for the mobile application. The networks that are used basically includes Cost-per-action model (CPA model) or sharing of revenues that are generated for the advertisers. The affiliation income uses different application for monetization, which includes promoting other application, advertisement of products through banners or pop-ups, and for promoting the products via in-app store.
Importance of Location Address Application in Mobile Application
There are different technologies in recent times that have emerged in market that benefits users and also contributes the growth of all the business flourished in the market. With i=the involvement of the mobile applications, a new evolution have been introduced in the era of smartphones (Sapiezynski et al., 2015). Because of the different types of application, the smartphones are also being updated and there are variety of smartphone available in the market that supports different type of applications. The users in this modern era has become technological oriented, and have started to upgrade themselves in the field of digitization. The users are upgrading themselves with latest smartphone technologies emerging the market with all the involved applications associated with the mobile phones.
The emergence of the latest technologies and the mobile apps have boosted the technology of geo-location. The technology of geo-location has a vital role for growing many startup companies and has led to development of mobile applications based on Geo-location. The technology involved with the Geo-location gave rise to a business that would have been never flourished without the involved of geo-location. The concept of geo-location has changed the situation of the market (Li et al., 2014). The location tracking application has been used by all the users and has also enhanced the communication in between the users. By integrating the technology of tracking location in the application of mobile phones have changed the business process totally and the users are served with much care. There are lots of apps that have used the technology of geo-location out of which Location Address is one of the location tracking app that is explained in this essay.
Apps that helps to track the location are very useful for mobile application environment. There are many benefits that provided by applications like Location Address. The benefits are listed below:
Reach the customers easily- The companies can reach their customer easily by using the geo location apps. The apps that are used for locating the geographical area for advertising their special offers or the deals that are given by the companies. Due to location tracking apps, the businesses can target a specific location for advertisement and provides the customers with best possible services that they can avail in that particular location (Nebeker et al., 2016). The app for booking a cab serves the best example for location tracking app. The application tracks the location of the customer and provides a fast and the best service that the particular company of cab provider can serve in that area at that particular moment.
Location tracking apps attracts more customers: The business and marketing that is based on location is the latest technology that attracts the attention of prospects and converts the prospects in the customers. The people are persuaded for availing the services and products via apps and makes a permanent customer for the customers. All the users seeks to get the best avail service and products in the market. So, location tracking is the best way that serves the people with all these facilities. Social media plays a vital role for attracting users into the business via applications that are location based.
Make ads and contents that are location based: The companies make advertisements target a particular audience of some particular location for growing their business. The content that are location based attracts wide range of customers by which the company can make profit in different ways (Dinner, Van Heerde and Neslin, 2015). Companies can send promotional ads in apps that are location based and can promote their products and services. The concept of tracking the location has become a famous way of promoting the business and attracting customers in a business.
References
Almuhimedi, H., Schaub, F., Sadeh, N., Adjerid, I., Acquisti, A., Gluck, J., Cranor, L.F. and Agarwal, Y., 2015, April. Your location has been shared 5,398 times!: A field study on mobile app privacy nudging. In Proceedings of the 33rd annual ACM conference on human factors in computing systems (pp. 787-796). ACM.
Carrascal, J.P. and Church, K., 2015, April. An in-situ study of mobile app & mobile search interactions. In Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (pp. 2739-2748). ACM.
Dinner, I.M., Van Heerde, H.J. and Neslin, S., 2015. Creating customer engagement via mobile apps: How app usage drives purchase behavior.
Donaire-Gonzalez, D., Valentín, A., de Nazelle, A., Ambros, A., Carrasco-Turigas, G., Seto, E., Jerrett, M. and Nieuwenhuijsen, M.J., 2016. Benefits of mobile phone technology for personal environmental monitoring. JMIR mHealth and uHealth, 4(4).
Frattasi, S. and Della Rosa, F., 2017. Mobile positioning and tracking: from conventional to cooperative techniques. John Wiley & Sons.
Fridman, L., Weber, S., Greenstadt, R. and Kam, M., 2017. Active authentication on mobile devices via stylometry, application usage, web browsing, and GPS location. IEEE Systems Journal, 11(2), pp.513-521.
Hoos, E., Gröger, C. and Mitschang, B., 2015. Mobile apps in engineering: a process-driven analysis of business potentials and technical challenges. Procedia CIRP, 33, pp.17-22.
Lai, I.K., 2015. Traveler acceptance of an app-based mobile tour guide. Journal of Hospitality & Tourism Research, 39(3), pp.401-432.
Li, M., Zhu, H., Gao, Z., Chen, S., Yu, L., Hu, S. and Ren, K., 2014, August. All your location are belong to us: Breaking mobile social networks for automated user location tracking. In Proceedings of the 15th ACM international symposium on Mobile ad hoc networking and computing (pp. 43-52). ACM.
Liu, B., Kong, D., Cen, L., Gong, N.Z., Jin, H. and Xiong, H., 2015, February. Personalized mobile app recommendation: Reconciling app functionality and user privacy preference. In Proceedings of the Eighth ACM International Conference on Web Search and Data Mining (pp. 315-324). ACM.
Michalevsky, Y., Schulman, A., Veerapandian, G.A., Boneh, D. and Nakibly, G., 2015, August. PowerSpy: Location Tracking Using Mobile Device Power Analysis. In USENIX Security Symposium (pp. 785-800).
Nebeker, C., Lagare, T., Takemoto, M., Lewars, B., Crist, K., Bloss, C.S. and Kerr, J., 2016. Engaging research participants to inform the ethical conduct of mobile imaging, pervasive sensing, and location tracking research. Translational behavioral medicine, 6(4), pp.577-586.
Sapiezynski, P., Stopczynski, A., Gatej, R. and Lehmann, S., 2015. Tracking human mobility using wifi signals. PloS one, 10(7), p.e0130824.
Suganthi, D., John, S.P.R., Shamil, J.S., Patel, D.G. and Student, U.G., 2018. Vehicle Tracking with Geo Fencing on Android Platform. International Journal of Engineering Science, 16992.
Sultana, S., Enayet, A. and Mouri, I.J., 2015. A Smart, Location Based Time and Attendance Tracking System Using Android Application. International Journal of Computer Science, Engineering and Information Technology (IJCSEIT), 5(1), pp.1-5.
Zhang, T., Gao, J. and Uehara, T., 2015, March. Testing location-based function services for mobile applications. In Service-Oriented System Engineering (SOSE), 2015 IEEE Symposium on (pp. 308-314). IEEE.
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