Discuss about the Management and Leadership for Developing Effective.
The report tells about the concepts like professional accounting, management and public relation issues in the workplace. Professional accounting is an organization of accountants, which reveal and retain competence. Management helps to administer everything within company, they have to focus over various things in an organization, as they are the important part of organization in regard of maintain everything. Organization, is a mixture of employees from various places, this creates issues and conflicts. Many problems arise in company day-to-day basis, which has to be removed for that, strategies are formulated along with maintaining all issues in public relation with their proper strategies.
Professional Accounting can be defined as the field of accounting, which includes the professional body of accountants in the field. It can also be called as an organization in a particular jurisdiction. It includes chartered accountant, chartered professional accountant, certified public accountant and certified professional accountant (Parker, Guthrie, and Linacre, 2011). Professional accounting at the workplace is industry, financial services, education and the public. Professional accounting is followed by the professional accountants, which includes a wide variety of job functions, such as leadership and management. It is used to provide the guidance for the issues in the workplace in, which they work.
The professional accountants in the business focus on the areas, which includes ethics, risk management, and control. It also includes competencies in the business. The professional accountant role is mandatory in the workplace. It is the responsibility of the management for the financial information produced by the Company. The professional accountants play an important role in auditing, and taxation (Uyar, and Gungormus, 2011). It is helpful in the stability and progress in the society. The professional accountants in the business are considered as invaluable assets of the company. The professional accountants have the basic skills and knowledge of the company’s financials. The professional accountants have the deep understanding of the workplace environment. The professional accountant training helps them to overcome the challenges and issues in the workplace.
It also helps the business to reduce cost and overcome the risks. In the business professional accountants represents as the shareholders of the public company. The professional accountants’ role is to approve the annual budgets of the company it also plays a role in appointing the chief executive of the company. The professional accountant has also the right to take action in context, of the company’s financial health. This is also helpful in creating the business strategies of the business. The independent assurance is provided by the professional accountant for the risk management of the organizations and internal control processes effectively operates.
There are various issues, which the management faces in the workplace. There are various issues of the employees such as personality traits, and issues of the supervisors. The management also faces team problems in the organization. Here, is also the problem of lack of communication between the teams and it affects the performance of the employees. There are wide problems in the organization, which deals with the issues in the organization such as costs (Weiss, 2014). The inter-personal conflicts in the organization are also an issue for the management. Stakeholder’s issues, which are faced by management. It includes paying low wages to the employees, discriminating the employees on the basis of gender. The management also faces the issue of fairness with the stakeholders. The played politics at the workplace is also an issue at the workplace, which creates misunderstanding between the employers and employees and it becomes an issue for the management.
The client services are also an issue for the management in the organization. It can also be called as a challenge as they had to keep their customers and clients happy. The handling of customer’s complaints in an organization is also an issue or challenge for the management and the termination of an employee (Grunig, 2013). It is mandatory for the management to take the right decision for the organization as it can become issue. Supporting the employees is also addressed as an issue for the management such as poor performance of the employees, behavior of the staff. The maintaining of changes in the organization is also considered as an issue for the management.
Public relations include the communication, which is based on knowledge in the local area and as well as globally. The communication is a critical issue for the public relations. There are various issues in the public relations between employers, employees and customers within or outside the organization. It includes the issue of lack of communication. The customers are the main part of public relation issues. The satisfaction of customer need is important and lacking satisfaction in the customer needs is an issue for the employees and employers public relations. The issue in the public relations is such as the loss of organization reputation, the financial loss is also an issue for the organization. The resistance to change in the organization is also a problem in the relations of the public. It also includes an increase in competition, globalization (Benn, Dunphy, and Griffiths, 2014). Changes are the main issues in the public relations. The certain employees do not accept the changes in the workplace, which is an issue for the public relations. The changes in technology are also an issue as when there is a change in the technology. It is difficult to operate by the employees who are unknown about the new technology.
The biggest issue in the public relations at the workplace is the lack of talent, which is needed to be improved for the organization. (Ulrich, and Sarasin, 2012). The decision-making is also the problem in the workplace. The relation with the media is also an issue as it deals with the reputation of the organization. It has to maintain the good relationship with the media. The latest technologies are also an issue for the public relations. Moreover, it is to identify the media of right kind and it is to build a profitable and equitable relationship. There can be an issue for the new employees as they don’t know about the other employee getting more then, which is being worked for longer. Injustice can also be an issue in public relations at the workplace. The multiple channels are there for promoting the organization and it increases competition and it is an issue in the public relations. The public relation issues also include lack of public relations training. It includes messaging in an improper way, and wrong identification of goals.
The knowledge from the above discussion of public relation issues that there are various ways to overcome those problems such as lack of communication with the employees and the customers can overcome by coordinating with the employees. It also includes allowing the employees to give their views for any kind of discussion. It is mandatory to involve the employees in the decision-making process. The lacking of training experience is also a public relation issue, which can be solved by researching more in the context of interest of the audience.
In the above question, the issues of management are also being discussed and here, the solution can be given to the problems. The lacking of communication can be solved by engaging in role play and identifying of opportunities so as to improve the skills. Making of good relations with the employees can solve the management issues at the workplace. Solving the problems of the employees. The issues can be solved by fairness as treating equally to all at the workplace. The resolving of conflict at the workplace by the management can overcome the issues (Dozier, Grunig, and Grunig, 2013). To overcome the issues of management safety measures should be taken into consideration of the employees at the workplace.
The management should support the Teamwork at the workplace in order to overcome the issues. It would help the management to build a strong bonding between the employees. The certain issues faced by the management should be discussed in an open as it would help in solving the issues at the workplace (Dewey, and Rogers, 2012). The politics conflicts issues can overcome when the employees will concentrate on their work rather than paying attention or interfering in others work. The injustice must be ignored between the employees as the management must not be partial to anyone of the employees. These things can overcome the issues, which creates problems in the organization. The public relation issues can overcome when there is an active listening of the employers towards their employees. The training sessions should be provided for the employees so as to overcome the issue of public relations.
It can be justified that the issue arises at the workplace whenever there is a gap between the expectations of the stakeholders. The organization should consist of two-way communication between stakeholders and the organization. The issues can be solved by compromising about the conflicts happening in the organization. Open up Communication is the way to reduce issues in the management. The encouragement of the employees plays an important role in solving the issues. The feedback from staff can overcome the issues of the organization. The management should adopt different techniques so as to overcome the issues (Spicer, 2013). There must be good public relations between employees as well as with the customers to which the company is serving.
Advertising is also mandatory to have good public relations with the public. It would help in achieving the success of the organization. The good perception is also the solution for overcoming public relation issues. It includes the perception of customers and employees. The reputation of the company is based on the public relations. The good public relations also includes good relation with the employees as when there will be good relations they would encourage the employees to satisfy the customers. The public relation is based on employee relations, media relations, and relation with the community (Sparrow, 2011). The maintenance of public relation is mandatory so as to make positive image outside the world. These are maintained through the planned tactics and strategies in communication. The maintenance of public perception is mandatory for the employees. The feedback is also important so as to know the customers that where the organization is lacking in the market. These are interconnected with each other as when there is good relation within the organization then, it would help the employees to make good relation with the customers. The loyalty is also important for the employees as well as their customers. There are various management issues, which are mandatory to be identified for the better management of the organization (Smith, 2013). The management faces different issues, which are to be solved by two-way communication within the organization. The right decision making is to be adopted for solving the problem within the organization. In order to overcome the issues, it is mandatory for the management to involve the employees in the decision making process and listening to their views and innovative ideas.
It is being analyzed from the above discussion of the public relation issues and management issues that there are different issues, which are there within or outside the organization. Moreover, to overcome these issues there are solutions. It is being analyzed from the above discussion that Public relation and management face issues of lacking communication. The issue of decision-making process is also being analyzed (Doorley, and Garcia, 2011). To overcome these issues engagement of the employees is mandatory for the decision-making process. It can be recommended to the organization to develop the communication with the employees as well as the customers.
A course of action outlined to attain a long-term objectives or objectives overall is known as strategy. The idea of strategy was taken from the military and was altered to make it usable for business. Acquiring the idea was simple due to the reason alteration needed has been unassuming. In business, alike in the military, strategy connects the gap among plans and tactics. Collectively, tactics and plans connect the gap between ends and means (Nickols, 2012). Strategy is essential for an organization due to following reasons (Makein, 2017).
Strategy helps to attain clarity and focus on the target.
Understanding is developed about the recent business in a better way.
Business future is secured and is enhanced on a long-term
Strategies create the new opportunities for the organization.
Strategies help to review the business and make improvements (if required).
Strategies assist towards the achievement of better business outcomes.
There are various kinds of problems being faced by the organization overall like management problems, public relation problems, etc. To cope up with these problems organization develops various strategies, to create a healthy environment within an organization.
Management strategies are very significant for every company due to the reason they assist to refine team efforts and assure that human resources are on the similar pitch. These strategies present guidance on certain actions and target organization desires to achieve. The strategies are necessarily reference books that assist administer human resources. Management strategies are also very significant due to the reason markets are continuously altering. Therefore, organizations required being prepared to outline approaches that assist them to get on the pulse of consumers. The strategies can target on definite forms of organizations from development tactics to worker relations. Organizations can employ management-consulting bodies to assist them to evaluate organizations accounts and guide them in the required procedure to make sure accomplishment (Paludi, 2012).
Management strategies in different scenarios of organization are as follows: Strategies for attaining higher performance of employees can be, employees should be clear and accurate about their work and responsibility role in an organization, organization should ask employees about the best way of achieving targets, trust, capability, and engagement of employees should be considered (Forbes, 2016). Strategies for removing workplace conflicts and stress can be effective communication with employees, employees’ participation in decision-making, independence, timely feedbacks, responsibility and realistic organizational goals should be there, decentralization should be introduced for making things coordinated at one place, fair incentives, and job rotation, job enrichment for keeping employees interest alive, good working environment (Roche, Teague and Colvin, 2014). Strategies for improving the communication in workplace can be, proper and full attention is mandatory to reduce any kind of hindrance in communication, clear conversation without any fluffs and fillers, significant points should be told with pause, communication should be done carefully, words must be used with proper attention, thoughts and ideas should be clearly explained and clarified (Armstrong, 2012).
Public relation strategies are helping the organization to keep the business in the mind of the public at front line along with proper structure and creditability, PR is like a reference book for success (Bizease, 2017). The corporate communication strategies are the backbone for the public relation strategies. The public relation strategies can be developed by the use of following ways (CP communications, 2017).
In this respect there are strategies helping the organization to build a strong relation with the public, which is as follows:
Media relations: Media is a very powerful tool, which can make the image of anything in the mind of the public. It depends on whether good or bad image. Good media relation helps the organization to keep the news related business of theirs at front. Media can help the organization to keep the business of any organization at the front line in the mind of consumers, which can be a strong opportunity in creating a strong reputation and goodwill (Smith’s, 2011).
Know your market: the Public relation is one of the rapid altering market alike technologies, organizations should be very careful and aware of what all happening across surrounding, which can help to keep the consumers ahead. Consumer’s preferences keep on changing with time, it is essential for the organization to be aware of these changes, to make the target consumers on the game (Grunig, 2013).
Use technology: In today’s world, there are various technologies, which can be used to reach consumers all across. This will make business to go wider and long-standing in the market. Promotions can also be made with the help of technology like online marketing. Technology keeps on changing very fast, it is necessary to meet out with upgraded technology on time. Otherwise, it will not be possible for the organizations to create the business reputation and goodwill in the mind of the consumers (Smith’s, 2011).
Social awareness: Local awareness is a best public relation strategy, if the company can present something to the public, as an outcome of new goods or service, the company will be in a far improved situation to obtain positive public relation (Grunig, 2013).
Conclusion
From the report, it can be concluded that professional accounting is an important tool for an organization. It helps to keep the track of everything, guides over financial decisions and permits to focus on the best, which have to be done. Management is a significant part of every company. It allows administering of things in accuracy, a beneficial tool that guides employees very well in direction of achieving targets well on time. Management strategies assist companies towards refining of team efforts and assuring that employees are on the path of achieving targets. Conflict management, stress management, communication management strategies are all strategies helping to cope up with the problems arising in an organization. Public relation, a vital mode for a company to get their reputation and goodwill strong in the market, company forms various strategies in this regard.
References
Armstrong, M. (2012) Armstrong’s Handbook of Management and Leadership: Developing Effective People Skills for Better Leadership and Management. USA: Kogan Page Publisher
Benn, S., Dunphy, D. and Griffiths, A. (2014) Organizational change for corporate sustainability. UK: Routledge.
Bizease (2017) Top 5 Benefits of a Consistent Public Relations Strategy. Available at: https://www.bizeasesupport.com/top-5-benefits-of-a-consistent-pr-strategy/ (Accessed: 23 January, 2017)
CP communications (2017) How to create a PR Strategy. Available at: https://publicrelationssydney.com.au/how-to-create-a-pr-strategy/ (Accessed: 23 January, 2017)
Dewey, J. and Rogers, M.L. (2012) The public and its problems: An essay in political inquiry. USA: Penn State.
Doorley, J. and Garcia, H.F. (2011) Reputation management: The key to successful public relations and corporate communication. UK: Routledge.
Dozier, D.M., Grunig, L.A. and Grunig, J.E. (2013) Manager’s guide to excellence in public relations and communication management. UK: Routledge.
Forbes (2016) Three Management Strategies You Can Use Today For Higher Team Performance. Available at: https://www.forbes.com/sites/kevinready/2016/02/02/three-management-strategies-you-can-use-today-for-higher-team-performance/#519248a1570e (Accessed: 23 January, 2017)
Grunig, J. E. (2013) Excellence in Public Relations and Communication Management. UK: Routledge
Grunig, J.E. (2013) Excellence in public relations and communication management. UK: Routledge.
Makein (2017) What Are The Benefits Of Having A Business Strategy. Available at: https://makinithappen.co.uk/Articles/What-Are-The-Benefits-Of-Having-A-Business-Strategy.html (Accessed: 23 January, 2017)
Nickols, F. S. (2012) Strategy: Definitions and Meaning. Available at: https://www.nickols.us/strategy_definition.htm (Accessed: 23 January, 2017)
Paludi, M. A. (2012) Managing Diversity in Today’s Workplace: Strategies for Employees and Employers [4 volumes]. US: ABC-CLIO
Parker, L.D., Guthrie, J. and Linacre, S. (2011) The relationship between academic accounting research and professional practice. Accounting, Auditing & Accountability Journal, 24(1), pp.5-14.
Roche, W. K., Teague, P., and Colvin, A. J. S. (2014) The Oxford Handbook of Conflict Management in Organizations. England: OUP Oxford
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Smith’s, R. (2011) Strategic Planning for Public Relations. Available at: https://faculty.buffalostate.edu/smithrd/pr/steps.htm (Accessed: 23 January, 2017)
Sparrow, M.K. (2011) The regulatory craft: controlling risks, solving problems, and managing compliance. USA: Brookings.
Spicer, C. (2013) Organizational public relations: A political perspective. UK: Routledge.
Ulrich, P. and Sarasin, C. (2012) Facing public interest: The ethical challenge to business policy and corporate communications. Germany: Springer.
Uyar, A. and Gungormus, A.H. (2011) Professional knowledge and skills required for accounting majors who intend to become auditors: Perceptions of external auditors. Business and Economics Research Journal, 2(3), p.33.
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