Discuss about the Management and Organization for Marketing Strategies.
This report evaluates the management and marketing mix strategy as well as its effect on an organization. Here, Boost Juices has been chosen for the purpose of reviewing its marketing strategies and management activities to overcome the issues. This report presents a detailed idea on the strength and weakness of the company. It also provides an insight into the leadership styles and management approaches, present in the company.
This report also incorporates the perspectives of the managers that are used to motivate the employees. Apart from that, there is also a description of the conflicts in this organization, however, solutions have also been identified. Moreover, this report also incorporates a significant strength of this enterprise. Recommendations have also been included in the in this study. The report also allows the comparison of the recommendations to assess the efficiency prior to the application. Furthermore, this report also helps to give a critical review on the importance of the “undercover boss” and its approaches to the management of an organization.
This part includes assessment of the strength as well as the weakness of the Boost Juice.
Boost juice follows the democratic style partially while managing the relationship with the employees. According to, Cumberland & Alagaraja (2016), democratic leadership allows the evaluation of the opinions and suggestions of the employees with intensity. All the employees are allowed to participate in the discussion as they have the direct contact with the consumers and can provide an actual image of the market. Apart from this, attributes from the transactional leadership are also followed here. Founder of the Boost Juice, Janine Allies guides the employees in a natural and warm manner as well as she also motivates the employees to enhance the performance. The report has stated that the friendly workplace environment of this company is an advantage for the skilled employees and their satisfactory service. Boost Juice practices their punch line “Love Life” for both the work culture and the marketing strategies (Allis, 2013). However, managers can intervene if the employee fails to aggregate the expected performance. Leaders guide the employees to reach the expected level of performance and can recognize their effort by rewarding them. Moreover, Hofmann (2015), mentioned that, in transactional form of leadership, authorities required the employees to be more dedicated to the existing policies rather than changing those policies; however, flexibility is present in work pressure.
Skill and performance of the employees depend on the motivation, provided by the employees (Kelly & Clark, J.E, 2014). Manager’s inspirational approach results in higher outcome while making employees enthusiastic for the work. In Boost Juice managers possess interactive approach to the employees; moreover, they also maintain cooperative gesture towards the consumers. They have the knowledge about the products and supervise the offered service to the clients. As the relationship between managers and employees are natural and casual, employees feel more secured to the authority and can discuss their requirements and demands without hesitation. Moreover, managers are supportive and helpful to the employees while considering their needs. Managers plays a major role to motivate the employees by providing the incentives according to the performance to boost the efficiency of the employees (Suriyamurthi, Velavan & Radhiga, 2013)
Armstrong et al. (2012), mentioned, conflicts always negatively affect the company it decreases the production and lowers the standard of the company. Conflicts can arise from several factors such as difference of the opinions between the employer and employees, problematic strategies, and difference between the expectation and application. For Boost Juice there is a conflict regarding the price of the products. The report stated that customers feel the products are not worth of its pricing. It is too high whereas, the products are not up to the expectation. Moreover, there is also controversy concerning the freshness and ingredients of the juice. There is also contradiction regarding the health factor of the juice; the company focus on the children and teens as their main target audience, however, issues have been raised on excessive sugar contain in the product and presence of the allergen.
To get over the conflicts, mentioned above, the company can introduce budget friendly products with a different quantity of the juices and smoothies. Apart from that, they can provide discounts on particular products. Surveying the market is one of the best options for any company to understand the actual condition of the business (Sharma, 2015); thus, Boost Juice can conduct the survey to know the requirements of the consumers and consider the pricing of the products according to the demand. to make the health and safety concern more transparent the company can organize workshops and campaigns where all the products will be made engaging the customers along with the announcement of the actual facts for choosing the ingredients.
Kotler et al. (2015), suggested that it is necessary to shortlist the positive outcome of the company as it helps the organization to revise those positive points to make the company center of attraction while promoting marketing strategy. For Boost Juice, the significant strength is the interesting product segmentation along with the innovative marketing strategy. This company has got its maximum recognition within 5 years after the entry into the market due to the successful promotional activities, whereas, the combination of taste with the freshness of the ingredients and health supplement have provided a strong base to this company.
As per the “Undercover Boss” concept, it does not involve thorough revision of the activities and performance of the employees. Market surveys are more significant as it involves information in a larger context and variations of the information are also considered in such a method. Undercover boss allows inspecting of the employee activities rather the customer satisfaction and market demand. Sipe & Frick (2015), suggested it is also necessary to have the understanding of the market scenario as well as the employee management activities.
This concept allows the boss to monitor the employees personally for a limited time. The boss undercovers as an employee and tries to collect information as much as possible while supervise the daily works of the employees. Based on their performance appropriate employees are given either rewards or punishment. However, this method is not apposite for all the organizational environment. It is difficult to assess the performance properly in such a short time, moreover, both the unstructured reward and punishment can create miscommunication and confusion regarding the hierarchy of any firm (Robbins et al., 2013) Apart from that, few employees get rewarded leaving many of the employees unattended in the list.
Other than the “Undercover Boss” method company can conduct frequent surveys, face to face discussion with the employees, questionnaire session within the organization to know trhe actual scenario of the compny.
Conclusion:
Hence, from the above discussion, it can be concluded that this report is relevant to the topic of the marketing mix. Here, different criteria have been covered in the context of both marketing strategy and leadership management. Light has been shed upon the strength and weakness of the Boost juice. Moreover, managerial approaches have been included for better understanding of the management strategy of the company. Conflicted issues have also been considered as the matter of research; however, recommendations have also been incorporated. Furthermore, a comparison has been drawn between different aspects of suggestion. This report also gleams the evaluation of the recommendations as well as critical analysis on the undercover boss method and its recommendation.
Therefore, this report fulfills all the requirements and an overall idea about the Boost Juice can be availed, apart from that, the report can be revised for further extensive research.
Reference List:
Allis, J., (2013). The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All. John Wiley & Sons.
Armstrong, G., Kotler, P., Harker, M. & Brennan, R. (2012). Marketing: an introduction. Pearson Prentice-Hall, London.
Cumberland, D.M. & Alagaraja, M., (2016). No Place Like the Frontline: A Qualitative Study on What Participant CEOs Learned From Undercover Boss.Human Resource Development Quarterly.
Greene, M., (2014). Modeling the Dynamics on the Effectiveness of Marketing Mix Elements.
Hofmann, H., (2015). Marketing Concept for a New Milk Drink Based on the Evaluation of Consumers’ Preferences.
Kelly, W.N. & Clark, J.E., (2014). 4 Leading Culture, People, and the Strategic Plan. Leadership and Management in Pharmacy Practice, 51.
Kotler, P., Keller, K.L., Manceau, D. & Hémonnet-Goujot, A., (2015). Marketing management (Vol. 14). Englewood Cliffs, NJ: Prentice Hall.
Robbins, S., De Cenzo, D., Coulter, M. & Woods, M., (2013). Management: the essentials. Pearson Higher Education AU.
www.boostjuice.com.au,. (2016). Retrieved 24 September 2016, from https://www.boostjuice.com.au/wp-content/uploads/2011/09/A-Bit-about-Boost-2011.pdf
Sacks, G., Mialon, M., Vandevijvere, S., Trevena, H., Snowdon, W., Crino, M. & Swinburn, B., (2015). Comparison of food industry policies and commitments on marketing to children and product (re) formulation in Australia, New Zealand and Fiji. Critical Public Health, 25(3), 299-319.
Sharma, P., (2015). Impact of product differentiation, marketing investments and brand equity on pricing strategies. European Journal of Marketing, 49(5-6), 760-781.
Sipe, J.W. & Frick, D.M., (2015). Seven pillars of servant leadership: Practicing the wisdom of leading by serving. Paulist Press.
Suriyamurthi, S., Velavan, M. & Radhiga, T.D., (2013). Importance of leadership in innovations of HR practices. Advances in Management, 6(11), 47.
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