Management Aspects Of Sydney Football Stadium

Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis

Discuss about the Mapping of Special Event Population.

The report is based on the management aspects for a venue. The following report has selected a sports facility located in Sydney, Australia. The sports facility is a large sized football stadium named Sydney Football Stadium located in Moore Park, Sydney. The stadium is a multipurpose stadium as it plays hosts to both professional soccer as well as rugby matches of a number of different teams both in football and Rugby.  The report has provided a detailed study of the ways and elements that is involved in the proper and effective management of a venue.

The aim of the study is to determine the different ways by which a venue is managed and the elements that are involved in its management.

The report seeks to find out the different types of plans and strategies that are needed to ensure the sustainability of the following venue in the long run. The report is important in the modern context as it involves the discussion of the different external and internal factors along with a number of recommendations that can be a game changer for the mentioned stadium in the coming days.

The name of the venue in this report is Sydney Football Stadium. Located at the heart of Sydney, the stadium is a large range football stadium with a decent sitting capacity of around 45,000. The uniqueness of the particular stadium is its ability to be used for a multiple range of games including Soccer and Rugby. The efficient location of the venue, the great facilities of the venue, the efficient management system and world class security system makes it one of the best stadiums not only in Australia but also in the rest of the world.

STRENGTH	OPPORTUNITIES
·       Excellent playing surface ·       Easily used for multiple games	·       Future plans of expansion for the stadium ·       Multipurpose use
WEAKNESSESS	THREATS
·       Absence of proper promotion ·       Lack of expansion facilities	·       Nearby large stadiums are being built which can easily compete against the stadium ·       Traditional methods of Management

• Strengths- The first and foremost condition of playing in a stadium is the condition of the pitch. The better is the condition of the pitch; the better will be the feeling of playing in the surface. The world class quality of the pitch of the Sydney Football Stadium makes it among the best in Australia. The following Stadium also has the reputation for being used in multiple events like rugby and football and in some cases are also leased out for large scale concerts. However the concerts are arranged in such a way that it ensures the non damage of the field from such a large program.
• Weaknesses- According to the, Awad, lewandowski & decker (2017) the absence of proper promotional activities and the lack of implementation of modern technologies within the organization is a matter of great problem for the management of the stadium. The management finds it hard to find adequate sponsors for the venue and has to arrange funds in own terms to maintain the venue and make it fit for use.
• Opportunities- The strengths of the organization must be utilized in the proper and most efficient way to gain some opportunities for the mentioned venue. The utilization of these strengths can help in the future expansion plans of the stadium as it has plans to expand into an ultra large stadium with a sitting capacity of 85000 and also improve the existing drainage system with the latest state of the art technologies to ensure smooth playing surfaces even in heavy and incessant rains.
• Threats- The plan to build large stadiums with double the capacity of Sydney Football Stadium is a threat and can disrupt the plans and the event management business of the following venue. Apart from this the traditional and obsolete way of management of the venue is considered to be one of the largest threats in the management of the business.

The management structure of the following football stadium has a number of different segmentations that helps to maintain and manage the smooth running of the business accordingly (Bhatt & rosenberg, 2017). The management structure of the stadium can be divided into 4 different ways depending on the type and functions performed by the management as well as depending on the different types of events. The divisions are as follows;

1. Administration- Administration forms one of the most crucial elements in the management of the stadium. A strict and efficient administration of a venue especially of a venue of such size will help in the success of the arrangement of the different kinds of events. Administration on the other hand involves the proper coordination and the efficient management of a number of different departmental functions to be at the very best of the business.
2. Operations- The main types of operational functions include the likes of the different operations like that of managerial operations, match day operations, maintenance operations, security operations and risk management operations (Bhatt & rosenberg, 2017). The operations of the department have to be smooth to maintain the venue in the perfect condition.
3. Marketing- The marketing department of the stadium has the task to market the facilities of the stadium to the stakeholders as well as to the fans to increase their reputation and also increase their profitability.
4. Risk Management- The management of the risk in the stadium is one of the most important tasks of the authority in charge of the particular stadium. This includes the regular inspection of the physical infrastructure of the stadium, the maintenance of the fire and disaster management system in the stadium, ensuring the proper dispersal of the crowd during the days of the events and on any other occasions.

Maintenance is one of the most important elements that needs to be done while undertaking the different facilities of the venue. The establishment of a proper maintenance program is utmost necessary for the proper running and smooth functioning of the different events that are held in the stadium (Creazza, colicchia & dallari, 2015). The stadium authority which is in charge of maintaining the following venue has a huge responsibility with them. The authority follows a set of principles to carry on the following process smoothly. The steps are as follows;

Management Structure of Sydney Football Stadium

Prioritizing the Maintenance process- There are many case when the authorities of the different types of stadiums and other large venues maintains the facilities with a corrective, run to failure approach one that simply allows the stadiums to run their course (Abson, 2018). The management of the stadiums fails to understand the important of maintenance and rather thinks such an idea to be an inevitable afterthought. Such kind of thinking in the organizational structure of the stadium leads to the start of different types of small issues which leads the creation of a much larger issue in the future. The avoidance of the smaller issue forces the organization to spend money and incur huge cost to maintain the facilities properly. 

Prevention and Prediction- The management of Sydney Football Stadium employs a proper approach to maintenance. The approach starts with prevention. The basic way to identify the problems and maintain and manage the facility is by using the historical data to understand the typical lifespan of a number of certain assets and systems throughout the stadium and also upgrade the different fixing parts before their malfunctioning (Abson, 2018). The Stadium authority has seen that following and implementing the following system will be helping the organization to save money and reduce wastage and in turn make use of the extra resources to facilitate the development of the venue. There are even more modern approaches that involve the tracking of the different assets digitally in real time. The predictive maintenance uses supplement to preventive strategy takes the help of different sensors to feed data into a computerized maintenance management system (Edensor, 2015).

Benefits for Facility Management- A properly maintained facility is very much vital for the success of the author. The fans of the both rugby and the soccer teams attend the different types of sporting events for the experience. The part of the experience is shared for their interaction with the facility management (Hottle et al. 2015). The fans or the users of the facilities of the venue will be complaining to the facility manager or the executives of the facility department regarding any issues that are faced by them in the stadium. The Management of the Sydney Football Stadium must make sure to maintain the facility in a proper way so that they can maintain the facility in a much better way and also enhance a better reputation among the different types of the fans who regularly visits the stadiums.

Maintenance

A number of different changes have been implemented by the stadium authority of the mentioned arena of Sydney to make way for new developments and maintain the facility in a proper and efficient way. This includes the likes of;

1. Implantation of new grass- The Stadium authorities has plans to implant new grass in a time of 6 months to make way for the old Australian grass and to instill the new Bermuda grass which is the best worldwide and is of a much better quality than that of the other types of grasses. The following grass will be much sustainable and is also easy to maintain. However the most important advantage of this particular grass is its ability to absorb water easily and not allow water to become stagnant.
2. Implementation of a new seating technique- The seating technique will see a major overhaul and an international furniture company will be appointed to install quality bucket seats to provide the fans and the spectators with the ultimate experience during the undergoing of the different types of games or concerts.
3. Implementation of a much better inner facilities- The implementation of the different kinds of the inner facilities like inner food stores, VIP sitting facilities, press box and media centers are important for the development of the stadium as a whole (Sims et al. 2017). The developmental initiatives that are taken by the stadium authority accordingly help to attract more and more people to the stadium.
4. Installation of the online ticketing counters- Sydney Football Stadium still does not have the automatic ticketing facility which includes the likes of automatic ticket vending machines and the automatic ticket punchers. This will help the stadium authorities to disperse the crowd and control the crowd easily and will also help in the proper functioning of the stadium.

The following report has shown the ways by which a venue in the stature of Sydney Football Stadium is managed and what are the possible ways by which the management of the venue can make the different amendments to improve their performance and provide much more facility to the fans and the spectators who visit the stadium. Maintaining the best infrastructure for these kinds of entertainment venues have gradually became a competition in the market and the better the facilities, the better is the profit and the be3tter is the power of the venue to attract fans and spectators (Sims et al. 2017). The Sydney football stadium has recently been facing different threats from new and better equipped stadiums for which the authorities have leased them to a private entity to survive in the competitive market. Thus it is necessary for the venue to be innovative and ready to accept change to make the most of the changing situations.

Financial Analysis is one of the most important considerations while undertaking the study of the management of a particular venue (Mahoney et al. 2015). This includes the different types of financial considerations that help the readers to get a solid idea on the finance involved in the establishment and the maintenance of the following venue. The owner of the following stadium is the local government of Sydney. However the authorities have entered into a lease agreement with a popular private organization for a period of 25 years. The private company has decided to revamp the total stadium and make it not only one of the best in Australia and Asia Pacific but also make it one of the best in the world. The management of the company has decided to shed off an initial investment of approximately $80 million behind the new plan and aims to complete the first phase of the project within the next 1 year. Apart from its own sponsorship money the company has also came into an agreement with the sponsors and the management of the teams who use the facility ass their home ground. The total investment combining the initial one of the company was pegged at around $1255 million. A rough financial estimate was prepared by the management of the authority to estimate the nature of the management of the venue for the coming 1 year.

SOURCE	EXPENSES
Ø  Match Expenses	Ø  $50000
Ø  Security Expenses	Ø  $32000
Ø  Maintenance Expenses	Ø  $15000
Ø  Electricity Expenses	Ø  $85000
TOTAL	Ø  $1,82,000

The sources of income for the venue are as follows;

SOURCE	EXPENSES
Ø  TV revenues	Ø  $50000
Ø  Income from Advertisements	Ø  $3,00,000
Ø  Income from Match rents	Ø  $58000
TOTAL	$4,08,000

Conclusion

The following report has been able to meet the different types of objectives of the report which has shown the new systems of venue management and the different elements related to the management of venue in the modern competitive world. The thorough analysis of the following report will establish the importance of management of large venues and will provide the different ways to maintain a venue properly and to attract the people easily.

1. The venue must be managed by expert professionals
2. The venue must have a proper and efficient financial management system
3. The management of the following business must also make sure to manage the resources available to them wisely and efficiently
4. The venue must be well maintained and regulated by the maintenance authority

References

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Bhatt, r., & rosenberg, e. (2017). U.s. patent no. 9,544,618. Washington, dc: u.s. patent and trademark office.

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Sims, k. M., weber, e. M., bhaduri, b. L., thakur, g. S., & resseguie, d. R. (2017). Application of social media data to high-resolution mapping of a special event population. In advances in geocomputation (pp. 67-74). Springer, cham.

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