Management Strategic Alliance For Consumer Analysis

Strategic Alternatives

Discuss about the Management Strategic Alliance for Consumer Analysis.

With the ramified economic changes and complex business structure, every organization needs to take their strategic business decisions to achieve the certain goals and objectives. There are several internal and external factors which need to be undertaken by the organization before taking strategic marketing plan. In this report, strategic markeing plan such as Marketing Mix, Matrix analysis and other tools have been used to make the effective business decision making. There are several strategic alternatives have been undertaken to address the marketing opportunities and evaluate strategies across appropriate marketing mix. This report also analysis consumer trends and interpret them to inform busienss decision making. In this report, Apple Incorporation has been taken to undertaken for the proper strategic marketing plan.

There are several strategic alternatives which could be undertaken by Apple Incorporation to expand its busienss in Australia. However, the main problem will be related to collecting the required amount of information. Strategies are the long term planning which are undertaken by the organization to achieve the certain goals and objectives (Siguaw, & Simpson, 2015).

There are three main three strategic alternatives which would be considered by the Apple to overcome the possible issues and problems in their work program. 

It is the business strategy which will assist Apple to grab the potential market in Australia. In Australia, many of the people have found issues to buy the electronic apparels and products such as phones and gadgets from the Apple. This strategy will assist Apple to lower down the cost of its some of the products so that the potential buyers could easily buy products from these companies. Nonetheless, Apple needs to install new technologies and system process in its value chain activities which could easily lower down the cost of its electronic apparels and products such as phones and gadgets offered in market. In addition to this, as per the Porter’s Top Line Generic Strategies, company has faced issue of the market threats comes from the new rivals such as Xiomi, Samsung and Sony. These all competitors could easily grab the market as they are already offering their phones and electronic apparels at very least cost. In addition to this, Apple is lacking with the cost leadership Competitive Strategies in market which might be the negative factors for the future potential growth of the business. The marketing mix has also reflected that electronic apparels and products such as phones and gadgets offered should be introduced with the new product life cycle to reduce the gap identified in the Australian Market (Solomon, 2014).

Cost Leadership

It is the strategy which assists Apple to grab the potential clients from the market. It is analyzed that Apple has strong brand image in market. Apple has strong brand image in market which has been developed by using the product differentiation strategy. It is analyzed that company needs to use this product differentiation strategy in Australian Market as well. People in Australia are more inclined towards buying the high quality advance technologies electronic apparels and products such as phones and gadgets. The main problems which have been found by using Porter’s Top Line Generic Strategies are related to grabbing the potential clients in Australia.  Apple needs to use proper marketing strategic program such as social media, offline centres and shops which could easily grab the potential clients in Australia.  Nonetheless, the high quality advance electronic apparels and products such as phones and gadgets will assist Apple to set up strong brand image in market.  It will also influence the components of the marketing mix such as price, product and people. These three main components will be influenced by this product differentiation strategy of Apple which will assist company to grab the potential clients in market (Wei, Samiee, & Lee, 2014). 

This strategic program will assist organization to grab the potential clients in Australia who are more inclined towards buying the customized products. It is analyzed that Apple may find issue in collecting the data to customized electronic apparels and products such as phones and gadgets as per the client’s need, perception and social values. Apple needs to manage these values and it will assist in increasing the market share of company on international level.  The main influence of this strategy will be on the components of the marketing mix such as price, product and people, process. These four main components will be influenced by this Customized business strategy of Apple which will assist company to grab the potential clients in market (Boshyk, (2016).

There are several strategies which could be undertaken by the Apple in order to mitigate its busienss problems and issues. However, the best one which supports Apple to overcome all the possible issues while expanding its business in Australia is product differentiation strategy (Schmidt, Spann, & Zeithammer, 2014). This strategy has been already adopted by Apple while selling its high quality advance technologies electronic apparels and products such as phones and gadgets in other captured market. In Australia, people are more inclined towards buying the advance phones and other high quality advance technologies electronic apparels. Apple is already having strong brand image which will easily assist it grab the potential clients in Australia. It is analyzed that Apple Company could easily use product differentiation strategy to sell its products in Australian Market. It is analyzed that if company could use this product differentiation strategy then it could easily attract more clients in market (Fern&es,  Ferreira, & Moura, (2016).

Product Differentiation Strategy

Budget to implement the product differentiation strategy

Details	Cost  (AUD $ in Million)
Hiring of sales person	2
Hiring employees Employees salary= 2K* 13 employees=26K Hiring expenses = 10K Directors salary= 6k*2 =12K	3
Administration expense	4
Advertisement expenses	4
Compliance expenses	2
Cost for vendors contract	3
Cost related with licenses	2
Research and development	10
Escalations amount	10
Total cost	40 Million

(Fern&es,  Ferreira, & Moura, (2016).

It is the strategy which will assist Apple Incorporation to overcome all the associated issues and threats of the market. This product differentiation strategy is followed to mitigate the product life cycle threat. Company by issuing new product life in market could easily increase the demand of the products and goods in market. It will eventually increase the overall outcomes and market share at large (Goi, 2015).  Therefore, product differentiation strategy will assist Apple to make changes in its products and will provide the different customized products to Australian people to achieve the certain goals and objectives.  This top line marketing strategy assists in changing the existing work functions and also assists in achieving the set objectives and goals (Rushton, Croucher, & Baker, 2014).  Apple needs to hire expert employees in Australia who could understand the needs and demand of high quality advance technologies electronic apparels and products such as phones and gadgets in market.  In order to implement this new strategy, Apple may require high amount of costing in its value chain activities. It is assessed that company needs to introduce the new phone models and electronic apparels which could assist in grabbing the potential clients in Australian market (Johnston, & Bate, 2013).

The strategic object is set by the organization to achieve ultimate objectives and goals. It is assessed that strategic objective could be achieved by company when the proper strategic programs is being set by the company. Marketing objectives often integrates an organization’s marketing goals, policies, action sequences and convert them into cohesive. Every group is expected to take that strategic goals and develop set of tactics to achieve the goals and objectives (Rosati, & Conti, 2016). The process system work of the Apple in Australia needs to be changed with the changes in the work process system of Australia. It is analyzed that company need to use the product life cycle stage in Australia to attractiveness of the clients in market.  The strategy which has been chosen for the Apple is product differentiation strategy which will assist company to strengthen the attractiveness of its newly offered mobile phones and electronic peripherals. However, Apple has already set up strong brand image while selling its mobile phones products in market. In addition to this, product differentiation strategy of Apple will also focus on setting up strong marketing plan. This plan focuses on using the promotional strategic plan (Mohd, Idris, & Momani, 2013). Apple needs to use online marketing and cyber computing system to promote its newly developed phones and other electronic peripherals. The marketing strategy of Apple focuses on connecting with the people in Australia. It is assessed that by using the online cyber computing system Apple could easily strengthen the awareness of its products in market. It is analyzed that business need marketing to help capture the market share and introduce customers to new products and services (McKenzie, 2017). Apple by deploying the marketing tactics such as social media, engagement program, TV ads public relation and other methods could easily strengthen the awareness of its products and services in market (Rashid, & Ghose, 2015). It is analyzed that apple could easily use the several marketing strategies such as penetration, market development, product development or diversification. In this case, Apple wants to expand its business market with its new market development.  The choice strategy in order to achieve the certain set objectives will depend upon the several factors such as marketing factors, client’s views and objectives, undertaken tactics and use of online marketing methods. There are main three main strategic objectives which will be undertaken by Apple while selling its new products and services in Australian market (Schmidt, Spann, & Zeithammer, 2014). 

Customized Business Strategy

It is key objectives of marketing strategy which assist organization to meet its general and specific objectives. Apple has been indulged in selling products the electronic apparels and products such as phones and gadgets in market. In this case, the main marketing objective of company would be to identify the potential market and clients. However, after collecting information from the Australian market, it is inferred that most of the people are inclined toward buying the electronic apparels and products such as phones and gadgets which are high in quality and costing of the same is less. Apple firstly needs to introduce the new product life cycle of the electronic apparels and phones which would be available for the clients at least cost (Siguaw, & Simpson, 2015).  It will not only assist company to tap the new market but also assist in grabbing the potential client in market.  Therefore, Apple has to use the product development strategy in Australian market which will require company to introduce the new product to achieve the certain goals and objectives. However, Apple Company needs to make high amount of initial investment in the Australian market to set up the new venture and retails stores. Nonetheless, capturing the clients through online cyber computing system will also increase the overall turnover. Apple needs to tie up with the big online giant portals such as Amazon and flipchart to sell it’s newly introduced the electronic apparels and products such as phones and gadgets. It will not only assist in creating core competency in product differentiation strategy in market. Targeting clients would be easy for the Apple if it uses proper sales planning and online marketing strategy (Wei, Samiee, & Lee, 2014).

It is related to hovers in a middle ground between the busienss objectives and markeing objectives and implements the undertaken strategies for both. The position marketing objective of Apple is related to boil down to how business wants customers to perceive its potential clients. It is analyzed that branding and positioning is somewhere different from each other (Abam, 2018). It is considered that branding deals in emotional responses, visuals undertaken and culture build around the company. It highly influences the stakeholders and set up strong nexus between the stakeholder’s objectives and organizational development. It is considered that Apple needs to brand company as innovative company which sales unique the electronic apparels and products such as phones and gadgets in market and position itself by leading the market for the selling of  i-Pad as the market leader for tablet computers.

Strategy Selection

Apple needs to determine its marketing mix as one of the main objective of its marketing mix. It is related to change its all product, process, price and psychological factors of its offered products and services in market (Brinckmann,  & Kim, (2015).  It is analyzed that if Apple decides its marketing mix helps business to clarify issues, marketing factors and all the associated factors which may influence the sales of newly introduced the electronic apparels and products such as phones and gadgets in Australian market.  It will also assist Apple to develop the product differentiation strategy by identifying how customers get the product or service and how much the business can tentatively expect to make (Armstrong, Kotler, Harker, & Brennan, 2015).

 The marketing mix states the set of actions, tactics, company uses which promotes company’s brand and newly introduced product in market. It is the main imperative strategy which is used as strategic tool of the marketing tool. The marketing mix development is the key steps to identify the customers’ needs and demand in particular market and it also assists in customizing all these associated factors as per the clients. The main imperative factor is related to identify the potential clients in market.  In this marketing mix development, product differentiation strategy has been chosen (Arrawatia, 2018).  It is analyzed that product differentiation strategy is the strategy which assist company to add on more features and quality in its existing electronic apparels and products such as phones and gadgets. The product refers to item that actually being sold in the market. Apple has made changes in its existing products and services by using the product differentiation strategy. The main impact of this strategy is seen on the research and development department of company. It is analyzed that if company uses its innovative technologies in its busienss then it will result to changes in its existing products and services in market. The main change would be to manage the existing electronic apparels and products such as phones and gadgets in Australian market as per the client’s need and demand in Australian market (Boehe, & Cruz, 2010).

It is analyzed that the main impact of product differentiation strategy would be on the one of the main most relevant and appropriate marketing mix component of company is product. There are several products offered by Apple such as electronic apparels and products such as phones and gadgets (McDonald, & Wilson, 2016). The product differentiation strategy will demand Apple to make changes in its research and development department (Brace, 2018). It will result to development of new type of electronic apparels and products such as phones and gadgets which will be customized as per the needs and demand of clients. However, on international level, company has followed price skimming strategy which has allowed company to set up high price in market. Nonetheless, in Australian market, Apple could use product differentiation strategy to grab the potential clients (Br&, & Roll&, 2018).  It will allow company to reduce the marketing gap and captured the low income group people who finds hard to buy electronic apparels and products such as phones and gadgets offered by Apple at particular range. By using the product differentiation strategy, it will allow company to add more innovative features and develop new advance electronic apparels and products such as phones and gadgets.  This new electronic apparels and products such as phones and gadgets will attract more clients in Australia and also assist in setting up strong positioning. However, product differentiation strategy assists in capturing the potential client who wants to buy branded products and at the same time wants to make less expenses. It is analyzed that Apple needs to hire more IT expert employees in its sales team who could increase the visibility of its offered products in Australian market. The main beneficial point for Apple is to use the online social media platform to strengthen the market visibility of its offered products in Australia Market. The newly hired sales person will take all the imperative decisions for increasing the awareness of the products and services offered in market.  After analysing all these details, it could be inferred that Apple should focus on using the online marketing channels and using innovative technologies in its research and development system which could assist company to develop new electronic apparels and products such as phones and gadgets for the betterment of clients in Australia (Burch Jr, 2018). The main strategic tool which could be used to measure the effectiveness of the product differentiation strategy is related to increasing the quality and features of the new electronic apparels and products such as phones and gadgets.  There will be main product development, penetration and market development strategy which needs to be followed by Apple while introducing its new electronic apparels and products such as phones and gadgets.  The product development strategy will assist company to lower down the complexity of the business and increase the overall turnover of company (Marketing Mix., 2018). This strategy could be used by Apple to attract more clients in Australian market. 

Budget to Implement the Product Differentiation Strategy

Conclusion

There are several factors which affects the marketing strategy of the busienss while tapping the new market. Apple Company already has strong position in market which may positively impact the business growth and effective busienss functioning. After analysing all these details, it could be inferred that Apple needs to use product differentiation strategy in Australia which would strengthen the marketing strategies of Company. Now in the end, it could be inferred that Apple needs to lower down the cost of its electronic apparels and products such as phones and gadgets and introduce new technologies and system process which will satisfy clients more as compared to its existing international products in market. 

References

Abam, E. N. (2018) Br&ing As a Means of Positioning Itself in the Marketplace –A Case Study of the Catholic University Institute of Buea –The Entrepreneurial University. Business, Management & Economics Research, 4(1), 11-14.

Armstrong, G., Kotler, P., Harker, M. & Brennan, R., (2015) Marketing: an introduction. Pearson Education.

Arrawatia, S. B. D. M. A. (2018) FUTURE PROSPECTS OF WOMEN Entrepreneurship in India. International Journal of Innovation in Engineering Research & Management ISSN 2348-4918, ISO 2000-9001 certified, E, 5(01).

Boehe, D.M., & Cruz, L.B. (2010) Corporate social responsibility, product differentiation strategy & export performance. Journal of Business ethics, 91(2), pp.325-346.

Boshyk, Y. ed., (2016). Business driven action learning: Global best practices. Springer.

Br&, D., & Roll&, M. (2018) 13.1 Case Study—Partners for Possibility. Co-Production & Co-Creation: Engaging Citizens in Public Services.

Brace, I. (2018) Questionnaire design: How to plan, structure & write survey material for effective market research. Kogan Page Publishers.

Brinckmann, J., & Kim, S. M. (2015) Why we plan: the impact of nascent entrepreneurs’ cognitive characteristics & human capital on business planning. Strategic entrepreneurship journal, 9(2), 153-166.

Burch Jr, J. R. (2018) Poverty in the United States: A Documentary & Reference Guide. ABC-CLIO.

Fern&es, C., Ferreira, M. & Moura, F., (2016). PPPs—True Financial Costs & Hidden Returns. Transport Reviews, 36(2), pp.207-227.

Goi, C.L., (2015). Marketing Mix: A review of’P’. The Journal of Internet Banking & Commerce, 2005.

Johnston, R.E. & Bate, J.D., (2013). The power of strategy innovation: a new way of linking creativity & strategic planning to discover great business opportunities. AMACOM Div American Mgmt Assn.

Marketing Mix. (2018) The Marketing Mix 4P’s & 7P’s Explained. Retrieved from: https://marketingmix.co.uk/

McDonald, M., & Wilson, H. (2016) Marketing Plans: How to prepare them, how to profit from them. John Wiley & Sons.

McKenzie, D. (2017) Identifying & spurring high-growth entrepreneurship: experimental evidence from a business plan competition. American Economic Review, 107(8), 2278-2307.

Mohd, W., Idris, S. & Momani, R.A., (2013). Impact of environmental dynamism on marketing strategy comprehensiveness & organizational performance. International Journal of Business & Management, 8(9), p.40.

Rashid, S. & Ghose, K., (2015). Organisational culture & the creation of br& identity: retail food br&ing in new markets. Marketing Intelligence & Planning, 33(1), pp.2-19.

Rosati, U., & Conti, S. (2016) What is a smart city project? An urban model or a corporate business plan?. Procedia-Social & Behavioral Sciences, 223, 968-973.

Rushton, A., Croucher, P. & Baker, P. (2014) The h&book of logistics & distribution management: Underst&ing the supply chain. Kogan Page Publishers.

Schmidt, K. M., Spann, M., & Zeithammer, R. (2014) Pay what you want as a marketing strategy in monopolistic & competitive markets. Management Science, 61(6), 1217-1236..

Schmidt, K.M., Spann, M. & Zeithammer, R., (2014). Pay what you want as a marketing strategy in monopolistic & competitive markets. Management Science, 61(6), pp.1217-1236.

Siguaw, J.A. & Simpson, P.M., (2015). A marketing plan for marketing instruction: A satirical look at student comments. In Creating and Delivering Value in Marketing (pp. 129-133). Springer International Publishing.

Solomon, M.R., (2014). Consumer behavior: Buying, having, and being (Vol. 10). Engelwood Cliffs, NJ: Prentice Hall.

Wei, Y.S., Samiee, S. & Lee, R.P., (2014). The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market. Journal of the Academy of Marketing Science, 42(1), pp.49-70.