The report will discuss about the way environment within an organization can be managed. The global events taking place affects the companies which are present globally. In the world of globalised and interconnected world, the events organized globally will affect every organization in spite of their business size. The organization Transurban is having market in New South Wales, Queensland, Victoria and North America. The Australian operation of this organization spans between Sydney, Melbourne and Brisbane with assets around 14 across the eastern seaboard.
The objective of the organization is that the success of the organization depends on understanding the needs off stakeholders associated with the organization and working together to achieve the same goal (Schwartz 2017). This leads the organization to form a good alliance with the government partners, stakeholders and local community. This ensures that the organizations network delivers safe, reliable and efficient travel for motorists. The aim of the organization is to strengthen communities through transport. The organization provides effective and innovative infrastructure solution that improves the liveability. The capabilities includes network planning and forecasting, operations and maintenance, customer relationship management.
This part of the report will discuss the four major questions that will help in evaluating the organizations management.
Discussion on the Concepts if General environment of Transurban
The general environment of an organization consist of six factors this includes technological, economic, political, legal and global condition and broad sociocultural within a society and this helps in operating an organization. In case these dimensions gets changed it will affect the whole functioning of the organization (Shafritz, Ott and Jang 2015). This will influence the specific environment maintained within the organization.
The dimensions of the general environment is used to reflect the major social trend followed by an organization. This will indicate the capability of an organization to affect the social trends directly. The general environment of the organization Transurban will be evaluated in this report. This becomes essential for Transurban to understand the general environment. In order to generate the general environment of the organization the factors that are needed to be considered includes:
Sociocultural dimension of general environment: this dimension will help to determine the operations done by the organization Transurban to understand the cultural characteristics and demographic conditions associated with the society. The activities included within the cultural characteristics are values, tastes, customs, behaviours and attitudes followed within a society. The demographic conditions referred to as the physical characteristics related to the population this includes gender, age, education level, geographic dispersal and income. The aim of the sociocultural activity is to determine those products, services or organizational behaviour which will gain value in the society. Transurban needs to create some values that will help them in gaining great sociocultural values.
For example with the fact and impact of global warming the need for products and services that will reduce greenhouse emission has increased (Svara 2014). Demographic characteristics will help the organization to define different size and attributes associated with the population and will influence the demand for product, services and type of employees needed to be recruited within the organization. The Sociocultural element of Transurban will also affect the diversity of the organization. Workforce diversity is referred to the way in which people within an organization varies.
Technological dimension of general environment: this includes the knowledge, tools and methods that are used to raw material, information’s into useful products and services. This dimension will help the organization Transurban to include scientific and technological advancement within the society. The technological advancement is referred to the change made within the products or services provided by Transurban (Biermann 2017). This will include the organizations way to manage the network built and will offer a better way of building the roads.
Economic dimension of general environment: this is related to the general economic health of the people within the countries Transurban operates. The countries in which Transurban operates are New South Wales, Queensland, Victoria and North America. This dimension will help to analyse the economic system followed by the country in which Transurban operates.
Political/legal dimension of general environment: this focuses on the governmental and legal systems that are operated within an organization. Several regulations are needed to be implemented that will help in proper planning and decision making purposes. The local, federal and state governments has passed legislation that sets the rules for working with an organization. This is the responsibility of each organization to follow these rules.
Global Dimension of the general environ men: this comprises the factors and operates across national boundaries. This will help the organization as the advancement in transportation is increasing and communicating technology have made this an essential element (Anderson 2016). This is an important factor for the organization Transurban as it deals with transportation.
Discussion on the concepts of specific environment
Each organization needs to maintain a specific environment. Specific environment of an organization mainly consist of groups, organizations and individuals and ensures that these people can interact with each other in order to conduct their business. Any change in the specific environment will affect the functioning of an organization. For the organization Transurban the specific environment includes, suppliers, customers, competitors, government agencies, labour markets, employees, location, quality of the material, employees and strategic partners. Specific environment is referred to the situation in which anyone associated with the business will get affected by the achievements of organizations objective.
For the organization Transurban this becomes essential to understand the climate and condition of the road, as this two factors will affect the working of the employees. Maintaining a good network is also necessary for the Transurban organization (Young and Ghoshal 2016). Stakeholders are the key factors associated with the organization and gets affected with the achievements of the organization. Transurban organization tends to show more interest towards the main stakeholders as this will help the organization to make proper decision and improves in predicting the outcome more precisely. Better relationship with the stakeholders will lead to variation of better deals and innovative products and the flexibility of the organization will also get increased.
Thus, it is important to understand and identify the major stakeholder associated with an organization becomes very much important. The next key elemnt of specific environment are he customers (Bolman and Deal 2017). This are basically the people or an organization that acquire services or products from an organization in exchange of money. They are the key element as without the customer it is impossible to run an organization. Thus, it is the responsibility of organization to satisfy the needs of every customer. Suppliers are refered to the companies associated with the Transurban and the individuals responsible for providing the materials that are needed as input. Inputs includes raw materials, human resources, physical resources, information resources and services.
Apart from all these factors the organization needs to be aware of their competitors. This is necessary Transurban to identify their competitors and plan startegies accordingly. This is essential as they should know with whom they are competing for resources. This includes other networking companies and construction companies, the government agencies and the new start-ups. Competitors plays an important role and also influence the products and pricing that an organization offers. Then comes the employees (Rupp et al. 2015).
These are people who are the backbone of e very organization and plays an important role in achieving the goal. Employees are hired based on their qualification and the knowledge they possess. Each employee’s within organization holds different position based on their capability. They supports the business to become the leading organization in the market. Apart from these strategic partners are the key members of every organization (Yakovleva 2017). This are associated with the organization and works together for common benefit. In order to achieve and understanding the requirement of an organization it becomes necessary to create an enforcement regulation that will help to protect the rights of consumers, workers and society.
Concept about ethics and corporate social responsibility
Every organization needs to follow some ethics and each organization is having some social responsibility. Thus, this factors are important for protecting the job of a manager as society will appreciate every organization to have a manger who behaves ethically and is socially responsible. Moreover people and companies like to interact with those organization which are socially responsible and works with ethics. Social responsibility is also known as corporate social responsibility which means that an organization will work beyond their legal and economic obligations to bring good changes within the society.
Managers are responsible for taking decision that will satisfy all the dimension of social responsibility, this includes: pricing, employee relation, product quality, philanthropy and taking business to different countries with the permission of government (Kolk 2016). They influences the working of an organization. Every organization needs to define their social responsibility. There are three parts that will help in taking out social responsibilities in a better way.
This are meeting social obligation, being socially responsible and being socially responsive. Social obligation is referred to the social responsibilities in terms of following the laws or to follow the correct procedure in order to meet the economic goals. Transurban is an organization which is socially responsive and engages social actions in order to meet the social demands.
The managers of organization need to take decision that will be beneficial for the companies based on social norms and values. Transurban offers onsite child care facility for the employees working within the origination and this shows that the organization is socially responsive. Every organization needs to be responsible socially and consider different way in which the society will get affected by their operations.
In order to have a positive impact on the society it becomes necessary to actively get engaged with social actions. It is very essential for an organization to be socially responsible as it will be able to meet public expectations and public will support organization with good moral values. This will help to gain long run profits (Kew and Stredwick 2017).
The image of the organization in front of public will improve and this will attract more and more customer. Apart from the social responsibilities an organization needs to work by following ethics. Every organization should work ethically. But this will be beneficial for the organization if the managers sets some criteria that will be used to determine that the behaviour performed is ethical or not. This includes three steps:
Organizational culture of every organization is important. Thus it becomes necessary for Transurban to follow a proper organizational culture. Organizational structure is referred to the facts that influence the principles, shared values, ways of performing an activity and tradition followed by the members of an organization. The culture of an organization is also used to define the interaction taking place within the organization. This focuses mainly on two key issues: handling the environmental opportunities and threats (Jain and Kaur 2014).
This will help to survive in the market and will help in managing and integrating the people associated with the organization. According to the survey made, there are all total seven dimensions that are used to determine the organization culture followed by an organization (Carley and Prietula 2014). These dimension varies from low to high. The dimensions of organizational culture are oriented to few things this includes:
Attention in detail: this determine to which extent the employees gives precise results. This also determines the analysis and attention to detail.
Outcome oriented: this determines the degree to which the manager focuses on the results rather on how to achieve these results
People oriented: this is used to determine management decision that will affect the people within the organization.
Team oriented: this is used to determine the way work is organized and divided among the individuals.
Aggressiveness: determines the behaviour of the employee and analyses their behaviour that is cooperative or aggressive.
Stability: this determines the organizational actions and decisions
Innovation and risk taking: this determines the degree to which employee can be encouraged so that employees can learn to deliver work with innovations and thee risk taking capability also increases.
The culture followed by an organization usually reflects the vision and mission of the organization. Small size off organization helps in imposing the vision to their organization members well. Thus it can be said that stronger the culture becomes, the manager and employees works more effectively (Robbins et al. 2016). Strong cultures are those which follows and implements key values and greater the commitment to these values, the culture aspect will get stronger. There are some managerial decisions that gets affected by the organizational culture. This includes:
Planning: the degree of risk that a plan should contain needs to be clear. The manager needs to determine the people behind developing the plan. The manager should estimate the degree of environment in which the management team will get engaged.
Organizing: the manager need to decide how much autonomy is needed be designed into jobs of each employee. The task should be assessed well before allocating and the manager needs to take a decision whether the task will be performed by team or individuals. This will also determine the degree to which the manager interacts with each other.
Leading: the degree to which managers are concerned with increasing the satisfaction of the employee. As employee are the key factor it becomes necessary to satisfy their needs (Huda et al.2018).
Conclusion
From the report it can be concluded that it is necessary for every organization to understand that proper organizational structure is needed to gain profit in the market. The organization chosen in this report is Transurban. The aim of the organization is to provide an effective and innovative infrastructure solution that improves the liveability. The capabilities includes network planning and forecasting, operations and maintenance, customer relationship management. The report has discussed the general environment that is necessary to be maintained by the organization Transurban. It is necessary for every organization to follow some specific environment.
The report as discussed the ethics that are needed to be followed by the organization Transurban and need to have some sense of social responsibility. This will help them to gain good values in the market. Last part of the report describes the organizational structure that is necessary to be maintained by ever organization3. This report will help the organization thus it becomes necessary for Transurban to follow a proper organizational culture to work efficiently.
References
Anderson, D.L., 2016. Organization development: The process of leading organizational change. Sage Publications.
Ashkenas, R., Ulrich, D., Jick, T. and Kerr, S., 2015. The boundaryless organization: Breaking the chains of organizational structure. John Wiley & Sons.
Biermann, F., 2017. A World Environment Organization: solution or threat for effective international environmental governance?. Routledge.
Bolman, L.G. and Deal, T.E., 2017. Reframing organizations: Artistry, choice, and leadership. John Wiley & Sons.
Carley, K.M. and Prietula, M.J., 2014. The” virtual design team“: Simulating how organization structure and information processing tools affect team performance. In Computational organization theory (pp. 19-36). Psychology Press.
Huda, M., Mulyadi, D., Hananto, A.L., Nor Muhamad, N.H., Mat Teh, K.S. and Don, A.G., 2018. Empowering corporate social responsibility (CSR): insights from service learning. Social Responsibility Journal, 14(4), pp.875-894.
Jain, R. and Kaur, S., 2014. Impact of work environment on job satisfaction. International Journal of Scientific and Research Publications, 4(1), pp.1-8.
Kew, J. and Stredwick, J., 2017. Business environment: managing in a strategic context. Kogan Page Publishers.
Kolk, A., 2016. The social responsibility of international business: From ethics and the environment to CSR and sustainable development. Journal of World Business, 51(1), pp.23-34.
Rupp, D.E., Wright, P.M., Aryee, S. and Luo, Y., 2015. Organizational justice, behavioral ethics, and corporate social responsibility: Finally the three shall merge. Management and Organization Review, 11(1), pp.15-24.
Schwartz, M.S., 2017. Corporate social responsibility. Routledge.
Shafritz, J.M., Ott, J.S. and Jang, Y.S., 2015. Classics of organization theory. Cengage Learning.
Svara, J.H., 2014. The ethics primer for public administrators in government and nonprofit organizations. Jones & Bartlett Publishers.
Yakovleva, N., 2017. Corporate social responsibility in the mining industries. Routledge.
Young, C. and Ghoshal, S., 2016. Organization theory and the multinational corporation. Springer.
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