Manny Krishna’s company is involved in the consumer goods type of market. Promotional tools like sales promotion, advertising, personal selling and public relations are applicable in this type of market. Krishna is currently using the four tools, but personal selling is probably the most utilized of all the options. Personal selling was applied through a sales person who comes to the potential buyer by setting an appointment for a demonstration of Purity II. Public relations were put into work through endorsing the image of the company and the product.
(HWI) uses a device that is certified by the Environmental Protection Agency and receives good advertising support from its mother company, Environmental Control Inc. The advertising channel that HWI receives is in the form of print media. Krishna’s marketing strategy is solely relying on face to face selling since that’s what the product requires. But in the long run, aggressive marketing should be put into action because of existing competitors.
Krishna can adopt more of the advertising tool. Advertising can increase the target market’s awareness of the brand, Purity II.
HWI can venture into E-business, since it is very accessible and is now becoming a trend. The company can also provide incentives like giving a free filter to loyal customers so to establish a good “business” relationship with them. Another option is through doing an advertising campaign through broadcast media on telling the risks of not drinking purified water. This may be expensive but it is a very effective way of advertising.
It has to be noted though, that the company’s budget should be considered in choosing which form of advertising channel to use and that specific channel should carry the product’s unique selling proposition.
Remember! This is just a sample.
You can get a custom paper by one of our expert writers.
Get your custom essay
Helping students since 2015
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download