Assessing the SWOT analysis for the country, it can be deciphered that the company should enter the Indian market as a part of the promotional strategy that is being implied. The attempt to enter the Indian market should couple with the fact that the country needs more breast cancer reducing machines due to the lack of knowledge among the patients of the country. The business can be achieved with the required amount of promotion for the fact that the international target market lacks the process for the promotion and also the company can develop the business with competitive advantage.
The International objectives for the company to seek into the international market via the growth prospects that is being provided by the manufacturing business as well as the rate of market diversification. The improvement of the cost position is there which is maintained through the economies of scale. There is a level of market diversification which helps to establish the international market for the promotion of the Volpara Health Technologies in India.
The company will be a market leader due to the less availability of the similar kind of services in a developing country like India where the level of market level for the knowledge of the disease is way lesser. In addition, also the company will get the greatest share of the market from the hospitals and the cancer treatment centres where their return on investment is the highest.
The target market for the Volpara Health Technologies Limited is India which is one of the highly and fastest developing nations of the world has a number of characteristics for the effective customer B2B behaviour for the development of the product. The product is targeted for better health of the people and so a relative Artificial Intelligence is needed which is one of the prime in the matter. The benefit of the AI system will help to increase the customer effectiveness in the target market which will attract more customers.
The market positioning for the Volpara Health Technologies in the market is of prime importance as there are only a few companies in the market which are of this importance in the province of India. The market positioning of the company is based on the fact that a few number of companies manufacture products as per the requirements with the help of the system of Artificial Intelligence which make the position of the company better than the rest.
The market entry strategy is chosen for the country of India which is one of the largest markets in the world. The country has a huge population with a number of people being detected with the prospect of cancer and the establishment and expansion of the Volpara Health Technologies Limited help to make sure that the population of the country have enough access to the overall market places.
The evaluation of the alternative market strategies measure to the alternate countries in which the expansion could have taken place namely Pakistan, Bangladesh and Sri Lanka. In comparison to these countries, India is surely the best from all the points of view like the demographic, economic, political and social standard. The overall analysis of the countries in terms of the social and economic points, India be the best in the full area of South Asia.
The existing products is to be modified to have ample evidence for the betterment of the company in the prolonged span of time. The modifications will better help the company to deal with the product and also to have ample evidence for the better business in treating patients with the help of the variety of mix of good process and Artificial Intelligence Method. The development of new products can also be an option which will determine the product positioning in the market. The designs and work should be designed and have copy right for the betterment of the market and also to increase brand name.
The price of the products and services should be affordable to meet with the demands of the customers and also should acquaint with the fact that India is a developing country where the value of the money is higher than the developed nations.
The place is India which is one of the largest democracies in the world. The place is one of the best markets for making sure that the product has a good match in the overall place. The overall analysis of the report makes sure that the place has affinity towards the newer development of the place and also to have a detailed place analysis which can provide a good market for the establishment of the company and to perform in the manner.
The promotional budget for the establishment of the company in the realm of Indian market can be used by the promotional budget that is being used. The promotional budget for the company lies in between $200 thousand to $500 thousand dollars which is a huge promotional budget for a health care industry.
According to the planning of the company and the people involved in the planning of the expansion of the Volpara Health Technologies Limited, the future operating condition for the marketing plan can be sub altered into the case of prediction for the future estimate. The overall analysis of the planning estimates to around 10% growth in the annual rate which means that the overall planning analysis for the expansion of the company into the real life market of India.
|
Fixed Expenses |
|
|
Fixed Expenses |
|
|
Bldgs / Real Estate |
$ 71,500 |
|
Leasehold Improvements |
12,050 |
|
Capital Equipment |
25,000 |
|
Location / Admin Expenses |
8,500 |
|
Opening Inventory |
– |
|
Advertising / Promo Expenses |
7,000 |
|
Other Expenses |
50,000 |
|
Total Fixed Expenses |
$ 174,050 |
|
|
|
|
|
Variable Expenses |
|
Inventory or Materials |
0.0 |
|
Direct labor (includes payroll taxes) |
0.0 |
|
Other expenses |
0.0 |
|
Other expenses |
0.0 |
|
Salaries (includes payroll taxes) |
0.0 |
|
Supplies |
0.0 |
|
Total Variable Expenses |
0% |
|
|
|
|
Breakeven Sales level = |
174050 |
Figure – Forecast Sales and Cost (Break even expenses)
(Source – As created by the author)
According to the figure stated above, it can be seen that the break even cost of the company is depended on the fixed expenses and the variable expenses that are occurred by the company for making their expansion in the new country. The cost of the fixed expenses include the real estate and the other sources whereas the variable expenses include the inventory which is on of the prime in the case. The labour charges and other expenses are also included which can be seen in the above chart.
|
|
|
|
Sources of Capital |
|
|
Owners’ and Other Investments |
$ 64,000 |
|
Bank Loans |
9,500 |
|
Other Loans |
– |
|
Total Source of Funds |
$ 73,500 |
|
|
|
|
Startup Expenses |
|
|
Social Media |
$ 71,500 |
|
SEO |
12,050 |
|
Mobile Marketing |
25,000 |
|
Google Adwords |
8,500 |
|
Opening Inventory |
– |
|
Advertising / Promo Expenses |
7,000 |
|
Other Expenses |
50,000 |
|
Total Startup Expenses |
$ 321,050 |
Figure – Start-up cost
(Source – As created by the author)
As stated the chart above, the start-up cost of the place includes the capital and other type of expenses that is being included in the phenomenon of time. The overall expense of the figure makes sure that the start-up cost of the company is comparatively lesser in a country like India where the value of money is more than required. The overall analysis of the start-up cost depend on the country in which the expansion is being done.
|
|
|
|
Year 1 |
Year 2 |
|
|
||||
|
|
Gross revenue |
$1,743,000 |
$1,777,860 |
|
|
|
Cost of goods sold |
$100,800 |
$102,816 |
|
|
|
Gross margin |
$1,642,200 |
$1,675,044 |
|
|
|
||||
|
|
Other revenue [source] |
$0 |
$0 |
|
|
|
Interest income |
$0 |
$0 |
|
|
|
Total revenue |
$1,642,200 |
$1,675,044 |
|
|
|
||||
|
Operating expenses |
||||
|
|
Sales and marketing |
$7,000 |
$7,140 |
|
|
|
Payroll and payroll taxes |
$50,000 |
$51,000 |
|
|
|
Depreciation |
$21,710 |
$22,144 |
|
|
|
Maintenance, repair, and overhaul |
$0 |
$0 |
|
|
|
Total operating expenses |
$78,710 |
$80,284 |
|
|
|
||||
|
Operating income |
$1,563,490 |
$1,594,760 |
||
|
|
||||
|
|
Interest expense on long-term debt |
$0 |
$0 |
|
|
|
||||
|
Operating income before other items |
$1,563,490 |
$1,594,760 |
||
|
|
||||
|
|
Loss (gain) on sale of assets |
$0 |
$0 |
|
|
|
Other unusual expenses (income) |
$0 |
$0 |
|
|
|
||||
|
Earnings before taxes |
$1,563,490 |
$1,594,760 |
||
|
|
||||
|
Taxes on income |
30% |
$469,047 |
$478,428 |
|
|
|
||||
|
Net income (loss) |
$1,094,443 |
$1,116,332 |
||
|
Cash flow |
|
|
||
|
|
Year 1 |
Year 2 |
||
|
Operating activities |
||||
|
|
Net income |
$0 |
$0 |
|
|
|
Depreciation |
$21,710 |
$22,144 |
|
|
|
Accounts receivable |
$0 |
$0 |
|
|
|
Inventories |
$0 |
$0 |
|
|
|
Accounts payable |
$0 |
$0 |
|
|
|
Amortization |
1,000,000 |
1,000,000 |
|
|
|
Other liabilities |
50,000 |
50,000 |
|
|
|
Other operating cash flow items |
150,000 |
150,000 |
|
|
|
Total operating activities |
$1,221,710 |
$1,222,144 |
|
|
|
||||
|
Investing activities |
||||
|
|
Capital expenditures |
$0 |
$0 |
|
|
|
Acquisition of business |
0 |
0 |
|
|
|
Sale of fixed assets |
($469,047) |
($478,428) |
|
|
|
Other investing cash flow items |
0 |
0 |
|
|
|
Total investing activities |
($469,047) |
($478,428) |
|
|
|
||||
|
Financing activities |
||||
|
|
Long-term debt/financing |
($9,500) |
$0 |
|
|
|
Preferred stock |
0 |
0 |
|
|
|
Total cash dividends paid |
5,000 |
5,000 |
|
|
|
Common stock |
0 |
0 |
|
|
|
Other financing cash flow items |
0 |
0 |
|
|
|
Total financing activities |
($4,500) |
$5,000 |
|
|
|
||||
|
Cumulative cash flow |
$748,163 |
$748,716 |
||
|
|
||||
|
Beginning cash balance |
$0 |
$748,163 |
||
|
Ending cash balance |
$748,163 |
$1,496,879 |
Figure – Profit and Loss
(Source – As created by the author)
The formal project plan for the implementation can have a number of issues for which the recommendations are of prime importance. The formal project plan for the recommendation can be seen in the light of the fact that the using the market right for the implementation of the product and also to analyse the product and the elements in the most potential way (Scarborough, 2016). The overall analysis of the methods seem in the fact that the recommendations can be seen in the market. The use and the quality of the software used for the Artificial Intelligence method is to be improved. The market is to be an analysed to make sure that each of the company has all the required market analysis for the country to be established. The plan if the Indian market expansion fails to a great level is to expand the market to a whole new different level and to establish the market in some of the different country other than India.
Monitoring of action plan
The action plan should be monitored to have detailed analysis of the work that is to be done while expanding the health technologies from the province of Australia to the Indian market which is one of the potential markets for the overall analysis of the plan. The monitoring of the plan is to be done by the method of the monitoring the plan which is one of the major tactics of the scene. The action for the plan is to be monitored by giving analysis to the key people and also the time and cost of the estimated analysis plan.
The action plans that are to be included for making sure of the contingency level of the place is to be analysed to have detailed analysis of the sources. The contingency plan is to be discussed with the events in relation to the expansion of the plan in the concerned manner The formal contingency plan is to be adhered to have detailed sources to make sure of the level of contingency in the organization. The expansion program of the event is to be adhered to have equal balance in the new established market and also to have fulfilled the action plan in the concerned span of time.
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