Market Performance Of Pizza Organization – Analysis And Strategies

Brief Background Information of Organization

Discuss about the Market Performance of Pizza Organization.

The Domino’s Pizza Hut was established as small business system venturing in delivery chain of services and products. The current structure of the Pizza Hut was an as a result of the systematic development of its markets to designs sustainable business system. The business was successful since it had the better outreach of selling its products, especially in Europe countries. The company has been rank among the major distributor of the pizza across Europe.

 A vision of the organization is defined in threes terms based on the strategies of the Pizza markets. Firstly, it is to define all success factors in the organization (Lam et al., 2011). Secondly, the organization develops better statements that enhance clarity based on direction plan work of the organization. Thirdly, there is a good development of communication skills to makes sales of Pizza effective in large markets. Equally, the organization aims at developing a committed team based on to enable activities of distributing Pizza.

 The mission of the Pizza Hut organization has design inspirations and innovation statements of developing distribution effort. The organization is focus to model a transformative leadership community with fast growing activities.  

Current marketing material is developed by recent innovation in technology that initiates good models of distributing Pizza. The purpose of the organization is developed based on organizational value statements and cultural transformation (Lu & Ramamurthy, 2011).

The Pizza Hut organization is able to involve different analytical features on 5 C’s marketing strategies. These aspects involve customers, company, competitors, climate, and collaborators. The management of the organization helps in making well-defined market strategies of Pizza products. Customers define the frequency of purchasing, market segments and retail channel of establishing new Pizza shops. The company helps in making an analysis of weakness, opportunities, threats, and strengths (Hartnell, Ou & Kinicki, 2011). Competition defines potential threats while collaborators act as a third party in the distribution channel. Additionally, the context and climate of the markets system determine different limitations caused by technology developments, social impacts, economics issue, and political influence.

Domino’s Pizza Hut was established in 1958 as the best food chain in the US market. Quality Pizza helped the business to have larger influence since it was well known for fast food in the US. The name Hut was developed to generate fast food for those people who do not like cooking. The implementation of the Pizza business was design to create a fresh image in the consumers’ minds. The main strategies developed were targeting people who love delicious and convenient meals (Hildebrand, Sen & Bhattacharya, 2011). The media plan of Pizza business aimed at creating effective product placement and public relation. In many shops, there exist some billboards of defining different products offered in that Pizza Hut. A new brand of a product generates the fresh image to potential customers this developing the market system of Pizza Hut.

1. Review Marketing Performance
2. Effectiveness of Previous Marketing and Positioning

Outline of the Vision

Previous marketing system of the Pizza business was developed based on company brand and situational factors. The marketing strategies had to establish over 40,000 restaurants in the different country across the globe. In return, previous plan speculated a $13 billion sales from different headquarters established. The different fortune of the Pizza brand experienced some substantial growth in last decades to enable development of store. Hut locations in many industries help in improving establishment of different stores based on the performance of restaurants. Success factors in these business systems designed by methods of enabling attractive recipes to held more customers (Gunday et al., 2011). Promotions effort prints some useful insights of encouraging more customers. Importantly, success factors of different Pizza Hut involve employee’s affordable rates and fresh competition in the large Pizza business systems. 

SWOT analysis provides better discussion platforms of the Italian fast food. In most cases, Pizza products are consumed by people who like luxurious life. SWOT analysis provides some strengths and weakness of Pizza Hut restaurants. Different strengths provided by SWOT analysis involve premium positioning of the business system to awaken customers’ thinking with the first entrant. Pizza has a wide range of delicious food enjoyed by filthy people in a social setting. High-quality Pizza makes different methods of promoting new brand easy as an excellent food in the market system (Cant 2011). Equally, different restaurants of the Pizza provide some online advertising platforms that initiate services of delivering food door to door. On the other hand, SWOT analysis provides some weakness in the marketing strategies. These weaknesses involve bad brand especially when there are upcoming rebranding industries. In some instance, hut delivery appears to be more tedious with remote customers. Additionally, there needs to invent more brand of Pizza. Many customers are quickly bored by the same Pizza.

SWOT analysis provides some opportunities especially in providing a wide range of food in the expansion strategy. In this case, customers are able to enjoy the different variety of food. The next opportunity realizes is to set other restaurants to help increase the availability of Pizza in large markets. It is will important to start hut delivery strategies to enable the business pick with competition systems (Lee & Kotler 2011). On the other side, Pizza Hut is challenged by some threats in the implementation plan Domino possess a greater challenge in the market system of hut Pizza. In most cases, there is high-quality food from the Pizza’s restaurants but Domino products are generated in many areas. Equally, there are threats from potential competitors to events of importing Pizza customers. Saturation of food in many countries needs more performance in the Pizza business to achieve more sales in a financial year.

1. Scope Marketing Opportunities
2. Three marketing Opportunities

Mission Statement

Pizza Business system is leaving behind some opportunities in the current implementations strategies. These opportunities involve offering free products on different platforms with an aim of attracting new customers. Pizza industry needs to offer free products while expecting something in return for comments, replies, pokes, shares, and likes. With this opportunity, it would be easier to expand their markets system based on promotional strategies. Another opportunity is podcasting viable customers (Sarkis, Zhu & Lai, 2011). The Pizza business requires one to generate some good marketing tools for retaining and creating new customers. Advertising, hosting, and interviewing designs some better chance of enabling new brand development. The third opportunity involves market influence as the ambassador of the new brand. Influential personnel can help designs some better platforms of advertising new brands of Pizza.

Marketing Opportunity	Cost	Benefit	Risks and Opportunities
1. Offer products for free	$ 20,000	Pizza industry needs to offer free products while expecting something in return like comments, replies, pokes, shares and likes.	Much money can be spent without something in return. It can help in expansion strategies by increasing online traffic.
2. Podcasting viable Customers	$ 15,000	With this opportunity it would be easier to expand their markets system based on promotional strategies.	Retention of customer can be outdone by close competitors. This opportunity can help in increasing marginal profit in the long run.
3. Market influencers	$ 28,000	Influential personnel can help designs some better platforms of advertising new brands of Pizza.	It is hard to get marketing influencer with better skills and experiences. This opportunity can help in advertising strategies by endorsing influential personnel.

The possible fit of the marketing opportunities is designed through training the workforce team on goals and objectives. Different patterns of making decisions are employed in the market system to initiates better business activities of achieving goals and objectives. Potential opportunities in the business system help in planning on current operations of Pizza business and prospected future activities. The local store is influenced by internal environments of the business structure and adopted strategies. Therefore, new opportunities illustrate potential segments in the functional plan of Pizza business (Michaelidou, Siamagka & Christodoulides 2011).

Impacts of these opportunities are evaluated based on standards values they design in the organization. Importantly, offering new products for free helps in attracting more customers thus expanding the business system. The effort of identifying new viable customers initiates a better system of managing and challenging existing system. As such, there will be increased sales per unit areas thus more marginal profit in a financial year.

The Pizza business organization is developed by long-term and short objectives based on premium consumptions of fast food. Short term objective of the business involves creative communication strategies. Communication system designs some emotional connection of different customers to encourage more consumption, especially with hut brand products. Parents Pizza huts are branded with new products to reinforce to help emphasize on digital content of Pizza (Cameron & Quinn 2011). Sale and promotion strategies are enhanced in the business plan of Pizza Hut. Short terms goals are developed based on execution creativity of media to the target audience. The frequency and reach objective enables some better campaign of according quality products better characteristic. On the other hand, there exist some long-term goals such as timing and schedule objective of the organization (Kumar et al., 2011). Equally, Pizza business employ integration plan to help understand needs of potential customers normally long term relation is designed. Long-term objectives aim at winning target audiences, especially in the advertisements procedures. Additionally, long-term goals provide some selections on variety, especially in the media mix.

Objectives	Key Performance Indicators or Marketing Metrics
Short Term
1. Communication and creativity strategy	Brand image of the product is launched in different social medial platforms.
2. Sales and promotion objective	Major events are supported different samples provided in major cities and central locations of Pizza restaurants.
3. Integration on internet and web system	A greater portion of customers are addressed on online. Therefore, more effort are directed on social media to brand image of Pizza.
Long Term
1. Media objective to reach target consumers.	Reasonable price is set on Pizza to help involves demographic families in market objectives.
2. Timing and Schedule objective.	Different advertising programs are initiated throughout financial year.
3. Variety selections and media mix objectives.	This objective focuses on current media of communication such as newspaper, internet, direct mail, radio, and televisions.

1. Risk Management Strategy
2. Three risks

Organization’s Purpose

The business organization is challenged by several risks in the implementation strategies. The first risk of the Pizza business is partnering up with different potential personnel to increase more chance of making a profit. The second risk involves making a big choice and small numbers. The third risk involves accessing different helps services such as loans.

 Method of partnering generates different challenges when business is not performing well (David, 2011). The uncertainty of making the big choice in the management system can be ineffective in the long-term management of Pizza business. Equally seeking some help from the bank can challenge development effort of the Pizza Hut business.

Risk	Likelihood (Almost Certain, Likely, Moderate, Unlikely, Rare)	Consequence (Insignificant, Minor, Moderate, Major, Catastrophic)	Contingency Plan
Partnering Up	Method of partnering generates different challenges when business is not performing well.	This can lead to closure of business.	Consider sole proprietorship methods of conducting business.
Making big choice and small numbers	Uncertainty of making big choice in the management system can be ineffective in long term management of Pizza business.	Low performances in long term management.	Considers projects with precise ideas.
Getting help	Seeking some help from bank can challenge development effort of the Pizza hut business.	Repayment plan can affect expansion of Pizza business.	Designs some other source of generating income.

Conclusion and Recommendations

In summary, the management of Pizza hut business is developed based on external and internal environments. Different marketing strategies are employed to initiates positive performance in both short-term and long-term plan. The mission and vision of the Pizza hut business covers expansion strategies. The primary objective of Pizza business aims at integrating the market system to help its product correspond to a change in information technology. The importantly situational analysis generated some better insights on key factors of making an organization effective. With analysis of SWOT analysis, strengths and weakness can help make appropriate resolutions. As such, constant changing of food industry generates more opportunities to challenge current operations in Pizza Hut business. Marketing objectives are designed by financial performance and different approaches to realizing capabilities. Therefore, the management can easily develop some contingency plan on various risks in the marketing process.

Marketing objectives are determined by financial management techniques on revenues and profit. The financial management techniques on revenue are developed through different advertising approach to sales. Marketing objectives are realized when an organization is measuring success and failure using revenues goals (David, 2011). Marketing goals are determined by a profit of an industry a certain fiscal year. The technique of projecting profit margins helps in realizing marketing goals.

Equally, financial management is determined by budgeting of basic operation in the business organization. Budget variance analysis provides accurate information in the planning of marketing objectives (David, 2011). Strategic management in the business organization is developed by changes in negative results of the budget. With this strategic planning on budgeting, financial management is able to model effective marketing objectives based on previous performance of the business organization.

Markets activities are affected by these there legislative and national standards. The first law is international price regulations. This standard monitored exported and imported goods. The individual decision on the price of the product is affected. Secondly, intellectual property is a provision that all business activities must comply with (Kumar et al., 2011). They include trademark laws and music. Lastly, there is Spam Act 2003. Marketing operations like advertising products through email require a business to comply with this act.

5 C’s Situational Analysis

Three documents used to analyse procedures, policies and a service of an organization involves the following. The current environment document helps an organization to have a good overview of its location. Operation plan document provides different procedures and policies applied in the marketing process (David, 2011). The operational document is updated with the progress of the organization. The financial summary document provides a good spreadsheet of the organizational budget. It involves operations, salary cost, and income and project budgets.

1. Confirmation of strategic directions requires the organization management to consult the marketing consultant on different business activities. A marketing consultant provides a good description of how to build your business, analytical goals, planning on the long term and short term goals, ways of measuring and monitoring success and different techniques of attracting client (Kumar et al., 2011).
2. The best way to confirm information discussed in the consultation process is by reviewing and tracking business operations after a short period of time. This can help measure the effectiveness of proposed strategies in the business activities.

Marketing principles involve marketing utilities, marketing management concepts, and perceived values and satisfaction. Marketing utilities define different forms of services and goods that enhance needs satisfaction in the process of exchanging or purchasing. In most cases, they include place, form, possession, and time utility (David, 2011). Marketing management concepts develop concepts of product, selling, marketing, and societal. Perceived value and satisfaction is a marketing principle that aims at defining the benefit from the cost of products.

	Strategic analysis technique/s	Operation analysis technique/s	Tactical analysis technique/s
Similarity/similarities	Strategic analysis develops both internal and external summary for a chosen project.	It helps in generating scenario information for marketing activities.	The tactical analysis provides timely data and operational outcomes in the business activities.
Difference/differences	It does not guarantee success in the long term objective, unlike operational analysis.	The operation analysis helps in measuring capital risk, unlike other analysis techniques.	Unlike other analysis, the tactical technique uses a high level of IT to define different problems.

References

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